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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) IJEBD (International Journal Of Entrepreneurship And Business Development) IJoASER (International Journal on Advanced Science, Education, and Religion) Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Al-Qiyam Jurnal Tana Mana Jurnal Multidisiplin Madani (MUDIMA) Jurnal Ekonomi Manajemen dan Sosial (JEMeS) Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Konsienti: Community Services Journal PRAGMATIS Jurnal Manajemen dan Bisnis Journal of Social Science and Humanities Benefit: Jurnal Manajemen dan Bisnis
Nidya Rizkawati
Universitas Mayjen Sungkono
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Analysis of External Factors on MSME Performance Through Internal Factors (Case Study on Embroidery MSMEs in Mojokerto District) Rachmawati, Eny; Rizkawati, Nidya; Abdillah, Adil
Jurnal Multidisiplin Madani Vol. 3 No. 12 (2023): December, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v3i12.6782

Abstract

This research was conducted to test the influence of external factors on the performance of MSMEs through internal factors with a case study carried out on embroidery MSMEs in Mojokerto Regency. This research uses external factor variables consisting of aspects of government policy and aspects of the role of related institutions as exogenous variables. The mediating variables in this research are internal factors which include capital aspects, market and marketing aspects and human resource aspects. Meanwhile, the endogenous variable in this research is the Performance of Embroidery MSMEs in Mojokerto Regency. The research population used was embroidery MSMEs in Mojokerto Regency which are members of the Mojokerto Regency Embroidery Entrepreneurs Association (ASPENDIR) totaling 60 embroidery MSMEs in Pasuruan Regency with the sampling method used was the census method. External factors also have a significant influence and are positively related to the internal factors of embroidery MSMEs in Pasuruan Regency. Internal factors have a significant influence and are negatively related to the performance of Embroidery MSMEs in Mojokerto Regency. Meanwhile, the influence of external factors on the performance of MSMEs through Internal Factors is significant but has a negative relationship
ANALISIS STRATEGI KONSUMEN TERHADAP PEMBELIAN KRUPUK RAMBAK AR-ROHMAH DI KEMLAGI MOJOKERTO Rizkawati, Nidya; Rachmawati, Eny; Abdillah, Adil; Huda, Khasbulloh
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 12 No. 2 (2023): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v12i2.1448

Abstract

From the initial survey it was discovered that AR-Rohmah's rambak cracker turnover decreased due to regional executions during the Covid-19 pandemic. The problem studied is how the marketing strategy, product quality, consumer tastes, brand image and purchase intention, does it affect the intention to buy AR-Rohmah rambak crackers. The purpose of this study was to determine the effect of marketing strategy, product quality, consumer tastes and brand image on interest in buying AR-Rohmah rambak crackers in Betro Kemlagi Village, Mojokerto. The population in this study are consumers who buy, have bought or know about AR-Rohmah rambak crackers. The number of samples is 80 people. Research using multiple linear regression analysis. The results showed that marketing strategy, product quality, consumer tastes and brand image had a partial and simultaneous significant effect on buying interest on AR-Rohmah rambak crackers in Betro Kemlagi Village, Mojokerto. This can be seen from the test results which have a sig value of less than 0.05, with a regression sales result Y = 8.649 + 0.107X1 + 0.300X2 + 0.322X3 + 0.300X4. While the coefficient of determination has a value of 76.9% which indicates that it has a large influence value simultaneously.
The Influence of Work Supervision, Leadership Style, Motivation nd Organizational Culture n Employee Achievement at School Nidya Rizkawati; Eny Rachmawati
International Journal on Advanced Science, Education, and Religion Vol 7 No 3 (2024): IJoASER (International Journal on Advanced Science, Education)
Publisher : Sekolah Tinggi Agama Islam Al-Furqan, Makassar - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33648/ijoaser.v7i3.361

Abstract

The purpose of this study was to determine the factors that influence employee performance at the Permata Mojokerto Integrated Islamic School, which include work supervision factors, leadership style, work motivation and organizational culture. This research method is a method with a quantitative approach involving 33 employees at the Permata Mojokerto Integrated Islamic School using saturated sampling techniques or censuses. Data collection was carried out using questionnaire distribution. The data obtained were analyzed using a statistical formula, namely by using multiple regression analysis whose processing was carried out with the SPSS 25 program. Based on the test results with the SPSS 25 program, the multiple linear regression equation is known as follows: Y = - 1.342 + 0.591X1 + 0.334X2 + 0.843X3 + 0.727X4. The work supervision variable has a significant effect on employee work performance at Permata Mojokerto Integrated Islamic School. The leadership style variable has a significant effect on employee work performance at Permata Mojokerto Integrated Islamic School. The work motivation variable has a significant effect on employee work performance at Permata Mojokerto Integrated Islamic School. The organizational culture variable has a significant effect on employee work performance at Permata Mojokerto Integrated Islamic School. The work supervision, leadership style, work motivation and organizational culture variables simultaneously affect employee work performance at Permata Mojokerto Integrated Islamic School, with a significant value of 0.000 which is smaller than 0.05. Keywords: Work Supervision, Leadership Style, Work Motivation, Culture Organization and Work Performance of Officers
GREEN MARKETING IMPLEMENTATION AND HUMAN RESOURCE STRENGTHENING FOR MSMES IN BAKALAN VILLAGE Anna Kridaningsih; Adil Abdillah; Nidya Rizkawati; Eny Rachmawati; Eny Nuraeni; Diah Cahyani
Jurnal Pengabdian Masyarakat Sabangka Vol 5 No 03 (2026): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v5i03.2346

Abstract

This community service study aims to implement green marketing strategies and strengthen human resources (HR) capacity to improve the competitiveness of micro, small, and medium enterprises (MSMEs) in Bakalan Village, Gondang District, Mojoke rto Regency. The method used is a participatory approach through Participatory Action Research (PAR), involving stages of problem identification, program planning, implementation, and evaluation. Data collection techniques include observation, interviews, question naires (pre-test and post-test), and documentation. The results show a significant increase in participants’ understanding of green marke ting, accompanied by improvements in environmentally friendly packaging, product branding, & digital marketing pract ices. The fin dings indicate that the integration of green marketing strategies and HR strengthening has a positive impact on MSME performance and sustainability. This contributes to the develop ment of sustainable marketing & MSME empowerment models based on community.
Business Innovation in the Meatball Home Industry: Navigating Market Trends Through Accurate Decision Making Diah Cahyani; Elok Cahyaning Pratiwi; Anna Kridaningsih; Nidya Rizkawati; Eny Rachmawati; Amelia Silvia; Salwa Aulia Nawa Billah
Konsienti : Community Services Journal Vol. 3 No. 02 (2025): July
Publisher : PT. TAKAZA INNOVATIX LABS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/konsienti.v3i02.313

Abstract

This community service initiative focused on supporting home based meatball businesses by enhancing their production processes, packaging methods, and business strategies to adapt to evolving market demands. The program aimed to empower small-scale producers by providing mentorship, introducing technology for inventory management, and promoting sustainable practices. The primary methods used included Participatory Action Research (PAR) and Asset-Based Community Development (ABCD), which involved both producers and consumers in the research process. The results demonstrated significant improvements in operational efficiency, product quality, and market responsiveness. The integration of digital tools and sustainable practices enabled businesses to remain competitive while maintaining product authenticity. This initiative highlights the importance of community collaboration and continuous innovation for small business success.
The Effects of Retail Store Closure Intensity, Retailers’ Digital Adoption, and Government Digital Tax Policy on Online Store Performance:The Mediating Role of Human Resource and Business Adaptation Strategies in Indonesia: Pengaruh Intensitas Penutupan Toko Ritel, Tingkat Adopsi Digital Peritel, dan kebijakan pajak digital Pemerintah terhadap Kinerja toko online melalui Strategi Adaptasi SDM dan Bisnis: Studi pada Peritel Online di Indonesia Diah Cahyani; Nidya Rizkawati; Ghozali; Ratna Agustina
Benefit: Jurnal Manajemen dan Bisnis Benefit : Volume 11 Juni No 1 tahun 2026
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study investigates the effects of retail store closure intensity, retailers’ digital adoption, and government digital tax policy on online store performance, with human resource and business adaptation strategies as mediating variables. A quantitative research design was employed using a survey method involving 300 online retailers in Indonesia. Data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The results indicate that retail store closure intensity and government digital tax policy have a positive and significant effect on online store performance. In contrast, retailers’ digital adoption has a negative and significant effect on online store performance. Furthermore, retail store closure intensity has a positive and significant effect on adaptation strategies, while digital adoption and digital tax policy do not significantly influence human resource and business adaptation strategies. Mediation analysis reveals that adaptation strategies do not significantly mediate the relationships between the independent variables and online store performance. These findings suggest that external environmental and regulatory factors play a more dominant role in shaping online retail performance than internal organizational adaptation mechanisms. This study contributes to the literature on digital transformation and retail management by highlighting the importance of government policy and market disruption in determining business performance in the digital economy, particularly in the context of developing countries such as Indonesia.
The Influence of Digital Marketing and E-WOM Promotion on Repurchase Intention with Trust In Store as Intervening Variables Nidya Rizkawati; Adil Abdillah
Journal of Social Science and Humanities Vol. 01 No. 01 (2025)
Publisher : PT. ELSHAD TECHNOLOGY INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70822/jssh.v1i01.44

Abstract

The research aims to identify and analyze the effect of digital marketing and e-wom promotion on repurchase intention with trust in store as an intervening variable. The type of research used in this research is quantitative research. The sample in this study was 50 respondent. Methods of data collection in this study using a questionnaire and literature study. The data analysis method used in this research is the instrument test, the classical assumption test, the multiple linear regression analysis test t test and the hypothesis test. Based on the research results obtained multiple linear equations Y1 = 0.156 X1 + 0.118 X2 + 0.388 X3 + 0.740. The effect of the E-Wom Promotion variable on repurchase intention through trust in store obtains a value of 0.171. The digital marketing path coefficient value for direct consumer trust in stores is 0.156 and a significance at 0.002, which means that the hypothesis can be accepted because the path coefficient value is positive (0.156) and the significance value is less than 0.05 (0.002 <0.05). This means that there is a direct positive influence from E-Wom Promotion on trust in store at Hasanah Boutique Mojokerto.
Co-Authors Adil Abdillah Adil Abdillah Amelia Silvia Anna Kridaningsih Anti Ati Wijayanti Ari Prayogo Diah Cahyani Diah Cahyani Diah Cahyani Elok Cahyaning Pratiwi Eny Nuraeni Eny Rachmawati Eny Rachmawati Eny Rachmawati Eny Rachmawati Eny Rachmawati Eny Rachmawati Eny, Eny Rachmawati Fitriyani, Zenita Afifah Ghozali Huda, Khasbulloh Isnaini, Bunga Nur Joenarni, Elly Kridaningsih, Anna Rachmawati, Eny Ratna Agustina Salwa Aulia Nawa Billah Zenita Afifah Fitriyani