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All Journal Journal of Economic, Bussines and Accounting (COSTING) MABIS: Manajemen dan Bisnis Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Multidisiplin COMMUNITY : Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan INOVASI: Jurnal Hasil Pengabdian Masyarakat Journal of Artificial Intelligence and Digital Business Journal of Vocational Instruction Seminar Nasional Hasil Penelitian LP2M UNM Journal of Digital Business and Innovation Management
Muhammad Taufik
Universitas Negeri Makassar
Religion Aerospace Engineering Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Building small medium enterprise competitive advantage through situational leadership, digital marketing capabilities and innovation Muhammad Taufik; Valentino Aris; Rizal Bakri; Farida Islamiah; Husni Mubarak
Manajemen dan Bisnis Vol 25, No 3 (2026): November 2026 (Online First)
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v25i3.1159

Abstract

Small and medium enterprises increasingly need adaptive leadership and digital marketing capabilities to sustain competitiveness in dynamic digital markets. This study examines the influence of situational leadership and digital marketing capability on sustainable competitive advantage among SMEs in Makassar, with digital marketing innovation positioned as a mediating variable. Data were collected from 304 SME owners through a structured questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that situational leadership and digital marketing capability significantly enhance digital marketing innovation, with situational leadership emerging as the stronger determinant. Digital marketing innovation and situational leadership were found to exert significant positive effects on sustainable competitive advantage, while digital marketing capability showed no significant direct effect on competitive outcomes. Mediation analysis confirmed that digital marketing innovation significantly mediates both the relationship between digital marketing capability and situational leadership to sustainable competitive advantage. These results suggest that digital marketing capability functions as a strategic prerequisite rather than a direct driver of competitive advantage, and that its value is only realized when actively transformed into innovative marketing practices. The study contributes to the dynamic capabilities literature and extends situational leadership theory by demonstrating that adaptive leadership and digital capabilities must be channeled through innovation to generate sustainable competitive value in resource-constrained SME environments.
Implementasi Strategi Pemasaran Digital untuk Meningkatkan Daya Saing Bisnis pada Kafe Esteko Abdullah Reza Fatur Rahman; Muhammad Taufik; Valentino Aris
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Juni, Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v6i2.2336

Abstract

Digital marketing in this study refers to the utilization of internet-based technology as the primary medium for promoting products and building effective relationships with customers. Marketing strategy includes the planning, implementation, and evaluation of promotional activities to achieve Esteko Café’s business objectives. Social media, particularly Instagram, is used as the main platform to deliver attractive, informative, and interactive promotional content aimed at increasing audience engagement. Business competitiveness is defined as Esteko Café’s ability to maintain its advantages amid the increasingly competitive café industry. Customer engagement serves as an indicator of digital marketing success through interactions such as likes, comments, shares, and follower growth. The AIDA model is used to analyze the effectiveness of marketing communication in attracting attention, generating interest, creating desire, and encouraging purchasing actions. In addition, content marketing through relevant and consistent content strengthens customer loyalty and brand image, while supporting the sustainable improvement of business competitiveness in the digital era.
HUBUNGAN PENGETAHUAN KONSEP KETERAMPILAN PENGGUNAAN ALAT UKUR DAN HASIL BELAJAR PRAKTIK MESIN PERKAKAS II MAHASISWA PTM FT UNM Ashar Pramono; Nurlaela Latif; Muhammad Taufik
JoVI:JOURNAL of VOCATIONAL INSTRUCTION Vol 3, No 2 (2024): November
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55754/jov.v3i2.68109

Abstract

Penelitian ini merupakan penelitian korelasi yang bersifat deskriptif kuantitatif, dengan jumlah populasi sebanyak 58 orang mahasiswa dan jumlah sampel yang di teliti sebanyak 37 orang mahasiswa di Jurusan Pendidikan Teknik Mesin Fakultas Teknik Universitas Negeri Makassar. Data penelitian diperoleh dengan Angket dan dokumentasi. Teknik analisis data yang digunakan yaitu menggunakan analisis deskriptif dan analisis statistik non parametrik. Hasil penelitian menunjukkan bahwa: (1).Tingkat pengetahuan penggunaan alat ukur mahasiswa pada kategori sangat tinggi sebanyak 17 (46%) orang mahasiswa. Hasil belajar praktik mesin perkakas II mahasiswa dari sampel 37 mahasiswa Jurusan Pendidikan teknik mesin Fakultas Teknik Univeritas Negeri Makassar terdapat 19 (51%) orang mahasiswa memiliki kecenderungan hasil belajar dalam kategori sangat tinggi, 8 (22%) orang mahasiswa memiliki kecenderungan hasil belajar dalam kategori tinggi, 7 (19%) orang mahasiswa dalam kategori rendah dan 3 (8%) orang mahasiswa memiliki kecenderungan hasil belajar dalam kategori tidak lulus. Ho ditolak. Artinya ada hubungan antara pengetahuan konsep keterampilan penggunaan alat ukur dan hasil belajar praktik mesin perkakas II. Maka dapat ditarik kesimpulan ada hubungan yang signifikan antara pengetahuan konsep keterampilan penggunaan alat ukur dan hasil belajar praktik mesin perkakas II (Y). Dimana Koefisien korelasi (r) yaitu sebesar 0.794 dengan taraf Signifikansi<0,000
Co-Authors Abdullah Reza Fatur Rahman Andi Balqis Mutiara Asizah Andi Ruslan Baso Iwang Citra Arta, Deddy Novie Dian Novita Siswanti Fahrur Rozi Fajar Saranani Farida Islamiah Husni Mubarak Marhawati Muh. Jamil Muhammad Ashdaq Muhammad Qardawi Hamzah Muhammad Rakib Nur Haliza A. Arief Nurlaela Nurlaela Nurul Aulia Fitriani Pramono, Ashar Rivai Makduani Rizal Bakri Saffana Mustafani Sarah Fadhila Ilmi Sitti Ainun Zalfa. N Sitti Chumaerah Sophian Sri Asmirani Sukma Ainul Fitri Syamsu Alam Syamsu Rijal Valentino Aris Yahya Nusa