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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Educational Review, Law And Social Sciences (IJERLAS) Journal of Research in Social Science and Humanities Jurnal Fokus Manajemen Arus Jurnal Sosial dan Humaniora Jurnal Akuntansi, Manajemen dan Bisnis Digital Proceeding of The International Conference on Economics and Business Best Journal of Administration and Management Proceedings of The International Conference on Business and Economics Journal of Management, Economic, and Accounting International Journal of Economics, Accounting, and Management Jurnal Cendekia Ilmiah
Annisa Sanny
Universitas Pembangunan Panca Budi
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Wadiah Savings Fund Strategy and Bank Products at Bank Syariah Indonesia Mohammad Yusuf; Annisa Sanny; Zuhri Ramadhan; Muhammad Adika Arsya
Best Journal of Administration and Management Vol 3 No 1 (2024): Best Journal of Administration and Management
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/bejam.v3i1.192

Abstract

This study aims to find out about the development of Islamic banks in Indonesia. This research is qualitative descriptive. This study included literature to examine the written sources such as scientific journals, books referesni, literature, encyclopedias, scientific articles, scientific papers and other sources that are relevant and related to the object being studied. As for the object of study of this research is in the form of texts or writings that describe and explain about the development of Islamic banks in Indonesia. Results from this study is Indonesian banking now enlivened by the presence of Islamic banks, which offers financial products and investment in a different way than conventional banks, as Indonesia is the largest Muslim country in the world. The development of Islamic banking in Indonesia has become a benchmark for the success of the Islamic economic existence. Bank Muamalat as the first Islamic bank and a pioneer for other Islamic banks in Indonesia.
The Influence of Product Quality and Price on Consumer Purchasing Decisions at Amalia Bakery Putri Ramadhani; Annisa Sanny; Elfitra Desy Surya
Journal of Management, Economic, and Accounting Vol. 5 No. 2 (2026): April
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i2.1477

Abstract

This study aims to analyze product quality and price on consumer purchasing decisions at Amalia Bakery. The data used are primary data by collecting questionnaire data and analyzing it with the SPSS version 27 application. The research population was obtained by taking consumers who purchased the product and the sample was determined using the Slovin technique of 95 people. This study used multiple linear regression analysis. The results of the study partially show that product quality has a positive and significant effect on purchasing decisions, while price has a negative and significant effect on purchasing decisions. Furthermore, the results of the study simultaneously show that product quality and price have a positive and significant effect on purchasing decisions.
The Influence of Content Quality and Influencer Credibility on Consumer Trust in Shopping on Shopee Mohamad Rizki Eda Javier; Annisa Sanny; Hidayati Purnama Lubis
Journal of Management, Economic, and Accounting Vol. 5 No. 2 (2026): April
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i2.1500

Abstract

The purpose of this study is to analyze the influence of content quality and influencer credibility on consumer trust in shopping on the Shopee e-commerce platform. This research employs a quantitative approach using a survey method. Primary data were collected through an online questionnaire distributed to 100 active Shopee users. Data analysis was conducted using multiple linear regression with SPSS version 25. The results indicate that content quality has a positive and significant effect on consumer trust, influencer credibility has a positive and significant effect on consumer trust, and both content quality and influencer credibility simultaneously have a significant effect on consumer trust. These findings highlight the importance of influencers in building consumer trust through high-quality content and strong credibility in e-commerce platforms.
The Effect Of Content Marketing, Product Quality, And Service Quality On Purchase Decisions At Richeese Factory Kesia Manalu; Rifky Budi Setiawan; Annisa Sanny
Journal of Management, Economic, and Accounting Vol. 5 No. 2 (2026): April
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i2.1503

Abstract

This study aims to analyze the influence of Content Marketing, Product Quality, and Service Quality on consumer purchasing decisions at Richeese Factory Adam Malik Branch, Medan. This study uses a quantitative approach with a causal research type. The research sample consisted of 96 respondents determined using the Cochran formula with a purposive sampling technique. Data collection was carried out through a questionnaire, while data analysis used multiple linear regression assisted by the SPSS 22 program. These findings show that partially Content Marketing has a positive and significant impact on purchasing decisions through a regression coefficient of 0.270 and a significance value of 0.006 (<0.05). Product Quality has a regression coefficient of 0.056 with a significance value of 0.530 (>0.05), which indicates that this variable does not have a significant impact on purchasing decisions. Meanwhile, Service Quality is proven to have a positive and significant impact as the dominant variable through a regression coefficient reaching 0.599 and a significance value of 0.000 (below 0.05). Simultaneously, Content Marketing, Product Quality, and Service Quality have a significant impact on Purchasing Decisions through the calculated F value reaching 45.502 and a significance of 0.000 below .05). The Adjusted R Square value of 0.584 indicates that 58.4% of the variation in Purchasing Decisions can be explained by these three variables, while the remaining 41.6% is influenced by other factors outside the research model. This finding confirms that strengthening content marketing strategies and improving service quality are key factors in driving consumer Purchasing Decisions.
The Influence of Product Variation, Price, and Marketing Communication Strategy on Purchase Decisions for Used Clothing at Medan's Melati Market Agita Trianto; Mesra B; Annisa Sanny
Journal of Management, Economic, and Accounting Vol. 5 No. 2 (2026): April
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i2.1554

Abstract

This study aimed to analyze the effect of product variety, price, and marketing communication strategy on purchasing decisions for secondhand clothing at Pasar Melati Medan. The study employed a quantitative approach with an associative method. The population of this study consisted of all customers of secondhand clothing at Pasar Melati Medan, whose exact number was unknown, with a sample of 96 respondents determined using the Zikmund formula and accidental sampling technique. Primary data were obtained through questionnaire distribution and processed using SPSS version 24 software. Data analysis was conducted using multiple linear regression to examine the relationships between independent and dependent variables. The results showed that product variety, price, and marketing communication strategy, both partially and simultaneously, had a positive and significant effect on purchasing decisions for secondhand clothing at Pasar Melati Medan. Price became the most dominant variable influencing purchasing decisions, as indicated by the highest regression coefficient value. All hypotheses H1, H2, H3, and H4 were proven and accepted, as the research findings were consistent with the proposed hypotheses. The resulting regression equation was Y = 3.339 + 0.273X1 + 0.440X2 + 0.242X3 + e, with all independent variables having t-count values greater than t-table values and significance levels below 0.05. The coefficient of determination (adjusted R²) of 0.866 indicated that 86.6% of the variation in purchasing decisions was explained by the three independent variables, while the remaining 13.4% was explained by other variables not included in this research model. In addition, the strength of the relationship between the independent variables and the dependent variable was classified as very strong, with a correlation coefficient (R) value of 0.933.
Analisis Sosial Media sebagai Strategi Marketing dalam Bisnis Online Annisa Sanny; Silvi Ananda; Anggun Randhini; Shintia Rizqi Meilani
Arus Jurnal Sosial dan Humaniora Vol 6 No 1: April (2026)
Publisher : Arden Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57250/ajsh.v6i1.2255

Abstract

Teknologi informasi dalam kurun waktu beberapa tahun terakhir mengalami perkembangan yang cukup pesat. Dalam kurun waktu tersebut ditemukan sebuah platform yang memungkinkan orang di seluruh dunia untuk terhubung satu sama lain yang disebut  social media. Dewasa ini, Facebook, Twitter dan Instagram merupakan sosial media yang mengalami perkembangan paling pesat. Ketiga sosial media tersebut sudah mulai banyak dimanfaatkan untuk mempromosikan sebuah produk dan dijadikan salah satu strategi marketing oleh beberapa pelaku bisnis. Adapun jurnal ini bertujuan untuk mengeksplorasi penggunaan sosial media khususnya Facebook, Twitter dan Instagram dalam strategi pemasaran bisnis online. Penelitian diharapkan dapat menjadi masukan bagi para pelaku bisnis yang ingin menggunakan sosial media sebagai salah satu media promosi jasa dan produknya.Penelitian ini bertujuan untuk mengetahui bagaimana penggunaan social media sebagai sebuah strategi bisnis oleh beberapa pelaku bisnis berbasis online.
THE INFLUENCE OF ONLINE CUSTOMER REVIEWS AND PRICE ON INTEREST BUYING CONSUMERS ON THE SHOPEE MARKETPLACE (Case Study on Customers Gen Z Scarlett Whitening Official Store Medan City) Nur Athifah; Dewi Nurmasari Pane; Annisa Sanny
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 4 No. 3 (2024)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v4i3.1687

Abstract

This research uses quantitative methods to measure buying interest by measuring the independent variables Online Customer Review and Price. Researchers created and distributed questionnaires to 101 Gen Z respondents from Medan Citywho used the Shopee application. The results of descriptive analysiswhichareclassifiedasgoodfor all independent variables show thatonline customerreviews and price have a positive and significant influence on purchasing preferences with Fcount 143.949 > Ftable 3.09 at a significance level of 5%.
Analysis of Service Quality, Facilities, And Location on Customer Satisfaction at Jungle Inn Resort, Bukit Lawang, Langkat Regency, North Sumatra Silvia Rahma Safitri; Annisa Sanny
International Journal of Economics Accounting and Management Vol. 1 No. 5 (2025): IJEAM - January 2025
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v1i5.1043

Abstract

A resort is a business venture that provides services to meet the recreational, relaxation, and accommodation needs of tourists, whether individuals, families, or groups, by offering complete and diverse facilities. These facilities include comfortable accommodations with various room types, restaurants, recreational areas such as playgrounds, while also creating a relaxed and refreshing atmosphere for the guests. Resort Jungle Inn is one of the businesses operating in this field. Located on the edge of Gunung Leuser National Park, Bukit Lawang offers stunning natural scenery with dense tropical forests and clear rivers. Resort Jungle Inn is facing the problem of a decline in customers and monthly fluctuations in customer numbers. The influence of Service Quality, Facilities, and Location on Customer Satisfaction at Jungle Inn Resort in Bukit Lawang Langkat, North Sumatra, is the subject of this research. data collection through the distribution of questionnaires to 92 respondents. The multiple linear regression model with SPSS processing is used in this research. The research results show that service quality partially has a positive and significant effect, facilities partially have a positive and significant effect, and location partially has a positive and significant effect on customer satisfaction. The Adjusted R Square value of 0.538 indicates that service quality, facilities, and location can contribute fifty-five percent (53.8%) to customer satisfaction, with the remaining forty-five percent (46.2%) potentially attributed to other unexamined variables
Pengaruh Peran Influencer dan Social Media Marketing Terhadap Minat Beli Sandal Crocs(Studi Kasus Pada Mahasiswa Manajemen Universitas Pembangunan Panca Budi Medan): Studi Kasus Pada Mahasiswa Manajemen Universitas Pembangunan Panca Budi Medan Dian Putri Ramadhani; Annisa Sanny; Mila Arasy; Siti Maisyarah
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 18 No 2 (2025): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v18i2.2898

Abstract

Tujuan dari penelitian ini adalah untuk melihat bagaimana peran influencer dan social media marketing berdampak pada minat mahasiswa manajemen universitas pembangunan panca budi medan untuk membeli sandal crocs. Studi ini termasuk dalam kategori kuantitatif asosiatif. Penelitian ini melibatkan 5.695 mahasiswa Manajemen dari Universitas Pembangunan Panca Budi Medan angkatan 2023 dan 2024 yang mengenal sandal Crocs. Penelitian ini menggunakan teknik purposive sampling dan rumus Slovin untuk memilih 99 responden yang berusia 18-25 tahun dari Program Manajemen Prodi di Universitas Pembangunan Panca Budi. Data primer dan data sekunder dikumpulkan melalui studi kepustakaan dan kuesioner dengan skala Likert. Uji validitas dan reliabilitas dilakukan pada semua item pernyataan; variabel peran influencer (X1), social media marketing (X2), dan variabel minat beli (Y) dinyatakan valid dan reliabel; regresi linear berganda, uji parsial (T), uji simultan (F), dan koefisien determinasi (R2). Uji asumsi klasik data digunakan dalam penelitian ini. Menurut Analisis Regresi Linear Berganda variabel peran influencer (X1) dan social media marketing (X2), ada korelasi positif antara minat beli (Y). Menurut hasil uji parsial (uji T), peran influencer (X1) memiliki pengaruh positif dan signifikan terhadap minat beli (Y), dengan nilai t hitung 3,184 dan signifikansi 0,002 (kurang dari 0,05). Social media marketing (X2) juga memiliki pengaruh positif dan signifikan terhadap minat beli (Y), dengan nilai t hitung 3,113 dan signifikansi 0,002 (kurang dari 0,05). Menurut hasil uji simultan (uji F), variabel peran influencer (X1) dan social media marketing (X2) secara bersama-sama memiliki pengaruh signifikan terhadap minat beli (Y), dengan nilai f hitung sebesar 5,717 dan signifikansi 0,005 (kurang dari 0,05). Variasi dalam minat beli (Y) sebesar 62,0% disebabkan oleh variabel peran influencer (X1) dan social media marketing (X2). Faktor-faktor lain yang tidak dibahas dalam penelitian ini memengaruhi 38,0% variasi dalam minat beli (Y).
- PEMBERDAYAAN UMKM DESA KLAMBIR V MELALUI PELATIHAN DIGITAL MARKETING BERBASIS KOMUNITAS: - Annisa Sanny; Annisa Ilmi Faried; Giska Marisa Br Ginting
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 7 No. 4 (2026): Inpress Vol. 7 No. 4 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v7i4.60431

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk memberdayakan pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Klambir V melalui pelatihan digital marketing berbasis komunitas. Permasalahan utama yang dihadapi UMKM di desa ini adalah rendahnya literasi digital, keterbatasan akses terhadap pasar daring, serta belum optimalnya pemanfaatan media sosial dan platform e-commerce sebagai sarana promosi dan penjualan. Melalui pendekatan pelatihan partisipatif, kegiatan ini melibatkan UMKM lokal, karang taruna, dan perangkat desa untuk membangun komunitas belajar yang saling mendukung dalam mengembangkan strategi pemasaran digital. Materi pelatihan mencakup pembuatan konten kreatif, manajemen akun media sosial bisnis, fotografi produk, serta penggunaan aplikasi pemasaran seperti WhatsApp Business, Instagram, dan Tokopedia. Hasil kegiatan menunjukkan peningkatan kemampuan peserta dalam membuat konten promosi, memahami strategi pemasaran berbasis komunitas, serta mengelola akun digital mereka secara mandiri. Selain itu, terbentuknya komunitas digitalpreneur desa menjadi langkah awal dalam mewujudkan ekosistem ekonomi digital di Klambir V. Kegiatan ini diharapkan menjadi model pemberdayaan berkelanjutan bagi desa-desa lain dalam menghadapi era ekonomi digital dan memperkuat ketahanan ekonomi lokal
Co-Authors , Elfitra Desy Surya Ade Novalina Agita Trianto Anggun Randhini Dewi Nurmasari Pane Dian Putri Ramadhani Diana Trisisca Dinda Fagita Dinda Rindana Ely Delvi Yanti Erwansyah Erwansyah Faried, Annisa Ilmi Febrina Annisa Giska Marisa Br Ginting Hidayati Purnama Lubis Kesia Manalu Mesra B Mila Arasy Mohamad Rizki Eda Javier Mohammad Yusuf Muhamad Toyib Daulay Muhammad Adika Arsya Muhammad Tegar Dwinata Nur Athifah Putri Ramadhani Rifky Budi Setiawan Shintia Rizqi Meilani Silvi Ananda Silvia Rahma Safitri Siti Maisyarah Slamet Widodo Wahyu Indah Sari Yana Diana Zuhri Ramadhan