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All Journal Jurnal Manajemen dan Kewirausahaan (JMDK) JURNAL PENDIDIKAN TAMBUSAI Account : Jurnal Akuntansi, Keuangan dan Perbankan ProBisnis : Jurnal Manajemen Publikasi Riset Mahasiswa Manajemen Publikasi Hasil Pengabdian Kepada Masyarakat. MDP Student Conference
Charisma Ayu Pramuditha
Universitas Multi Data Palembang
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Social Sciences Other

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SWEETENS "DESSERT TO SWEETEN UP YOUR DAY" IMPLEMENTASI USAHA MINUMAN DI KOTA PALEMBANG Husin, Nancy Adelia; Havandhi, Selvie; Candra, Valencia Lovilya; Pramuditha, Charisma Ayu
Publikasi Riset Mahasiswa Manajemen Vol 5 No 2 (2024): Publikasi Riset Mahasiswa Manajemen
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/prmm.v5i2.7800

Abstract

Abstrak : Sweetens merupakan dessert drink yang berbahan dasar buah-buahan. Sweetens memiliki 4 varian yaituMango sago, strawberry sago, avocado milk cheese dan milky choco sago. Lokasi Sweetens bertepatan di Jalan KHAzhari , 10 Ulu, Palembang. Promosi yang dilakukan Sweetens adalah dengan aktif menggunakan media sosial,mengikuti trend makanan sehat, endorsement pada influencer dipalembang dan mengeluarkan paket hampers disetiap hari besar Indonesia. Berdasarkan aspek kinerja usaha, Sweetens dianggap mampu bersaing dan terusberkembang dimasa yang akan datangKata Kunci : Analisis KinerjaAbstrack: Sweetens is a dessert drink made from fruit. Sweetens has 4 variants, namely Mango sago, strawberrysago, avocado milk cheese and milky choco sago. Sweetens' location coincides with Jalan KH Azhari, 10 Ulu,Palembang. The promotion carried out by Sweetens is by actively using social media, following healthy food trends,endorsing influencers in Palembang and issuing hamper packages on every major Indonesian holiday. Based onaspects of business performance, Sweetens is considered capable of competing and continuing to develop in thefutureKeyword: Performance Analysis
Pengaruh Kualitas Pelayanan, Kualitas Produk, Emosional, dan Harga Terhadap Kepuasan Pelanggan Pada Toko Layer Duren di Kota Palembang Sari, Nurmala; Pramuditha, Charisma Ayu
Publikasi Riset Mahasiswa Manajemen Vol 6 No 2 (2025): Publikasi Riset Mahasiswa Manajemen
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/prmm.v6i2.11333

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan, kualitas produk, emosional, dan harga terhadap kepuasan pelanggan pada Toko Layer Duren di Kota Palembang. Toko Layer Duren adalah usaha kuliner modern yang menggunakan durian sebagai bahan utama dalam produksi kue berlapis (mille durian). Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan asosiatif kausal. Hasil penelitian menunjukkan bahwa secara parsial dan simultan, kualitas pelayanan, kualitas produk, emosional, dan harga memiliki pengaruh signifikan terhadap kepuasan pelanggan. Faktor yang paling dominan adalah kualitas produk, diikuti oleh kualitas pelayanan. Penelitian ini memberikan kontribusi teoritis pada pengembangan literatur tentang manajemen pemasaran dan kepuasan pelanggan, serta manfaat praktis bagi Toko Layer Duren dalam meningkatkan strategi pemasaran dan pelayanan.
Business Plan Implementasi Freshtige Salad Buah (Implementasi Usaha Salad Buah di Kota Palembang) Stephany, Stephany; Fernandes, Charles; Fadly, Jeremia Shalom; Pramuditha, Charisma Ayu
MDP Student Conference Vol 4 No 2 (2025): The 4th MDP Student Conference 2025
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v4i2.11046

Abstract

This study examines the marketing strategy and customer satisfaction of Freshtige, a fruit salad business targeting young consumers in Palembang. Using a quantitative approach, data were collected through surveys involving 74 respondents and secondary data analysis of Freshtige’s operational and financial records. The findings reveal that digital marketing, particularly through social media and influencer collaborations, plays a crucial role in increasing brand awareness and customer engagement. The majority of respondents expressed high satisfaction with the product quality, service, and purchasing experience, contributing to strong customer loyalty and repeat purchases. The study also highlights the importance of product innovation, as consumer interest in new fruit salad variants remains high. This research provides valuable insights for small businesses in the healthy food sector, emphasizing the need for continuous innovation, effective digital marketing strategies, and service quality to maintain business sustainability and growth.
Pengaruh Free Shipping dan Shopping Lifestyle Terhadap Impulse Buying pada Tiktok Shop Alpya, Novella; Pramuditha, Charisma Ayu
MDP Student Conference Vol 4 No 2 (2025): The 4th MDP Student Conference 2025
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v4i2.11073

Abstract

This study aims to analyze the effect of free shipping and shopping lifestyle on impulse buying among TikTok Shop platform users. The research employs a quantitative method with a purposive sampling technique, using the Slovin formula to determine the sample size, involving 400 respondents from Generation Z and Millennials in Palembang City. Hypothesis testing was conducted using multiple linear regression analysis with SPSS 26. The results indicate that free shipping has a positive and significant effect on impulse buying, suggesting that waived shipping fees can encourage impulsive purchases. Additionally, shopping lifestyle also has a positive and significant effect on impulse buying, implying that a person's consumption patterns and shopping habits contribute to unplanned purchasing decisions. In conclusion, free shipping and a high shopping lifestyle tendency can increase the likelihood of impulse buying on the TikTok Shop platform.
The Influence of Service Quality, Brand Image, and Price on Customer Satisfaction of Hardware at Palembang Icon Nainggolan, Angelina Lydia; Pramuditha, Charisma Ayu
ProBisnis : Jurnal Manajemen Vol. 16 No. 5 (2025): October: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze both partially and simultaneously the influence of service quality, brand image, and price on customer satisfaction at Hardware Palembang Icon. The research sample consisted of 372 respondents using a Likert scale questionnaire. The study employed a quantitative approach with purposive sampling technique. The results indicate that service quality, brand image, and price have a significant effect on customer satisfaction at Hardware Palembang Icon, both partially and simultaneously.
ANALISIS KINERJA IMPLEMENTASI BUSINESS PLAN PADA USAHA CHICKPOP (Studi Kasus Inovasi Chicken Popcorn di Kota Palembang) Felicia Stefani Putri; Charisma Ayu Pramuditha
Publikasi Riset Mahasiswa Manajemen Vol 7 No 2 (2026): Publikasi Riset Mahasiswa Manajemen
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/prmm.v7i2.15540

Abstract

Penelitian ini bertujuan untuk menganalisis kinerja implementasi business plan ChickPop sebagai usaha kuliner chicken popcorn di Kota Palembang serta menilai dampaknya terhadap respon pasar dan kinerja usaha. Penelitian menggunakan metode kuantitatif deskriptif dengan pendekatan survei. Data dikumpulkan melalui kuesioner tertutup kepada 46 responden menggunakan Google Form, serta didukung oleh observasi dan dokumentasi keuangan usaha. Analisis data dilakukan menggunakan statistik deskriptif. Hasil penelitian menunjukkan bahwa implementasi business plan ChickPop berjalan efektif. Produk memperoleh respon pasar yang positif dengan minat beli konsumen yang tinggi. Dari sisi keuangan, usaha mampu menghasilkan laba bersih dan memiliki struktur keuangan yang sehat tanpa ketergantungan pada utang. Implementasi business plan ChickPop terbukti mampu meningkatkan kinerja usaha secara operasional dan finansial, serta mendukung keberlanjutan usaha kuliner skala kecil. Penelitian selanjutnya disarankan untuk memperluas cakupan responden dan periode penelitian guna memperkuat temuan empiris.
Analisis Strategi Keberlanjutan Bisnis Makanan Sehat Woofle di Kota Palembang Tenggara, Nelson Imannual; Verah, Verah; Pramuditha, Charisma Ayu
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15359

Abstract

This study aims to analyze the development of the implementation of the Woofle healthy food business (gluten-free waffles) in Palembang City. Woofle is a gluten-free waffle product as a healthy food alternative that is safe for consumption by all groups, especially for consumers with a healthy lifestyle and those with celiac disease or gluten intolerance. The scope of this study includes product, marketing, and financial aspects with a quantitative descriptive research method processed from consumer interest and satisfaction questionnaire data. The results of the study show that Woofle is well received because it offers variant differentiation and the use of nutritious fresh fruit toppings with the majority of customers coming from students. The results of the financial analysis show that Woofle is able to generate stable profits so that business development is feasible to run and develop sustainably.
Analisis Implementasi dan Keberlanjutan Bisnis Nails by Rel di Kota Palembang Titaley, Miracle Berlian; Pramuditha, Charisma Ayu
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15377

Abstract

Penelitian ini bertujuan untuk menganalisis implementasi dan keberlanjutan bisnis nail art “Nails by Rel” yang berlokasi di Kota Palembang dengan fokus pada desain edgy, trendy, dan y2k. Metode penelitian yang digunakan adalah metode deskriptif dengan pendekatan kualitatif dan kuantitatif. Pengumpulan data dilakukan melalui observasi langsung, dokumentasi aktivitas usaha, laporan keuangan, serta kuesioner kepuasan pelanggan. Hasil penelitian menunjukkan bahwa Nails by Rel memiliki potensi keberlanjutan usaha yang baik, didukung oleh diferensiasi produk, strategi pemasaran berbasis digital, sistem layanan yang fleksibel, serta pengelolaan biaya yang efisien. Inovasi layanan dan positioning merek yang kuat menjadi faktor utama dalam meningkatkan minat pelanggan dan pertumbuhan usaha.
MixSoy Analisis Implementasi dan Keberlanjutan Bisnis MixSoy di Kota Palembang gunawan, sam pramudana; Pramuditha, Charisma Ayu
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15390

Abstract

MixSoy is a trendy beverage made from soy milk as its main ingredient. MixSoy has three main flavor variants: manggo, strawberry, and avocado. MixSoy conduct promotions throught social media, particularly instagram, as well as endorsements with influencers in Palembang, and also release hamper variants during major holidays. Based on its business performance results, MixSoy is cosidered capable of competing and continuing to grow in the future.
Co-Authors Ajeng Geinah Hasian Alpya, Novella Candra, Valencia Lovilya Elizabeth, Sri Megawati Elizabth P, Sri Megawati Erika Agustina Fadly, Jeremia Shalom Fanny Valensia faradila meirisa Felicia Stefani Putri Fera, Fera Fernandes, Charles gunawan, sam pramudana Havandhi, Selvie Husin, Nancy Adelia Jenny, Jenny Kainde, Elshaday Louis Vargas Kardinal, Kardinal Karyani, Karyani Kevin Gunawan Nainggolan, Angelina Lydia Nurmala Sari Paulus, Andre Putri, Beby Olivia Yonenza Rahman, M Taufik Retno Budi Lestari Ricco Sebastian Illie Salsabila, Salsabila Stefanus Richi Indra Stephany, Stephany Suci Dwijayanti Tenggara, Nelson Imannual Titaley, Miracle Berlian Trisnadi Wijaya Utama, Genta Pria Verah, Verah Vina Angelika Taslim Widagdo, Herry Widya, Defi Yulizar Kasih