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All Journal Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) COMMED: Jurnal Komunikasi dan Media Jurnal Ilmu Sosial Politik dan Humaniora (Jisora) Journal Civics and Social Studies Jurnal Syntax Imperatif : Jurnal Ilmu Sosial dan Pendidikan Indonesian Community Journal Jurnal Algoritma Jurnal Media Pengabdian Komunikasi Jurnal Pengabdian Masyarakat ALFABETA
Muhamad Hilman Firmansyah
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Pilihan Bahasa Dalam Penamaan Perumahan di Kabupaten Garut Firmansyah, Muhamad Hilman; Deri Hudaya
ALFABETA: Jurnal Bahasa, Sastra, dan Pembelajarannya Vol. 9 No. 2 (2026): ALFABETA: Jurnal Bahasa, Sastra, dan Pembelajarannya
Publisher : Universitas Insan Budi Utomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/alfabeta.v9i2.3846

Abstract

Housing development naming is one example of how languages used in public areas. Housing names do not just show where something is but show who people are, what they value how they see themselves and what their economic goals are. This study looks at how housing developments are named in Garut Regency from the point of view of linguistic landscapes. The research uses a qualitative method. Out of 341 housing development names 30 samples were carefully chosen based on where they're located and how different the language is. The analysis looked for words, grouped names as either language or mixed-language and checked what the names mean and how they connect to local identity, modern ideas and ways to brand places. The results show that 51.0 percent of the names use Indonesian, local languages or special names. Another 27.6 percent mix local language with English. Then 14.4 percent are mostly English. Also, 7.0 percent include Arabic words. So 42.0 percent of the names use English in some way. English words like "Residence" are most common appearing 77 times, which's 22.6 percent. Then "Regency" is 6.7 percent "Green" is 5.6 percent and "Land" is 3.8 percent. Names like Banyumukti Residence and Garut City Residence show how local identity mixes with symbols. These results show that the language used in housing developments in Garut Regency is a place where local identity, the national language, global symbols and business goals meet through ways, to brand places.
Co-Authors Aditya Aditya Akbar, Dioka Muhammad Chotijah Fanaqi Deri - Hudaya, Deri - Deri Hudaya Deri Hudaya Dioka Muhammad Akbar Feri Purnama Firmansyah Firmansyah Muhammad Akbar, Dioka Mujianto, Haryadi Mutiana Nurmalasari Mutiana Nurmalasari Naida, Winka Nurmalasari, Mutiana Purnama, Feri Qoriah, Desi Rahman, Sani Resty Mustika Pratiwi Sabiila Asti Sukmana Yosep Septiana