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ANALISIS OBJEK DAYA TARIK WISATA FAVORIT BERDASARKAN JUMLAH PENGUNJUNG DI DAERAH ISTIMEWA YOGYAKARTA Yulianto, Atun
Wahana Informasi Pariwisata : MEDIA WISATA Vol 15, No 2 (2017)
Publisher : STP AMPTA Yogyakarta

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Besides known as the city with the title of the center of struggle, cultural and educational center, Daerah Istimewa Yogyakarta is also known as a city that has beautiful natural scenery, cultural and traditional arts that are still sustainable until now. Daerah Istimewa Yogyakarta (DIY) has various facilities of tourism with adequate quality and spread across five districts that is Sleman, Kulon Progo, Gunung Kidul, Bantul and Kota Yogyakarta. This study aims to determine the object of tourist attraction in Daerah Istimewa Yogyakarta which is a favorite of tourists based on the number of visitors range from 2011 to 2015. The research method used is descriptive qualitative supported quantitative data to provide a mathematical picture of the three objects of tourist attraction what is the most dominant visited by tourists. The results of this study indicate the order based on the number of visitors, namely Parangtritis Beach occupies the first position, followed by Prambanan Temple and Gembira Loka zoo become the favorite tourist attraction object of visitors.Suggestions in this study is the need for comparative study and adoption of road map of strategic planning and operational in preparing tourism marketing strategy to bring more tourists to the manager of tourist attraction object which is still few number of visitors. Keyword : tourist attraction object, visitors.

Analisis Objek Daya Tarik Wisata Favorit Berdasarkan Jumlah Pengunjung Di Daerah Istimewa Yogyakarta Yulianto, Atun
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 15, No 2 (2017)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v15i2.292

Besides known as the city with the title of the center of struggle, cultural and educational center, Daerah Istimewa Yogyakarta is also known as a city that has beautiful natural scenery, cultural and traditional arts that are still sustainable until now. Daerah Istimewa Yogyakarta (DIY) has various facilities of tourism with adequate quality and spread across five districts that is Sleman, Kulon Progo, Gunung Kidul, Bantul and Kota Yogyakarta. This study aims to determine the object of tourist attraction in Daerah Istimewa Yogyakarta which is a favorite of tourists based on the number of visitors range from 2011 to 2015. The research method used is descriptive qualitative supported quantitative data to provide a mathematical picture of the three objects of tourist attraction what is the most dominant visited by tourists. The results of this study indicate the order based on the number of visitors, namely Parangtritis Beach occupies the first position, followed by Prambanan Temple and Gembira Loka zoo become the favorite tourist attraction object of visitors.Suggestions in this study is the need for comparative study and adoption of road map of strategic planning and operational in preparing tourism marketing strategy to bring more tourists to the manager of tourist attraction object which is still few number of visitors.

STRATEGI PEMASARAN PT. TWC DALAM MENINGKATKAN KUNJUNGAN WISATAWAN DAN LABA USAHA PENGELOLAAN CANDI BOROBUDUR, PRAMBANAN DAN RATU BOKO Yulianto, Atun
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 13, No 2 (2015)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v13i2.129

PT. Taman Wisata Candi (TWC) is a form of concern the government to maintain and preserve the cultural and historical heritage in the form of temples Borobudur, Prambanan&RatuBoko palace. As a profit-oriented Limited Liability Company , evaluation is needed to measure the performance of the company as part of accountability to stakeholders. In this paper the subject focuses on the analysis of the implementation of the companyâ€™s marketing strategy in increasing the number of visits and business profit. Therefore, the research method used is descriptive qualitative backed quantitative data. The results showed that marketing st rategy of â€˜low cost high impactâ€™ applied by the company in 2014 through increased penetration of the domestic market, foreign market development, increase awareness of domestic market, development of services and creation of new tourism products resulted in an increase in the number of visitors 2.8% and operating profit 10.4% from the previous year. While cost efficiency (low cost) in 2014 yet to show maximum results, because the increase in the cost of direct as big as 45,9% is not significant with the companyâ€™s operating profit increase as big as 10.4%. In this case the increase in direct operating costs is greater rather than increase in the amount of corporation profits and followed by a decrease in the liquidity of the company with the current ratio is smaller than the previous year. Keywords: Marketing strategy,Operating profit, Visitor

PERINGKAT DESTINASI DAN STRATEGI PENGEMBANGAN DAYA TARIK WISATA PANTAI DI KABUPATEN BANTUL YOGYAKARTA Yulianto, Atun
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 16, No 1 (2018)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v16i1.245

The rapid development of tourism in Daerah Istimewa Yogyakarta becomes a trigger for Indonesian people to choose Yogyakarta as a destination worth visiting with a variety of potential tourism.Bantul Regency is one of the areas in the Special Region of Yogyakarta which borders directly with the Indian Ocean so that many have coastal tourist-oriented tourist destinations. Of the many beaches in the district of Bantul, each has its own beauty and characteristic respectively. Potential Attractiveness Coastal tourism in the district of Bantul in the book Tourism Statistics DIY 2016 include Parangtritis Beach, Samas Beach, Pandansimo Beach, Cave Beach Cave and Kuwaru Beach. The approach developed by the government through the Ministry of Tourism to improve the competitiveness of coastal tourism (marine) is to integrate the first dimension of infrastructure, accessibility, connectivity, activity, facilities, hospitality and market preferences. And the second is to increase synergy between local governments, business actors, and local communities (DITJEN Kerjasama ASEAN, 2015:19). However, not all the development of tourist areas can be applied in the coastal areas of Bantul regency that has a high sea wave and the proximity of the sea trough with coastal areas so it is very risky to the safety of tourists. Various complaints submitted by visitors, among others; there are still services that are not standard (expensive), there is a slum beach section, sometimes neglected discipline, clutter of land governance, multiple levies, and beach raids by various business activities make the potential of visits to coastal tourism in Yogyakarta reduced (Prasetya et al , 2015: 135). The purpose of this research is to know the most visited tourism potential and alternative tourism development strategy based on SWOT analysis. The research method used is descriptive qualitative approach. The results showed that Parangtritis Beach became the most favorite beach with the number of visitors which increased from year to year. One of the SWOT analysis of tourism development strategy in Bantul regency tourism object is by creating a special place, which is built in such a way with the background of natural panorama of the beach, to exploit the passion of swafoto visitors (selfie) as part of modern marketing through social media tourists. Keywords: Attraction, Beach, Strategy

MAPPING TREND IMPLEMENTASI STRATEGI PROMOSI DESA WISATA KEMBANGARUM TURI SLEMAN YOGYAKARTA Yulianto, Atun; Mayasari, Citra Unik
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 16, No 2 (2018)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v16i2.257

Kabupaten Sleman has many tourist attraction objects that can be used as tourist destinations for anyone. The attraction of this city includes the panorama of nature, history, museums, culture, ancient relics, culinary and tourist villages. The number of tourist villages in Sleman regency is in accordance with the data of the Sleman Regency Culture and Tourism Office (Fauzy & Putra, 2015), as many as 38 tourist villages. The tourism village management base generally involves many parties, including by empowering local communities as local communities who play an active role in managing and developing tourism villages. However, according to (Damanik, 2013), "The weak point of the local community in managing tourism services is networking and promotion capabilities". The success of the tourism village manager in influencing the perception of visitors with their promotional tools can trigger the decision to visit. In this case, the right selection of promotional tools (promotional mix) is very important in addition to attracting tourists, as well as the progress of the tourism village itself. The number of tourist visits is a measure of the success of managers in developing the right promotional strategies. The constraints faced by the manager of the tourist village of Kembangarum Turi Sleman Yogyakarta are related to the weak network for promotion. A promotion has been carried out both conventionally and through internet media but not yet interactive, thus reducing the understanding of the wider community of the existence of the Kembangarum tourism village. The research method used is a qualitative descriptive method assisted with quantitative data tabulation. The results of the study with relevant data that is read indicate the trend of a shift in the implementation of promotional strategies with media that are conventional to modern with the help of information technology, especially the internet since the period 2015/2016. The conclusions of this study include: it is known that the most optimal use of conventional promotional media is by providing brochures, and word of mouth information. Whereas in the span of the last three years the promotion has focused more on online promotional media through social networks that have been owned by the tourism village manager of Kembangarum. This shift in promotion strategy proved to have an impact on increasing the number of tourist village visitors, especially in the period of 2016/2017 where this promotional strategy began to be implemented since the period of 2015/2016. Keywords: Promotion, Strategy,Trend Mapping

GEJALA PERGESERAN MINAT BERWIRAUSAHA ANAK MUDA DI YOGYAKARTA DITINJAU DARI ASPEK KREATIVITAS DAN MOTIVASI Hadi, Wisnu; Yulianto, Atun
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 13, No 1 (2015)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v13i1.81

This study aims to determine the effect of the symptoms of the entrepreneurial aspects of the shift of interest in terms of the aspect of creativity of young people, the interest in entrepreneurship in young people aspects of motivation and interest berwirauaha together with aspects of creativity and motivation of young people in the region involves Yogyakarta. Research 100 young people as respondents who have business in the area of Yogyakarta. Sampling was done by proportional random sampling technique with 75 young people. This study uses a design ex-post facto. Data were collected using questionnaires and documentation. Data were analyzed using correlation analysis. Base on these results it can be concluded that: first there is the contribution of interest in entrepreneurship with creativity aspects of youth entrepreneurship in the region of Yogyakarta, the second is the contribution of interest in entrepreneurship with motivational aspects of entrepreneurship, the third is the collective contribution of common interest in entrepreneurship with aspects of creativity and motivation of youth entrepreneurship in the region of Yogyakarta. Keywords: interest, creativity, entrepreneurial motivation

Perancangan Website Pondok Permata Homestay Sebagai Media Informasi Dan Promosi Sudana, Dhana; - AKPAR BSI Yogyakarta, Atun Yulianto
IJNS - Indonesian Journal on Networking and Security Vol 6, No 1 (2017): IJNS Januari 2017
Publisher : APMMI - Asosiasi Profesi Multimedia Indonesia

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Abstract - The development of tourism business in Bali has reached the highest point, especially the hotel business and lodgings. This matter is very possible if supported by a web-based marketing facility. Website is a media information which offers various facilities in presenting information and promotions. However, not all hotel accommodation and lodging have a website as a medium for information and reservations, One of which is Pondok Permata Homestay Ubud Bali. The difficulty of marketing the rental room accommodation and tour package because it is not presence support web-based marketing system become the reason design website Pondok Permata Homestay. Research Methods in designing websites Pondok Permata Homestay using qualitative descriptive methods for data collection. While this website application design program using Adobe Dreamweaver as a web application editor, XAMPP as localhost server and MySQL as its database. Designed this website consisting of several pages including the main page, profile, accommodations, tour and travel, facilities and services, gallery, contacts, guestbook, cafe, interesting sights and also booking. The design of the website is made complete as possible to provide information and promotions with special facilities reservation menu for the public, so as to increase the amount of guests Pondok Permata Homestay. Keywords: website design, media information and reservations. Abstrak - Pengembangan bisnis pariwisata di Bali telah mencapai titik tertinggi, terutama bisnis hotel dan penginapan. Hal ini sangat mungkin karena didukung oleh fasilitas pemasaran berbasis web. Website adalah media informasi yang menawarkan berbagai kemudahan dalam menyajikan informasi dan promosi. Namun, tidak semua akomodasi hotel dan penginapan memiliki website sebagai media informasi dan pemesanan, salah satunya adalah Pondok Permata Homestay Ubud Bali. Sulitnya memasarkan akomodasi kamar dan paket tour homestay karena tidak adanya dukungan sistem pemasaran berbasis web sehingga menjadi alasan penulis membuat desain website Pondok Permata Homestay. Metode penelitian dalam merancang website Pondok Permata Homestay menggunakan metode deskriptif kualitatif untuk pengumpulan data. Sementara program desain aplikasi website menggunakan Adobe Dreamweaver sebagai editor aplikasi web, XAMPP sebagai server localhost dan MySQL sebagai database-nya. Rancangan website ini terdiri dari beberapa halaman termasuk halaman utama, profil, akomodasi, tour dan travel, fasilitas dan layanan, galeri, kontak, buku tamu, cafe, tempat wisata yang menarik dan juga pemesanan. Desain website ini dibuat selengkap mungkin untuk memberikan informasi dan promosi dengan fasilitas khusus pada menu reservasi untuk publik yang akhirnya diharapkan dapat meningkatkan jumlah tamu Pondok Permata Homestay. Kata kunci: desain website, media informasi dan pemesanan

Pengaruh Lingkungan Sosial, Perilaku Konsumen Dan Persepsi Terhadap Minat Berwirausaha Mahasiswa BSI Yogyakarta Atun Yulianto
Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Vol 5, No 2 (2014): Jurnal Khasanah Ilmu - September 2014
Publisher : Universitas Bina Sarana Informatika

The small interest of students BSI Yogyakarta in entrepreneurship became an the problems which is the focus of this study. This situation is indicated by the least amount of students the following sort course entrepreneur that ever into a work program BSI Entrepreneur Center. Based on this, researchers attempted to knowing several factors such as the social environment, consumer behavior and perception against student interest in entrepreneurship. The method used is quantitative descriptive with multiple linear regression analysis for knowing effect independent variables against the dependent variable either partially or simultaneously. T tests were done partially for social environment and consumer behavior no effect against the interest of students in entrepreneurship. Perception as an independent variable last as measured by t test showed significant effect against the interest of students in entrepreneurship. While the simultaneously based on the results of F test showed the significant influence between variable social environment, consumer behavior and perception simultaneously against interest of BSI Yogyakarta students in entrepreneurship. Keywords: socialenvironment, consumer behavior, perceptions

Optimalisasi Peran Reservation Section Pada Proses Pemesanan Kamar Hotel (Studi Kasus Hotel D’cokro Yogyakarta) M. Shodiq Bimo Sakti1; Atun Yulianto - AKPAR BSI Yogyakarta
Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Vol 3, No 2 (2012): Jurnal Khasanah Ilmu - September 2012
Publisher : Universitas Bina Sarana Informatika

ABSTRACT - D'Cokro Hotel Yogyakarta is a company engaged in accommodation services, which requires the existence of an understanding of how to handle a room bookings to give more satisfaction to the guests. In order for a room booking service can be carried out effectively, accurately and quickly.One aim of this study is to know the reservation staff in an effort to meet guest's wishes when booking a room. The approach to research method used is descriptive qualitative research approach. This study provides an overview of the task part of the reservation section in serving guests. Findings arising problems are discussed in this section are qualitatively through reference library. Data collected through observation, interviews, library research and documentation.The results of this study indicate that atitue or hospitality on the responsibility given to the section of the reservation are the key to success in serving guests D'Cokro. The application of information technology in booking a room through this section can help employees serve guests quickly, accurately and more efficiently than in the service book manually.Keywords : Optimalization, Reservation Section, Hotel Reservation

Kinerja Pengembangan Dan Pelayanan Candi Ratu Boko Dalam Mendukung Kesempatan Usaha Masyarakat Setempat Atun Yulianto - AKPAR BSI Yogyakarta
Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Vol 7, No 1 (2016): Jurnal Khasanah Ilmu - Maret 2016
Publisher : Universitas Bina Sarana Informatika

Abstract - Candi Ratu Boko is the culture heritage sites in the 8th century the heyday of the Sailendra dynasty. This temple maintained entirely by BUMN appointed by the government that is PT. Taman Wisata Candi. In accordance with UU RI No.10 tahun 2009 about tourism consider that the tourism development be required to grow the society business opportunities. On the basis these conditions The purpose of this research is know the successful development and service of the temple especially Ratu Boko in an attempt supporting the business opportunity local communities. Research methods that used is qualitative descriptive supported by surveys and quantitative data. Results of the study provide the qualifications, that site temple Ratu Boko with indicators of diversity, uniqueness, potential for conservation, and economic potential measured from employees internals considered to be already good with score grade 2, so that it can support community business opportunity and potential market rated enough with a grade score 1. While service efforts the business opportunity for local people has been given with properly by PT. Taman Wisata Candi units Ratu Boko Temple, but is not fully utilized by the local people.Keywords: Performance, Development, Services, Business Abstrak - Candi Ratu Boko adalah situs peninggalan sejarah pada abad ke 8 masa kejayaan dinasti Sailendra. Wisata candi ini dikelola sepenuhnya oleh BUMN yang ditunjuk pemerintah yaitu PT. Taman Wisata Candi. Sesuai dengan UU RI No.10 tahun 2009 tentang kepariwisataan mempertimbangkan bahwa pembangunan kepariwisataan diperlukan untuk mendorong pemerataan kesempatan berusaha bagi masyarakat. Atas dasar hal tersebut penelitian ini bertujuan untuk mengetahui keberhasilan pengembangan dan pelayanan objek wisata candi khususnya Ratu Boko dalam upaya mendukung kesempatan usaha masyarakat setempat. Metode Penelitian yang digunakan adalah diskriptif kualitatif yang didukung survey dan data kuantitatif. Hasil penelitian memberikan kualifikasi bahwa kinerja pengembangan situs wisata candi Ratu Boko dengan indikator keragaman, keunikan, potensi konservasi, dan potensi ekonomi diukur dari internal karyawan dinilai baik dengan grade score dua sehingga dapat mendukung kesempatan usaha masyarakat dan potensi pasar dinilai cukup dengan grade score satu. Sedangkan upaya pelayanan untuk kesempatan usaha masyarakat setempat telah diberikan dengan baik oleh PT.Taman Wisata Candi, namun tidak dimanfaatkan secara maksimal oleh masyarakat setempat. Kata Kunci : Kinerja, Pengembangan, Pelayanan, Usaha

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