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Atun Yulianto
Universitas Bina Sarana Informatika
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Mengatasi Dampak Negatif Voluntourism Dalam Komunitas Lokal (Studi Kasus Lembaga Kursus Bahasa Jepang Bunka Kenkyuukai Yogyakarta, Indonesia) Devita Widyaningtyas Yogyanti; Emmita Devi Hari Putri; Citra Unik Mayasari; Atun Yulianto; M. Fathurrahman Nurul Hakim
Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Vol 12, No 1 (2021): Jurnal Khasanah Ilmu - Maret 2021
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (271.592 KB) | DOI: 10.31294/khi.v12i1.10437

Abstract

Abstrak Penelitian ini merupakan penelitian kualitatif mengenai dampak negatif yang ditimbulkan program voluntourism dalam bidang pendidikan di Bunka Kenkyuukai, sebuah lembaga kursus Bahasa Jepang dan Indonesia di Yogyakarta, yang merupakan destinasi program voluntourism dari agen wisata Jepang. Beberapa efek negatif yang ditimbulkan seperti tidak terpenuhinya kebutuhan Bunka Kenkyuukai, terhambatnya proses belajar mengajar dan gagalnya proses pertukaran lintas budaya yang berguna bagi pendidikan siswa disebabkan karena Bunka Kenkyuukai sebagai local host community tidak memiliki control terhadap jalannya program. Penelitian ini dilakukan dengan melakukan sejumlah observasi dan wawancara kepada direktur, staff, guru dan siswa di Bunka Kenkyuukai mengenai jalannya program voluntourism. Hasil dari penelitian ini berupa saran yang dapat dilakukan oleh Bunka Kenkyuukai untuk mengambil control terhadap jalannya program, agar program tersebut dapat memberikan manfaat sebagaimana mestinya. Saran yang diusulkan dalam penelitian ini adalah dengan melakukan serangkaian manajemen internal mulai dari manajemen strategi, manajemen marketing, manajemen operational hingga manajemen finansial. Dengan melakukan perubahan dalam hal manajemen diharapkan program voluntourism di Bunka Kenkyuukai dapat memberikan manfaaat tidak hanya bagi perkembangan pendidikan siswa tetapi juga bagi kelangsungan bisnis Bunka Kenkyuukai. Kata Kunci : Budaya, Program, Voluntourism Taking the Host Community’s Control Back Towards Negatif Impact of Voluntourism. Case Study in Japanese Language Course Bunka Kenkyuukai, Yogyakarta Indonesia. Abstract This research is qualitative research about how to maximize benefit and reduce the negative impacts of voluntourism in Japanese Language Course Bunka Kenkyuukai in Yogyakarta. Some negative impacts that obstructed Bunka Kenkyuukai’s course activities happened because Bunka Kenkyuukai as a localhost community did not have any control in running of voluntourism program. This research was done by doing some observations and interviews with the director, staff, teachers, and students in Bunka Kenkyuukai. The result of this research is a piece of advice that can be done to take control of running the program, so the program can provide more benefits. The proposed suggestion in this research by doing some internal management start from strategy management with adjusting the voluntourism program to the Bunka Kenkyuukai’s purpose, marketing management by making the program as marketing material, operational marketing by redesign the running of voluntourism program, up to financial management by making projections of income and expenditure items related to the voluntourism program. By doing so, the voluntourism program is expected to provide more benefits to Bunka Kyenkyuukai not only in student’s progress but also business continuity of Bunka Kenkyuukai. Keywords : Culture. Programme, Voluntourism
Upaya Bagian Account Payable The Sahid Rich Jogja Hotel Dalam Meminimalisir Keterlambatan Pembayaran Hutang Kepada Supllier Wigati - AKPAR BSI Yogyakarta; Atun Yulianto - AKPAR BSI Yogyakarta
Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Vol 7, No 2 (2016): Jurnal Khasanah Ilmu - September 2016
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/khi.v7i2.828

Abstract

Abstract - Development of business accommodation in Yogyakarta from year to year increase. In running a business is certainly not free from obstacles that could delay the work and cause disfluencies effort. Problems arising in accommodation services, especially at The Sahid Rich Jogja Hotel, among others, is to delay the process of debt repayment. On one side of the hotel are required to operate continuously meet customer needs, but on the other hand companies do not always have sufficient cash flow to pay all purchase transactions. Therefore, there should be efforts to resolve the problem so that the hotel can go according to plan. This study uses descriptive qualitative data collection techniques of observation, interviews, library research, and document study. Accounts payable The Sahid Rich Jogja Hotel is one part of the accounting department is responsible for the planning and process of hotel debt payments to suppliers. Supplier is an individual or institution that continuously provide goods or needs to counterparties. In the process of debt payments to suppliers required supporting documents are maintained as accounts payable staff such as notes, invoices, checks, and so on as proof of payment transactions are legitimate. The results showed the obstacles faced part accounts payable in debt repayment The Sahid Rich Jogja Hotel is a delay suppliers in submitting evidence of transactions, a typing error in the amount of rupiah value of transactions with evidence of legitimate, suport the data portion reception late, data redundancy and validation transactions slow. Overcoming the efforts made by the accounts payable is committed to improving the accuracy of the document check transactions with suppliers, immediately make journal vouchers on transactions that have a complete document, and maintain good relationships with suppliers.Keywords: Department of Accounting, Accounts Payable, Supplier Abstrak - Perkembangan usaha akomodasi di Yogyakarta dari tahun ke tahun terus meningkat. Dalam menjalankan sebuah usaha tentu tidak lepas dari hambatan yang dapat menunda pekerjaan dan menyebabkan ketidaklancaran usaha. Masalah yang timbul pada usaha akomodasi khususnya pada The Sahid Rich Jogja Hotel antara lain adalah keterlambatan proses pembayaran hutang. Disatu sisi hotel dituntut untuk terus beroperasi memenuhi kebutuhan pelanggan, namun di sisi yang lain perusahaan tidak selalu memiliki cash flow yang cukup untuk membayar semua transaksi pembeliannya. Oleh karena itu harus ada upaya mengatasi masalah tersebut agar hotel dapat berjalan sesuai dengan rencana. Penelitian ini menggunakan metode deskriptif kualitatif dengan teknik pengumpulan data observasi, wawancara, studi pustaka, dan studi dokumen. Account payable The Sahid Rich Jogja Hotel merupakan salah satu bagian departemen accounting yang bertanggung jawab terhadap perencanaan dan proses pembayaran hutang hotel kepada supplier. Supplier merupakan individu atau institusi yang secara kontinu menyediakan barang atau kebutuhan kepada pihak rekanan. Dalam proses pembayaran hutang kepada supplier dibutuhkan dokumen pendukung yang dikelola account payable staff seperti nota, faktur, cek, dan lain sebagainya sebagai bukti transaksi pembayaran yang sah. Hasil penelitian menunjukkan adanya kendala yang dihadapi bagian account payable dalam pelunasan hutang The Sahid Rich Hotel yaitu keterlambatan supplier dalam menyerahkan bukti transaksi, kesalahan penulisan jumlah rupiah nilai transaksi dengan bukti yang syah, suport data bagian penerimaan yang terlambat, redudansi data dan pengesahan transaksi yang lambat. Mengatasi hal tersebut upaya yang dilakukan account payable adalah dengan komitmen meningkatkan ketelitian cek dokumen transaksi dengan supplier, segera membuatkan jurnal voucher pada transaksi yang telah lengkap dokumennya, dan menjaga hubungan baik dengan supplier.Kata kunci: Departemen Accounting, Account Payable, Supplier
Pelatihan Sadar Wisata Dan Sapta Pesona Bagi Masyarakat Desa Sidomulyo, Pengasih, Kulon Progo Ani Wijayanti; Heni Widyaningsih; Atun Yulianto; Wisnu Hadi
RESONA : Jurnal Ilmiah Pengabdian Masyarakat Vol 4, No 1 (2020)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/resona.v4i1.468

Abstract

Abstrak. Sadar wisata merupakan hal mendasar yang harus dipahami oleh setiap lapisan masyarakat. Kesadaran wisata yang tinggi mendorong masyarakat untuk berperan serta aktif dalam pembangunan pariwisata. Upaya peningkatan sadar wisata bagi masyarakat di desa Sidomulyo sangat penting, karena desa ini sedang mengembangkan pariwisata. Desa Sidomulyo mempunyai potensi wisata yang sangat kuat, namun belum didukung dengan kesiapan sumber daya manusia. Selain itu, tingkat sandar wisata masyarakat Sidomulyo juga masih sangat rendah. Penyiapan sumber daya manusia dilakukan melalui berbagai pelatihan untuk meningkatkan kualitas Sumber Daya Manusia (SDM), sehingga bisa menjadi penggerak utama pengembangan desa wisata dan mengalami peningkatan dari aspek perekonomian. Pengabdian masyarakat ini merupakan salah satu upaya peningkatan kualitas SDM dalam rangka meningkatkan sadar wisata. Metode yang digunakan yakni teknik ceramah dan pendekatan partisipatif. Masyarakat terlibat langsung dalam pelatihan melalui diskusi yang interaktif. Dari hasil pelatihan ini, masyarakat mempunyai pemahaman yang kuat tentang pentingnya pengembangan desa wisata dan meningkatkan kesadaran untuk terlibat aktif dalam pengelolaan desa wisata.Kata Kunci: Sadar wisata, wisata desa, Pentahelix, Pemberdayaan Abstract. Tourism awareness is an essential thing that must be understood by every level of society. High tourism awareness encourages people to participate in tourism development actively. Efforts to increase awareness of tourism of the community in the village of Sidomulyo is significant because this village is developing tourism. Sidomulyo village has powerful tourism potential but has not been supported by the readiness of human resources. Besides, the level of tourism restoration for the people of Sidomulyo is still shallow. The preparation of human resources is done through various training to improve the quality of human resources. It can be a significant driver of the development of tourist villages and an increase in the economic aspects. This community service is an effort to improve the quality of human resources to increase tourism awareness. The method used is the lecture technique and participatory approach. The community is directly involved in the training through interactive discussions in this program. From the results of this training, the community has a strong understanding of the importance of developing tourist villages and raising awareness to be actively involved in the management of tourism villages.Keywords: Tourism Awareness, Village Tourism, Pentahelix, Empowerment
Analisis Objek Daya Tarik Wisata Favorit Berdasarkan Jumlah Pengunjung Di Daerah Istimewa Yogyakarta Atun Yulianto
Media Wisata Vol. 15 No. 2 (2017): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (587.367 KB) | DOI: 10.36276/mws.v15i2.109

Abstract

Besides known as the city with the title of the centre of struggle, cultural and educational centre, Daerah Istimewa Yogyakarta is also known as a city that has beautiful natural scenery, cultural and traditional arts that are still sustainable until now. Daerah Istimewa Yogyakarta (DIY) has various facilities of tourism with adequate quality and spread across five districts that is Sleman, Kulon Progo, Gunung Kidul, Bantul and Kota Yogyakarta. This study aims to determine the object of tourist attraction in Daerah Istimewa Yogyakarta which is a favourite of tourists based on the number of visitors ranges from 2011 to 2015. The research method used is descriptive qualitative supported quantitative data to provide a mathematical picture of the three objects of tourist attraction that is the most dominant visited by tourists. The results of this study indicate the order based on the number of visitors, namely Parangtritis Beach occupies the first position, followed by Prambanan Temple and Gembira Loka zoo become the favourite tourist attraction object of visitors. Suggestions in this study is the need for comparative study and adoption of road map of strategic planning and operational in preparing tourism marketing strategy to bring more tourists to the manager of tourist attraction object which is still few numbers of visitors
Gejala Pergeseran Minat Berwirausaha Anak Muda di Yogyakarta Ditinjau dari Aspek Kreativitas dan Motivasi Wisnu Hadi; Atun Yulianto
Media Wisata Vol. 13 No. 1 (2015): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1533.25 KB) | DOI: 10.36276/mws.v13i1.218

Abstract

This study aims to determine the effect of the symptoms of the entrepreneurial aspects of the shift of interest in terms of the aspect of creativity of young people, the interest in entrepreneurship in young people aspects of motivation and interest entrepreneurship together with aspects of creativity and motivation of young people in the region involves Yogyakarta. Research 100 young people as respondents who have business in the area of Yogyakarta. Sampling was done by proportional random sampling technique with 75 young people. This study uses a design ex-post facto. Data were collected using questionnaires and documentation. Data were analyzed using correlation analysis. Base on these results it can be concluded that: first, there is the contribution of an interest in entrepreneurship with creative aspects of youth entrepreneurship in the region of Yogyakarta, the second is the contribution of an interest in entrepreneurship with motivational aspects of entrepreneurship, the third is the collective contribution of common interest in entrepreneurship with aspects of creativity and motivation of youth entrepreneurship in the region of Yogyakarta.
Strategi Pemasaran Pt. Twc Dalam Meningkatkan Kunjungan Wisatawan Dan Laba Usaha Pengelolaan Candi Borobudur, Prambanan Dan Ratu Boko Atun Yulianto
Media Wisata Vol. 13 No. 2 (2015): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (891.202 KB) | DOI: 10.36276/mws.v13i2.223

Abstract

PT. Taman Wisata Candi (TWC) is a form of concern for the government to maintain and preserve the cultural and historical heritage in the form of temples Borobudur, Prambanan&RatuBoko palace. As a profit-oriented Limited Liability Company, evaluation is needed to measure the performance of the company as part of accountability to stakeholders. In this paper, the subject focuses on the analysis of the implementation of the company’s marketing strategy in increasing the number of visits and business profit. Therefore, the research method used is descriptive qualitative backed quantitative data. The results showed that the marketing strategy of ‘low-cost high impact’ applied by the company in 2014 through increased penetration of the domestic market, foreign market development, increase awareness of the domestic market, development of services and creation of new tourism products resulted in an increase in the number of visitors 2.8% and operating profit 10.4% from the previous year. While cost efficiency (low cost) in 2014 yet to show maximum results, because the increase in the cost of direct as big as 45,9% is not significant with the company’s operating profit increase as big as 10.4%. In this case, the increase in direct operating costs is greater rather than increase in the number of corporation profits and followed by a decrease in the liquidity of the company with the current ratio is smaller than the previous year
Peringkat Destinasi Dan Strategi Pengembangan Daya Tarik Wisata Pantai Di Kabupaten Bantul Yogyakarta Atun YUlianto
Media Wisata Vol. 16 No. 1 (2018): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v16i1.259

Abstract

The rapid development of tourism in Daerah Istimewa Yogyakarta becomes a trigger for Indonesian people to choose Yogyakarta as a destination worth visiting with a variety of potential tourism.Bantul Regency is one of the areas in the Special Region of Yogyakarta which borders directly with the Indian Ocean so that many have coastal tourist-oriented tourist destinations. Of the many beaches in the district of Bantul, each has its own beauty and characteristic respectively. Potential Attractiveness Coastal tourism in the district of Bantul in the book Tourism Statistics DIY 2016 include Parangtritis Beach, Samas Beach, Pandansimo Beach, Cave Beach Cave and Kuwaru Beach. The approach developed by the government through the Ministry of Tourism to improve the competitiveness of coastal tourism (marine) is to integrate the first dimension of infrastructure, accessibility, connectivity, activity, facilities, hospitality and market preferences. And the second is to increase synergy between local governments, business actors, and local communities (DITJEN Kerjasama ASEAN, 2015:19). However, not all the development of tourist areas can be applied in the coastal areas of Bantul regency that has a high sea wave and the proximity of the sea trough with coastal areas so it is very risky to the safety of tourists. Various complaints submitted by visitors, among others; there are still services that are not standard (expensive), there is a slum beach section, sometimes neglected discipline, clutter of land governance, multiple levies, and beach raids by various business activities make the potential of visits to coastal tourism in Yogyakarta reduced (Prasetya et al , 2015: 135). The purpose of this research is to know the most visited tourism potential and alternative tourism development strategy based on SWOT analysis. The research method used is descriptive qualitative approach. The results showed that Parangtritis Beach became the most favorite beach with the number of visitors which increased from year to year. One of the SWOT analysis of tourism development strategy in Bantul regency tourism object is by creating a special place, which is built in such a way with the background of natural panorama of the beach, to exploit the passion of swafoto visitors (selfie) as part of modern marketing through social media tourists
DAMPAK PANDEMI COVID-19 TERHADAP JUMLAH KUNJUNGAN WISATAWAN DAN TINGKAT HUNIAN KAMAR HOTEL D.I. YOGYAKARTA Atun Yulianto; Emmita Devi Hari Putri; Dyah Mustika Wardani
Jurnal Pariwisata Vol 9, No 1 (2022): Jurnal Pariwisata
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (66.764 KB) | DOI: 10.31294/par.v9i1.12331

Abstract

Pandemi covid-19 yang melanda hampir seluruh belahan dunia menjadi salah satu faktor penyebab menurunnya jumlah kunjungan wisatawan dan menginap di hotel yang ada di Daerah Istimewa Yogyakarta. Menurut data Badan Pusat Statistik Provinsi DIY tahun 2021 dalam laporannya menyampaikan bahwa secara umum jumlah tamu yang datang untuk menginap di hotel pada tahun 2020 mengalami pengurangan dibandingkan dengan tahun sebelumnya. Tujuan penelitian ini adalah untuk mengetahui dampak covid-19 terhadap tingkat hunian kamar hotel melalui jumlah kunjungan wisatawan ke D.I. Yogyakarta. Penelitian ini menggunakan metode kuantitatif, dengan analisis jalur model regresi sederhana untuk mengukur seberapa besar pengaruh variabel bebas terhadap variabel terikat melalui variabel intervening. Metode pengumpulan data adalah observasi dan pustaka dengan pengambilan sampel data melalui data sekunder dari pihak lain. Hasil penelitian ini menunjukkan bahwa covid-19 secara langsung dan signifikan berpengaruh terhadap jumlah kunjungan wisatawan maupun tingkat hunian kamar hotel di D.I. Yogyakarta. Namun demikian covid-19 secara tidak langsung melalui jumlah wisatawan tidak memiliki pengaruh signifikan terhadap tingkat hunian kamar hotel di D.I. Yogyakarta. The COVID-19 pandemic, which has hit almost all parts of the world, is one of the factors causing the decline in the number of tourist visits and hotel stays in the Special Region of Yogyakarta. According to data from the Central Statistics Agency of DIY Province in 2021, in its report, it said that in general the number of guests who came to stay at hotels in 2020 had decreased compared to the previous year. The purpose of this study was to determine the impact of covid-19 on hotel room occupancy rates through the number of tourist visits to D.I. Yogyakarta. This study uses quantitative methods, with a simple regression model path analysis to measure how much influence the independent variable has on the dependent variable through the intervening variable. The data collection method is observation and literature by taking data samples through secondary data from other parties. The results of this study indicate that COVID-19 directly and significantly affects the number of tourist visits and the occupancy rate of hotel rooms in D.I. Yogyakarta. However, covid-19 indirectly through the number of tourists does not have a significant influence on the occupancy rate of hotel rooms in D.I. Yogyakarta. Keywords : Covid-19, tourism visits, room occupancy
Penerapan Standard Hygienes Dan Sanitasi Dalam Meningkatkan Kualitas Makanan Di Food & Beverage Departement @Hom Platinum Hotel Yogyakarta Atun Yulianto; Nurcholis - Akademi Pariwisata BSI Yogyakarta
Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Vol 6, No 2 (2015): Jurnal Khasanah Ilmu - September 2015
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (137.604 KB) | DOI: 10.31294/khi.v6i2.484

Abstract

Abstrak - Persaingan hotel yang semakin ketat saat ini mendorong industri perhotelan di Yogyakarta untuk meningkatkan kualitas pelayanan baik pelayanan kamar maupun makanan dan minuman. Kenyataan dilapangan menunjukkan sebagian pengolahan makanan dihotel tidak menggunakan motode dan cara yang memenuhi standar hygiene dan sanitasi yang baik. Akibatnya hasil olah makanan akan menjadi tidak sehat untuk konsumsi manusia. Hotel @Hom Platinum Yogyakarta berupaya meningkatkan kualitas makanan yang ada di dapur dengan cara menerapkan standar hygienes dan sanitasi dalam setiap proses pengolahan makanan dan minumannya. Oleh karena itu penulis tertarik menelaah lebih jauh dalam tugas akhir ini dengan judul “Penerapan Standar Hygienes Dan Sanitasi Dalam Meningkatkan Kualitas Makanan Di Kitchen @Hom Platinum Yogyakarta”. Pengambilan data dilakukan dengan tehnik wawancara, dan pengamatankepada juru masak (cheef) di food&beverage departemen hotel. Disamping hal tersebut studi pustaka juga menjadi salah satu tehnik yang dilakukan untuk mengetahui teori pendukung tentang standar hygienes dan sanitasi hotel. Hasil penelitian menunjukkan bahwa (1) Pekerjaan cheefdapur (kitchen) @Hom Platinum Yogyakarta sudah memiliki standar hygienes dan sanitasi yang baik seperti, standar hygienes sanitasi personel yang mencakup semua kebersihan pribadi karyawan, (2) hygienes dan sanitasi area dapur yang menjadi tanggung jawab seluruh karyawan telah dilaksanakan maksimal meliputi lantai, ventilasi, dinding, langit-langit dan pencahayaan, (3) telah diterapkan hygienes dan sanitasi peralatan yang bertujuan untuk membunuh bakteri yang ada di peralatan dapurmelaluiprosedur pemanasan dan dengan bahan kimia, (4) hygienes dan sanitasi bahan makanan yang diterapkan hotel meliputi proses penyimpanan bahan makanan disesuai dengan tempat dan spesifikasi bahan yang akan di simpan. Kata Kunci: Hygiene, Sanitasi, Kualitas
Kajian Internet Marketing Sebagai Salah Satu Media Pemasaran Industri Perhotelan Atun Yulianto - AKPAR BSI Yogyakarta
Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Vol 6, No 1 (2015): Jurnal Khasanah Ilmu - Maret 2015
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (851.85 KB) | DOI: 10.31294/khi.v6i1.526

Abstract

Abstrak Penelitian ini bertujuan untuk mengetahui penerapan Internet marketing salah satu hotel bintang lima di Jakarta dalam menghadapi ketatnya persaingan pada industri perhotelan. Metode penelitian yang dipergunakan adalah metode kualitatif dengan alat analisis data melalui SWOT. Sedangkan data dikumpulkan dengan teknik pengamatan (observasi), penelusuran (browsing) dan studi pustaka (literature), dimana tujuannya adalah untuk mengetahui dan mendefinisikan alat-alat internet marketing hotel yang berupa e-mail, website, banner web, partnership online, klasifikasi data penjualan online, sponsorship, sosial media dan search engine optimation (SEO). Hasil penelitian ini menunjukkan bahwa hotel telah menerapkan internet marketing dalam menyampaikan informasi yang bersifat mengenalkan, menawarkan dan mempromosikan jasanya kepada calon tamu untuk menghadapi ketatnya persaingan pada industri perhotelan. Kekuatan utama dalam penerapan internet marketing bagi Hotel Mandarin Oriental Jakarta adalah kerjasama (affiliasi online) dengan pihak lain, website yang terklasifikasi dengan baik dan media sosial yang dijalankan hotel. Ketiganya difungsikan untuk penetrasi pasar yang dituju dan membangun citra baik hotel kepada calon tamu agar tetap eksis dalam persaingan pada industri yang sama. Kata Kunci : Internet marketing, SWOT, Industri Perhotelan
Co-Authors Adji, Bayu Kresna Akhmad Syukron Akhmad Syukron Amelda Pramezwary Ani Wijayanti Ani Wijayanti Anis Kumalaningrum Citra Unik Mayasari Devita Widyaningtyas Yogyanti Devy Putri Kussanti Donna Ekawaty Dyah Mustika Wardani Dyah Mustika Wardani Dyah Mustika Wardhani Elisa Pambayun, Arda Emmita Devi Hari Putri Erlangga Brahmanto Fauzi, Muhammad Naufal Zul Heni Pujiastuti Heni Widyaningsih, Heni Indriyanti Indriyanti, Indriyanti Lilik Edi Saputro Lina Ayu Safitri M Fathurrahman Nurul Hakim M. Shodiq Bimo Sakti1 M.Fathurrahman Nurul Hakim Mayasari, Citra Unik Mezi Julian Nani Purwati Nurcholis - Akademi Pariwisata BSI Yogyakarta Nurcholis - Akademi Pariwisata BSI Yogyakarta Prio Susilo R. Jati Nurcahyo R. Jatinurcahyo Rahayu, Emik Rohani Lestari Napitupulu Saputro, Lilik Edi Sudana, Dhana Syaharuddin Syaharuddin Ulumuddin Ahmad Asshofi, Izza Wardani, Dyah Mustika Wigati - AKPAR BSI Yogyakarta Wisnu Hadi Wisnu Hadi Wisnu Hadi, Wisnu Yulianto Yulianto -, Yulianto Yulianto Yulianto