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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Bisnis Indonesia KARYA: Jurnal Pengabdian Kepada Masyarakat Journal of Management and Business Jurnal Pengabdian Masyarakat Nusantara Journal Publicuho Nanggroe: Journal Of Scholarly Service Jurnal Abdimas Indonesia Jurnal Pelayanan Hubungan Masyarakat Journal of Community Service (JCOS) Nanggroe: Journal of Scholarly Service IIJSE ManBiz: Journal of Management and Business Jurnal Insan Pengabdian Indonesia International Journal of Social, Economic, and Business JHSS (Journal of Humanities and Social Studies) KREATIF: Jurnal Pengabdian Masyarakat Nusantara Economics and Business Management Journal
Maharani Ikaningtyas
Universitas Pembangunan Nasional “Veteran” Jawa Timur, Jl. Rungkut Madya No.1, Gn. Anyar, Gn. Anyar, Kota Surabaya, Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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The Influence of Price Perception and Electronic Word of Mouth on Fashion Product Purchase Decisions through Customer Value in Generation Z of Tiktokshop Users in Surabaya Fannyza Aliefvia Azzahra; Maharani Ikaningtyas
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 10 No. 02. (2026): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v10i02..261

Abstract

This study aims to analyze the influence of price perception and Electronic word of mouth (e-WOM) on the product purchase decision fashion on TikTok Shop with Customer Value as an intervening variable in Generation Z in Surabaya. A quantitative approach was used by collecting data through questionnaires to 157 respondents and analyzed using SEM-PLS with the help of SmartPLS 4. The results of the study show that price perception and e-WOM have a positive and significant effect on purchasing decisions and Customer Value, and Customer Value have a positive and significant effect on purchasing decisions. In addition, Customer Value proven to mediate the influence of price perception and e-WOM on purchase decisions, so that purchase decisions are not only directly determined by these two variables, but also through the value perceived by consumers.
The Influence of Perceived Ease of Use, Perceived Usefulness and Trust on Interest in Using Seabank Digital Bank in Mojokerto City Aldy Dwi Saputro; Maharani Ikaningtyas
International Journal of Social, Economic, and Business Vol. 1 No. 3 (2025): March 2025
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v1i3.48

Abstract

This study discusses complaints from Seabank users and potential Seabank users on social media regarding applications that are difficult to use, doubts about the security of data and funds and the benefits obtained that can hinder the continuation of Seabank positive trend. This study aims to analyze the effect of Perceived Ease of Use, Perceived Usefulness and Trust on Interest in Using Seabank Digital Bank. Using a quantitative approach, data was collected through a questionnaire with a Likert scale from Seabank Users in Mojokerto City. This study uses multiple linear regression analysis using SPSS. The results showed that Perceived Ease of Use, Perceived Usefulness and Trust simultaneously had a significant effect on Interest in Using, where these variables explained part of the variance in Interest in Using. Individual analysis showed that Perceived Usefulness and Trust had a significant positive effect on Interest in Using, while Perceived Ease of Use did not show a significant effect. These findings suggest that SeaBank should focus more on increasing service benefits and building customer trust rather than relying solely on ease of use in its marketing and product development strategies. This study contributes to research on digital marketing, user behavior in the adoption of financial technology, and strategies for increasing the adoption of digital banking services in Indonesia.
The Effect Of Fear Of Missing Out (Fomo), Flash Sale, And Social Influence On Skincare Product Purchase Decisions At Tiktok Shop (A Study On Generation Z In Surabaya) Shaffa Arisqha Maghfiroh Putri; Maharani Ikaningtyas
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 10 No. 02. (2026): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v10i02..277

Abstract

The increasing use of TikTok Shop has driven changes in consumer purchasing behavior, particularly among Generation Z when buying skincare products. This study aims to analyze the influence of Fear of Missing Out (FoMO), Flash Sales, and Social Influence on purchase decisions for skincare products on TikTok Shop among Generation Z in Surabaya. This study employs a quantitative approach using a survey method. The research sample consisted of 157 respondents determined using the Slovin formula. The sampling technique used non-probability sampling with a purposive sampling method, specifically targeting Generation Z in Surabaya who had previously purchased skincare products on TikTok Shop. Data were collected via a Likert-scale questionnaire and analyzed using multiple linear regression with the aid of SPSS. The results of this study indicate that Fear of Missing Out, Flash Sales, and Social Influence have a positive and significant effect on Purchase Decisions, both partially and simultaneously. This study demonstrates that marketing strategies based on urgency and social influence can increase the purchase of skincare products among Generation Z on TikTok Shop
The Influence of Transformational Leadership Style and Internal Communication on Employee Engagement at Haivo Group, Surabaya Valiza Eka Putri; Maharani Ikaningtyas
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i2.11123

Abstract

The study was conducted to understand the influence of transformational leadership style and internal communication on the level of employee engagement at Haivo Group, Surabaya. The method applied was quantitative and questionnaires as data collection techniques. The population selected by the author included all employees who work and are active in the Haivo Group Surabaya City environment. The sample determination was carried out using a non-probability sampling technique with a saturated sampling method, namely all members of the population were made respondents to the study. The number of samples collected was 50 respondents. The data obtained were then analyzed using SPSS version 26 through multiple linear regression analysis. The results of the analysis showed that transformational leadership style and internal communication simultaneously have a significant influence on employee engagement. However, when broken down partially, only internal communication has a significant influence, while transformational leadership style does not have a significant influence when viewed separately. These findings indicate that employee engagement at Haivo Group, Surabaya is more influenced by the effectiveness of internal communication than by transformational leadership style. Therefore, to improve employee engagement, management is advised to prioritize improving the quality of internal communication that is more intense, open, and consistent, and optimize the implementation of an adaptive transformational leadership style.
Mengabdikan Diri Dalam Upaya Membangun Desa Berkelanjutan Arya Mahardika Priananda; Maharani Ikaningtyas
Journal of Community Service (JCOS) Vol. 2 No. 4 (2024)
Publisher : EDUPEDIA Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56855/jcos.v2i4.1143

Abstract

Artikel ini membahas tentang upaya mahasiswa KKN-T MBKM dalam membangun desa secara berkelanjutan. Kuliah Kerja Nyata (KKN) merupakan bentuk pengabdian mahasiswa yang menggunakan metode memperkenalkan dan memberikan pengalaman bekerja dan belajar dalam memberdayakan masyarakat. Dengan begitu, mahasiswa diminta untuk mengimplementasikan ilmu yang telah didapat selama menempuh ilmu di perguruan tinggi  kepada masyarakat. Bukan hanya pengabdian, KKN juga dapat dijadikan wadah oleh para mahasiswa untuk memperluas pengetahuan, mendapat pengalaman yang belum pernah mereka dapat, menyatu dengan masyarakat luas, dan juga mengasah sosft skills serta hard skills. Selama menyatu dengan masyarakat, mahasiswa dapat belajar berkomunikasi, menyelesaikan masalah, dan bekerja sama mengerjakan program kerja yang mereka rencanakan. Mahasiswa diharapkan  berkontribusi dalam Pembangunan desa yang lebih maju, berkelanjutan, dan mandiri. Pada kegiatan KKN ini, mahasiswa berkesempatan untuk membantu salah satu desa yang terletak di Kabupaten Jombang yaitu Desa Wonosalam. Desa Wonosalam berletak kurang lebih 35 km dari pusat Kabupaten Jombang. Jika dilihat dari letak geografisnya, Desa Wonosalam berada di kaki dan lereng Gunung Anjasmoro dengan ketinggian rata-rata 500-600 mdpl. Dengan ini Desa Wonosalam memiliki beberapa karakteristik seperti daerah dengan wilayah pegunungan dengan iklim yang sejuk dan udara bersih, sehingga menjadikan desa ini berpotensi sebagai tempat bercocok tanam dan kawasan pariwisata.  
Perencanaan Strategi Bisnis Usaha Online: UMKM Fira Rosida; Indria Ikhtia Zahra; Meisha Farah Widyaningrum; Rusdi Hidayat N; Maharani Ikaningtyas
ManBiz: Journal of Management and Business Vol. 3 No. 1 (2024): ManBiz: Journal of Management and Business 
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manbiz.v3i1.5546

Abstract

The development of micro, small and medium enterprises (MSMEs) requires a joint role in the environment from both regulators and other companies. The Business Competition Supervisory Commission (KPPU) together with the Ministry of Cooperatives and SMEs signed a memorandum of understanding to form a task force to monitor partnerships established between SMEs and large industries. This article explores the programs organized by the Ministry of Cooperatives and Small and Medium Enterprises for the development of MSMEs. Through literature and online research about company programs, researchers can compare them with government policy programs to analyze the accuracy of expert programs. The research results show that the joint Business Competition Supervisory Commission (KPPU) program can fulfill the policies of the Ministry of Cooperatives and SMEs stipulated in the 2020-2024 Strategic Plan.
Strategi Pemasaran dan Inovasi Produk dalam Keberlanjutan Bisnis: Studi Kasus UMKM di Masa Pandemi Aghisyna Dwi Inayah Fikamalina; Dhea Fitri Puspitayani; Devira Elsa Mei Shella; Rusdi Hidayat Nugroho; Maharani Ikaningtyas
ManBiz: Journal of Management and Business Vol. 3 No. 1 (2024): ManBiz: Journal of Management and Business 
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manbiz.v3i1.5547

Abstract

Marketing and innovation strategies are the key to success inining a business, success determined by victory in the face of competition using established strategies to innovate with their business. Innovation in UMKM can be seen through three dimensions: process innovation, product innovation, and management system innovation. In this case product innovation becomes the most important part to improve UMKM performance. In its implementation, paying attention to the ideal time and how to innovate is an important thing when the entrepreneur will implement the necessary marketing strategy. Marketing startups and product innovations are the key to success inining a business, success is determined by victory in the face of competition using established strategies to innovate with the business. In the implementation of marketing strategies as well as product innovation should pay attention to the ideal time and how things innovate is important when the entrepreneur will implement the necessary marketing strategy.
Co-Authors Aghisyna Dwi Inayah Fikamalina Aldo Nahason Pasca Aldy Dwi Saputro Alfina Rahma Nazilal Mubarok Andarini, Sonja Annisa Cindy Maurina Arya Mahardika Priananda Aufa Izzuddin Baihaqi Azizah, Farikhah Nur Bagas Branahda Putra Agung Cynarawita Firjatullah Devira Elsa Mei Shella Dewi Candra Wulan Dhea Fitri Puspitayani Fannyza Aliefvia Azzahra Faridah Nur Azizah Fira Rosida Fira Rosida Hafidhuddin, Muhammad Azam Hidayat, Rusdi Iasa Nur Firdausi Ilham Asta Pangestu Indria Ikhtia Zahra Indria Ikhtia Zahra Insania, Nichlata Izzuddin, Aufa Jazilah, Fauzah Ainun Kurniawan, Syahrul Dwi Laila Annisa M. Afif Zaky Akmal Meisha Farah Widyaningrum Meisha Farah Widyaningrum Moh. Iqbal Prasetyo Ritonga Mohammad Vavian Baharudinsyah Muhammad Hafizh Naulir Ridho Mujib, Wahyu Abdul Nugroho, Rusdi Hidayat Pramesti, Vania Amanda Pranata, Dandy Dimas Pratama, Krisna Rahmadani RA. Bulan Anugrah Prastyaningrum Renanda Auresty Faradita Robby Aditya Rudi J Silitonga Rusdi Hidayat N Shaffa Arisqha Maghfiroh Putri Syahwa Ramadhan Thalita Firdaus Theodora Oktavia Trimono, Trimono Valiza Eka Putri Widayawati, Eny Wijaya Agus Setiawan Yoehana Rizky Amelia Yosi Ananda Yusuf Hakim Zhela Maritsya Zhusuf Falhamdany Zulyanto, Agus