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Journal : J-CEKI

Analisis Perspektif Semiotika Makna Kebaya Yang Ditampilkan Jeng Yah Dalam Serial Gadis Kretek Amanda Safira Putri Hamid; Artyasto Jatisidi; Rocky Prasetyo
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 1: Desember 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i1.6197

Abstract

The series 'Gadis Kretek' carries a deep significance of Javanese society, firmly rooted in its principles, guidance, and cultural heritage. The series traces the history and development of the kretek industry against a historical backdrop. The character Dasiyah, or Jeng Yah, plays a crucial role in representing an inspiring woman. Her character demonstrates that women possess courage, perseverance, and the ability to overcome challenges. In this research, the focus will be on the colors of the kebaya worn by Dasiyah or Jeng Yah. This article employs a qualitative method with Roland Barthes' semiotic approach to analyze the perspectives and meanings conveyed by the kebaya worn by Jeng Yah in the Netflix series. The researcher has applied several methods, including a literature review, observation, and documentation. This is because the research object is a document, specifically the scenes in the Netflix film 'Gadis Kretek.
Representasi Fear of Missing Out Dalam Iklan (Studi Semiotika Dalam Iklan Samsung Versi Join The Flip Side) Desti Kornelia Crista; Artyasto Jatisidi; Rocky Prasetyo Jati
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 1: Desember 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i1.6293

Abstract

The phenomenon of Fear of Missing Out has become widespread as a lifestyle related to social media and the internet, however, if it is further elaborated, this phenomenon is more related to how consumers become consumptive towards ownership of an item. The purpose of this research is to find out how advertising represents the FOMO phenomenon into digital advertising messages. This research was conducted with a descriptive qualitative method, using Roland Barthes' semiotic theory, which analyzes signs at the level of denotation, connotation, and myth. Conclusion of this study show that the depiction of the Fear of Missing Out phenomenon is shown in three main stages, namely rejection with self-control, prolonged hallucinations, to decision making to achieve feelings of comfort and security.