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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah YUME : Journal of Management JUMAN Tools (Jurnal Manajemen Tools) Journal of Accounting Auditing and Business Journal of Management and Business Innovations Economics, Business and Management Science Journal International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) ProBisnis : Jurnal Manajemen Journal of Artificial Intelligence and Digital Business Nanggroe: Journal Of Scholarly Service Nanggroe: Journal of Scholarly Service
Muthya Rahmi Darmansyah
Universitas Medan Area
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Pengaruh Hedonic Shopping Value, Shopping Lifestyle, dan Gamification terhadap Impulse Buying pada Generasi Z Pengguna Tiktok Shop di Kota Kabanjahe Afrida, Desri; Darmansyah, Muthya Rahmi; Amelia, Wan Rizca; Tobing, Fitriani
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2275

Abstract

This study aims to determine: The Influence of Hedonic Shopping Value, Shopping Lifestyle, and Gamification on Impulse Buying in Generation Z TikTok Shop Users in Kabanjahe City. The research method used in this study is quantitative. By distributing questionnaires to 390 generation Z respondents in Kabanjahe City. The data analysis technique uses multiple linear regression. With the results of the study. (X1) Hedonic Shopping Value, has a significant effect on Impulse Buying. This can be seen from the significant value (0.001) <0.10 and t-count (3.497)> compared to t-table (1.649). (X2) Shopping Lifestyle has a significant effect on Impulse Buying. This can be seen from the significant value (0.000) <0.10 and t-count (10.018)> compared to t-table (1.649). (X3) Gamification does not have a significant effect on Impulse Buying. This can be seen from the significant value (0.808) > 0.10 and the t-count (0.243) < compared to the t-table (1.649) (4) that (Hedonic Shopping Value, Shopping Lifestyle, and Gamification) simultaneously are significant towards Impulse Buying, as can be seen from the F-count > F-table and the level of significance (0.000) < 0.10
Pengaruh Shopping Lifestyle dan Hedonic Shopping Motivation Terhadap Impulse Buying di Marketplace Shopee Pada Mahasiswa Fakultas Ekonomi Universitas Gunung Lauser Rahmawati, Lina; Alfifto; Salqaura, Siti Alhamrah; Darmansyah, Muthya Rahmi
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 5 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v9i5.24272

Abstract

Penelitian ini untuk mengetahui pengaruh Shopping Lifestyle dan Hedonic Shopping Motivation terhadap Impulse Buying di Marketplace Shopee pada Mahasiswa Fakultas Ekonomi Universitas Gunung Lauser. Dalam penelitian ini seluruh mahasiswa Fakultas Ekonomi Universitas Gunung Lauser stambuk 2020-2023 sebanyak 2,083 mahasiswa. Teknik pengambilan sampel yang digunakan adalah teknik probability sampling dengan menggunkan rumus Slovin. Berdasarkan kriteria diperoleh 96 (sembilan puluh enam) sampel. Jenis data yang digunakan dalam penelitian ini adalah kuantitatif dengan sumber data primer, dan teknik observasi serta penyebaran kuesioner. Teknik analisis data yang digunakan adalah analisis regresi linier berganda dengan bantuan SPSS versi 27 hasil penelitian menunjukan secara parsian Shopping Lifestyle berpengaruh positif dan signifikan terhadap Impulse Buying di Marketplace Shopee pada Mahasiswa Fakultas Ekonomi Universitas Gunung Lauser, H1 diterima. Dan Hedonic Shopping Motivation berpengaruh terhadap Impulse Buying di Marketplace Shopee pada Mahasiswa Fakultas Ekonomi Universitas Gunung Lauser, H2 diterima. Hasil uji secara simultan menunjukan bahwa Shopping Lifestyle dan Hedonic Shopping Motivation berpengaruh terhadap Impulse Buying di Marketplace Shopee pada Mahasiswa Fakultas Ekonomi Universitas Gunung Lauser, H3 diterima. Nilai R2 sebesar 40,5% Impulse Buying (variabel terikat) dapat dijelaskan oleh variabel Shopping Lifestyle dan Hedonic Shopping Motivation.
THE IMPACT OF ADVERSITY QUOTIENT, ENTREPRENEURSHIP EDUCATION AND SELF CONFIDENCE ON ENTREPRENEURSHIP INTEREST (CASE STUDY ON STUDENTS OF FACULTY ECONOMICS AND BUSINESS UMN AL-WASHLIYAH) Muhammad Naufal Fildza Daulay; Muthya Rahmi Darmansyah; Fitriani Tobing; Riza Fanny Meutia
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 1 (2025): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i1.2448

Abstract

This study aims to determine the impact of adversity quotient, entrepreneurship education, and self confidence on entrepreneurship interest (case study on students of Faculty of Economics and Business UMN Al-Washliyah). This study is expected to be useful and provide an idea of the extent to which adversity quotient, entrepreneurial education and self confidence can affect entrepreneurship interest. To foster entrepreneurship interest in the students, they must have an adversity quotient self confidence, and the lecturers are expected to be able to provide entrepreneurial education that is able to make students interested in doing entrepreneurship activities. Through entrepreneurial education, students will open their insights about how entrepreneurial means. Respondents in this study were 87 students consisting of students of Management and Accounting Departement in Faculty of Economics and Business UMN Al-Washliyah. The research method using Multiple Linear Regression Analysis Method to perform the data analysis. The results showed that adversity quotient, entrepreneurship education and self confidence gives a positive and significant impact to cultivate the entrepreneurship interest for students of faculty economics and business UMN Al-Washliyah
Factors Affecting E-Wallet Adoption Based On Gen Z Perspective In Indonesia: Study In Gopay Application Alvaro, Jamie Steve; Darmansyah, Muthya Rahmi
Journal of Management and Business Innovations Volume: 07, Number: 02, 2025
Publisher : Management Department Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jombi.v7i02.23358

Abstract

The increasing of decision to use indicates an increase in promotion, people recommendation and visual content for Gopay e-wallet users. Users of the Gopay application are a benchmark for the success of a company. This study aims to describe the three independent variables selected for the decision to use Gopay in the scope of financial technology where Gopay is one of the popular e-wallets in Medan. The sampling technique used was purposive sampling with a sample size of 100 people. Data analysis was processed using SPSS 25. The results of the study showed that promotion, people recommendation and visual content had a significant effect on the decision to use. This study is expected to provide additional knowledge for companies engaged in Fintech in stimulating people to use e-wallets. In addition, this study provides a basis for business actors to develop strategies in planning and implementing actions in achieving goals of company. Quantitative analysis is the method used in this research. For upcoming researchers might develop this research using qualitative methods and can provide more knowledge and different perspectives in enhancing customer decision behavior.Keywords: Customer Decision Behavior, People Recommendation, Promotion, Visual Content
Co-Authors Afrida, Desri Alfifto Alvaro, Jamie Steve Aramita, Finta Fitriani Tobing Gultom, Chrisdahner Edoardo Ida Royani Kurniawan, Muhammad Taufan Lina Rahmawati Mentari, Nabilla Mohd Azwardi Bin Md Isa Muhammad Naufal Fildza Daulay Neneng Yulia Barky Nindya Yunita Putra, Irwansyah Riza Fanny Meutia Royani , Ida Salqaura, Siti Alhamra Sarumaha, Didit Ekosafrial SE, Alfifto Wan Rizca Amelia, Wan Rizca