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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah YUME : Journal of Management JUMAN Tools (Jurnal Manajemen Tools) Journal of Accounting Auditing and Business Journal of Management and Business Innovations Economics, Business and Management Science Journal International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Bisnis Mahasiswa ProBisnis : Jurnal Manajemen Journal of Artificial Intelligence and Digital Business Nanggroe: Journal Of Scholarly Service Nanggroe: Journal of Scholarly Service Jurnal Manajemen, Bisnis dan Kewirausahaan
Muthya Rahmi Darmansyah
Universitas Medan Area
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Pengaruh Hedonic Shopping Value, Shopping Lifestyle, dan Gamification terhadap Impulse Buying pada Generasi Z Pengguna Tiktok Shop di Kota Kabanjahe Afrida, Desri; Darmansyah, Muthya Rahmi; Amelia, Wan Rizca; Tobing, Fitriani
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2275

Abstract

This study aims to determine: The Influence of Hedonic Shopping Value, Shopping Lifestyle, and Gamification on Impulse Buying in Generation Z TikTok Shop Users in Kabanjahe City. The research method used in this study is quantitative. By distributing questionnaires to 390 generation Z respondents in Kabanjahe City. The data analysis technique uses multiple linear regression. With the results of the study. (X1) Hedonic Shopping Value, has a significant effect on Impulse Buying. This can be seen from the significant value (0.001) <0.10 and t-count (3.497)> compared to t-table (1.649). (X2) Shopping Lifestyle has a significant effect on Impulse Buying. This can be seen from the significant value (0.000) <0.10 and t-count (10.018)> compared to t-table (1.649). (X3) Gamification does not have a significant effect on Impulse Buying. This can be seen from the significant value (0.808) > 0.10 and the t-count (0.243) < compared to the t-table (1.649) (4) that (Hedonic Shopping Value, Shopping Lifestyle, and Gamification) simultaneously are significant towards Impulse Buying, as can be seen from the F-count > F-table and the level of significance (0.000) < 0.10
Pengaruh Shopping Lifestyle dan Hedonic Shopping Motivation Terhadap Impulse Buying di Marketplace Shopee Pada Mahasiswa Fakultas Ekonomi Universitas Gunung Lauser Rahmawati, Lina; Alfifto; Salqaura, Siti Alhamrah; Darmansyah, Muthya Rahmi
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 5 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v9i5.24272

Abstract

Penelitian ini untuk mengetahui pengaruh Shopping Lifestyle dan Hedonic Shopping Motivation terhadap Impulse Buying di Marketplace Shopee pada Mahasiswa Fakultas Ekonomi Universitas Gunung Lauser. Dalam penelitian ini seluruh mahasiswa Fakultas Ekonomi Universitas Gunung Lauser stambuk 2020-2023 sebanyak 2,083 mahasiswa. Teknik pengambilan sampel yang digunakan adalah teknik probability sampling dengan menggunkan rumus Slovin. Berdasarkan kriteria diperoleh 96 (sembilan puluh enam) sampel. Jenis data yang digunakan dalam penelitian ini adalah kuantitatif dengan sumber data primer, dan teknik observasi serta penyebaran kuesioner. Teknik analisis data yang digunakan adalah analisis regresi linier berganda dengan bantuan SPSS versi 27 hasil penelitian menunjukan secara parsian Shopping Lifestyle berpengaruh positif dan signifikan terhadap Impulse Buying di Marketplace Shopee pada Mahasiswa Fakultas Ekonomi Universitas Gunung Lauser, H1 diterima. Dan Hedonic Shopping Motivation berpengaruh terhadap Impulse Buying di Marketplace Shopee pada Mahasiswa Fakultas Ekonomi Universitas Gunung Lauser, H2 diterima. Hasil uji secara simultan menunjukan bahwa Shopping Lifestyle dan Hedonic Shopping Motivation berpengaruh terhadap Impulse Buying di Marketplace Shopee pada Mahasiswa Fakultas Ekonomi Universitas Gunung Lauser, H3 diterima. Nilai R2 sebesar 40,5% Impulse Buying (variabel terikat) dapat dijelaskan oleh variabel Shopping Lifestyle dan Hedonic Shopping Motivation.
THE IMPACT OF ADVERSITY QUOTIENT, ENTREPRENEURSHIP EDUCATION AND SELF CONFIDENCE ON ENTREPRENEURSHIP INTEREST (CASE STUDY ON STUDENTS OF FACULTY ECONOMICS AND BUSINESS UMN AL-WASHLIYAH) Muhammad Naufal Fildza Daulay; Muthya Rahmi Darmansyah; Fitriani Tobing; Riza Fanny Meutia
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 1 (2025): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i1.2448

Abstract

This study aims to determine the impact of adversity quotient, entrepreneurship education, and self confidence on entrepreneurship interest (case study on students of Faculty of Economics and Business UMN Al-Washliyah). This study is expected to be useful and provide an idea of the extent to which adversity quotient, entrepreneurial education and self confidence can affect entrepreneurship interest. To foster entrepreneurship interest in the students, they must have an adversity quotient self confidence, and the lecturers are expected to be able to provide entrepreneurial education that is able to make students interested in doing entrepreneurship activities. Through entrepreneurial education, students will open their insights about how entrepreneurial means. Respondents in this study were 87 students consisting of students of Management and Accounting Departement in Faculty of Economics and Business UMN Al-Washliyah. The research method using Multiple Linear Regression Analysis Method to perform the data analysis. The results showed that adversity quotient, entrepreneurship education and self confidence gives a positive and significant impact to cultivate the entrepreneurship interest for students of faculty economics and business UMN Al-Washliyah
Factors Affecting E-Wallet Adoption Based On Gen Z Perspective In Indonesia: Study In Gopay Application Alvaro, Jamie Steve; Darmansyah, Muthya Rahmi
Journal of Management and Business Innovations Volume: 07, Number: 02, 2025
Publisher : Management Department Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jombi.v7i02.23358

Abstract

The increasing of decision to use indicates an increase in promotion, people recommendation and visual content for Gopay e-wallet users. Users of the Gopay application are a benchmark for the success of a company. This study aims to describe the three independent variables selected for the decision to use Gopay in the scope of financial technology where Gopay is one of the popular e-wallets in Medan. The sampling technique used was purposive sampling with a sample size of 100 people. Data analysis was processed using SPSS 25. The results of the study showed that promotion, people recommendation and visual content had a significant effect on the decision to use. This study is expected to provide additional knowledge for companies engaged in Fintech in stimulating people to use e-wallets. In addition, this study provides a basis for business actors to develop strategies in planning and implementing actions in achieving goals of company. Quantitative analysis is the method used in this research. For upcoming researchers might develop this research using qualitative methods and can provide more knowledge and different perspectives in enhancing customer decision behavior.Keywords: Customer Decision Behavior, People Recommendation, Promotion, Visual Content
Pengaruh Online Promotion Dan Persepsi Kemudahan Terhadap Keputusan Penggunaan E-Wallet Ovo Pada Masyarakat Azzahra Desire Safira Siahaan; Muthya Rahmi Darmansyah; Hesti Sabrina; Irwansyah Putra
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 1 (2025): : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i1.5076

Abstract

E-wallet users as digital wallets are the choice of the people of Medan City, especially the OVO e-wallet for online system payments in transactions. It is suspected that the increase in the use of the OVO e-wallet is due to online promotion factors and perceived ease of use. The purpose of the study was to determine the effect of online promotion and perceived ease of use on the decision to use the OVO e-wallet in the community. The research method is quantitative and associative. The population is the people of Medan Sunggal District, Medan City, totaling 140,138 people and the number of samples is 100 people. The research data comes from primary data and the data collection process uses a questionnaire. The analysis technique using statistical models consists of validity, reliability, classical assumptions, multiple linear regression, t-test, F-test and coefficient of determination (R2) using SPSS (Statistical Product and Service Solutions) software version 25. The results of the study that partially there is an influence of online promotion and perceived ease of use on the decision to use the OVO e-wallet with each t-count value (7.578 and 2.110) greater than t-table (1.660) and a significance level (0.000 and 0.037) less than 0.05. From the F test, it was obtained that Fcount> Ftable (64.079> 3.090) with a significance level (0.000 <0.05), so the hypothesis is accepted, simultaneously online promotion and perceived ease of use have a positive and significant effect on the decision to use the OVO e-wallet. The R Square value is 0.569 which means that 56.9% of the variation of independent variables (online promotion and perceived ease) can explain the decision to use the OVO e-wallet and the remaining 431% is influenced by other variables.
Pengaruh kualitas produk dan harga terhadap keputusan pembelian PT Sun Jaya Mandiri Kushendra, Viky Ade; Alfifto, Alfifto; Tarigan, Eka Setia Dewi; Darmansyah, Muthya Rahmi; Tobing, Fitriani
Jurnal Bisnis Mahasiswa Vol 6 No 2 (2026): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.1072

Abstract

Tujuan – Penelitian ini bertujuan untuk menganalisis dan menjelaskan pengaruh kualitas produk dan harga terhadap keputusan pembelian pada PT Sun Jaya Mandiri. Desain/metodologi/pendekatan – Penelitian ini menggunakan pendekatan kuantitatif. Populasi penelitian adalah pelanggan PT Sun Jaya Mandiri sebanyak 1.020 orang (data tahun 2024). Sampel ditentukan menggunakan teknik non-probability sampling dengan metode purposive sampling. Berdasarkan rumus Slovin dengan tingkat kesalahan 10%, diperoleh sampel sebanyak 91 responden. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linier berganda melalui perangkat lunak SPSS. Temuan – Hasil penelitian menunjukkan bahwa secara parsial, kualitas produk dan harga berpengaruh positif dan signifikan terhadap keputusan pembelian. Secara simultan, kedua variabel tersebut juga berpengaruh signifikan terhadap keputusan pembelian. Kualitas produk ditemukan memiliki kontribusi yang jauh lebih dominan dibandingkan dengan harga dalam memengaruhi keputusan pelanggan. Keterbatasan penelitian – Penelitian ini terbatas pada dua variabel independen (kualitas dan harga) dengan tingkat presisi sampel sebesar 10%. Penelitian mendatang disarankan untuk memperluas cakupan variabel, seperti citra merek atau layanan purna jual, serta menggunakan tingkat kesalahan yang lebih kecil untuk meningkatkan akurasi data. Implikasi – Manajemen PT Sun Jaya Mandiri sebaiknya memprioritaskan pemeliharaan dan peningkatan standar kualitas produk karena merupakan faktor penentu utama bagi konsumen. Meskipun demikian, strategi penetapan harga tetap perlu dioptimalkan agar tetap kompetitif dan tidak menjadi penghambat bagi konsumen dalam melakukan transaksi. Kebaruan – Penelitian ini memberikan gambaran spesifik mengenai perilaku konsumen pada sektor bisnis PT Sun Jaya Mandiri pada tahun 2024, di mana terdapat pergeseran preferensi konsumen yang lebih mengutamakan aspek kualitas di atas sensitivitas harga.
Pengaruh Digital Marketing dan Service Quality Terhadap Keputusan Pembelian Produk CV. Inlo Kreasi Mandiri Medan Ginting, Ica Veronica Br.; Amelia, Wan Rizca; Darmansyah, Muthya Rahmi; Royani, Ida
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.8189

Abstract

 Penelitian ini dilakukan untuk mengetahui pengaruh digital marketing dan service qualty terhadap keputusan pembelian produk CV. Inlo Kreasi Mandiri Medan. Data dalam penelitian ini berupa data primer dan data skunder, dimana proses penelitiannya diperoleh langsung dari objek penelitian melalui pengisian kuesioner oleh CV. Inlo Kreasi Mandiri Medan. Data yang diambil diperoleh dari sosial media, jurnal, buku bacaan, internet dan lain – lain. Metode penelitian yang digunakan berupa metode deskriptif kuantitatif. Pengumpulan data yang digunakan dalam pnelitian ini adalah metode survey melalui kuesioner. Berdasarkan hasil perhitungan jumlah sempel yang telah dilakukan maka terdapat 73 responder dari konsumen CV. Inlo Kreasi Mandiri Medan memenuhi kreateria yang telah ditentukan dalam penelitian ini. Berdasarkan hasil uji multikolinearitas pada tabel 3 diatas menunjukkan bahwa variabel independen dimana Tolerence yang terjadi telah melebihi 0,10 dan nilai VIF  ( Variabel Inflatation Factor) tidak melebihi dari 0,10. Maka dapat disimpulkan bahwa asumsi tidak terjadinya multikolinieritasantar variabel independen dalam model regresi linear berganda dapat terpenuhi Berdastakan uji t diperoleh hasil  digital marketing (X1) memiliki pengaruh yang signifikan terhadap keputusan pembelian (Y)  dan service quality (X2) memilki pengaruh yang signifikan terhadap keputusan pembelian (Y) Berdasarkan hasil uji koefisien determinasi dapat diketahui nilai R square sebesar 0,054. Hal tersebut dapat disimpulkan bahwa variabel digital marketing, service quality mempengaruhi keputusan pemmbelian produk CV. Inlo Kreasi Mandiri Medan sebesar 054 % dan sisahnya dipengaruhi oleh faktor lain diluar penelitian.
Co-Authors Afrida, Desri Alfifto Alvaro, Jamie Steve Azzahra Desire Safira Siahaan Finta Aramita Fitriani Tobing Ginting, Ica Veronica Br. Gultom, Chrisdahner Edoardo Hesti Sabrina Ida Royani Irwansyah Putra Kurniawan, Muhammad Taufan Kushendra, Viky Ade Lina Rahmawati M. Yogi Riyantama Isjoni Mentari, Nabilla Mohd Azwardi Bin Md Isa Muhammad Naufal Fildza Daulay Neneng Yulia Barky Nindya Yunita Putra, Irwansyah Riza Fanny Meutia Royani , Ida Sarumaha, Didit Ekosafrial Siti Alhamra Salqaura Tarigan, Eka Setia Dewi Wan Rizca Amelia, Wan Rizca