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The Continuous Intention of Electricity Mobile Apps: Evidence from Indonesia Putra, Ade Oktarizal; Lita, Ratni Prima; Besra, Eri; Syafrida, M. Fajar
International Journal of Business Economics (IJBE) Vol 7, No 1 (2025): SEPT 2025 - MARCH 2026
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ijbe.v7i1.26499

Abstract

Purpose – The low number of active users of the Indonesian state-owned enterprises related to electricity compared to the total number of registered users indicates challenges in promoting sustainable use. This study analyzes the factors influencing continuous intention and use behavior by adopting the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model, which has been expanded to include the variable of trust.Methodology – A quantitative approach, incorporating hypothesis testing techniques, was employed in this study. There were 370 samples, selected using purposive sampling, consisting of PLN Mobile users in West Sumatra who had used the PLN Mobile app within the past three months. Data was collected through an online questionnaire and analyzed using SmartPLS 4.0 software with structural equation modeling techniques.Findings – Hedonic motivation, price value, habit, trust, social influence, performance expectancy, effort expectancy, and facilitating factors all had a positive and significant impact on continuous intention. Habit and facilitating conditions also have a favorable and substantial impact on use behavior. Continuous intention mediates the relationship between trust and use behavior, having a favorable and significant effect on use behavior.Originality/Novelty – This study highlights the role of the UTAUT2 model and trust in influencing sustained intention and usage behavior among mobile application users at state-owned enterprises related to electricity.Implications – The findings of this study will help PLN, as an Indonesian state-owned enterprise related to electricity, understand the significant role of aspects in the UTAUT2 model and trust in shaping sustainable intention and usage behavior among PLN Mobile app users.
Pengukuran Efektivitas Entrepreneurial Ecosystem dengan Metode Regional Entrepreneurship Accelerate Program (REAP) pada Kinerja Usaha Sektor Pertanian Kabupaten Pasaman Barat: (Studi Pada Kecamatan Kinali dan Luhak Nan Duo) Putri, Risha Mulya; Rahman, Hafiz; Besra, Eri
Paradoks : Jurnal Ilmu Ekonomi Vol. 9 No. 1 (2026): November - Januari
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v9i1.2034

Abstract

Penelitian ini bertujuan menilai efektivitas ekosistem kewirausahaan dalam mendukung kinerja usaha pertanian di Kabupaten Pasaman Barat. Pendekatan Regional Entrepreneurship Acceleration Program (REAP) digunakan untuk menilai enam dimensi utama yang memengaruhi perkembangan usaha, yaitu akses pasar, sumber daya manusia, pendanaan, regulasi, peran universitas, dan budaya kewirausahaan. Penelitian dilakukan di Kecamatan Kinali dan Luhak Nan Duo melalui penyebaran kuesioner kepada pelaku usaha pertanian yang dipilih sebagai responden. Hasil analisis menunjukkan bahwa kedua kecamatan memiliki tingkat efektivitas ekosistem yang berada pada kategori sedang, dengan kekuatan dan kelemahan yang berbeda pada tiap dimensi. Kinali cenderung unggul dalam akses pasar dan dukungan regulasi, sedangkan Luhak Nan Duo lebih kuat pada jejaring dan kolaborasi. Temuan ini mengindikasikan bahwa ekosistem yang lebih kondusif mendorong peningkatan kinerja usaha, baik dari sisi perkembangan usaha maupun kemampuan bersaing. Penelitian ini menekankan pentingnya penguatan kualitas sumber daya manusia dan perluasan akses pendanaan agar ekosistem kewirausahaan di sektor pertanian dapat berkembang lebih optimal.
Co-Authors Alfitman Alfitman Alfitman Alfitman Alisah, Ariyani Ansofino Ansofino Azis, Rike Nurhayati Budi Rahmadya Eka Yanti, Beni Fahmy, Rahmi Fanessa, Fanessa Hafiz Rahman, Hafiz Hakimi, Nurul Harits, Muhammad Dzakwan El Husnul Khatimah Hutasuhut, Abir Yhasmin Kurnia, Iqbal Lenggogeni, Sari Meuthia, Meuthia Nurhayati Nurhayati Putra, Ade Oktarizal Putri, Risha Mulya Rahayu, Rita Rahman, Heru Aulia Ramadhan, Rahmat Fajri Ratni Prima Lita Rida Rahim Saldi, Wardah Awwalin Salim, Brendan Nicholas Sanda Patrisia Komalasari Sari, Dellani Mutia Suziana, Suziana Syafira, Tama Aulia Syafrida, M. Fajar Triani, Laura Amelia Vera Pujani Verinita Verinita, Verinita Yanti Yanti