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All Journal Analisa Al-Ihkam: Jurnal Hukum dan Pranata Sosial Sawwa: Jurnal Studi Gender FOKUS: Jurnal Kajian Keislaman dan Kemasyarakatan AJIS : Academic Journal of Islamic Studies JURNAL PENELITIAN Turast: Jurnal Penelitian dan Pengabdian Indonesian Journal of Religion and Society Dialog AL-FALAH : Journal of Islamic Economics Islam Realitas: Journal of Islamic and Social Studies Analisa: Journal of Social Science and Religion Jurnal Penelitian Ta'dib Engagement: Jurnal Pengabdian Kepada Masyarakat
Nurus Shalihin
Universitas Islam Negeri Imam Bonjol Padang
Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Dialog

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RELASI KUASA DAN REPRODUKSI MAKNA RELIGIUSITAS DALAM IKLAN-IKLAN ISLAMI RAMADHAN Nurus Shalihin
Jurnal Dialog Vol 39 No 2 (2016): JURNAL DIALOG
Publisher : Sekretariat Badan Litbang dan Diklat Kementerian Agama RI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (816.88 KB) | DOI: 10.47655/dialog.v39i2.104

Abstract

This paper discusses the phenomena of commericals which used Islamic symbols during Ramadhan. The focus of this paper is investigating how the meaning construction occurred in these commercials. The meaning construction mechanism in this study involves: (1) what symbols the commercials use to represent Islam, (2) the relation between Islamic symbols and the marketed products, (3) the situation or context in which the symbols were represented in the commercials, (4) what messages these commercials would like to deliver through Islamic symbols. KEY WORDS: Power relation, meaning production, religiosity, Islamic commercials, consumerism
Co-Authors Elfia Firdaus Firdaus Hulwati Hulwati Ikhwan Ikhwan M Yusuf M. Yusuf M. Yusuf Mhd Safuan Muchlis Bahar Mufti Ulil Amri Muhammad Sholihin Muhammad Sholihin Nazif Hidayatullah Rafika Ridhaizzati Sandria Milka Ratna Sari Walan Yudhiani Yulia Yulia