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ANALISIS STRATEGI KONSUMEN TERHADAP PEMBELIAN KRUPUK RAMBAK AR-ROHMAH DI KEMLAGI MOJOKERTO Nidya Rizkawati; Eny Rachmawati; Adil Abdillah; Khasbulloh Huda
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 12 No. 2 (2023): Juni
Publisher : Politeknik Negeri Ambon

From the initial survey it was discovered that AR-Rohmah's rambak cracker turnover decreased due to regional executions during the Covid-19 pandemic. The problem studied is how the marketing strategy, product quality, consumer tastes, brand image and purchase intention, does it affect the intention to buy AR-Rohmah rambak crackers. The purpose of this study was to determine the effect of marketing strategy, product quality, consumer tastes and brand image on interest in buying AR-Rohmah rambak crackers in Betro Kemlagi Village, Mojokerto. The population in this study are consumers who buy, have bought or know about AR-Rohmah rambak crackers. The number of samples is 80 people. Research using multiple linear regression analysis. The results showed that marketing strategy, product quality, consumer tastes and brand image had a partial and simultaneous significant effect on buying interest on AR-Rohmah rambak crackers in Betro Kemlagi Village, Mojokerto. This can be seen from the test results which have a sig value of less than 0.05, with a regression sales result Y = 8.649 + 0.107X1 + 0.300X2 + 0.322X3 + 0.300X4. While the coefficient of determination has a value of 76.9% which indicates that it has a large influence value simultaneously.

Analisis Kepercayaan, Kenyamanan Dan Kemudahan Pelanggan Gojek Online Di Kota Malang Nidya Rizkawati; Eny Rachmawati; Anti Ati Wijayanti
PRAGMATIS Vol 3, No 2 (2022): September
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v3i2.2580

The increasing number of internet users in Indonesia can cause changes in people's mindsets in using transportation services. The development of this technology itself has influenced someone to create various kinds of new innovations which can easily connect customers who need transportation services with transportation service providers through online transportation service applications on smartphones. Gojek's online transportation service is now familiar to Indonesians. Almost all corners of both small and large cities can all use online motorcycle taxi services. But it should also be realized that this type of transportation service is not the only one. Therefore, this online gojek transportation service must also have ways to attract the sympathy of customers. So in this study will determine how much public trust in the use of online gojek services. This study aims to determine and analyze how much influence trust, convenience and comfort simultaneously on customer satisfaction using online transportation services Gojek in Malang City. The research method used in this research is OLS (Ordinary Least Square).. In this research, the population is all people in Malang City, users of online transportation, especially Gojek, so the number is unpredictable or infinite. The population and sample used were 96 respondents. The data analysis technique uses descriptive statistics and correlation analysis. The test results show that Trust, Convenience, and Ease have an effect on customer satisfaction together. While the partial hypothesis test shows that the factors of trust, comfort and convenience independently influence customer satisfaction.

Peningkatan Partisipasi Masyarakat Peduli Sampah Melalui Pemanfaatan Bank Sampah Wiryoasri Zenita Afifah Fitriyani; Eny Rachmawati; Nidya Rizkawati; Adil Abdillah
RESWARA: Jurnal Pengabdian Kepada Masyarakat Vol 5, No 2 (2024)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v5i2.4388

Kasus sampah ini muncul karena kurangnya kesadaran masyarakat penghasil sampah, karena Masih banyak masyarakat yang belum mengetahui pengelolaan sampah rumah tangga, Mulai dari memilah, meyimpan, mengelola, dan membuang pada tempatnya. Permasalahan yang terjadi yaitu masyarakat kurang memiliki kesadaran dalam mengelola sampah, sehingga masih banyak sampah menumpuk di bantaran sungai, maupun didepan masing-masing rumah warga, sehingga seringkali membakar sampah tanpa memikirkan dampak yang ditimbulkan, masyarakat juga kurang memahami fungsi bank sampah yang ada didaerahnya, sehingga tujuan dari pengabdian masyarakat ini adalah melakukan sosialisasi pentingnya kesadaran masyarakat terhadap peran bank sampah Wiryoasri. Metode yang digunakan yaitu terdiri dari tiga step antara lain step persiapan, step pelaksanaan, dan step evaluasi. Adapun hasil pengabdian masyarakat ini yaitu pada step persiapan dilakukan survey pendahuluan, serta wawancara langsung dengan salah satu warga dan sekretaris desa Mojowiryo untuk menggali permasalahan. Pada step pelaksanaan dilakukan kegiatan sosialisasi dan tanya jawab agar menambah wawasan dan kesadaran masyarakat semakin meningkat. Pada akhir kegiatan adalah step evaluasi dan pemberian saran dan masukan kepada perangkat desa dan pengurus bank sampah agar bank sampah Wiryoasri dapat kembali aktif. Kegiatan Pengabdian Masyarakat ini diharapkan dapat memberikan wawasan dan kesadaran untuk memanfaatkan bank sampah didaerahnya

Pengaruh Gaya Kepemimpinan, Kompensasi, Motivasi, Dan Lingkungan Kerja Terhadap Peningkatan Kinerja Guru Isnaini, Bunga Nur; Rachmawati, Eny; Cahyani, Diah; Rizkawati, Nidya
PRAGMATIS Vol 4, No 2 (2023): September
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v4i2.3405

The aim of this research is to analyze the influence of leadership style, compensation, motivation and work environment, both partially and simultaneously on improving teacher performance at Madrasah Ibtidaiyah Miftahul Huda Sumbertanggul, Mojosari District, Mojokerto Regency. The research method used was a quantitative approach, involving the participation of 30 teachers. Data was collected through distributing questionnaires and analyzed using multiple regression. The results of the analysis show that leadership style, compensation, motivation and work environment simultaneously or partially influence teacher performance improvement at Madrasah Ibtidaiyah Miftahul Huda, Sumbertanggul, Mojosari District, Mojokerto Regency. With an adjusted R-square value of 0.766, it shows that 76.6% of the variation in teacher performance improvement can be explained by these factors and 23.4% is influenced by factors outside the scope of the research. The conclusions of this research are: 1) Leadership style has a partially significant effect on improving teacher performance. 2) Compensation has a partially significant effect on improving teacher performance. 3) Motivation has a partially significant effect on improving teacher performance. 4) The work environment has a partially significant effect on improving teacher performance. 5) Leadership Style, Compensation, Motivation and Work Environment simultaneously have a significant effect on improving teacher performance.

The Influence of Work Supervision, Leadership Style, Motivation nd Organizational Culture n Employee Achievement at School Rizkawati, Nidya; Rachmawati, Eny
International Journal on Advanced Science, Education, and Religion Vol 7 No 3 (2024): IJoASER (International Journal on Advanced Science, Education)
Publisher : Sekolah Tinggi Agama Islam Al-Furqan, Makassar - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33648/ijoaser.v7i3.361

The purpose of this study was to determine the factors that influence employee performance at the Permata Mojokerto Integrated Islamic School, which include work supervision factors, leadership style, work motivation and organizational culture. This research method is a method with a quantitative approach involving 33 employees at the Permata Mojokerto Integrated Islamic School using saturated sampling techniques or censuses. Data collection was carried out using questionnaire distribution. The data obtained were analyzed using a statistical formula, namely by using multiple regression analysis whose processing was carried out with the SPSS 25 program. Based on the test results with the SPSS 25 program, the multiple linear regression equation is known as follows: Y = - 1.342 + 0.591X1 + 0.334X2 + 0.843X3 + 0.727X4. The work supervision variable has a significant effect on employee work performance at Permata Mojokerto Integrated Islamic School. The leadership style variable has a significant effect on employee work performance at Permata Mojokerto Integrated Islamic School. The work motivation variable has a significant effect on employee work performance at Permata Mojokerto Integrated Islamic School. The organizational culture variable has a significant effect on employee work performance at Permata Mojokerto Integrated Islamic School. The work supervision, leadership style, work motivation and organizational culture variables simultaneously affect employee work performance at Permata Mojokerto Integrated Islamic School, with a significant value of 0.000 which is smaller than 0.05. Keywords: Work Supervision, Leadership Style, Work Motivation, Culture Organization and Work Performance of Officers

The Influence of Work Supervision, Leadership Style, Motivation nd Organizational Culture n Employee Achievement at School Rizkawati, Nidya; Rachmawati, Eny
International Journal on Advanced Science, Education, and Religion Vol 7 No 3 (2024): IJoASER (International Journal on Advanced Science, Education)
Publisher : Sekolah Tinggi Agama Islam Al-Furqan, Makassar - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33648/ijoaser.v7i3.361

The purpose of this study was to determine the factors that influence employee performance at the Permata Mojokerto Integrated Islamic School, which include work supervision factors, leadership style, work motivation and organizational culture. This research method is a method with a quantitative approach involving 33 employees at the Permata Mojokerto Integrated Islamic School using saturated sampling techniques or censuses. Data collection was carried out using questionnaire distribution. The data obtained were analyzed using a statistical formula, namely by using multiple regression analysis whose processing was carried out with the SPSS 25 program. Based on the test results with the SPSS 25 program, the multiple linear regression equation is known as follows: Y = - 1.342 + 0.591X1 + 0.334X2 + 0.843X3 + 0.727X4. The work supervision variable has a significant effect on employee work performance at Permata Mojokerto Integrated Islamic School. The leadership style variable has a significant effect on employee work performance at Permata Mojokerto Integrated Islamic School. The work motivation variable has a significant effect on employee work performance at Permata Mojokerto Integrated Islamic School. The organizational culture variable has a significant effect on employee work performance at Permata Mojokerto Integrated Islamic School. The work supervision, leadership style, work motivation and organizational culture variables simultaneously affect employee work performance at Permata Mojokerto Integrated Islamic School, with a significant value of 0.000 which is smaller than 0.05. Keywords: Work Supervision, Leadership Style, Work Motivation, Culture Organization and Work Performance of Officers

Penggunaan Media Sosial Untuk Pemasaran UMKM Topi di Desa Mojowiryo Kabupaten Mojokerto Abdillah, Adil; Rizkawati, Nidya; Fitriyani, Zenita Afifah; Rachmawati, Eny
Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 6, No 1 (2025)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v6i1.5089

Pemasaran mengalami perkembangan seiring dengan berkembangnya ilmu pengetahuan dan teknologi, sistem pemasaran digital menjadi marak digunakan dalam mengembangkan area pemasaran dan memperkenalkan produk yang diproduksi. Permsalahan yang dihadapi adalah banyak UMKM yang masih konvensial dalam menggunakan sistem pemasarannya sehingga usaha mereka tidak dapat berkembang dengan baik karena pemasaran hakikatnya membutuhkan biaya yang cukup banyak. Tujuan dari pengabdian masyarakat ini adalah meningkatkan pemahaman terhadap pentingnya pemasaran digital dan pelatihan singkat pembuatan media sosial untuk pemasaran. Metode yang digunakan yaitu tahap persiapan, tahap pelaksanaan dan tahap evaluasi. Adapun hasil dari pengabdian masyarkat ini adalah tahap persiapan dilakukan survey lokasi dan wawancara di UMKM Topi Pak Khusnul untuk menggali potensi masalah yang dihadapi. Pada tahap selanjutnya adalah tahap pelaksanaan dilakukan sosialisasi dan pelatihan terkait pemasaran digital dan media sosial serta tanya jawab untuk menambah pemahaman masayarakat semakin meningkat. Tahap akhir pada kegiatan ini adalah tahap evaluasi dilakukan posttest dan pretest untuk mengetahui sejauh mana pemahaman masyarakat terhadap materi yang diberikan dan hasilnya menunjukkan peningkatan. Dari hasil prestest dan post test terjadi peningkatan rata-rata sebesar 50% terhadap pemahaman terhadap pemasaran digital untuk perkembangan usaha UMKM, serta dari latihan pembuatan media sosial warga desa Mojowiryo mampu mebuat media sosial tersebut dengan baik. Dari adanya pengabdian kepada masyarakat mampu memberikan kontribusi positif pada warga dan pelaku UMKM di desa Mojowiryo dalam membuat etalase dagang dengan menggunakan media sosial.

Peningkatan Partisipasi Masyarakat Peduli Sampah Melalui Pemanfaatan Bank Sampah Wiryoasri Fitriyani, Zenita Afifah; Rachmawati, Eny; Rizkawati, Nidya; Abdillah, Adil
Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 5, No 2 (2024)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v5i2.4388

Kasus sampah ini muncul karena kurangnya kesadaran masyarakat penghasil sampah, karena Masih banyak masyarakat yang belum mengetahui pengelolaan sampah rumah tangga, Mulai dari memilah, meyimpan, mengelola, dan membuang pada tempatnya. Permasalahan yang terjadi yaitu masyarakat kurang memiliki kesadaran dalam mengelola sampah, sehingga masih banyak sampah menumpuk di bantaran sungai, maupun didepan masing-masing rumah warga, sehingga seringkali membakar sampah tanpa memikirkan dampak yang ditimbulkan, masyarakat juga kurang memahami fungsi bank sampah yang ada didaerahnya, sehingga tujuan dari pengabdian masyarakat ini adalah melakukan sosialisasi pentingnya kesadaran masyarakat terhadap peran bank sampah Wiryoasri. Metode yang digunakan yaitu terdiri dari tiga step antara lain step persiapan, step pelaksanaan, dan step evaluasi. Adapun hasil pengabdian masyarakat ini yaitu pada step persiapan dilakukan survey pendahuluan, serta wawancara langsung dengan salah satu warga dan sekretaris desa Mojowiryo untuk menggali permasalahan. Pada step pelaksanaan dilakukan kegiatan sosialisasi dan tanya jawab agar menambah wawasan dan kesadaran masyarakat semakin meningkat. Pada akhir kegiatan adalah step evaluasi dan pemberian saran dan masukan kepada perangkat desa dan pengurus bank sampah agar bank sampah Wiryoasri dapat kembali aktif. Kegiatan Pengabdian Masyarakat ini diharapkan dapat memberikan wawasan dan kesadaran untuk memanfaatkan bank sampah didaerahnya

Examining The Role of Religious Values in Mediating the Effect of Competitiveness and Brand Equity on SME Performance Abdillah, Adil; Joenarni, Elly; Rachmawati, Eny; Rizkawati, Nidya
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 8 No 3 (2025): May 2025
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v8i3.3315

Purpose: This study aims to examine the influence of business competitiveness and brand equity on small business performance, with religious values as a mediating variable. In the context of small enterprises, competitiveness and brand strength are critical factors that determine business sustainability and growth. However, in religiously-influenced communities, religious values often shape how business owners make decisions, interact with customers, and manage their enterprises ethically. Design/methodology/approach: This research employs a quantitative approach using survey data collected from small business owners in a specified region. Path analysis is used to assess both direct and indirect relationships among the variables. Findings: The findings reveal that both business competitiveness and brand equity significantly affect business performance. Furthermore, religious values are found to mediate these relationships, enhancing the positive impact of competitiveness and brand equity on performance. These results highlight the importance of integrating spiritual dimensions into the strategic development of small businesses. Originality/value: This paper is original Paper type: a Research Paper

Pengaruh Citra Merek, Kepercayaan, Dan Harga Terhadap Kepuasan Pelanggan Pengguna Jasa Grab Di Kota Mojokerto: The Effect Of Brand Image, Trust, And Prices On Customer Satisfaction Users Of Grab Services In Mojokerto City Eny, Eny Rachmawati; Prayogo, Ari; Rizkawati, Nidya
JEMeS - Jurnal Ekonomi Manajemen dan Sosial Vol. 5 No. 2 (2022): Jurnal Ekonomi Manajemen dan Sosial (JEMeS)
Publisher : Universitas Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56071/jemes.v5i2.296

Tujuan penelitian ini adalah untuk menguji dan membuktikan secara empiris : (1) Apakah citra merek, kepercayaan dan harga secara simultan berpengaruh terhadap kepuasan pelanggan pengguna jasa Grab di Kota Mojokerto. (2) Apakah citra merek berpengaruh terhadap kepuasan pelanggan pengguna jasa Grab di Kota Mojokerto. (3) Apakah kepercayaan berpengaruh terhadap kepuasan pelanggan pengguna jasa Grab di Kota Mojokerto. (4) Apakah harga berpengaruh terhadap kepuasan pelanggan pengguna jasa Grab di Kota Mojokerto. Populasi dalam penelitian ini adalah warga Kota Mojokerto yang berusia minimal 19 tahun dan sudah memiliki pekerjaan. Jumlah sampel 96 responden dan teknik sampling yang digunakan adalah accidental sampling. Penelitian menggunakan analisis regresi linier berganda. Hasil penelitian ini menunjukkan bahwa : (1) Citra merek, kepercayaan dan harga secara simultan berpengaruh signifikan terhadap kepuasan pelanggan pengguna jasa Grab di Kota Mojokerto. (2) Citra merek berpengaruh signifikan terhadap kepuasan pelanggan pengguna jasa Grab di Kota Mojokerto. (3) Kepercayaan berpengaruh signifikan terhadap kepuasan pelanggan pengguna jasa Grab di Kota Mojokerto. (4) Harga berpengaruh signifikan terhadap kepuasan pelanggan pengguna jasa Grab di Kota Mojokerto

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