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All Journal International Journal of Electrical and Computer Engineering IJCCS (Indonesian Journal of Computing and Cybernetics Systems) Jurnal Ilmiah Merpati (Menara Penelitian Akademika Teknologi Informasi) JURNAL SISTEM INFORMASI BISNIS Epsilon: Jurnal Matematika Murni dan Terapan Bulletin of Electrical Engineering and Informatics Jurnal Ilmiah Teknik Elektro Komputer dan Informatika (JITEKI) Jurnal Teknologi Informasi dan Ilmu Komputer Telematika Jurnal Edukasi dan Penelitian Informatika (JEPIN) JUITA : Jurnal Informatika Proceedings Konferensi Nasional Sistem dan Informatika (KNS&I) Mimbar Sekolah Dasar POSITIF KLIK (Kumpulan jurnaL Ilmu Komputer) (e-Journal) Jurnal ELTIKOM : Jurnal Teknik Elektro, Teknologi Informasi dan Komputer Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) JURNAL MEDIA INFORMATIKA BUDIDARMA Jurnal Komputasi Jurnal Sains dan Informatika MATRIK : Jurnal Manajemen, Teknik Informatika, dan Rekayasa Komputer Jurnal Pengembangan Riset dan Observasi Teknik Informatika Journal of Computer Science and Informatics Engineering (J-Cosine) J-SAKTI (Jurnal Sains Komputer dan Informatika) Jurnal Formil (Forum Ilmiah) Kesmas Respati Journal of Electronics, Electromedical Engineering, and Medical Informatics Jurnal Pengabdian Kepada Masyarakat (Mediteg) Altasia : Jurnal Pariwisata Indonesia Jurnal Mnemonic Jurnal Teknik Informatika (JUTIF) J-SAKTI (Jurnal Sains Komputer dan Informatika) JUSTIN (Jurnal Sistem dan Teknologi Informasi) Journal of Data Science and Software Engineering Indonesian Journal of Electronics, Electromedical Engineering, and Medical Informatics
Dwi Kartini, Dwi
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Aerospace Engineering Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mathematics Public Health Social Sciences Transportation

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Journal : JURNAL SISTEM INFORMASI BISNIS

 1 
Prediksi Churn Pelanggan Telekomunikasi dengan Optimalisasi Seleksi Fitur dan Tuning Hyperparameter pada Algoritma Klasifikasi C4.5 Antoh, Soterio; Herteno, Rudy; Budiman, Irwan; Kartini, Dwi; Mazdadi, Muhammad Itqan
Jurnal Sistem Informasi Bisnis Vol 15, No 1 (2025): Volume 15 Number 1 Year 2025
Publisher : Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/vol15iss1pp60-67

Abstract

In the telecommunications industry, predicting customer churn is crucial for maintaining business sustainability. High churn rates can negatively impact profitability, necessitating effective retention strategies. This research aims to enhance the accuracy of telecommunications customer churn prediction by optimizing the C4.5 classification algorithm through feature selection and hyperparameter tuning. The methods used include Information Gain for feature selection and hyperparameter tuning with Random Search and Grid Search. This study utilizes the Telco Customer Churn dataset from Kaggle, split into an 80:20 ratio for training and testing data. Six approaches are applied: (1) the basic C4.5 algorithm, (2) C4.5 with Information Gain, (3) C4.5 with Random Search, (4) C4.5 with Grid Search, (5) C4.5 with a combination of Information Gain and Random Search, and (6) C4.5 with a combination of Information Gain and Grid Search. The results indicate that the C4.5 algorithm alone achieves an accuracy of 74.09%, while applying Information Gain increases accuracy to 78.42%. Hyperparameter tuning with Random Search achieves the highest accuracy of 80.05%, whereas Grid Search reaches 77.71%. Combining Information Gain with Random Search results in an accuracy of 78.99%, while combining Information Gain with Grid Search yields an accuracy of 78.85%. These findings suggest that hyperparameter tuning using Random Search significantly improves accuracy compared to other methods, while Information Gain feature selection does not have a significant impact on performance in this context.
Co-Authors A.A. Ketut Agung Cahyawan W Abadi, Friska Abdullayev, Vugar Adawiyah, Laila Adin Nofiyanto, Adin Ahdyani, Annisa Salsabila Ahmad Rusadi Arrahimi - Universitas Lambung Mangkurat) Ahmad Rusadi Arrahimi - Universitas Lambung Mangkurat) Aida, Nor Ajwa Helisa Al Habesyah, Noor Zalekha Andi Farmadi Andi Farmadi Anshari, Muhammad Ridha Ansyari, Muhammad Ridho Antoh, Soterio Arfan Eko Ari Widodo Aryastuti, Nurul Azizah, Siti Roziana Bachtiar, Adam Mukharil Badali, Rahmat Amin Budiman, Irwan Daduk Merdika Mansur Dalimunthe, Gallang Perdhana Deni Kurnia Diana Sari Dike Bayu Magfira, Dike Bayu Dina Arifah Dita Amara Dodon Turianto Nugrahadi Dzira Naufia Jawza Faisal, Mohammad Reza Faisal, Mohammad Reza Fathmah, Siti Fatma Indriani Fatma Indriani Favorisen R. Lumbanraja Fitra Ahya Mubarok Friska Abadi Halimah Halimah Helma Herlinda Herteno, Rudy Ihsan, Muhammad Khairi Indriani, Fatma Irwan Budiman Irwan Budiman Irwan Budiman Itqan Mazdadi, Muhammad Jhondy Baharsyah Lestari, Mega Lilies Handayani Mafazy, Muhammad Meftah Mahmud Mahmud Maya Yusida Mera Kartika Delimayanti Miftakhul Huda Muhammad Fauzan Nafiz Muhammad Itqan Mazdadi Muhammad Reza Faisal, Muhammad Reza Muhammad Syahriani Noor Basya Basya Muliadi Muliadi Muliadi Muliadi . Muliadi . Muliadi Muliadi Muliadi Muliadi Muliadi Muliadi Muliadi Muliadi Muliadi, M Muliadi, Muliadi Musyaffa, Muhammad Hafizh Nafiz, Muhammad Fauzan Nor Indrani Nurcahyati, Ica Nurdiansyah Nurdiansyah Nurul Chamidah P., Chandrasekaran Padhilah, Muhammad Pirjatullah Pirjatullah Radityo Adi Nugroho Radityo Adi Nugroho Rahmat Hidayat Rahmat Ramadhani Reina Alya Rahma Riadi, Putri Agustina Rizky, Muhammad Hevny Rozaq, Hasri Akbar Awal Rudy Herteno Rudy Herteno Rusdiani, Husna Safitri, Yasmin Dwi Said, Muhammad Al Ichsan Nur Rizqi Salsha Farahdiba Saputro, Setyo Wahyu Saragih, Triando Hamonangan Sari, Fitri Eka Septyan Eka Prastya Shalehah Siena, Laifansan Siti Aisyah Solechah Sulastri Norindah Sari Sule, Ernie Tisnawati Tri Mulyani Triando Hamonangan Saragih Vina Maulida, Vina Wahyu Caesarendra Wijaya Kusuma, Arizha Yevis Marty Oesman YILDIZ, Oktay Yuyus Suryana