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All Journal OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Journal of Management and Bussines (JOMB) Jurnal Ar-Ribh Journal of Innovation Research and Knowledge International Journal of Sustainable Applied Sciences (IJSAS)
Andi Riska Andreani Syafaruddin
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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The Role of Digital Marketing in Increasing Consumer Buying Interest in the Shopee Marketplace Sulfitri; Adam Latif; Andi Riska Andreani Syafaruddin
International Journal of Sustainable Applied Sciences Vol. 2 No. 6 (2024): June 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijsas.v2i6.2255

Abstract

In recent years, Indonesian people have been fond of shopping online (e-commerce) through marketplaces, one of which is Shopee. Buying interest is a manifestation of consumer attraction to a company's products or services. This study aims to determine the role of digital marketing in consumer buying interest, especially in the Faculty of Economics and Business, University of Muhammadiyah Sidrap. This study uses a quantitative method. Students of the Faculty of Economics and Business, University of Muhammadiyah Sidrap are the population of the study which amounted to 245 people, the total sample used was 15% of the total population or 36 respondents. Data collection uses the questionnaire method. The instrument used was a questionnaire using a Likert scale. Data analysis using SPSS (Statistical Package for the Social Sciences) software , this research will be carried out at the Faculty of Economics and Business
Analisis Tingkat Kepuasan Pelanggan Terhadap Kualitas Pelayanan Delifa Space Self-Photo Studio Kabupaten Sidenreng Rappang Malik Fajar; Muhammad Tamrin; Haslindah; Andi Riska Andreani Syafaruddin
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

The Self-Photo studio industry is growing rapidly along with the increasing trend of instant photography and customer demand for a more personalized photo experience. Delifa Space Self-Photo Studio needs to understand the level of customer satisfaction to improve its services. This study analyzes customer satisfaction with service quality at Delifa Space using the SERVQUAL approach. The quantitative method is applied with a questionnaire distributed to 73 respondents, determined using the Slovin formula with a 10% error tolerance. Data were analyzed using IBM SPSS Statistics V22 through validity, reliability, normality, and simple linear regression tests. The results showed that service quality has a significant effect on customer satisfaction (Sig. <0.05), with physical evidence and reliability dimensions as the main factors. Customers consider physical facilities and service consistency more in assessing their experiences. However, aspects such as the variety of photo props, flexible reservation systems, and the comfort of the studio space still need to be improved. Delifa Space is advised to improve the studio layout, lighting, variety of photo props, and ensure the timeliness of service, consistency of shooting procedures, and staff responsiveness to increase customer satisfaction and loyalty.
Pengaruh Harga dan Promosi Produk terhadap Minat Beli Konsumen melalui Media Sosial Instagram di Ria Asry Shop Kabupaten Sidenreng Rappang Halisa, Nur; Pratiwi Ramlan; Andi Riska Andreani Syafaruddin; Haslindah, Haslindah
Journal of Management and Bussines (JOMB) Vol. 7 No. 4 (2025): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/sfds3n62

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh harga dan promosi terhadap minat beli konsumen pada Ria Asry Shop melalui media sosial Instagram. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan penyebaran kuesioner secara online kepada 93 responden yang merupakan pengikut akun Instagram Ria Asry Shop. Hasil penelitian menunjukkan bahwa baik variabel harga maupun promosi mempunyai pengaruh yang positif dan signifikan terhadap minat beli secara parsial maupun simultan, yang dibuktikan dengan hasil uji t dan uji F yang signifikan. Simpulan dari penelitian ini adalah bahwa strategi penetapan harga dan promosi yang tepat dapat meningkatkan minat beli konsumen secara efektif melalui platform media sosial.   Kata Kunci: Harga, Promosi, Minat Beli, Instagram, Ria Asry Shop
STRATEGI PEMASARAN MAKANAN OLAHAN PISANG SALE MELALUI MEDIA SOSIAL FACEBOOK (STUDI KASUS PADA USAHA TIRAM JAYA KABUPATEN ENREKANG) Ummi Syafaat; Muh. Tamrin; Rahman Yakub; Andi Riska Andreani Syafaruddin
Journal of Innovation Research and Knowledge Vol. 5 No. 6 (2025): Nopember 2025
Publisher : Bajang Institute

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Abstract

The development of digital technology has driven a major transformation in marketing strategies, especially for micro, small, and medium enterprises (MSMEs) that utilize social media as a promotional tool. Facebook has become one of the most potential platforms due to its large number of users in Indonesia and its ability to reach consumers widely and interactively. This study aims to analyze the marketing strategies of processed Pisang Sale products implemented by Tiram Jaya Enterprise in Enrekang Regency through Facebook and to identify the challenges faced in improving the effectiveness of digital promotion. This research employed a quantitative descriptive approach with a population of 1,050 active followers of the Tiram Jaya Facebook account, and the sample was determined using the Slovin formula, resulting in 91 respondents. Data were collected through observation of promotional activities, documentation of digital content, and online questionnaires. The collected data were processed using the SPSS application through a series of statistical tests, including validity, reliability, normality, and heteroscedasticity tests, as well as simple linear regression analysis with t-test and F-test. The results show that the marketing strategy based on the marketing mix (7P) has a positive and significant effect on the effectiveness of Pisang Sale product promotion through Facebook, with a t-value of 9.114 and a significance level of 0.000. These findings confirm that optimizing the elements of product, price, place, promotion, people, process, and physical evidence can enhance consumer appeal, expand market reach, and strengthen the position of MSMEs in digital competition.
PENERAPAN STRATEGI PEMASARAN DIGITAL TERHADAP PENINGKATAN PENJUALAN PRODUK PADA PT SURACOJAYA ABADI MOTOR DI KABUPATEN SIDENRENG RAPPANG Sri Nurfadilla; Adam Latif; Andi Riska Andreani Syafaruddin; Haslindah, Haslindah
Journal of Innovation Research and Knowledge Vol. 5 No. 7 (2025): Desember 2025
Publisher : Bajang Institute

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Abstract

Digital marketing has become a crucial element in modern business strategies, including for PT Suracojaya Abadimotor, which faces the challenge of increasing sales amid intense competition. This study aims to explore the implementation of digital marketing strategies to enhance sales and build long-term relationships with consumers. Using a qualitative method through interviews, observations, and documentation, this research analyzes the application of strategies based on the marketing mix (4P) and the Commitment-Trust Theory to examine the relationship between marketing activities and sales growth. Sales improvement is influenced by trust, commitment, communication, shared values, empathy, and reciprocity between the company and customers. The results show that the company still faces several obstacles, such as infrequent content updates, slow responses to consumers, and issues related to stock and distribution. Digital strategies through Instagram and WhatsApp are considered quite effective in building trust and communication but remain suboptimal in boosting sales due to a lack of innovation and limited utilization of digital data. Social media serves more as an initial information platform rather than a primary transactional medium.
Revealing the Wage Practices of Palm Oil Plantation Laborers From an Islamic Perspective in East Luwu Yulitasari; Alimuddin; Hasriyodan; Shadra, Yasser Mulla; Andi Riska Andreani Syafaruddin; Thabo Nkosi
Jurnal Ar-Ribh Vol. 9 No. 1 (2026): April 2026
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/ke7rhw69

Abstract

This study aims to reveal the wage practices of palm oil plantation laborers in Kalaena Village, Wotu District, East Luwu Regency, from an Islamic perspective. Using a qualitative method, this research involves in-depth interviews, observations, and documentation studies with laborers, plantation owners, and managers. The results show that the wage system in this area is generally conducted verbally based on mutual agreement and local customs (‘urf), yet fundamental problems persist, such as delayed wage payments, lack of transparency in harvest calculations, and wage imbalances that do not fully consider the level of work difficulty. From an Islamic perspective, wage payment is not merely an economic transaction but constitutes a moral trust that demands the application of the principles of justice (adl), honesty (shidq), appropriateness, and benevolence (ihsan). The findings affirm that the implementation of sharia principles in the wage system remains partial and needs to be improved through written agreements, transparency in wage management, and oversight by relevant institutions. By strengthening Islamic values in wage practices, it is expected that industrial harmony, improved labor welfare, and a wage system that is fair, humane, and aligned with maqashid sharia can be achieved. The recommendations of this study include the need to socialize Islamic business ethics and reform the wage system to be more adaptive to the needs of laborers and local challenges.
Co-Authors A.M. Fadli Mappisabbi Adam Latif Alimuddin Halisa, Nur Haslindah Haslindah, Haslindah Hasriyodan Malik Fajar Muh. Tamrin Muhammad Tamrin Nuraziza Aliyah Rahman Yakub Ramlan, Pratiwi Shadra, Yasser Mulla Sri Nurfadilla Sulfitri Syafaruddin Syafaruddin Thabo Nkosi Ummi Syafaat Yulitasari