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Analisis Pengaruh Daya Tarik dan Amenitas Terhadap Referensi Kunjungan Wisata di Desa Wisata Cemagi, Kabupaten Badung Dewi, Desak Made Purnama; I Nyoman, Widana
Jurnal Mosaik Hospitaliti Vol. 7 No. 1 (2025): Juni
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jmh.2025.7140

Abstract

This study aims to analyze the influence of tourist attractions and amenities on tourist decision-making in choosing Cemagi Tourism Village as a travel destination. A quantitative approach was applied using a survey method, with 100 respondents selected through accidental sampling. Data were analyzed using multiple linear regression. The findings indicate that both tourist attraction and amenities significantly and positively affect the visit decision, both partially and simultaneously. Amenities emerged as the most dominant factor influencing tourist preferences. These results underscore the importance of managing tourism facilities and key attractions to enhance visits to culturally-based tourism villages.
Pengaruh Media Sosial Instagram dan Review Terhadap Jumlah Penjualan di Bull’s Coffee Jimbaran Yatami, Ni Komang Dewi; Darmita, Made Yudi; Dewi, Desak Made Purnama
Jurnal Mosaik Hospitaliti Vol. 4 No. 2 (2022): Desember
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jmh.2022.4232

Abstract

The problem raised in this study is whether Instagram social media (X1) and reviews (X2) have an effect on Sales (Y) at Bull's Coffee Jimbaran. How big is the influence of social media Instagram (X1) and reviews (X2) on sales (Y) at Bull's Coffee Jimbaran? The population in this study amounted to 100 people. The data analysis techniques used were the validity test, reliability test, classical assumption test, multiple linear regression analysis, T-test, and F test. The analysis results showed the regression model Y = 11.628 + 0.266X1 + 0.276X2. The conclusion obtained is that social media Instagram (X1) partially has a positive and significant influence on sales (Y) at Bull's Coffee Jimbaran which shows b1X1 which has a positive value. Both reviews (X2) partially have a positive and significant effect on sales (Y) in Bull's Coffee Jimbaran employees, this can be seen in the positive b2X2 coefficient, the three data used prove social media Instagram (X1) and reviews (X2) together have a positive and significant effect on sales (Y).
Pengaruh Komunikasi dan Motivasi Terhadap Kinerja Karyawan di The Bali Dream Villa Seminyak Suardiana, I Kadek Andi; Dewi, Desak Made Purnama; Susila, I Made Gede Darma
Jurnal Mosaik Hospitaliti Vol. 6 No. 2 (2024): Desember
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jmh.2024.6229

Abstract

Employee performance is a crucial element in determining the success of a company, especially in the tourism industry. The effectiveness of communication and work motivation greatly affects the level of performance. Good communication between management and employees can create a harmonious and productive work environment. On the other hand, high work motivation can encourage employees to give their best performance. This study aims to analyze the effect of communication and work motivation on employee performance at The Bali Dream Villa Seminyak. This research was conducted using quantitative methods. The population of this study was all employees of The Bali Dream Villa Seminyak, totaling 59 people. The data collection technique was by distributing questionnaires to all employees. With the help of SPSS 24 with quantitative descriptive analysis and the data was analyzed in multiple linear regression analysis. The results of this study found that communication (X1) has a positive effect of 0.256 with a significance value of 0.000 on employee performance (Y). This shows that increasing communication between employees and management will improve employee performance. Work motivation (X2) also has a stronger positive effect of 0.442 with a significance value of 0.000. Communication and work motivation simultaneously have a significant effect on employee performance, with communication being the dominant variable with a Standardized Coefficients beta value of 0.476 compared to work motivation which has a regression coefficient of 0.421. Several suggestions can be submitted to the management of The Bali Dream Villa Seminyak.
Pengaruh Kualitas Makanan Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Di Moka Restoran Pada Astagina Resort Villa And Spa, Legian Bali Hanung, Yuliana Devila; Sutapa, I Ketut; Dewi, Desak Made Purnama
Jurnal Mosaik Hospitaliti Vol. 5 No. 1 (2023): Juni
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jmh.2023.519

Abstract

In businesses engaged in the service sector, customer satisfaction is the most important thing to maintain, which will certainly have a very good impact on the business going forward. This is the main background of the research entitled "The Influence of Food Quality and Service Quality on Customer Satisfaction at Moka Restaurant at Astagina Resort Villa and Spa, Legian Bali". The purpose of this study was to determine the partial and simultaneous effect of food quality and service quality on customer satisfaction, to find out how much influence food quality and service quality have on customer satisfaction, and to find out which variables have more influence on customer satisfaction at Moka Restaurant in Astagina Resort Villa and Spa, Legian Bali. This study uses a type of quantitative research, the type of data used is quantitative and qualitative. Data collection techniques used in this study were observation, interviews, documentation and questionnaires. There are 95 samples used in this study. The data analysis technique used in this research is quantitative descriptive analysis with the help of the SPSS tool. The results showed that food quality had a positive effect on customer satisfaction. Service quality has a positive effect on customer satisfaction. Food quality and service quality have a simultaneous effect on customer satisfaction. Suggestions for Moka Restaurant to pay more attention to food quality, maintain service quality and customer satisfaction. And this research is expected to be a literature review in further research.
The Influence of Work Environment and Communication on Employee Work Motivation at Legian Beach Hotel Kuta, Indonesia Manuaba, Ida Bagus Putra; Susila, I Made Gede Darma; Dewi, Desak Made Purnama
Tourism and Hospitality Insights Vol. 1 No. 1 (2025): July
Publisher : Pubfine Media Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64408/thi.2025.1139

Abstract

Introduction: Human resources are a key factor in the success of the hospitality industry. One essential aspect that influences performance is employee work enthusiasm. This study investigates how the work environment and communication affect employee work enthusiasm, both individually and simultaneously, at Legian Beach Hotel Kuta. Methods: This research used a quantitative approach with a descriptive-correlational design. The population consisted of 76 employees from the Food and Beverage Department. A saturated sampling technique was applied, involving the entire population as the sample. Data were collected through structured questionnaires and analyzed using descriptive statistics and multiple linear regression with SPSS version 24.0. Results: The analysis showed that the work environment (X1) had a positive and significant partial effect on work enthusiasm. Communication (X2) also had a positive and significant partial effect. Simultaneously, the work environment and communication had a significant and positive influence on employee work enthusiasm. Conclusion: The findings indicate that both the work environment and communication are critical factors in enhancing employee enthusiasm. Hotel management is advised to improve these aspects to support employee motivation and performance. Future research is recommended to explore other potential variables that may influence work enthusiasm beyond those examined in this study.