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Pengaruh Penerapan Digital Marketing dan Inovasi Produk Terhadap Keputusan Pembelian Pada Rotte Bakery Cabang Bukit Barisan Pekanbaru Narta, Zhafira Yulia; Heriyanto, Meyzi; Sutrisna, Endang; Mandataris, Mandataris; Safitri, Syofiatul
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 6, No 3 (2023): JIMB - VOLUME 6 NOMOR 3 Januari 2024
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v6i3.23554

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh penerapan digital marketing dan inovasi produk terhadap keputusan pembelian pada Rotte Bakery Cabang Bukit Barisan Pekanbaru. Metode yang digunakan dalam penelitian ini adalah statistik deskriptif dan kuantitatif dengan model penelitian explanatory research. Adapun sampel dalam penelitian ini berjumlah 100 responden yang ditentukan menggunakan teknik accidental sampling dan menggunakan kuesioner sebagai instrumen pengumpulan data. Teknik analisis data menggunakan analisis regresi linear berganda dan instrumen penelitian sudah dipastikan kelayakannya melalui uji validitas, uji reliabel, dan uji asumsi klasik. Diperoleh hasil bahwa digital marketing (X1) berpengaruh signifikan positif terhadap keputusan pembelian (Y), inovasi produk (X2) berpengaruh signifikan positif terhadap keputusan pembelian (Y), dan digital marketing (X1) dan inovasi produk (X2) secara simultan berpengaruh signifikan positif terhadap keputusan pembelian (Y).
The Effect Of Job Training, Job Supervision And Employee Commitment To Job Performance Seno Andri; Mandataris Mandataris
Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Vol 16, No 2: 2023
Publisher : Universitas Trunodjoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/pamator.v16i2.20017

Abstract

This research was conducted at PT. Multiguna Lestari Abadi Kelurahan Selensen Indragiri Hilir. The purpose of this study is to determine the effect of job training, work supervision and employee commitment to the work performance of production employees at PT. Multiguna Lestari Abadi Kelurahan Selensen Indragiri Hilir. Job training, work supervision and employee commitment as independent variables (X) while job performance as dependent variables (Y). The problem in this study is production results that have not reached the company's target for the last 5 years, accompanied by the presence of several employees who are absent or late as seen from company data and supported by expert opinions. The sample of this study was taken as many as 53 respondents with a total of population size. Data obtained from the results of questionnaires distributed using questionnaires using census / total sampling techniques. and then processed to then be tested with statistics through SPSS 22. From the results of the tests conducted show that job training has a positive and significant effect on employee work performance, work supervision has a positive and significant effect on work performance, employee commitment has a positive and significant effect on work performance, then job training, work supervision and the application of employee commitment to work performance, where the calculation (20.840) table (3.18) and significance value (0.000) 0.05.