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All Journal MBIA Jurnal E-Bis: Ekonomi Bisnis Jurnal Ekonomi Perjuangan (JUMPER) Jurnal Pemberdayaan Masyarakat Indonesia (JPMI) Jurnal Multidisiplin Madani (MUDIMA) Jurnal Umum Pengabdian Masyarakat (JUPEMAS) Nusantara Journal Of Management Business (NUMABI) Jurnal Pengabdian Masyarakat Mandira Cendikia (JPKM-MC)
Hendi Sobari
Sekolah Tinggi Ilmu Ekonomi Latifah Mubarokiyah
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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Pelatihan Up-Scaling Melalui Internet Marketing Untuk UMKM Desa Pada Kembang Hendi Sobari
Jurnal Pengabdian Masyarakat Mandira Cendikia Vol. 4 No. 1 (2025)
Publisher : YAYASAN PENDIDIKAN MANDIRA CENDIKIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70570/jpkmmc.v4i1.1558

Abstract

Digital marketing adalah metode pemasaran yang memanfaatkan jaringan internet melalui media sosial, YouTube, marketplace, dan platform lainnya. Teknik ini membantu pelaku usaha memasarkan produk atau jasa dengan lebih efektif dan efisien. Dalam upaya mendukung peningkatan kompetensi pelaku usaha, seminar dan pelatihan digital marketing telah dilaksanakan dengan melibatkan 30 peserta dari kalangan pelaku UMKM di Desa Padakembang. Kegiatan ini bertujuan untuk memperkenalkan strategi pemasaran digital yang relevan guna meningkatkan daya saing dan ekspansi pasar UMKM. Melalui pelatihan ini, peserta diharapkan mampu menerapkan konsep-konsep digital marketing secara praktis dalam usaha mereka.  
Pengaruh Pengalaman Pelanggan Herbalife Ciamis Pada Pembelian Ulang Nurfatwa, Sri; Sobari, Hendi
JURNAL EKONOMI PERJUANGAN Vol. 6 No. 2 (2024): Jurnal Ekonomi Perjuangan (JUMPER)
Publisher : LP2M Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jumper.v6i2.2080

Abstract

How customer experience influences repeat purchases of Herbalife Ciamis is the subject of this research. This research used a quantitative descriptive method with 35 respondents. The data used is primary and secondary. Simple regression analysis is used as an analytical tool. The research results show that: 1. Herbalife Ciamis Customer Experience shows a score of 2,215 in the interval 2,058 to 2,450, which is in the very good classification; 2. Repurchase shows a score of 1,258 in the interval 1,176 to 1,400, which is in the very good classification; and 3. The influence of customer experience on repeat purchases at Herbalife Ciamis has a significant influence with a value of 30.4 percent. Apart from that, other factors contribute
CONTENT MARKETING AND CUSTOMER REVIEW AS INFLUENTIAL FACTORS IN CONSUMER PURCHASING DECISIONS A TIKTOK SHOP, CASE STUDY IN SRIWINANGUN, CIAMIS REGENCY Lestari, Sri Ayu; Sobari, Hendi; Amirah Makarim, Siti
JURNAL EKONOMI PERJUANGAN Vol. 7 No. 2 (2025): Jurnal Ekonomi Perjuangan (JUMPER)
Publisher : LP2M Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jumper.v7i2.2363

Abstract

Digital transformation has changed society's consumer behavior, including the growing interest in shopping through e-commerce platforms like TikTok Shop. In this context, content marketing and customer reviews are two important aspects that influence purchasing decisions. The objective of this research study is to investigate the influence of content marketing and customer reviews on the purchasing decisions of TikTok Shop users in Kampung Sriwinangun, Kabupaten Ciamis. The study was conducted using a descriptive-quantitative approach, with data collected from 85 respondents via questionnaire. The results of the correlation coefficients show that each variable has a strong relationship. The results of the regression analysis also show that both variables, both individually and jointly, have a positive and significant influence on purchasing decisions. This means that engaging marketing content and compelling customer reviews can positively influence consumers' purchasing decisions.
CONTENT MARKETING AND CUSTOMER REVIEW AS INFLUENTIAL FACTORS IN CONSUMER PURCHASING DECISIONS A TIKTOK SHOP, CASE STUDY IN SRIWINANGUN, CIAMIS REGENCY Sri Ayu Lestari; Hendi Sobari; Siti Amirah Makarim
JURNAL EKONOMI PERJUANGAN Vol. 7 No. 2 (2025): Jurnal Ekonomi Perjuangan (JUMPER)
Publisher : LP2M Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jumper.v7i2.2363

Abstract

Digital transformation has changed society's consumer behavior, including the growing interest in shopping through e-commerce platforms like TikTok Shop. In this context, content marketing and customer reviews are two important aspects that influence purchasing decisions. The objective of this research study is to investigate the influence of content marketing and customer reviews on the purchasing decisions of TikTok Shop users in Kampung Sriwinangun, Kabupaten Ciamis. The study was conducted using a descriptive-quantitative approach, with data collected from 85 respondents via questionnaire. The results of the correlation coefficients show that each variable has a strong relationship. The results of the regression analysis also show that both variables, both individually and jointly, have a positive and significant influence on purchasing decisions. This means that engaging marketing content and compelling customer reviews can positively influence consumers' purchasing decisions.
Co-Authors Adi Robith Setiana Amirah Makarim, Siti Aneu Yulianeu Asep Saeful Falah Dyah Ciptaning Lokiteswara Setya Wardhani Erna Rusmiwati Gungun Gunawan Jajang Saeful Zaman Lestari, Sri Ayu Makarim, Siti Amirah Nurfatwa, Sri Nurul Ahadiat Nurulloh, Endang Syarif R. Hozin Abdul Fatah Samsudin Siti Amirah Makarim Sri Ayu Lestari Wahdan Budi Setiawan Wita Rahmatunnisa