Ida Bagus Made Mahendra
Program Studi Teknik Informatika, Fakultas MIPA Universitas Udayana

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Journal : Jurnal IPTA

OKPROPERTI.COM BUSINESS STRATEGY FOR VILLA SALES IN BALI DURING THE COVID-19 PANDEMIC IGPB. Sasrawan Mananda; Ida Bagus Made Mahendra; I Wayan Darsana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 9 No 2 (2021): Jurnal IPTA (December 2021)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2021.v09.i02.p21

Abstract

The Covid-19 pandemic has changed people's habits in carrying out their activities, including in fulfilling their needs from offline to online, even though economic activity had decreased, but the opportunity to earn income is still open, including buying and selling property villas in Bali through an online platform. One of the platforms that are newly formed one is okproperti.com. During the pandemic period around 4 million people in Indonesia every month are looking for property in Bali and two out of three people want to buy property within the next year and for almost two consecutive quarters this year, said the villa price index continued to decline. The demand for property listings continues to tend to increase, even though at the time of the lockdown it was decreasing, but in August 2020 there was an increase, which was a sign that interest in property was starting to rise. The increase in villa sales was driven by various factors, apart from lower prices; the government also provided a 100% discount on value added tax borne by the government for home purchases. Apart from that, Indonesia Bank's policy interest rate is currently at the level of 3.5%. Okproperti.com as a property sales information provider platform has a strategy that is to continue to align what consumers need. Based on search trends on okproperti.com, the most sought-after villas are homes priced below 2 billion Rupiah with complete facilities. Okproperti.com as a property technology company, answers the needs of consumers who are looking for information online, not only presenting villa listings but also a one stop solution including legality, mortgages so that villa seekers get their dream home.
Co-Authors Aldi Arsa, Gede Lucky Anak Agung Gde Krishna Aryawan Anak Agung Istri Ngurah Eka Karyawati Angga Aditya, Anak Agung Gede Agung Apsari, Made Sri Ayu Ardiyanti, Ni Putu Novia Brahmantha, Gede Putra Aditya Cokorda Pramartha Dimastawan Saputra, Gde Deva Ghani Rasyid Hika Hartani, Made Rusdinda Hendrawan, I Dewa Ngurah Tri I Dewa Made Bayu Atmaja Darmawan, I Dewa Made Bayu I Gede Arta Wibawa I Gede Arta Wibawa I Gede Erwin Winata Pratama I Gede Martayasa I Gede Santi Astawa I Gusti Agung Gde Abhirama Adnyana I Gusti Agung Gede Arya Kadyanan I Gusti Ayu Mirah Agung Jayanti I Gusti Ngurah Anom Cahyadi Putra I Gusti Putu Bagus Sasrawan Mananda I Ketut Gede Suhartana I Made Widiartha I Putu Agus Edy Saputra I Wayan Darsana I WAYAN SANTIYASA I Wayan Supriana Ida Bagus Gede Dwidasmara imersto, imersto Indryaswari, I Gusti Ayu Purnami Juniandika, I Made Krishna Aryawan, Anak Agung Gde Luh Arida Ayu Rahning Putri Luh Gede Astuti Made Rusdinda Hartani Made Swarbawa, Ida Bagus Mahendra, I Made Yoga Ni Luh Putu Dianti Parasmitha Sari Pasuatmadi, Putu Audi Paulus Mbaba Pradana G, Kadek Surya Pradika, V.G.A. Pratiwi, Putu Putri Putra, I Gusti Ngurah Agung Widiaksa Putri, Ni Made Elvina Aryadhika Putu Audi Pasuatmadi Putu Widya Eka Safitri Raharja, Made Agung Rizky, Muhammad Firyanul Ryan Paramaditya, I Putu Saientisna, Detriasmita Sandi, I Wayan Wijaya Kusuma Simamorra, Monika Hermiani Yolanda Sukawirasa, I Kadek Anom udayana, gede acintia wayabia, nyoman bramanta Wiradhanta, Ngakan Made Alit Zulkarnain, Muhammad Firdaus