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All Journal JURNAL PENDIDIKAN TAMBUSAI Jurnal Mantik Enrichment : Journal of Management PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Jurnal Ilmiah Multidisiplin Nusantara Gudang Jurnal Multidisiplin Ilmu Jurnal Pengabdian Kepada Masyarakat Radisi Journal of Innovative and Creativity KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Sari Wiyanti
Universitas Pancasakti
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Keunggulan Kompetitif Yogya Mall Tegal yang dipengaruhi Persepsi Digital Marketing, Reputasi Harga, dan Kualitas Produk Yuniarti Herwinarni; Sari Wiyanti; Faiz Irsyad Prasetyo
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2466

Abstract

Mall business competition in Tegal is very high, the location is close to each other and each has a competitive advantage. Yogya Mall Tegal is currently not only competing with malls in Tegal but competing with online stores whose products are unique and diverse, competitive prices and respond to all needs. Perceptual factors of digital marketing, price reputation and product quality can increase the competitive advantage of Yogya Mall Tegal. The purpose of this study was to analyze the decline of Yogya Mall Tegal's competitive advantage and the factors that influence it. This research method uses qualitative and quantitative research approaches. The sample in this study amounted to 100 respondents, with the sampling technique is non probability sampling through accidental sampling method. The data used is primary data which will be processed using SPSS 25. The results of this study obtained the results of the t test results obtained tcount> ttable (1.965> 1.661) with a sig value. 0.015 <0.05 means H1 is accepted. The t test results obtained tcount> ttable (2.091> 1.661) with a sig value. 0.039 <0.05 means H2 is accepted. The t test results obtained tcount> ttable (1.913> 1.661) with a sig value. 0.049 <0.05 means H3 is accepted. From the results of the F test obtained Fcount> Ftable (11.75> 2.696) and a significance value of 0.000 <0.05 means H4 is accepted The results of this study prove that the three variables, namely Perception of Digital Marketing, Price Reputation and Product Quality are factors that support the formation of Yogya Mall Tegal Competitive Advantage.
Analisis Pengaruh Persepsi Harga Ritel, Store Atmosphere dan Promosi, Terhadap Motivasi Konsumen Berbelanja Rita Mall Tegal Sari Wiyanti
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.3086

Abstract

However, after Covid-19, it became a mall with expensive prices. The mall's atmosphere tended to be static and boring, and the lack of promotions caused consumers' motivation to shop at Rita Mall Tegal to decline. The purpose study was to analyze the decline in consumer motivation to shop at Rita Mall Tegal and the factors that influenced it, such as retail price perception, store atmosphere, and promotions. This research methods both qualitative and quantitative research approaches. The sample size for this study is 100 respondents, with non-probability sampling using the accidental sampling method. The data used are primary data, which will be analyzed using SPSS 25. The results of this study, multiple linear regression analysis of the Retail Price Perception (X1) variable on Consumer Motivation (Y) is positive at 0.695 and the t-test result is tcount > ttable, namely 3.462 > 1.661 with a sig. value of 0.001 < 0.05, meaning that H1 is accepted. The multiple linear regression analysis of the Store Atmosphere Perception (X2) variable on Consumer Motivation (Y) yielded a positive value of 0.349, and the t-test value was t-calculated > t-table, i.e., 1.983 > 1.661, with a significance level of 0.049 ≤ 0.05, meaning that H2 is accepted. The multiple linear regression analysis of Promotion Perception (X3) on Consumer Motivation (Y) has a positive value of 0.349, and the t-test result shows that the calculated t-value is greater than the critical t-value, i.e., 2.092 > 1.661, with a significance level of 0.042 ≤ 0.05, meaning that H3 is accepted. The F-test result shows Fcalc > Ftab, i.e., 3.058 > 2.696, with a significance level of 0.032 ≤ 0.05, meaning H4 is accepted. The conclusion is that consumer motivation in shopping at Rita Mall Tegal is influenced by the perception of low retail prices, store atmosphere with lighting, air-conditioned rooms, attractive exterior and interior design, and aggressive promotions through social media carried out by Rita Mall Tegal.
Pengaruh Harga, Kualitas Produk Dan Promosi Terhadap Minat Beli Konsumen Pada Butikbintan Di E-Commerce Shopee Sari Wiyanti; Tri Nurhayati; Nela Widiyatmi Pratiwi; Miyasti Atika
Jurnal Ilmiah Multidisiplin Nusantara (JIMNU) Vol. 3 No. 1 (2025): JIMNU - MARET
Publisher : PT. Padang Tekno Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/jimnu.v3i1.473

Abstract

Perkembangan bisnis busana muslimah yang semakin pesat membuat tingkat persaingan juga semakin ketat. Pemanfaatan teknologi internet berupa e-commerce, Shopee salah satunya, sangat membantu dalam memasarkan dan mempromosikan produk karena lebih efektif dan efisien menjangkau konsumen. Konsumen seolah diperebutkan dengan penawaran-penawaran seller melalui produk dengan kualitas yang sangat beragam pula. Tujuan penelitian ini adalah untuk mengetahui pengaruh harga, kualitas produk, dan promosi terhadap minat beli konsumen pada butikbintan di e-commerce Shopee (shopee.co.id/butikbintan). Dalam penelitian ini metode pengambilan sampel dengan menggunakan rumus Lemeshow dengan jumlah sampel (n) = 105 orang. Metode pengumpulan data dilakukan dengan tahapan observasi, dan kuesioner, yang diukur dengan Skala Likert. Metode penelitian menggunakan metode regresi linear berganda, dengan analisis instrumen penelitian uji validitas, uji reliabilitas, uji normalitas, uji multikolinearitas, uji heteroskedastisitas, uji t, uji F dan uji koefisien determinasi. Hasil penelitian menemukan bahwa harga berpengaruh positif signifikan terhadap minat beli konsumen, kualitas produk secara parsial tidak berpengaruh positif dan signifikan terhadap minat beli konsumen, promosi secara parsial tidak  berpengaruh positif dan signifikan terhadap minat beli konsumen, dan variabel harga, kualitas produk, dan promosi secara simultan berpengaruh terhadap minat beli  konsumen pada butikbintan di e-commerce shopee                                        ( shopee.co.id/butikbintan ).
Pengaruh Pengeceran, Harga Grosir Dan Promosi Penjualan Terhadap Loyalitas Konsumen Mall Di Tegal Sari Wiyanti; Vinka Maulida El Fatin; Universitas Pancasakti Tegal; Nurhaliza Ahmad; Vira Aulia
Jurnal Ilmiah Multidisiplin Nusantara (JIMNU) Vol. 1 No. 3 (2023): JIMNU - NOVEMBER
Publisher : PT. Padang Tekno Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/jimnu.v1i3.121

Abstract

Kondisi persaingan yang tinggi pada bisnis retail ini yang menuntut para pebisinis untuk mempertahankan loyalitas konsumennya supaya konsumen tidak beralih pada pesaingnya Tujuan penelitian ini adalah menganalisis pengaruh Pengeceran, Harga Grosir dan Promosi Penjualan terhadap Loyalitas Kosumen. Jenis penelitian yang digunakan adalah penelitian kuantitatif. Sampel dalam penelitian ini adalah konsumen yang berbelanja di supermarket, mall dan toko retail modern yang ada di Tegal. Jumlah sampel ditentukan dengan rumus Cochran yaitu 100 orang responden. Teknik pengambilan sampling dengan non probability sampling dan penentuan pengambilan sampel melalui metode accidental sampling. Hasil penelitian koefisien variabel Pengeceran dan Loyalitas konsumen bernilai positif sebesar 0,192 artinya berhubungan positif.  Nilai thitung > ttabel yaitu 2,341 > 1,661 dengan nilai sig. 0,021 < 0,05 artinya H1 diterima. Koefisien variabel harga grosir dan Loyalitas Konsumen bernilai positif sebesar 0,356 artinya terdapat hubungan positif. Nilai thitung > ttabel yaitu 4,034 > 1,661 dengan nilai sig. 0,000 < 0,05 artinya H2 diterima. Koefisien variabel persepsi promosi penjualan dan Loyalitas konsumen bernilai positif sebesar 0,486 artinya terdapat hubungan positif. thitung > ttabel yaitu 4,175 > 1,661 dengan nilai sig. 0,000 < 0,05, artinya H3 di terima. Hasil Fhitung 35,607 dengan nilai sig. sig. < 0,05 atau 0,000 < 0,05, sehingga H4 diterima.
Co-Authors Ahmad Hanfan, Ahmad Andre Maulana Bagas Dwi Cahyo Dinda Tri Cahya Ramadhani Eva Anggra Yunita Faiz Irsyad Prasetyo Fika Khirza Sa'bani Gunistyo Gunistyo Happy Nadia Mareta Maey Diana Putri Mei Rani Amalia Amalia Mella Fayza Miyasti Atika Muhammad Siddik Erdi Nela Widiyatmi Pratiwi Niken Wahyu Cahyaningtyas Niken Wahyu Cahyaningtyas Nina Antika Nurhaliza Ahmad Tri Nurhayati Universitas Pancasakti Tegal Vinka Maulida El Fatin Vira Aulia Yuniarti Herwinarni Yustia Hapsari