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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Management Studies and Entrepreneurship Journal (MSEJ)
Ikhsan Amar Jusman
STIE YPUP
Decision Sciences, Operations Research & Management

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Peran Harga Produk Dan Brand Image Terhadap Purchase Decision Produk Cold Pressed Juice Re.Juve Ade Perdana Siregar; Hendy Tannady; Ikhsan Amar Jusman; Pandu Adi Cakranegara; Moh. Samsul Arifin
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 3 No. 5 (2022): MSEJ : Management Studies and Entrepreneurship Journal
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v3i4.1023

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh brand image dan harga terhadap keputusan pembelian cold presed juice merek Re.juve diJakarta. Penelitian ini menggunakan metode kuantitatif dengan teknik pengambilan data purposive sampling, responden penelitian ini terdapat155 responden. Hasil dari penelitian ini bahwa brand image berpengaruh terhadap keputusan pembelian, harga menentukan keputusanpembelian, brand image dan harga secara bersama-sama mempengaruhi keputusan pembelian. Kata kunci: brand image, harga, keputusan pembelian
Effect Of Motivation and Job Satisfaction on Employee Performance at PT Catur Putraharmoni Ikhsan Amar Jusman; Sultan Iskandar; Manda HM
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i03.1045

Abstract

This study aims to determine the motivation and job satisfaction have a significant positive effect partially or simultaneously on the performance of employees of PT. Chess Putraharmony. This research was conducted by distributing questionnaires to 82 respondents. This type of research is quantitative research with a sampling technique is stratified proportional random sampling. The data analysis technique in this study used multiple linear regression analysis techniques. The results obtained from this study are motivation and job satisfaction has a significant positive effect partially or simultaneously on the performance of employees of PT. Catur Putraharmoni.
Co-Authors Cakranegara, Pandu Adi Hendy Tannady Manda HM Moh. Samsul Arifin Siregar, Ade Perdana Sultan Iskandar