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Pembuatan JASUKE di Masa Pandemi Covid-19 Melalui E-KKN Tematik Mahasiswa Universitas Muhammadiyah Enrekang Husnul khatimah; Pratiwi Riski; Nur Asmawati Nurdin; Panitra. A; Sitti Fatimah; Syamsuddin Syamsuddin; Hasmiwarni Hasmiwarni; Ulfa Aulia; Nurliana Sari; Selicha Putri; Asriani alimuddin; Nurul fazirah; Muh. Tamrin; Aminullah Aminullah; Hasan Hasan; Elihami Elihami
MASPUL JOURNAL OF COMMUNITY EMPOWERMENT Vol 3 No 1 (2021): MASPUL JOURNAL OF COMMUNITY EMPOWERMENT
Publisher : LP2M Universitas Muhammadiyah Enrekang

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Abstract

Semakin meningkatnya penyebaran Virus Corona yang mempengaruhi sektor ekonomi Kabupaten Enrekang. KKN Tematik Kewirausaan menjadi salah satu prioritas program pemberdayaan masyrakat dalam meningkatkan sektor ekonomi masyarakat. Oleh karena itu mempunyai dampak positif yang luar biasa, karena adanya kegiatan kewirausahaan pembuatan Jasuke sebagai alternatif pertumbuhan ekonomi dalam hal kuiner dan lainnya. Berdasarkan analisis tersebut maka kegiatan pengabdian masyarakat ini perlu dilakukan dengan tujuan dapat meningkatkan perekonomian masyarakat Kabupaten Enrekang khususnya masyarakat pegunungan. Berdasarkan hasil evaluasi tindak lanjut juga terekam, beberapa manfaat praktis yang diperoleh oleh Ibu-ibu di Desa Kabupaten Enrekang, yaitu mereka mendapatkan informasi yang jelas dan utuh mengenai hakekat pemberdayaan masyarakat dari segi pengetahuan dan keterampilan. Bermakna untuk menciptakan lapangan pekerjaan baru yang sifatnya inovatif dari pengembangan industri rumah tanggga, ibu-ibu yang menjadi peserta pelatihan memperoleh gambaran yang jelas mengenai langkah pengembangan iklim usaha dengan memanfaatkan pembuatan Jasuke, peserta pelatihan juga mendapatkan gambaran yang jelas dan utuh tentang manfaat Sumber Daya Alam jika dikelola dengan baik. Rencana tahapan berikutnya adalah Pendampingan pengolahan produk sehingga didapatkan standar mutu baik kualitas maupun kuantitas yang standar dan bermutu dari produk serta evaluasi program untuk melihat seberapa jauh program ini bermanfaat bagi Ibu-ibu di Desa Kabupaten Enrekang.
Performance Accountability: Evaluation of Tourism Development in Indonesia Nadia Azzahra; Abdul Jabbar; Irwan; Ahmad Mustanir; Muh. Tamrin; Kittisak Wongmahesak
JOURNAL OF GOVERNMENT SCIENCE Vol 6 No 1 (2025)
Publisher : Program Studi Ilmu Pemerintahan Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/govsci.v6i1.104

Abstract

This study aims to evaluate the Accountability of performance in the tourism sector of the Youth, Sports, and Tourism Office of Sidenreng Rappang Regency to achieve transparent and effective regional development targets. This study used the concept of accountability. The qualitative approach was used; data was collected through observation, interviews, and document analysis from June to July 2024, and the data was analysed using the NVivo 12 Plus application. The study results revealed that Disporapar had achieved most of the targets set in the 2023 Regional Apparatus Work Plan despite facing obstacles such as budget limitations and the quality of human resources. Priority programs such as improving human resource competence, developing tourist areas, and implementing various trainings have been successfully implemented and have a positive impact on increasing regional tourism attractiveness. Performance accountability assessments are based on five dimensions: legal and honesty, managerial, programmatic, policy, and financial. The findings show that program accountability is the most dominant dimension, with the success of most programs in achieving the set goals. Legal Accountability, honesty, and managerial Accountability also showed good performance, although there was room for improvement in financial reporting and transparency. In conclusion, the Accountability of the performance of the Sidenreng Rappang Regency Disporapar is quite good in achieving regional tourism development targets. However, improvements in several aspects are needed to ensure the effectiveness and efficiency of program implementation and the fulfillment of accountability obligations to the public.
MANAJEMEN INVENTORY YANG EFISIEN UNTUK MENIGKATKAN PROFITABILITAS PADA TOKO BINTANG AKSESORIS DI KABUPATEN SIDENRENG RAPPANG Ardi; Muh. Tamrin; Haslindah
Journal of Social and Economics Research Vol 6 No 2 (2024): JSER, December 2024
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v6i2.718

Abstract

Penelitian ini bertujuan untuk mengetahui Manajemen Inventory Yang Efisien Untuk Menigkatkan Profitabilitas Toko Pada Bintang Aksesoris Di Kabupaten Sidenreng Rappang Populasi penelitian ini adalah 18 orang dan sampel sebanyak 18 orang. Teknik penarikan sampel yang digunakan yaitu Sampling jenuh. Tipe penelitian ini adalah deskriptif kuantitatif. Teknik pengumpulan data adalah observasi, penelitian pustaka dan kuesioner. Teknik analisis data menggunakan analisis deskriptif, uji kualitas data (validitas dan reabilitas), uji asumsi klasik, regresi linear dan pengujian hipotesis. Hasil penelitian menunjukkan bahwa manajemen inventory kurang baik meliputi 1). Analisis ABC 55,4% , 2) Pencatatan yang akurat 51%, 3) Penghitung Siklus 62,2% sedangkan profitabilitas, meliputi 1) Return on Assets (ROA) 55,4%, 2) Profit Margin 51%, 3) Return on Equity (ROE) 62,2 %. Adapun Faktor-faktor yang mempengaruh Manajemen Inventory Terhadap Peninngkatan Profitabilitas, sebesar 55%
PENINGKATAN KOMPETENSI GURU DALAM PENGGUNAAN AI UNTUK PEMBELAJARAN INOVATIF MELALUI SEMINAR DAN PELATIHAN L, Syahrir; Irwan; Andi Uceng; Muh. Tamrin; Jumriana
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 7 No. 2 (2025): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v7i2.17963

Abstract

Digital technology enables various innovations in learning, such as adaptive learning, where learning content is adapted to the needs and abilities of each student. Monotonous learning causes boredom in students. Artificial Intelligence has great potential in supporting the teaching process for teachers and can increase teacher competence in learning. This community service activity aims to introduce teachers to Artificial Intelligence as part of digital transformation in education. The implementation method uses a capacity-building approach. The implementation stages include preparation, implementation, evaluation, and follow-up stages. The activity results show that teachers gain learning experience by utilizing Artificial Intelligence technology for an interesting and interactive learning process for students. Teachers can practice directly and know the technology that suits the characteristics of students. This community service activity increases teachers' professional competence in teaching.
STRATEGI PEMASARAN MAKANAN OLAHAN PISANG SALE MELALUI MEDIA SOSIAL FACEBOOK (STUDI KASUS PADA USAHA TIRAM JAYA KABUPATEN ENREKANG) Ummi Syafaat; Muh. Tamrin; Rahman Yakub; Andi Riska Andreani Syafaruddin
Journal of Innovation Research and Knowledge Vol. 5 No. 6 (2025): Nopember 2025
Publisher : Bajang Institute

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Abstract

The development of digital technology has driven a major transformation in marketing strategies, especially for micro, small, and medium enterprises (MSMEs) that utilize social media as a promotional tool. Facebook has become one of the most potential platforms due to its large number of users in Indonesia and its ability to reach consumers widely and interactively. This study aims to analyze the marketing strategies of processed Pisang Sale products implemented by Tiram Jaya Enterprise in Enrekang Regency through Facebook and to identify the challenges faced in improving the effectiveness of digital promotion. This research employed a quantitative descriptive approach with a population of 1,050 active followers of the Tiram Jaya Facebook account, and the sample was determined using the Slovin formula, resulting in 91 respondents. Data were collected through observation of promotional activities, documentation of digital content, and online questionnaires. The collected data were processed using the SPSS application through a series of statistical tests, including validity, reliability, normality, and heteroscedasticity tests, as well as simple linear regression analysis with t-test and F-test. The results show that the marketing strategy based on the marketing mix (7P) has a positive and significant effect on the effectiveness of Pisang Sale product promotion through Facebook, with a t-value of 9.114 and a significance level of 0.000. These findings confirm that optimizing the elements of product, price, place, promotion, people, process, and physical evidence can enhance consumer appeal, expand market reach, and strengthen the position of MSMEs in digital competition.
ANALISIS PEMANFAATAN TEKNOLOGI QRIS (QUICK RESPONSE INDONESIAN STANDARD) DALAM MENINGKATKAN KENYAMANAN TRANSAKSI KONSUMEN DI INDOMARET KECAMATAN MAIWA, KABUPATEN ENREKANG Alfian; Muh. Tamrin; Haslindah
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 03 (2026): Volume 11 No. 03, September 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i03.56035

Abstract

The development of digital payment technology in Indonesia has accelerated the adoption of the Quick Response Code Indonesian Standard (QRIS) as the national standard for QR-based payments. This study aims to analyze the utilization of QRIS technology in improving consumer transaction convenience at Indomaret in Maiwa Subdistrict, Enrekang Regency, and to identify the factors influencing the level of convenience. A descriptive qualitative approach was employed, with data collected through semi-structured interviews, observation, and documentation involving eight informants consisting of consumers and Indomaret employees selected through purposive sampling. Data were analyzed using the Miles and Huberman interactive model, comprising data reduction, data display, and conclusion drawing, assisted by NVivo 12 Pro software for thematic coding. The results indicate that QRIS utilization is rated favorably, with ease of use and security as the most dominant indicators, while usage frequency remains the lowest, reflecting consumers' continued reliance on cash transactions. Regarding consumer transaction convenience, ease of access emerged as the most dominant indicator, whereas system reliability scored the lowest due to unstable internet connectivity. Overall, QRIS utilization contributes positively to consumer transaction convenience, although strengthening digital literacy, outreach programs, and network infrastructure remains necessary to optimize and equalize its utilization.
EFEKTIVITAS PENERAPAN DIGITAL MARKETING DALAM MENINGKATKAN PENJUALAN DI LA PIZZA KABUPATEN SIDENRENG RAPPANG Ruslan; Muh. Tamrin; Rahman Yakub; Andi Riska Andreani Syafaruddin
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 02 Juni 2026 Press
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.56165

Abstract

This study aims to analyze the digital marketing strategy implemented by La Pizza in Sidenreng Rappang Regency and to evaluate its effectiveness in increasing sales. The research employed a qualitative approach using a descriptive method with a case study design. Informants were selected through a purposive sampling technique, consisting of the business owner, an employee, and customers, with a total of seven informants. Data were collected through observation, in-depth interviews, and documentation, and analyzed using the Miles and Huberman interactive model, including data reduction, data presentation, and conclusion drawing and verification. The findings indicate that La Pizza implements its digital marketing strategy through Instagram and WhatsApp Business as the primary platforms for promotion, communication, and product ordering. The strategy is supported by informative content, the use of location features and hashtags, and active interaction with customers, making information access and transactions easier. The implementation of digital marketing was found to be effective in increasing sales, as reflected by the dominance of the accessibility indicator (27.00%) within the digital marketing variable and the customer satisfaction and loyalty indicator (27.38%) within the sales improvement variable. In addition to enhancing brand awareness, the strategy has expanded market reach, strengthened customer relationships, and contributed to sustainable sales growth. These findings demonstrate that digital marketing has become a crucial strategy for improving the competitiveness of culinary businesses in the digital era.