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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Bisnis Indonesia KARYA: Jurnal Pengabdian Kepada Masyarakat Journal of Management and Business KREATIF: Jurnal Pengabdian Masyarakat Nusantara Jurnal Pengabdian Masyarakat Nusantara Journal Publicuho Nanggroe: Journal Of Scholarly Service Jurnal Abdimas Indonesia Jurnal Pelayanan Hubungan Masyarakat Nanggroe: Journal of Scholarly Service IIJSE Jurnal Insan Pengabdian Indonesia KREATIF: Jurnal Pengabdian Masyarakat Nusantara Economics and Business Management Journal
Maharani Ikaningtyas
Universitas Pembangunan Nasional “Veteran” Jawa Timur, Jl. Rungkut Madya No.1, Gn. Anyar, Gn. Anyar, Kota Surabaya, Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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Strategi Pengembangan UMKM Berbasis Digital Pada Bee’s Store Muhammad Hafizh Naulir Ridho; Maharani Ikaningtyas
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 4 (2023): July
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8185965

Abstract

Micro and small enterprises, or MSMEs, are small businesses. Individuals, families, and businesses can all participate. Based on the facts, from the characteristics to the understanding, we can find this micro business in Law no. 20 of 2008. In the midst of these developments, the government is starting to pay more attention to the problems it is facing. Students conducted surveys and interviews with RW XI officials in the Semolowaru sub-district, Sukolilo District, along with the implementers of MSME activities in RWXI, Semolowaru Village. The survey activity was carried out using a question and answer system model as well as interactive discussions about how the dynamics experienced by MSME actors in Semolowaru Village with the Thematic KKN Student team on entrepreneurship and creative economy schemes. By using this kind of research, students can collect various information about UMKM Bee's Store. The development of science and technology with the emergence of Instagram as a digital platform is expected to be able to increase the sales of MSMEs in Semolowaru Village and maintain their existence by improving the quality of photography and visual content, increasing copywriting and content writing skills, increasing branding capabilities, and increasing digital marketing capabilities.
Artikel Tentang Perencanaan dan Pengembangan Bisnis Aldo Nahason Pasca; Moh. Iqbal Prasetyo Ritonga; M. Afif Zaky Akmal; Rusdi Hidayat N; Maharani Ikaningtyas
ManBiz: Journal of Management and Business Vol 3 No 1 (2024): ManBiz: Journal of Management and Business
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manbiz.v3i1.6462

Abstract

The important process known as business planning and development allows an organization to establish the strategies, goals, and tactics necessary to grow and succeed in the long term. Businesses are faced with many complex challenges in the current era of globalization, ranging from intense competition to rapid market changes. Therefore, careful business planning is essential to anticipate changes and take advantage of emerging opportunities. In this abstract, business planning and development is very important in today's dynamic business environment. Internal and external environmental analysis, goal setting, strategy development, resource allocation, and implementation are the main steps in the business planning process, which will be discussed thoroughly. In addition, this abstract will show how leadership, innovation, and information technology help business planning and development well. Organizations can optimize performance, increase competitiveness, and better face challenges by emphasizing holistic and sustainable business planning and development. Understanding market, consumer and industry trends is important amidst global uncertainty. Therefore, this abstract emphasizes how important it is to monitor the business environment and be flexible when changing business planning strategies to adapt to changes.
Perencanaan Strategi Bisnis Usaha Online: UMKM Fira Rosida; Indria Ikhtia Zahra; Meisha Farah Widyaningrum; Rusdi Hidayat Nugroho; Maharani Ikaningtyas
ManBiz: Journal of Management and Business Vol 3 No 1 (2024): ManBiz: Journal of Management and Business
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manbiz.v3i1.6463

Abstract

The development of micro, small and medium enterprises (MSMEs) requires a joint role in the environment from both regulators and other companies. The Business Competition Supervisory Commission (KPPU) together with the Ministry of Cooperatives and SMEs signed a memorandum of understanding to form a task force to monitor partnerships established between SMEs and large industries. This article explores the programs organized by the Ministry of Cooperatives and Small and Medium Enterprises for the development of MSMEs. Through literature and online research about company programs, researchers can compare them with government policy programs to analyze the accuracy of expert programs. The research results show that the joint Business Competition Supervisory Commission (KPPU) program can fulfill the policies of the Ministry of Cooperatives and SMEs stipulated in the 2020-2024 Strategic Plan.
Strategi Pemasaran dan Inovasi Produk dalam Keberlanjutan Bisnis: Studi Kasus UMKM di Masa Pandemi Aghisyna Dwi Inayah Fikamalina; Dhea Fitri Puspitayani; Devira Elsa Mei Shella; Rusdi Hidayat Nugroho; Maharani Ikaningtyas
ManBiz: Journal of Management and Business Vol 3 No 1 (2024): ManBiz: Journal of Management and Business
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manbiz.v3i1.6470

Abstract

Marketing and innovation strategies are the key to success inining a business, success determined by victory in the face of competition using established strategies to innovate with their business. Innovation in UMKM can be seen through three dimensions: process innovation, product innovation, and management system innovation. In this case product innovation becomes the most important part to improve UMKM performance. In its implementation, paying attention to the ideal time and how to innovate is an important thing when the entrepreneur will implement the necessary marketing strategy. Marketing startups and product innovations are the key to success inining a business, success is determined by victory in the face of competition using established strategies to innovate with the business. In the implementation of marketing strategies as well as product innovation should pay attention to the ideal time and how things innovate is important when the entrepreneur will implement the necessary marketing strategy. keywords : strategy UMKM, marketing, inovation
PEMANFAATAN TIMETABLE DALAM LEADERSHIP DAN PRODUKTIVITAS KERJA Ikaningtyas, Maharani
Jurnal Bisnis Indonesia Vol 14, No 2 (2023): Jurnal Bisnis Indonesia
Publisher : Program Studi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jbi.v14i2.4315

Abstract

Penelitian ini bertujuan untuk mengeksplorasi pemanfaatan timetable sebagai alatefektif dalam praktik leadership dan produktivitas kerja. Timetable, atau jadwal waktu, seringdianggap sebagai instrumen organisasional yang dapat membantu individu dan organisasidalam merencanakan, mengelola, dan mengoptimalkan penggunaan waktu. Keterlibatanpemimpin dalam menyusun dan mengikuti timetable dapat memiliki dampak signifikan padaproduktivitas, efisiensi, dan pencapaian tujuan kerja. Metode penelitian menggunakantinjauan literatur dalam meneliti pemanfaatan timetable dalam leadership dan produktivitaskerja. Hasil penelitian menunjukkan bahwa pemimpin yang secara aktif terlibat dalampenyusunan timetable dan memanfaatkannya sebagai panduan dalam mengambil keputusandapat mengoptimalkan alokasi sumber daya dan memperkuat kepemimpinan mereka. Denganmemahami hubungan antara pemanfaatan timetable, leadership, dan produktivitas kerja,penelitian ini memberikan kontribusi bagi pengembangan strategi dan kebijakan yang dapatmeningkatkan produktivitas kerja dan kinerja pekerja. Temuan ini juga dapat membuka jalanuntuk penelitian lebih lanjut dalam menggali potensi penuh dari pemanfaatan timetablesebagai alat strategis dalam konteks leadership serta produktivitas kerja.Kata Kunci : Timetable, Leadership, Produktivitas Kerja
Peningkatan Kualitas UMKM di Kelurahan Tlogopatut, Kecamatan Gresik, Kabupaten Gresik melalui Pemanfaatan Media Sosial dan E-Commerce Zulyanto, Agus; Ikaningtyas, Maharani
Jurnal Bisnis Indonesia Vol 15, No 2 (2024): Jurnal Bisnis Indonesia
Publisher : Program Studi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jbi.v15i2.4585

Abstract

This journal discusses a community service program which aims to improve the quality of micro,small and medium enterprise in Tlogopatut Village, Gresik District, Gresik Regency through the useof digital technology. This program aims to significantly improve the MSME sector in the region,recognizing the important role of MSME in the local economy and working to reduce the digitaldivide in access to technology in society. This program includes several steps, including identifyingdigital technology needs for local MSME, providing training in using relevant software andapplications, and supporting the use of e-commerce platforms to promote and sell MSME productsonline. The results of this program show a significant increase in MSME access to digital technologyas well as income growth and expanding the scope of their consumers. In addition, this program alsohelps increase consumer awareness of local MSME products through e-commerce platforms, thussupporting economic growth in the Tlogopatut sub-district area. This community service hassucceeded in connecting MSME with digital technology so that they are able to compete in anincreasingly connected and online-based economy. These results reflect important efforts to improvethe quality of MSME in the region and provide valuable learning about the importance of digitaltechnology in supporting local economic growth and exchange.Keywords: Community Service; Training; MSME; E - Commerce
Transformasi Bisnis di Era Digital: Peran Vital Digital Marketing dalam Kesuksesan Bisnis pada Bonassa Collection Pratama, Krisna Rahmadani; Ikaningtyas, Maharani
Jurnal Bisnis Indonesia Vol 15, No 2 (2024): Jurnal Bisnis Indonesia
Publisher : Program Studi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jbi.v15i2.4602

Abstract

The fashion industry stands out as one of the most dynamic and competitive sectors in the currentdigital era. In this context, the significance of digital marketing in establishing and sustaining afashion business has grown significantly. This journal article delves into the vital role of digitalmarketing in fashion business growth, with a particular focus on the Bonassa Collection as asuccessful case study. This research explores various digital marketing strategies employed byBonassa Collection to attain success in this challenging market. We delve into various aspects ofdigital marketing, including social media, online advertising campaigns, and online brand building.Keywords: Digital Marketing; Fashion Business; Marketing Strategies; Online Brand Building
Penerapan Digital Marketing melalui Media Sosial sebagai Upaya Memperluas dan Meningkatkan Pemasaran pada UMKM Keripik Tempe Assyifa' Hafidhuddin, Muhammad Azam; Ikaningtyas, Maharani
Jurnal Bisnis Indonesia Vol 15, No 1 (2024): Jurnal Bisnis Indonesia
Publisher : Program Studi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jbi.v15i1.4566

Abstract

In the current era, SME players need to improve their marketing by implementing digital marketing sothat the products they sell can be known by the wider community. In marketing, Assyifa's Tempe ChipsSME is currently still marketing its products conventionally. The aim of this activity is to help partnersovercome their problems related to marketing which are still limited to conventional marketing. Themethods used to solve partner problems are socialization, training and mentoring. The digitalmarketing model used in this activity is the use of social media to reach more customers. The socialmedia used are Facebook and WhatsApp Business. This activity has an important role in helpingimprove marketing to partners. After the activities were carried out, SME players had anunderstanding of digital marketing using social media. SME players are able to manage and optimizeFacebook and WhatsApp Business accounts as media for conducting digital marketing. Throughdigital marketing as a marketing medium, SME players can market their products more widely andreach more consumers so that they have the potential to increase sales of these SMEs.Keywords: Digital Marketing; Social Media;SME
Sosialisasi dan Pendampingan Pembuatan Nomor Induk Berusaha untuk Pelaku UMKM di Kelurahan Tlogopatut Pranata, Dandy Dimas; Ikaningtyas, Maharani
Jurnal Bisnis Indonesia Vol 15, No 2 (2024): Jurnal Bisnis Indonesia
Publisher : Program Studi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jbi.v15i2.4594

Abstract

Micro, Small and Medium Enterprises (MSMEs) play a vital role in economic growth and job creationin Indonesia. However, most MSME players often face obstacles in applying for business licences,including the Business Identification Number (NIBregulatory reform efforts. This study aims toinvestigate the impact of a socialisation and mentoring programme on NIB production for MSMEs inKelurahan Tlogopatut, Gresik. This research uses a qualitative approach with in-depth observationand field data collection methods. The results showed that an effective socialisation programme andcareful mentoring had a positive impact on MSME players. MSME players who participated in theprogramme gained a better understanding of the NIB requirements and application procedures. Inaddition, assistance in form filling and the licensing process also helped to reduce the time needed toobtain an NIB and avoid bureaucratic problems that could potentially harm businesses. This researchhas significant implications in the context of business ease and MSME development in KelurahanTlogopatut, Gresik. The results highlight the importance of local government and other stakeholders'efforts in providing effective socialisation and mentoring programmes to support MSME actors inmeeting licensing requirements, particularly NIB. This is a key step.Keywords: Socialisation; Mentoring; NIB; MSME; Business Actors
Pemberdayaan Pemasaran UMKM Berbasis Digital di Kelurahan Tlogopatut, Kecamatan Gresik, Kabupaten Gresik Mujib, Wahyu Abdul; Ikaningtyas, Maharani
Jurnal Bisnis Indonesia Vol 15, No 1 (2024): Jurnal Bisnis Indonesia
Publisher : Program Studi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jbi.v15i1.4559

Abstract

Digital marketing has become a crucial element in enhancing the competitiveness of Micro, Small,and Medium Enterprises (UMKM) in various regions. This research aims to examine the efforts toempower digital marketing for UMKM in Tlogopatut Village, Gresik. The research methodologyinvolves surveys, interviews, and data analysis related to the implementation of digital marketingstrategies by MSMEs in this area. The results of the research indicate that empowering digitalmarketing for UMKM holds significant potential for increasing market access and product sales.However, various challenges are faced by UMKM operators in adopting digital marketing strategies,such as a lack of digital technology knowledge and limited digital infrastructure. Therefore,empowerment efforts through training, technical support, and digital infrastructure development areessential to assist UMKM in optimizing their marketing potential. This research provides valuableinsights into the challenges and opportunities of implementing digital marketing in UMKM inTlogopatut Village, Gresik, and offers a foundation for policymakers and local stakeholders to designmore effective empowerment programs.Keywords: Digital Marketing; UMKM; Digital Strategy
Co-Authors Aghisyna Dwi Inayah Fikamalina Aldo Nahason Pasca Alfina Rahma Nazilal Mubarok Andarini, Sonja Annisa Cindy Maurina Aufa Izzuddin Baihaqi Azizah, Farikhah Nur Bagas Branahda Putra Agung Cynarawita Firjatullah Devira Elsa Mei Shella Dewi Candra Wulan Dhea Fitri Puspitayani Faridah Nur Azizah Fira Rosida Hafidhuddin, Muhammad Azam Iasa Nur Firdausi Ilham Asta Pangestu Indria Ikhtia Zahra Insania, Nichlata Izzuddin, Aufa Jazilah, Fauzah Ainun Kurniawan, Syahrul Dwi Laila Annisa M. Afif Zaky Akmal Meisha Farah Widyaningrum Moh. Iqbal Prasetyo Ritonga Mohammad Vavian Baharudinsyah Muhammad Hafizh Naulir Ridho Mujib, Wahyu Abdul Pramesti, Vania Amanda Pranata, Dandy Dimas Pratama, Krisna Rahmadani RA. Bulan Anugrah Prastyaningrum Renanda Auresty Faradita Robby Aditya Rudi J Silitonga Rusdi Hidayat N Rusdi Hidayat Nugroho Syahwa Ramadhan Thalita Firdaus Theodora Oktavia Trimono, Trimono Widayawati, Eny Wijaya Agus Setiawan Yoehana Rizky Amelia Yosi Ananda Yusuf Hakim Zhela Maritsya Zhusuf Falhamdany Zulyanto, Agus