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PENGARUH SIKAP, NORMA SUBYEKTIF DAN KONTROL PERILAKU YANG DIRASAKAN TERHADAP MINAT BERWIRAUSAHA DENGAN PENDEKATAN THEORY OF PLANNED BEHAVIOUR (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Unika Santo Thomas Medan) Simanihuruk, Peran; Tamba, Darwis; Sagala, Roslinda
Jurnal Manajemen dan Bisnis Vol 21 No. 1 Tahun 2021
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v21i1.1189

The research objective was to analyze the influence of attitudes, subjective norms and perceived behavioral control on student interest in entrepreneurship. The number of samples was 96 students using questionnaire data collection methods and documentation and analysis techniques for the application of the Theory Of Planned Behavior model. The results showed that B Â»BI = 0.443Ab + 0.299SN + 0.257 PBC with w1 = 0.443 or 44.3%, w2 = 0.299 or 29.9% and W3 = 0.257 or 25.7%. This means that attitudes, subjective norms and perceived behavioral control have a positive effect on interest in entrepreneurship. However, what is more influential on the interest in entrepreneurship is the attitude then subjective norms. To further increase student interest in entrepreneurship, it is better if you need to increase the number of SKS in Entrepreneurship courses and make various training to create products, how to determine the cost of products, how to sell / market products, how to promote products and distribute them to increase student insight so that entrepreneurial interest will be formed his mind. With this, students who have graduated are not merely job seekers but as job creators.

FAKTOR - FAKTOR YANG MEMPENGARUHI MINAT MAHASISWA BERWIRAUSAHA PADA MASA PANDEMI COVID 19 ( Studi Kasus : Mahasiswa Program Studi Manajemen Fakultas Ekonomi Universitas Katolik Santo Thomas Medan ) Tamba, Darwis; Sagala, Roslinda; Ritonga, Sinar
Jurnal Manajemen dan Bisnis Vol 21 No. 2 Tahun 2021
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v21i2.1415

The purpose of this study is to analyze what factors dominantly influence student interest in entrepreneurship during the COVID-19 pandemic. Benefits of the study, to determine the dominant factors influencing student interest in entrepreneurship during the COVID-19 pandemic. The population is all students majoring in management who have taken entrepreneurship courses while the sample size is 125 students, data collection methods are through questionnaires, documentation and interviews, data analysis methods with factor analysis. The results showed that the characteristics of the respondents based on the education level of the dominant parents were high school, the occupation of the parents was dominant farmers and the income of the parents was more dominant 3.1 million - 4 million. Based on 25 (twenty five) factors, it turns out that all factors can be grouped into 8 (eight) which are the dominant factors, namely: The first factor consists of: Parents' work, Able to find opportunities, Has access to capital, Encouragement from parents, Ability to see opportunities and Entrepreneurial field practice, Second Factor consists of: Able to do business alone, Able to plan activities, Able to create opportunities, Maintain prestige, Have an entrepreneurial mentality and be able to determine business direction, Third Factor consists of: Parents' mindset, Parents' education and your encouragement, the fourth factor consists of: very high profits, the fifth factor consists of: leadership skills, able to see the future and self-confidence, the sixth factor consists of: independent effort and unyielding attitude, the seventh factor consists of: business confidence developing and self-confidence and Factor Eight consists of: Income prospect n High and Income cannot be measured. Based on the results of the study, it is better to increase environmental factors regarding sibling encouragement, because siblings are the closest environment to influence, so it is effective to increase interest in entrepreneurship and parents' mindsets, emotionally affect someone so that, if the parents have an entrepreneurial spirit embedded in them. it will affect their children. Entrepreneurship courses that have been applied in the curriculum should be applied to the concepts of more applicable theories. With the application of entrepreneurship that students learn, they will be encouraged to become job creators, not job seekers.

PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUASAN NASABAH IMPLIKASINYA PADA STRATEGI PEMASARAN PADA PT. BANK PERKREDITAN RAKYAT (BPR) PIJER PODI KEKELENGEN CABANG MEDAN Tamba, Darwis; Purba, Betniar
Jurnal Manajemen dan Bisnis Volume 22 No. 1 Tahun 2022
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v22i1.1739

The purpose of this study is to analyze the effect of the service marketing mix which includes product, price, place and promotion, process, people, and physical evidence on customer satisfaction. . The purpose of this study is expected to be able to overcome problems regarding the marketing mix of services which include product (product), price (price), place (place) and promotion (promotion), process (process), people (people), and physical evidence (physical evidence). its effect on customer satisfaction. The research method with a sample of 96 customers, questionnaire data collection techniques and documentation and analysis techniques with multiple linear regression. Based on the results of the study, the multiple linear regression equations are: Y = 4.200 + 0.359X1 + 0.433X2 + 0.261 X3 + 0.321X4 + 0.274X5 + 0.353X6 + 0.345X7. This means that product, price, place, promotion, process, people and physical evidence variables have a positive effect on customer satisfaction and the price dimension has a greater influence on customer satisfaction compared to product, people, physical evidence, process, promotion and place dimensions. The results of the F test show that the variables of product, price, place, promotion, process, people and physical evidence have a simultaneous and significant effect on customer satisfaction, this can be seen from the Fcount which is 25,047 then H0 is rejected and H1 is accepted. The results of the t-test, show that the variables of product, price, place, promotion, process, people and physical evidence have a partial and significant effect on customer satisfaction, then H0 is rejected and H1 is accepted. The value of the determinant coefficient (R Square) = 0.669 means that customer satisfaction can be explained by the service marketing mix (product, price, place, promotion, process, people and physical evidence) of 66.9% while 33.1% is explained by other factors that not described in this study such as safety and convenience. o increase customer satisfaction at BPR Pijer Podi Kekelengen Medan, it is better to make adjustments to those offered by competitors so that they continue to exist in the future

ANALISIS PERBANDINGAN MINAT BERWIRAUSAHA DAN BEKERJA SEBAGAI KARYAWAN DI MASA PANDEMI COVID-19: (Studi Kasus : Alumni Tahun 2020/2021 Fakultas Ekonomi Unika Santo Thomas Medan) Tamba, Darwis; Sipahutar, Robinson; Purba, Antonius M.
Jurnal Manajemen dan Bisnis Volume 22 No. 2 Tahun 2022
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v22i2.2136

The purpose of this study is to compare interest in entrepreneurship and working as an employee during the Covid-19 pandemic. The population is all alumni of the Faculty of Economics, Unika Santo Thomas, Medan. A sample of 96 respondents, data collection techniques using questionnaires, documentation and interviews, data analysis techniques referring to Miles & Huberman (1992: 16) with three flow of activities that occur simultaneously, namely: data reduction, data presentation, conclusion drawing/verification. The results showed that interest in entrepreneurship during the Covid-19 pandemic among alumni of the Faculty of Economics, Unika Santo Thomas, Medan, was higher, namely 56 respondents compared to interest in working as an employee during the Covid-19 pandemic, which was 40 respondents. The reason respondents chose to be interested in entrepreneurship is because during the Covid-19 pandemic, many companies have reduced the number of employees or terminated their employment relationship. With entrepreneurship, they will open up new job opportunities for people affected by Covid-19. And they also want to be free to manage their own work. The reason respondents chose interest in working as an employee is because by working as an employee they will get a steady income every month. Even though during the Covid-19 pandemic, many companies or agencies have reduced the number of employees, the respondents will remain firm in their stance and will be more active in preparing themselves to compete in the world of work. To conduct a comparative analysis of interest in entrepreneurship and working as an employee during the COVID-19 pandemic, an in-depth evaluation should be carried out by adding an indicator of questions about the reasons for alumni to become entrepreneurs and work as employees and increase the number of respondents observed.

PENGARUH PREDIKTABILITAS MEREK, KESUKAAN PADA MEREK, KOMPETENSI MEREK, REPUTASI MEREK DAN KEPERCAYAAN PADA PERUSAHAAN TERHADAP LOYALITAS MEREK HONDA: (Studi Kasus : Masyarakat Pengguna Mobil Honda di Kecamatan Medan Tuntungan) Tamba, Darwis; Purba, Antonius M.
Jurnal Manajemen dan Bisnis Volume 23 No. 1 Tahun 2023
Publisher : UNIKA Santo Thomas

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PENGARUH DIRECT MARKETING DAN KUALITASPRODUK TERHADAP KEPUTUSAN PEMBELIAN DENGAN VARIABEL INTERVENING KEPUASAN KONSUMEN PADA LIVE STREAMING MARKETING TIKTOK: (Studi Kasus : Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Katolik Santo Thomas) Simanihuruk, Peran; Sidabutar, Ruth Natalia D. Roitona; Tamba, Darwis; Tarigan, Immanuael; Sagala, Roslinda
Jurnal Manajemen dan Bisnis Volume 23 No. 2 Tahun 2023
Publisher : UNIKA Santo Thomas

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This study aims to analyze the effect of direct marketing and product quality on purchasing decisions with the intervening variable of consumer satisfaction in live streaming marketing on Tiktok. The population is all students of the Faculty of Economics and Business, Catholic University of Santo Thomas Medan. The research sample was 96 students. Data collection techniques, questionnaires and documentation, data analysis techniques, path analysis, to prove the hypothesis used the t test and F test while to see the closeness of the relationship seen from the correlation coefficient and to find out how much the independent variable can explain the dependent variable seen from the coefficient of determination. The results of the path analysis equation Y = 0.372X1 + 0.538X2 means that direct marketing and product quality have a positive and significant effect on purchasing decisions. The path analysis equation for the influence of direct marketing and product quality on consumer satisfaction Z = 0.243X1+0.586X2 means that direct marketing and product quality have a positive and significant effect on customer satisfaction. The path analysis equation for the influence of direct marketing and product quality on purchasing decisions through customer satisfaction shows Z = 0.076X1+ 0.345X2 + 0.447Y, meaning that the direct marketing variable and product quality have a positive and significant effect on purchasing decisions through customer satisfaction. With the F test, direct marketing, product quality has a positive effect on purchasing decisions through consumer satisfaction on live tiktok (Fcount 56.850 > Ftable 2.70). Partially, it shows that direct marketing variables have a positive and significant effect on purchasing decisions on Tiktok Live where tcount is 4.882 > ttable 1.66140, product quality variables have a positive and significant effect on purchasing decisions on Tiktok Live where tcount is 7.062 > ttable 1.66140, direct marketing variables have an effect positive and significant to consumer satisfaction on tiktok live where tcount 2.764 > ttable 1.66140, product quality variables have a positive and significant effect on consumer satisfaction on tiktok live where tcount 6.679 > ttable 1.66140. The purchase decision variable has a positive and significant impact on consumer satisfaction on live tiktok where tcount is 4.043 > ttable 1.66159. The coefficient of determination (R²) is 0.650, meaning that consumer satisfaction can be explained by direct marketing, product quality and purchasing decisions by 65.0%, while 35% is explained by other factors not explained in this study.

FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN MAHASISWA BARU TA 2023/2024 MEMILIH PROGRAM STUDI MANAJEMEN PADA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS KATOLIK SANTO THOMAS MEDAN Tamba, Darwis; Sitanggang, Abdonsius
Jurnal Manajemen dan Bisnis Volume 24 No. 1 Tahun 2024
Publisher : UNIKA Santo Thomas

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This research aims to analyze factors affecting new students' decisions in selecting the Management Study Program at the Faculty of Economics and Business, Universitas Katolik Santo Thomas, for the Academic Year 2023/2024. The study, involving 187 new students, employs questionnaires and interviews, with factor analysis used for data analysis. Key factors influencing decisions include accreditation status, image perception, parental influence, availability of student dormitories, fee absence, faculty members' education level, reputation, educator friendliness, and family recommendations. The study recommends adding variables for a comprehensive understanding of factors influencing students, providing insights for improving higher education management. Future research should consider expanding the respondent pool during each admission cycle.

PENGARUH MINAT PERILAKU BERWIRAUSAHA SEBAGAI VARIABEL MEDIASI DALAM PENGEMBANGAN THEORY OF PLANNED BEHAVIOR: (Studi Kasus : Masyarakat yang berwirausaha di Kota Medan) Simanihuruk, Peran; Tamba, Darwis; Sagala, Roslinda; Sinaga, Ria Veronica; Simangunsong, Elisabeth
Jurnal Manajemen dan Bisnis Volume 25 No. 1 Tahun 2025
Publisher : UNIKA Santo Thomas

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This study aims to analyze the role of entrepreneurial behavioral intention as a mediating variable in the development of the Theory of Planned Behavior. The research was conducted in Medan City, with a population consisting of individuals engaged in entrepreneurship within the city. The sample of the study included 400 respondents randomly selected from the population. Data collection was carried out through questionnaires and documentation, while data analysis was performed using Smart PLS version 4.0. The results of the study show that attitude toward entrepreneurial behavior has a significant positive effect on entrepreneurial intention (t-statistic 3.584 > 1.96; p-value 0.000) as well as on entrepreneurial behavior (t-statistic 3.006 > 1.96; p-value 0.003). Subjective norms from reference groups also have a significant positive effect on entrepreneurial intention (t-statistic 2.139 > 1.96; p-value 0.032) and entrepreneurial behavior (t-statistic 2.031 > 1.96; p-value 0.042). Perceived behavioral control has a significant positive effect on entrepreneurial intention (t-statistic 4.043 > 1.96; p-value 0.000) and entrepreneurial behavior (t-statistic 11.194 > 1.96; p-value 0.000). Self-confidence positively influences entrepreneurial intention (t-statistic 4.825 > 1.96; p-value 0.000), but does not have a significant effect on entrepreneurial behavior (t-statistic 0.168 < 1.96; p-value 0.867). Entrepreneurial intention has a positive effect on entrepreneurial behavior (t-statistic 2.576 > 1.96; p-value 0.010). Entrepreneurial intention was found to significantly mediate the influence of entrepreneurial attitude on entrepreneurial behavior (t-statistic 2.060 > 1.96; p-value 0.039). However, entrepreneurial intention does not mediate the influence of subjective norms on entrepreneurial behavior significantly (t-statistic 1.578 < 1.96; p-value 0.115). Similarly, entrepreneurial intention does not significantly mediate the influence of perceived behavioral control on entrepreneurial behavior (t-statistic 1.925 < 1.96; p-value 0.054). On the other hand, entrepreneurial intention significantly mediates the influence of self-confidence on entrepreneurial behavior (t-statistic 2.326 > 1.96; p-value 0.020). To enhance entrepreneurial intention and behavior, synergy between education, industry, and society is necessary to create an environment that supports entrepreneurship. Training programs that combine business simulations, mentoring, and confidence-building can help foster a positive entrepreneurial attitude. Additionally, social support from family, friends, and entrepreneur communities, as well as access to capital and supportive regulations, are crucial to optimizing individual potential for sustainable entrepreneurship.

PENGARUH KEPERCAYAAN, KUALITAS PRODUK, KUALITAS INFORMASI, DAN KEMUDAHAN TRANSAKSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHIONONLINE DI MEDAN MELALUI APLIKASI SHOPEE: (Studi Kasus : Mahasiswa Fakultas Ekonomi dan Bisnis Prodi Manajemen Unika Santo Thomas ) Sinaga, Risna Tarida; Simanihuruk, Peran; Tamba, Darwis
KUKIMA : Kumpulan Karya Ilmiah Manajemen Volume 2 Nomor 2 Oktober 2023
Publisher : LPPM Universitas Katolik Santo Thomas Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/kukima.v2i2.3132

This research aims to determine the influence of trust, service quality, information quality and ease of transactions on online fashion product purchasing decisions in Medan via the Shopee application. The population is all students at the Faculty of Economics, Management Study Program, Unika Santo Thomas and the maximum desired sample size is 96 people. Analysis techniques using descriptive analysis and multiple linear regression. The research results show that the variables of trust, service quality, information quality and ease of transactions have a positive influence on purchasing decisions for online fashion products in Medan via the Shopee application. Based on the value = 56.982 > = 2.74, Ho is rejected and H1 is accepted, meaning that trust, product quality, information quality and ease of transactions simultaneously have a positive and significant effect on purchasing decisions. Based on the trust value (5.771 > l (2.060), H0 is rejected and H1 is accepted. This means that trust has a positive and significant effect on purchasing decisions. The value (3.338) of product quality > (2.060) means that H0 is rejected and H1 is accepted. This means that product quality has a positive and significant effect on purchasing decisions. The value of information quality is (4.768) > (2.060), so H0 is rejected and H1 is accepted. This means that the quality of information has a positive and significant effect on product purchasing decisions. The value of ease of transaction is (2.812) > (2.060) then H0 is rejected and H1 is accepted. This means that ease of transaction has a positive and significant effect on purchasing decisions. The coefficient of determination (R Square) = 0.901 means that 90.1% of purchasing decisions can be explained by the variables trust, service quality, information quality and ease of transaction and the rest Another 9.9% can be explained by other factors such as price and promotions, which were not included in the study.

ANALISIS DIMENSI KUALITAS PELAYANAN TERHADAP KEPUASAN PASIEN PADA RUMAH SAKIT SANTA ELISABETH MEDAN Simanihuruk, Peran; Tamba, Darwis; Sipahutar, Robinson; Parhusip, Poltak T.; Sitorus, Putri Dwi Ana
KUKIMA : Kumpulan Karya Ilmiah Manajemen Volume 3 Nomor 1 April 2024
Publisher : LPPM Universitas Katolik Santo Thomas Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/kukima.v3i1.3792

This research aims to examine the influence of service quality dimensions, including reliability, responsiveness, assurance, tangibles, and empathy, on patient satisfaction at Santa Elisabeth Hospital in Medan. The study sample consists of 96 patients, with data collected through questionnaires and documentation. Data analysis was conducted using descriptive and inductive methods. The results indicate that reliability, responsiveness, assurance, tangibles, and empathy positively affect patient satisfaction, with assurance having a greater impact on patient satisfaction compared to reliability, responsiveness, tangibles, and empathy. Both t-tests and F-tests show that reliability, responsiveness, assurance, tangibles, and empathy have a positive and significant partial and simultaneous effect on patient satisfaction at Santa Elisabeth Hospital in Medan. The coefficient of determination (R Square) value is 0.514, indicating that 51.4% of patient satisfaction can be explained by the service quality dimensions (reliability, responsiveness, assurance, tangibles, and empathy), while the remaining 48.6% is explained by other factors not covered in this study, such as security, promotion, and communication. To enhance the service quality dimensions related to reliability, responsiveness, assurance, tangibles, and empathy, continuous improvements are necessary to increase patient satisfaction.

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