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ANALISIS GAYA HIDUP, PERSEPSI DAN KELOMPOK ACUAN TERHADAP KEPUTUSAN PEMBELIAN Rokhmad Budiyono; Dina Safira; Eni Puji Estuti
JURNAL STIE SEMARANG Vol 14 No 2 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v14i2.557

Abstract

The purpose of this study was to determine the effect of lifestyle, perception and reference group on the decision to purchase silver jewelry at Sinar Silver Kudus Store. This type of research is descriptive quantitative research instrument in the form of a questionnaire using a Likert scale. The population in this study were all silver jewelry consumers at the Sinar Silver Kudus Store. The sampling technique in this study was accidental sampling with a sample of 97 respondents. The method of analysis in this study is Multiple Linear Regression Analysis which is used to test the hypothesis, using SPSS software version 23.00. This study uses 4 variables, namely 3 independent variables and 1 dependent variable, the independent variables consist of lifestyle, perception, reference group. While the dependent variable is the purchase decision. The results showed that partially the lifestyle variable had a positive and significant effect on purchasing decisions, partially the perception variable had a positive and significant effect on purchasing decisions, partially the reference group variables had a positive and significant effect on purchasing decisions. The results showed that purchasing decisions can be improved by paying attention to lifestyle, perceptions and reference groups.
Analisis Tingkat Pendapatan UMKM Di Jalan Garu II A Medan Muhammad Hadid Fahlifi; Dina Safira; Putri Ade Pratiwi; Sasya Triamanda Barimbing; Nirmawan
JURNAL AKUNTANSI AUDIT DAN PERPAJAKAN INDONESIA (JAAPI) Vol. 5 No. 2 (2024): Jurnal Akuntansi Audit dan Perpajakan Indonesia (JAAPI)
Publisher : Program Studi Akuntansi Fakultas Ekonomi UMN AL Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jaapi.v5i2.3953

Abstract

The main focus of this study is to identify the income levels of MSMEs that depend on the variables of capital, business location, working hours, and entrepreneur education. The sample for this study consists of 20 MSMEs located on Jalan Garu II-A, Medan. This research uses a quantitative method with data collected directly from primary sources. The data collection technique employed by the researcher is through questionnaires. For data analysis, multiple linear regression is used and processed using IBM SPSS version 26. Based on the research output, it was found that capital (X1), business location (X2), and entrepreneur education (X4) have a significant impact on business income (Y), with their effective contributions to business income being 20.2 for capital (X1), 26.9 for business location (X2), and 17.9 for entrepreneur education (X4). Meanwhile, Working Hours (X3) does not have a significant impact on business income (Y), with an effective contribution of 7.0.
Kepemimpinan Transformasional dalam Lembaga Paud untuk Menyongsong Pendidikan Abad 21 Dina Safira; Nayla Shafa Az-Zahra; Zahirah Nur Rahmah; Marsa Alifia; Celia Cinantya; Aslamiah Aslamiah
Harmoni Pendidikan : Jurnal Ilmu Pendidikan Vol. 2 No. 3 (2025): Harmoni Pendidikan : Jurnal Ilmu Pendidikan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/hardik.v2i3.1763

Abstract

Early childhood education plays an important role in the formation of children's personality and development. This study aims to identify the application of transformational leadership in Early Childhood Education institutions to welcome 21st century education. The important key in creating an innovative, adaptive and creative learning environment lies in the transformational leadership style so as to increase children's potential to the fullest. The method used in this research is a literature review, by analyzing various relevant literature sources to assess the impact and importance of transformational leadership in the world of early childhood education. Transformational leadership has enormous potential, so the results of this study can help realize a generation that is not only intellectually intelligent, but also socially and emotionally developed, in accordance with the demands of an ever-evolving world.