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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Bisnis Indonesia KARYA: Jurnal Pengabdian Kepada Masyarakat Journal of Management and Business KREATIF: Jurnal Pengabdian Masyarakat Nusantara Jurnal Pengabdian Masyarakat Nusantara Journal Publicuho Nanggroe: Journal Of Scholarly Service Jurnal Abdimas Indonesia Jurnal Pelayanan Hubungan Masyarakat Nanggroe: Journal of Scholarly Service IIJSE Jurnal Insan Pengabdian Indonesia KREATIF: Jurnal Pengabdian Masyarakat Nusantara Economics and Business Management Journal
Maharani Ikaningtyas
Universitas Pembangunan Nasional “Veteran” Jawa Timur, Jl. Rungkut Madya No.1, Gn. Anyar, Gn. Anyar, Kota Surabaya, Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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Pemetaan Permasalahan yang Dihadapi oleh Usaha Mikro Kecil Menengah (UMKM) di Kelurahan Tlogopatut dan Alternatif Solusinya Jazilah, Fauzah Ainun; Ikaningtyas, Maharani
Jurnal Bisnis Indonesia Vol 15, No 1 (2024): Jurnal Bisnis Indonesia
Publisher : Program Studi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jbi.v15i1.4562

Abstract

Micro, Small and Medium Enterprises (MSMEs) play a vital role in the Indonesian economy.Tlogopatut subdistrict, like many other areas, has a number of MSMEs that face various challenges.This study aims to map the problems faced by MSMEs in Tlogopatut Village and present alternativesolutions that have the potential to improve their performance and business continuity. Throughsurveys, interviews and data analysis, we identified several main problems which include poor digitalmarketing management, lack of awareness among MSME players regarding the importance ofbusiness legality, and the absence of business legality owned by some MSMEs in the Tlogopatut subdistrict. As an alternative solution, we propose a training and mentoring program for MSME owners,and a more effective marketing strategy through the use of digital technology. It is hoped that theresults of this research can help MSMEs in Tlogopatut Village to overcome their problems andencourage local economic growth.Keywords: MSME; Digital Marketing; Business Legallity
Pendampingan kepada Masyarakat untuk Meningkatkan Program Sadar Wisata di Kelurahan Tlogopatut, Kabupaten Gresik Kurniawan, Syahrul Dwi; Ikaningtyas, Maharani Ikaningtyas
Jurnal Bisnis Indonesia Vol 15, No 1 (2024): Jurnal Bisnis Indonesia
Publisher : Program Studi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jbi.v15i1.4563

Abstract

This community service aims to encourage tourism awareness in Tlogopatut Village. Through theimplementation of a tourism awareness program, we seek to mobilize community participation in thepreservation and development of local tourist destinations. The community service method includestraining, workshops, and promotion to increase tourism awareness. The result is a significant increasein tourism awareness in this kelurahan, which is reflected in the active participation of the communityin tourism-related activities. Positive impacts were also seen in the development of local tourismdestinations. However, challenges in the implementation of this program remain, such as coordinationbetween various related parties and sustainable planning. The results of this service provide positiveimplications for the development of sustainable tourism in the village and can serve as a guide forother villages in encouraging tourism awareness.Keywords: Tourism; Mentoring; Destinations Program; Community Awereness
Penggunaan WhatsApp Business sebagai Media Komunikasi Pemasaran Digital UD. Wijaya Cipta Abadi Ikaningtyas, Maharani; Izzuddin, Aufa; Pramesti, Vania Amanda; Azizah, Farikhah Nur
Jurnal Bisnis Indonesia Vol 15, No 2 (2024): Jurnal Bisnis Indonesia
Publisher : Program Studi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jbi.v15i2.4584

Abstract

Technological developments in this digital era present various social media applications, one ofwhich is WhatsApp. Early in its development, social media was used as a medium of communicationbetween individuals and groups. However, currently, social media can be used by businesses as amedium of marketing communication with their consumers. WhatsApp Business is a social mediaapplication that can be used as a marketing communication medium for a business, includingMSMEs. In Karangsari Village there are various MSMEs with conventional product marketingproblems and marketing coverage is only limited to the nearest area. UD. Wijaya Cipta Abadi is oneof the MSMEs in Karangsari Village that is experiencing this problem. This service aims to introduceWhatsApp Business and its feature functions to UD. Wijaya Cipta Abadi is a digital marketingcommunication medium. The methods used in this service are Focus Group Discussion (FGD),counseling, and training. The result of this dedication is UD. Wijaya Cipta Abadi has a WhatsAppBusiness account and can operate its features to market their products. This service is only limited tointroducing the application and its feature functions, as well as creating a WhatsApp Businessaccount.Keywords: Marketing Communications; MSMEs; WhatsApp Business
Pemanfaatan Digitalisasi Kegiatan Pemasaran Dan Branding Pada UMKM Alesya Food Melalui Mitra Go-Food RA. Bulan Anugrah Prastyaningrum; Maharani Ikaningtyas
Jurnal Insan Pengabdian Indonesia Vol. 1 No. 3 (2023): September: Jurnal Insan Pengabdian Indonesia
Publisher : PT. ALHAFI BERKAH INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62007/jouipi.v1i3.39

Abstract

Most Indonesian people and even the world community have adopted information technology in all forms of life. This is because information technology makes it easy to present information quickly. One sector that has been supporting the Indonesian economy and regional economic strength is the presence of micro, small and medium enterprises (MSMEs). When the world and Indonesian economies were in a recession, MSME actors did not have too much of a negative impact on the economic recession, in fact most MSME actors were still able to develop in supporting the progress of the national economy. These MSMEs certainly have various obstacles in the process of developing and selling their products. One of the SMEs where the KKNT-MBKM student service is in the City of Surabaya has problems in marketing factors and also product branding. Therefore, the purpose of this service activity is to plan marketing strategies for these UMKM’s to launch their business activities. The method used is qualitative with the type of data collection through observation, interviews and documentation of activities for UMKM person. The results of this service activity for UMKM products have developed and the marketing aspects are going well.
Pengaruh Leverage dan Likuiditas Terhadap Kualitas Laba pada Perusahaan Sektor Makanan dan Minuman yang Terdaftar di BEI Periode 2020-2023 Insania, Nichlata; Widayawati, Eny; Ikaningtyas, Maharani; Trimono, Trimono
Jurnal Bisnis Indonesia Vol 16, No 2: Oktober 2025
Publisher : Program Studi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jbi.v15i2.5424

Abstract

Penelitian ini bertujuan untuk menguji pengaruh Leverage yang diproksikan oleh   Debt to Equity (DER), dan Likuiditas yang diproksikan Current Ratio (CR) terhadap Kualitas laba pada Perusahaan Makanan dan Minuman yang Terdaftar di Bursa Efek Indonesia (BEI) periode 2020-2023. Populasi yang digunakan dalam penelitian ini adalah 84 perusahaan dan sampelnya adalah 16 perusahaan dengan menggunakan Teknik Purposive Sampling. Analisis yang digunakan dalam penelitian ini Analisis Regresi Linier Berganda menggunakan SPSS. Hasil penelitian ini menyatakan secara parsial  Leverage yang di ukur dengan Debt to Equity (DER) dan Likuiditas yang di ukur Current Ratio (CR) berpengaruh signifikan terhadap Kualitas laba. Hasil penelitian secara simultan menunjukkan bahwa Leverage yang di ukur Debt to Equity (DER), dan  Likuiditas yang di ukur Current Ratio (CR) berpengaruh  terhadap Kualitas Laba sedangkan kontribusi yang diberikan oleh Leverage yang di ukur  Debt to Equity (DER), dan  Likuiditas yang di ukur Current Ratio (CR) terhadap Kualitas Laba sebesar 97,6 %, sedangkan sisanya sebesar 2,4% di jelaskan oleh variabel lain yang tidak termasuk dalam penelitian ini
Pengembangan UMKM Melalui Inovasi Produk Barokah 717 Di Desa Ambulu Kecamatan Sumberasih Kabupaten Probolinggo Syahwa Ramadhan; Maharani Ikaningtyas
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 3 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v3i3.2024

Abstract

Ambulu Village is a village in Sumberasih District, Probolinggo Regency which has several MSME actors including potato donut sellers, pastry sellers, food sellers, caterers, and others. This research focuses on the development of product innovation at Barokah 717 SMEs in Ambulu Village. UMKM Barokah 717 is one of the UMKM that produces banana and cassava chips in Ambulu Village, Sumberasih District, Probolinggo Regency which is liked by the local community and becomes souvenirs for tourists who are in Probolinggo. Based on the results of interviews with MSME actors, it was found that their products were sold conventionally so that consumers were only in Ambulu Village and its surroundings. Therefore, it is necessary to design product development starting from packaging, branding, to product innovation so that it can expand market share. The results of this research are also expected to improve the community's economy and advance other MSMEs so that they can innovate in producing a higher quality product and are able to penetrate a wider market.
The Effect of Brand Image, Price, and Marketing Content on Buying Interest of Erigo Products in Surabaya Bagas Branahda Putra Agung; Maharani Ikaningtyas
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7265

Abstract

In the increasingly competitive fashion industry, companies need to develop appropriate strategies to increase product appeal and encourage consumer purchasing interest. Brand image, price, and marketing content are important factors that can influence consumer behavior in making purchasing decisions. This study aims to analyze the influence of brand image, price, and marketing content on purchasing interest in Erigo products in Surabaya. This study uses a quantitative approach with a survey method. The population in this study was consumers who have purchased or are familiar with Erigo products in Surabaya. The sampling technique used was a purposive sampling method with 156 respondents. Data collection was carried out through the distribution of online questionnaires. The data analysis technique used was multiple linear regression to determine the effect of each independent variable on the dependent variable. The results of the study indicate that brand image, price, and marketing content partially and simultaneously have a positive and significant effect on purchasing interest in Erigo products in Surabaya. This finding reinforces the importance of managing a comprehensive marketing strategy in increasing the competitiveness of local brands amidst the dynamic competition in the fashion market.
The Influence of Brand Image, Price, and Product Quality on Purchasing Decisions on Samsung Brand Smartphone Products (A Study on Students of UPN "Veteran" East Java) Zhusuf Falhamdany; Maharani Ikaningtyas
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7358

Abstract

This study contains the influence of brand image, price, and product quality on purchasing decisions on Samsung brand smartphone products (a study on students of UPN "Veteran" East Java). This study aims to determine the influence of brand image, price, and product quality on purchasing decisions. The type of research used is quantitative, with a survey method that assesses Samsung Smartphone products in a questionnaire with a specific assessment. The questionnaire data in this study was processed using SPSS software. The population in this study, namely users who buy/use Samsung Smartphones among UPN "Veteran" East Java students, totaling 22.976 students. The sample used was 156 respondents. Meanwhile, the sampling technique in this study uses a nonrandom side/nonprobability sampling technique with several sample criteria for respondents used for the study, namely students of UPN "Veteran" East Java and have bought/used Samsung Smartphone products with data collection through the distribution of Google Forms. The results of the analysis in this study, namely Brand Image (X1), have a positive and significant effect on Purchase Decision (Y) on Samsung brand smartphone products in the study of UPN “Veteran” East Java students. Price (X2) has a positive and significant effect on Purchase Decision (Y) on Samsung brand smartphone products in the study of UPN “Veteran” East Java students. Product Quality (X3) has a positive and significant effect on Purchase Decision (Y) on Samsung brand smartphone products in the study of UPN “Veteran” East Java students. Brand Image, Price, and Product Quality (X1, X2, and X3) simultaneously have a positive and significant effect on Purchase Decision (Y) on Samsung brand smartphone products in the study of UPN “Veteran” East Java students.
Strategi Sponsorship PT Telkomsel Melalui Event Dalam Membangun Brand Awareness Pada Generasi Muda Yoehana Rizky Amelia; Maharani Ikaningtyas
Economics And Business Management Journal ( EBMJ ) Vol. 1 No. 03 (2024): Economics And Business Management Journal (EBMJ)
Publisher : Rey Media Grafika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66084/ebmj.v1i03.407

Abstract

Penelitian ini bertujuan untuk menganalisis strategi sponsorship yang diterapkan PT Telekomunikasi Selular (Telkomsel) dalam membangun brand awareness di kalangan generasi muda melalui event, khususnya festival musik. Dengan target pasar utama generasi Z dan milenial, Telkomsel memanfaatkan event musik sebagai platform untuk memperkenalkan produk seperti ByU yang relevan dengan kebutuhan mereka. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus dan wawancara mendalam dengan pihak terkait di Telkomsel dan penyelenggara event. Hasil penelitian menunjukkan bahwa sponsorship melalui festival musik efektif dalam memperkuat brand awareness, membangun hubungan emosional, dan meningkatkan keterlibatan generasi muda dengan merek. Hipotesis yang diajukan adalah bahwa integrasi sponsorship dengan event musik dapat meningkatkan citra merek Telkomsel di kalangan generasi muda. Berdasarkan temuan ini, disarankan agar Telkomsel terus mengoptimalkan strategi sponsorship dalam event-event relevan untuk memperkuat brand engagement. Penelitian ini menegaskan pentingnya strategi sponsorship dalam membangun citra merek yang kuat dan relevan bagi konsumen muda.
Penerapan Administrasi Berbasis Aplikasi "Sier Sport Arena" Pada PT Surabaya Industrial Estate Rungkut Untuk Mendukung Kelancaran Operasional Fasilitas Olahraga Wijaya Agus Setiawan; Maharani Ikaningtyas
Economics And Business Management Journal ( EBMJ ) Vol. 1 No. 03 (2024): Economics And Business Management Journal (EBMJ)
Publisher : Rey Media Grafika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66084/ebmj.v1i03.409

Abstract

Penelitian ini bertujuan untuk menganalisis penerapan administrasi berbasis aplikasi "SIER Sport Arena" di PT Surabaya Industrial Estate Rungkut (SIER) dalam mendukung kelancaran operasional fasilitas olahraga. Studi ini menggunakan pendekatan kualitatif dengan metode studi kasus melalui observasi dan wawancara mendalam dengan pihak terkait di PT SIER. Hasil penelitian menunjukkan bahwa aplikasi administrasi berbasis teknologi efektif dalam meningkatkan efisiensi operasional, mengurangi kesalahan manual, dan mendukung pengelolaan data yang lebih akurat. Penerapan ini juga berkontribusi pada pengelolaan fasilitas olahraga yang lebih terstruktur dan sesuai kebutuhan pengguna, termasuk tenant kawasan industri dan masyarakat sekitar. Temuan ini menegaskan bahwa integrasi teknologi dalam administrasi operasional dapat meningkatkan produktivitas perusahaan. Berdasarkan hasil penelitian, disarankan agar PT SIER terus mengoptimalkan teknologi administrasi untuk mendukung inovasi dan pengelolaan fasilitas yang berorientasi pada kepuasan pengguna. Penelitian ini menggarisbawahi pentingnya digitalisasi administrasi dalam membangun efisiensi dan keunggulan kompetitif perusahaan.
Co-Authors Aghisyna Dwi Inayah Fikamalina Aldo Nahason Pasca Alfina Rahma Nazilal Mubarok Andarini, Sonja Annisa Cindy Maurina Aufa Izzuddin Baihaqi Azizah, Farikhah Nur Bagas Branahda Putra Agung Cynarawita Firjatullah Devira Elsa Mei Shella Dewi Candra Wulan Dhea Fitri Puspitayani Faridah Nur Azizah Fira Rosida Hafidhuddin, Muhammad Azam Iasa Nur Firdausi Ilham Asta Pangestu Indria Ikhtia Zahra Insania, Nichlata Izzuddin, Aufa Jazilah, Fauzah Ainun Kurniawan, Syahrul Dwi Laila Annisa M. Afif Zaky Akmal Meisha Farah Widyaningrum Moh. Iqbal Prasetyo Ritonga Mohammad Vavian Baharudinsyah Muhammad Hafizh Naulir Ridho Mujib, Wahyu Abdul Pramesti, Vania Amanda Pranata, Dandy Dimas Pratama, Krisna Rahmadani RA. Bulan Anugrah Prastyaningrum Renanda Auresty Faradita Robby Aditya Rudi J Silitonga Rusdi Hidayat N Rusdi Hidayat Nugroho Syahwa Ramadhan Thalita Firdaus Theodora Oktavia Trimono, Trimono Widayawati, Eny Wijaya Agus Setiawan Yoehana Rizky Amelia Yosi Ananda Yusuf Hakim Zhela Maritsya Zhusuf Falhamdany Zulyanto, Agus