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Journal : eduturisma journal of social science

FAKTOR – FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PAKET WISATA KE TAMAN NASIONAL GUNUNG MERBABU – JAWA TENGAH Meylani Tuti; Al Agus Kristiadi; Devi Nurhasanah
Eduturisma Vol 2 No 2 (2018): EDUTURISMA
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

This study aims to determine the factors that influence decision making partially and simultaneously influence the decision to visit Mount Merbabu National Park. The population in this study is visitors in the Mount Merbabu National Park, with the sample used in this study as many as 90 people. The sampling technique used is accidental sampling. Data analysis method used in this research is validity test, reliability test, classic assumption test (normality test, multicollinearity test, heteroscedasticity test and linearity test). While hypothesis testing includes F test, t test and partial correlation analysis and coefficient of determination (R²). From the results of the analysis it can be seen that Tourist Characteristics (X1), Travel Benefits (X2), Travel Descriptions (X3) and Tourism Destination Areas (X4) have an influence on Visiting Decisions (Y) both partially and simultaneously.
THE PENGARUH DAYA TARIK WISATA, SOSIAL MEDIA DAN PERSEPSI HARGA TERHADAP KEPUTUSAN BERKUNJUNG Dwika Andreani; Meylani Tuti
Eduturisma Vol 7 No 1 (2022): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

There are many things that can be influence of decision to visit. Therefore this study aims to determine the relationship between Tourist Attraction, Social Media and Price Perception on Visiting Decisions. This study was conducted on visitor to the Rumah Guguk, Rabbit Town and Dago Dream Park in Bandung as many 250 respondents with accidental sampling. The analysis method used SEM analysis using Smart-PLS for analyzing and developing the model. The outcome of the analysis revealed that all three hypotheses were supported. These findings will assist for the development of Rumah Guguk, Rabbit Town and Dago Dream Park. This study explores the relationship amang Tourist Attraction, Social Media and Price Perception on Visiting Decisions.
PENGARUH CITRA MERK DAN KEPERCAYAAN MERK TERHADAP KEPUASAN TAMU MELALUI KEPUTUSAN MENGINAP DI HOTEL SANTIKA Annisa Rizka Amalia; Meylani Tuti
Eduturisma Vol 7 No 1 (2022): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

The model used in this study is a quantitative method where the research is conducted by distributing questionnaires to customers who have stayed at the Santika hotel which is carried out systematically based on the research objectives. Processing of data analysis is carried out by conducting a Likert Scale Test, Validity Test, Reliability Test, SEM analysis method, structural model test (Inner Model), Measurement Model Test (Outer Model), using the PLS application version 0.3. The results of the research conducted at the Santika Hotel which is seen based on the results of the partial test stated that there is an influence between brand image, brand trust on guest satisfaction through stay decisions.