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All Journal Visipena Journal on Education JURNAL PEMBELAJARAN DAN MATEMATIKA SIGMA (JPMS) JURNAL PENDIDIKAN SAINS SOSIAL DAN AGAMA Nusantara Hasana Journal Jurnal Pengabdian Kepada Masyarakat Bulletin of Community Engagement Bulletin of Pedagogical Research Jurnal Ilmu Pendidikan dan Sosial JIPM: Jurnal Indragiri Penelitian Multidisiplin Innovative: Journal Of Social Science Research Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Pengembangan Penelitian Pengabdian Jurnal Indonesia (P3JI)
Rektor Sianturi, Rektor
Universitas HKBP Nommensen Pematangsiantar
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PENINGKATAN DAYA SAING PERANGKAI PAPAN BUNGA DI KECAMATAN SIANTAR UTARA MELALUI ANALISIS DATA PREFERENSI KONSUMEN DAN PELATIHAN PEMASARAN DIGITAL Rektor Sianturi; Jaya Tata Hardinata; Susy Alestriani Sibagariang; Yuliana Nainggolan; Dian Lestari Hutapea; Perdamaian Pernando Sitanggang; Arda Pakpahan
Nusantara Hasana Journal Vol. 5 No. 7 (2025): Nusantara Hasana Journal, December 2025
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v5i7.1803

Abstract

This study aims to improve the competitiveness of flower board businesses in North Siantar District through consumer preference analysis and the application of digital marketing. Consumer preference data is analyzed to identify the product characteristics that most influence purchasing decisions, which are then used as the basis for developing marketing strategies and product variations. A digital marketing training program is provided to partners to improve their promotional capabilities through digital media and expand their market reach. The results of the implementation show an increase in the number of orders and partner income of 40%–50% per week. In addition, the development of three product packages, namely standard, premium, and deluxe packages, as well as the application of a deluxe package promo with a free standard package, proved to be effective in increasing consumer interest. These results show that the integration of consumer preference analysis and digital marketing can strengthen the competitiveness of flower board businesses in a sustainable manner.
Co-Authors Angely Mutiara Butar Butar Arda Pakpahan Azarya N J Siahaan Bintang Sri M Siregar Dian Lestari Hutapea Divia, Divia Dudes Manalu Exaudi Sirait, Debora Gayus Simarmata Gulo, Paulinus Mersiwince Hutapea, Dian Lestari Jaya Tata Hardinata Jonatan Persada Siregar Juli Antasari Br Sinaga Lampola Sitorus Manik, Rischi Sugiarti Nainggolan, Yuliana Ojak Immanuel Pardede, Ferri Peniel Sam Putra Sitorus Perdamaian Pernando Sitanggang Purba, Rudiarman Purba, Wesly Tua Panuturi Rick Hunter Simanungkalit, Rick Hunter Sam Putra Sitorus, Peniel Samuel Alex Lubis Sibagariang, Susy Alestriani Sijabat, Jelli Sijabat, Osco Parmonangan Simamora, Rianita Sinaga , Ruth Novitri Sinaga, Christa Voni Roulina Sirait, Debora Sirait, Mauliate Sirait, Wulan Fauzia Sitorus, Peniel Sam Putra Situmorang, Eduward Sudirman T.P Lumbangaol Surbakti Saragih, Reagan Tumpal Manahara Siahaan Vina Merina Br Sianipar Voni Roulina Sinaga, Christa Yuliana Nainggolan