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All Journal Jurnal Manajemen dan Kewirausahaan (JMDK) Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Publikasi Riset Mahasiswa Manajemen Publikasi Hasil Pengabdian Kepada Masyarakat. MDP Student Conference
Yulizar Kasih
Universitas Multi Data Palembang
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Other

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Journal : MDP Student Conference

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Analisis Kinerja dan Keberlanjutan Implementasi Usaha Minuman Inovasi Susu Kedelai di Kota Palembang Lienatha, Audrey Rose; Fernando, Vicente Luis; Kasih, Yulizar
MDP Student Conference Vol 4 No 2 (2025): The 4th MDP Student Conference 2025
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v4i2.11127

Abstract

This study analyzes the financial performance, customer satisfaction, and sustainability of Gao Xing Cha, a soy milk-based beverage business. The research employs a quantitative descriptive method using data collected from customer questionnaires and financial reports. The findings indicate revenue fluctuations, with a significant increase during offline promotions, followed by a decline afterward. This suggests the need to strengthen digital marketing strategies to maintain sales stability. The majority of customers are students, with Brown Sugar Soy Milk Tea being the most popular variant. Additionally, packaging and financial record-keeping require improvement to enhance competitiveness and profitability. By optimizing marketing strategies and improving operations, Gao Xing Cha has the potential to strengthen its sustainability in the soy milk-based beverage industry.
Analisis Kinerja Usaha Makanan Sehat Protein Bake di Kota Palembang Tan, Richard; Alfansury, Achmad Adjie; Ong, Denise; Kasih, Yulizar
MDP Student Conference Vol 4 No 2 (2025): The 4th MDP Student Conference 2025
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v4i2.11130

Abstract

This article aims to analyze the implementation of the healthy food business, Protein Bake, in Palembang City. The focus of this study includes evaluating the implemented marketing strategies, business operational effectiveness, and customer satisfaction to maintain business sustainability. The research method used is a descriptive quantitative and qualitative approach through customer surveys, interviews with business owners, and financial report analysis and sales trends from September to December 2024. The results show that digital marketing through social media and offline promotions at university cafeteria significantly contribute to business growth. Additionally, a high level of customer satisfaction is a key factor in fostering loyalty and supporting business sustainability. In conclusion, the right combination of marketing strategies and optimal customer satisfaction can strengthen competitiveness and ensure the sustainability of Protein Bake in the healthy food market.
Analisis Strategi Pemasaran dan Kinerja Usaha Spice In Bowl di Kota Palembang Adliah, Aminah; Adelia, Mutia; Kasih, Yulizar
MDP Student Conference Vol 4 No 2 (2025): The 4th MDP Student Conference 2025
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v4i2.11141

Abstract

This study aims to analyze the marketing strategy and business performance of a food enterprise. The business offers two menu variants with innovative, practical, and eco-friendly packaging. The analysis focuses on the implemented marketing strategy, which includes digital promotion through social media and a sales system. Business performance is evaluated based on profit and loss statements and balance sheets. The analysis results show that digital promotion increases the number of orders, and the pre-order system supports operational efficiency.
Co-Authors Adelia, Mutia Adliah, Aminah Alfansury, Achmad Adjie Anisa Fadilla Arisman, Anton Charisma Ayu Pramuditha Dewi, Selviana Syarifah Fakhirah, JIhan faradila meirisa Feni Yanti Fernando, Vicente Luis Firhan, Firhan Fitriansyah, Zakky Halery, Alda Antonia Calista Jenny, Jenny Kainde, Elshaday Louis Vargas Kathryn Sugara Lestari, Fitriani Indah Lienatha, Audrey Rose Maharani, Delisti Megawati - Michelle Usman Nanda Puspita Nova Ariani olivia whisnu wanagiri Ong, Denise Ramadhani, Aisyah Fatihah Retno Budi Lestari Retno Budi Lestari Ricky Saputra Taslim Sari, Miranti Kusuma Septiani, Nandini Tri Sheva Desvi Sumantri, Stephen Susanto, Kevin Tan, Richard Usniawati Usniawati Valentina Devi Vitasari Wandira, Riri Ayu Widagdo, Herry Widya, Defi Wijaya, Muhammad Rezki Arangga