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PENGARUH PREDIKTABILITAS MEREK, KESUKAAN PADA MEREK, KOMPETENSI MEREK, REPUTASI MEREK DAN KEPERCAYAAN PADA PERUSAHAAN TERHADAP LOYALITAS MEREK HONDA: (Studi Kasus : Masyarakat Pengguna Mobil Honda di Kecamatan Medan Tuntungan) Tamba, Darwis; Purba, Antonius M.
Jurnal Manajemen dan Bisnis Volume 23 No. 1 Tahun 2023
Publisher : UNIKA Santo Thomas

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PENGARUH DIRECT MARKETING DAN KUALITASPRODUK TERHADAP KEPUTUSAN PEMBELIAN DENGAN VARIABEL INTERVENING KEPUASAN KONSUMEN PADA LIVE STREAMING MARKETING TIKTOK: (Studi Kasus : Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Katolik Santo Thomas) Simanihuruk, Peran; Sidabutar, Ruth Natalia D. Roitona; Tamba, Darwis; Tarigan, Immanuael; Sagala, Roslinda
Jurnal Manajemen dan Bisnis Volume 23 No. 2 Tahun 2023
Publisher : UNIKA Santo Thomas

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This study aims to analyze the effect of direct marketing and product quality on purchasing decisions with the intervening variable of consumer satisfaction in live streaming marketing on Tiktok. The population is all students of the Faculty of Economics and Business, Catholic University of Santo Thomas Medan. The research sample was 96 students. Data collection techniques, questionnaires and documentation, data analysis techniques, path analysis, to prove the hypothesis used the t test and F test while to see the closeness of the relationship seen from the correlation coefficient and to find out how much the independent variable can explain the dependent variable seen from the coefficient of determination. The results of the path analysis equation Y = 0.372X1 + 0.538X2 means that direct marketing and product quality have a positive and significant effect on purchasing decisions. The path analysis equation for the influence of direct marketing and product quality on consumer satisfaction Z = 0.243X1+0.586X2 means that direct marketing and product quality have a positive and significant effect on customer satisfaction. The path analysis equation for the influence of direct marketing and product quality on purchasing decisions through customer satisfaction shows Z = 0.076X1+ 0.345X2 + 0.447Y, meaning that the direct marketing variable and product quality have a positive and significant effect on purchasing decisions through customer satisfaction. With the F test, direct marketing, product quality has a positive effect on purchasing decisions through consumer satisfaction on live tiktok (Fcount 56.850 > Ftable 2.70). Partially, it shows that direct marketing variables have a positive and significant effect on purchasing decisions on Tiktok Live where tcount is 4.882 > ttable 1.66140, product quality variables have a positive and significant effect on purchasing decisions on Tiktok Live where tcount is 7.062 > ttable 1.66140, direct marketing variables have an effect positive and significant to consumer satisfaction on tiktok live where tcount 2.764 > ttable 1.66140, product quality variables have a positive and significant effect on consumer satisfaction on tiktok live where tcount 6.679 > ttable 1.66140. The purchase decision variable has a positive and significant impact on consumer satisfaction on live tiktok where tcount is 4.043 > ttable 1.66159. The coefficient of determination (R²) is 0.650, meaning that consumer satisfaction can be explained by direct marketing, product quality and purchasing decisions by 65.0%, while 35% is explained by other factors not explained in this study.

FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN MAHASISWA BARU TA 2023/2024 MEMILIH PROGRAM STUDI MANAJEMEN PADA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS KATOLIK SANTO THOMAS MEDAN Tamba, Darwis; Sitanggang, Abdonsius
Jurnal Manajemen dan Bisnis Volume 24 No. 1 Tahun 2024
Publisher : UNIKA Santo Thomas

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This research aims to analyze factors affecting new students' decisions in selecting the Management Study Program at the Faculty of Economics and Business, Universitas Katolik Santo Thomas, for the Academic Year 2023/2024. The study, involving 187 new students, employs questionnaires and interviews, with factor analysis used for data analysis. Key factors influencing decisions include accreditation status, image perception, parental influence, availability of student dormitories, fee absence, faculty members' education level, reputation, educator friendliness, and family recommendations. The study recommends adding variables for a comprehensive understanding of factors influencing students, providing insights for improving higher education management. Future research should consider expanding the respondent pool during each admission cycle.

PENGARUH MINAT PERILAKU BERWIRAUSAHA SEBAGAI VARIABEL MEDIASI DALAM PENGEMBANGAN THEORY OF PLANNED BEHAVIOR: (Studi Kasus : Masyarakat yang berwirausaha di Kota Medan) Simanihuruk, Peran; Tamba, Darwis; Sagala, Roslinda; Sinaga, Ria Veronica; Simangunsong, Elisabeth
Jurnal Manajemen dan Bisnis Volume 25 No. 1 Tahun 2025
Publisher : UNIKA Santo Thomas

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This study aims to analyze the role of entrepreneurial behavioral intention as a mediating variable in the development of the Theory of Planned Behavior. The research was conducted in Medan City, with a population consisting of individuals engaged in entrepreneurship within the city. The sample of the study included 400 respondents randomly selected from the population. Data collection was carried out through questionnaires and documentation, while data analysis was performed using Smart PLS version 4.0. The results of the study show that attitude toward entrepreneurial behavior has a significant positive effect on entrepreneurial intention (t-statistic 3.584 > 1.96; p-value 0.000) as well as on entrepreneurial behavior (t-statistic 3.006 > 1.96; p-value 0.003). Subjective norms from reference groups also have a significant positive effect on entrepreneurial intention (t-statistic 2.139 > 1.96; p-value 0.032) and entrepreneurial behavior (t-statistic 2.031 > 1.96; p-value 0.042). Perceived behavioral control has a significant positive effect on entrepreneurial intention (t-statistic 4.043 > 1.96; p-value 0.000) and entrepreneurial behavior (t-statistic 11.194 > 1.96; p-value 0.000). Self-confidence positively influences entrepreneurial intention (t-statistic 4.825 > 1.96; p-value 0.000), but does not have a significant effect on entrepreneurial behavior (t-statistic 0.168 < 1.96; p-value 0.867). Entrepreneurial intention has a positive effect on entrepreneurial behavior (t-statistic 2.576 > 1.96; p-value 0.010). Entrepreneurial intention was found to significantly mediate the influence of entrepreneurial attitude on entrepreneurial behavior (t-statistic 2.060 > 1.96; p-value 0.039). However, entrepreneurial intention does not mediate the influence of subjective norms on entrepreneurial behavior significantly (t-statistic 1.578 < 1.96; p-value 0.115). Similarly, entrepreneurial intention does not significantly mediate the influence of perceived behavioral control on entrepreneurial behavior (t-statistic 1.925 < 1.96; p-value 0.054). On the other hand, entrepreneurial intention significantly mediates the influence of self-confidence on entrepreneurial behavior (t-statistic 2.326 > 1.96; p-value 0.020). To enhance entrepreneurial intention and behavior, synergy between education, industry, and society is necessary to create an environment that supports entrepreneurship. Training programs that combine business simulations, mentoring, and confidence-building can help foster a positive entrepreneurial attitude. Additionally, social support from family, friends, and entrepreneur communities, as well as access to capital and supportive regulations, are crucial to optimizing individual potential for sustainable entrepreneurship.

PENGARUH TOTAL ASSETS TURNOVER DAN INVENTORY TURNOVER DALAM MEMPREDIKSI PERTUMBUHAN LABA PADA PERUSAHAAN PERDAGANGAN YANG TERDAFTAR DI BURSA EFEK INDONESIA Tamba, Darwis; Sembiring, Yan Christin Br.
Jurnal Riset Akuntansi & Keuangan Vol 4 No. 1 Tahun 2018
Publisher : UNIKA Santo Thomas

Tujuan penelitian ini adalah untuk menguji secara empiris total assets turnover (TAT) dan inventory turnover (IT) yang berpengaruh terhadap pertumbuhan laba pada perusahaan perdagangan yang terdaftar di Bursa Efek Indonesia secara simultan dan parsial. Populasi dalam penelitian ini diambil dari perusahaan perdagangan yang terdaftar di Bursa Efek Indonesia selama tahun 2014-2016 yaitu 58 perusahaan. Adapun metode yang digunakan adalah metode purposive sample dimana perusahaan yang masuk dalam kriteria adalah berjumlah 21 perusahaan. Hasil analisis menunjukkan bahwa data-data yang digunakan dalam penelitian ini telah memenuhi uji asumsi klasik, yang meliputi: tidak terjadi gejala multikolinearitas, tidak terdapat autokorelasi, tidak terjadi heteroskedastisitas, dan data terdistribusi normal. Dari hasil analisis regresi linier berganda menunjukkan bahwa variabel TAT dan IT tidak berpengaruh signifikan terhadap pertumbuhan laba secara simultan dan parsial.

PELAYANAN KASSA DENGAN PENDEKATAN ANALISIS SISTEM ANTRIAN PADA PT. CARREFOUR CITRA GARDEN MEDAN Tamba, Darwis
Jurnal Manajemen dan Bisnis Vol 12 No. 1 Tahun 2012
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v12i1.51

PT. Carrefour Citra Garden Medan engaged in the retail market various products, such as fresh, bazaar, textile, and grocery applane. The number of customers who shop from January to December 2010 fluctuates every month and long lines occurred in August when the feast of Eid al-Fitr and December when the Christmas and New Year's Eve. From the description, formulated the following research problem: "Why is the gap between the queuing system raises expectations with actual service time at the PT. Carrefour Citra Garden Field ".The research objective was to determine and analyze the queuing system on PT. Carrefour Citra Garden Medan. Benefits of the research is to provide information material to the company in the form of advice regarding the analysis of queuing systems. The study population is the number of customers of PT. Carrefour Citra Garden Field from 2009 until 2010. The samples taken months from January to December 2010. Required data are collected through observation and documentation techniques. Data analysis technique used is descriptive method. From the results of the discussion was concluded that the long queues at the PT. Carrefour Citra Garden Medan often occur on Saturday at 17.00 pm - 20.00 pm, and on a Sunday or holiday queues at 12.00 am - 14.00 pm and at 17.00 pm - 20.00 pm. Standard service time for each customer at the PT. Carrefour Citra Garden Medan maximum of 1 minute, yet customers have to wait up to 20 minutes at the feast of Eid al-Fitr and Christmas Day at 9 minutes. Customer arrival rate at PT. Carrefour Citra Garden Medan is not constant, the time required to serve every customer is different, Kassa served on a first come, first served basis and unlimited customer population. The probability of unemployed workers pads reach 4%. The number of customers in the queuing system at 43 people. The probability of the whole staff busy pads reach 94.91%. Customer in the queue system to 33 people. The time spent waiting and served customers to reach 26 minutes. Time spent waiting for customers to be served up to 20 minutes. This shows that the waiting time to be served is still too high. Suggestions are given for consideration to the management company is the best, firms pay more attention to the system queue by adding pads officers to serve customers at the time of school entry, the feast of Eid al-Fitr and Christmas celebrations and other holidays to reduce the long queues . To avoid the presence of officers who are unemployed pads, the company should provide to an officer other duties such as checking and making gauze packing.

PENGARUH BRAND IMAGE PELANGGAN TELKOMSEL TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus: Mahasiswa Fakultas Ekonomi Unika Santo Thomas SU) Sitepu, Silvia R.; Tamba, Darwis
Jurnal Manajemen dan Bisnis Vol 13 No. 1 Tahun 2013
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v13i1.65

The purpose of research to determine the effect of brand image components consisting of image makers, user image and product image provider Telkomsel customers on purchasing decisions and to determine the components of the brand image is the image makers, user image and product image provider Telkomsel subscribers Which has more influence on purchasing decision. The population of this study were all students of the Faculty of Economics, University of St. Thomas Catholic North Sumatra. Samples were taken 96 people. Data collection techniques used by questionnaire and data analysis technique used is multiple linear regression equation. Based on the results of research and discussion shows that the component brand image consisting of a variable image-makers, the user's image and product image provider Telkomsel subscribers simultaneously significant effect on consumer purchasing decisions. Partially indicates that the component brand image consisting of a variable image-makers, the user's image and product image provider Telkomsel subscribers partially significant effect on purchasing decisions students of the Faculty of Economics, University of St. Thomas Catholic North Sumatra.

FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN NASABAH PADA PT. BANK RAKYAT INDONESIA (PERSERO) Tbk. CABANG TALUN KENAS DELITUA Tarigan, Eka S; Tamba, Darwis
Jurnal Manajemen dan Bisnis Vol 14 No. 1 Tahun 2014
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v14i1.84

Penelitian ini bertujuan untuk mengetahui faktor yang paling dominan mempengaruhi kepuasan nasabah pada PT. Bank Rakyat Indonesia (Persero), Tbk Talun Kenas. Populasi penelitian adalah seluruh nasabah Britama dan Simpedes pada PT Bank Rakyat Indonesia (Persero) Tbk, Talun Kenas tahun 2013 sebanyak 2.050 orang. Sampel penelitian diambil 115 orang. Data yang dibutuhkan dikumpulkan melalui kuesioner. Teknik analisis data yang digunakan adalah analisis faktor. Dari hasil penelitian dan pembahasan diperoleh faktor dominan yang mempengaruhi kepuasan nasabah adalah fasilitas ATM, jaminan simpanan nasabah, kecepatan pelayanan nasabah, kebanggaan menjadi nasabah, kemudahan penarikan tunai, keramahan pegawai, lokasi strategis, biaya administrasi kartu ATM dan suku bunga tabungan. Dari kesembilan faktor tersebut, yang paling dominan mempengaruhi kepuasan nasabah adalah fasilitas ATM

PENGARUH FAKTOR BUDAYA, SOSIAL, PRIBADI DAN PSIKOLOGI TERHADAP KEPUTUSAN MEMBELI DI INDOMARET ( Studi Kasus Pada Mahasiswa Fakultas Ekonomi Universitas Katolik Santo Thomas Sumatera Utara ) Tamba, Darwis
Jurnal Manajemen dan Bisnis Vol 17 No. 1 Tahun 2017
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v17i1.136

The aim of this research, analyze the influence of cultural, social, personal and psychology of the buying decisions in Indomaret and analyzes of the four variables: cultural, social, personal and psychological variables which are the most dominant influence on buying decisions in Indomaret. Benefits study provides empirical evidence about the influence of cultural, social, personal and psychological on purchase decisions in Indomaret, provide knowledge to the public about cultural, social, personal and psychology of the buying decisions in Indomaret and contribute to the academic community about the importance of knowing the effect of factors cultural, social, personal and psychological on purchase decisions. The study population across the Faculty of Economics of the Catholic University of Santo Thomas North Sumatra ever shopped at Indomaret district of Medan Selayang while the study sample sebahagian the population can be considered representative. The total sample of 100 respondents, the type of data used primary and secondary data and data collection tools through questioner and documentation. Data analysis tool used regression. The results showed the multiple linear regression equation: KM = 3.503 + 0,122FBu 0,016FSo + + + 0,337FPsi 0,246FPri. The equation shows that cultural factors, social factors, individual factors, and psychological factors have a positive influence on the purchase decision will be positive. By F test, showing that the test results simultaneously (Test F) note the value F = 15.672 significance of 0.000

APLIKASI THEORY OF PLANNED BEHAVIOR UNTUK MEMPREDIKSI PERILAKU MAHASISWA MEMBELI LAPTOP LENOVO (Studi Kasus: Mahasiswa FE- Unika Santo Thomas SU) Tamba, Darwis
Jurnal Manajemen dan Bisnis Vol 17 No. 2 Tahun 2017
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v17i2.411

The purpose of this study to analyze the application of theory of planned behavior to predict student behavior to buy Lenovo laptops. Benefits This study provides input to other researchers in conducting further research on the same topic and add insight and knowledge of researchers in the field of consumer behavior, especially about the application of theory of planned behavior to predict student behavior to buy a laptop lenovo. Total sample 96 respondents, data collection method through questioner and documentation, Descriptive analysis technique. The results showed based on the observed variables that: Attitudes, subjective norms and control behaviors felt by students FE Unika St. Thomas SU on average gives a positive influence on the behavior to buy branded Lenovo laptops. This is in line with the behavioral interest equation = BI = 0.44Ab + 0.16SN + 0.40PC. That is, the behavior of FE Unika St. Thomas SU to buy larger brand Lenovo laptops is influenced by attitudes of 0.44 (44%) than perceived behavioral controls of 0.40 (40% and subjective norms 0.16 (16%)). attributes that students place to win competition and preferably, laptop manufacturers increase the influence of subjective norms and perceived behavioral control by offering various benefits to consumers

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