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N. Rachma
Universitas Islam Malang
Economics, Econometrics & Finance Social Sciences

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Pengaruh Orientasi Pasar Dan Inovasi Produk Terhadap Kinerja Pemasaran Saat Pandemi Covid-19 (Studi Kasus Pada Kelompok Usaha Bersama Jati Aji di desa Geneng Kecamatan Margomulyo Kabupaten Bojonegoro)” Jayanto Tri Shac Seno; N. Rachma; Restu Millaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract From export data obtained from data from the Ministry of Industry's Center for Data and Information in 2020, it is stated that during the Covid-19 pandemic, changes in furniture exports in East Java were very unstable. Furniture export activities also affect the business group with the Jati Aji, because most of the buyers from this group flee their merchandise abroad. The reason for this is to take a look at turned into to decide the impact of marketplace orientation and product innovation on marketing performance during the covid-19 pandemic (Case Study of the Jati Aji Joint Business Group in Geneng Village, Margomulyo District, Bojonegoro Regency. The population of this study were members of the Jati Aji Joint Business Group. In this study using a saturated sample technique. So the number of samples used in this study were 55 members of the Jati Aji Joint Business Group. The results of the study show that the opinion of business actors on the market orientation carried out is that understanding and being good with customers and monitoring the strengths of competitors is something that must be done. From the results of product innovation which states that it has no significant effect on marketing performance, it can be explained that product innovation is carried out by members of the joint business group. Keywords: Market Orientation, Product Innovation, Marketing Performance, Jati Aji Joint Business Group.
Pengaruh Lokasi, Harga, Keragaman Menu Terhadap Keputusan Pembelian (Study Kasus Pelaggan Kedai Pesenkopi Dinoyo Di Kelurahan Dinoyo) Aulia Rakhma Sari; N. Rachma; Aleria Irma Hatneny
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was conducted at the Dinoyo Pesenkopi Kedai in Dinoyo Village. The type of research used is explanatory research with a quantitative approach. The purpose of this study was to determine the effect of location, price and menu diversity on purchasing decisions. The independent variables used are location, price and menu variety, while the dependent variable is purchasing decisions. The sample used in this study were 100 respondents who were customers of Kedai Pesenkopi Dinoyo in Dinoyo Village. Data collection techniques using a questionnaire. The analytical method used is the instrument test, multiple linear regression analysis, classical assumption test, determination test, f test and t test using SPSS 16.0 computer software for data processing. The results of this study indicate that location affects purchasing decisions, price affects purchasing decisions and menu diversity affects purchasing decisions. location, price and variety of menus simultaneously affect purchasing decisions. Keywords: Location, Price and Menu Diversity and Purchase Decision.
Pengaruh Emotional Marketing Dan Experiential Marketing Terhadap Loyalitas Pelanggan (Studi Pada Bebek Sinjai Bangkalan) M. Zainal; N. Rachma; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study's goal is to determine how experiential marketing and emotional marketing influence consumer loyalty. Quantitative descriptive research is the method employed. Consumers of the Bangkalan Sinjay duck make up the study's sample. and 50 people from the population that was not determined by using 25 times as many variables as the sample size are used. According to the study's findings, customer loyalty is significantly impacted by both emotional and experiential marketing at the same time. and variables that are only partially independent significantly impact the dependent variable. Keywords: consumer loyalty, emotional marketing and experiential marketing
Analisis Pengaruh Lingkungan Kerja Dan Disiplin Kerja Terhadap Kinerja Karyawan (Studi Kasus Kantor Diskopindag UPT Pasar Kota Malang) Tri Sry Rejeky Sembiring; N. Rachma; M. Khoirul Anwarudin Broto Suharto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study was to determine the impact of work environment and work discipline on employee performance. This study uses quantitative research with descriptive categories. The survey sample consisted of his 75 respondents drawn from a formula based on Malhotra's theory. The analytical technique used in this study is multiple linear regression using SPSS 22. The results of this study show that work environment and work discipline simultaneously have a significant positive impact on employee performance. The working environment has a significant positive impact on employee performance. Work discipline clearly has a positive impact on employee performance. Keywords: Work Environment, Work Discipline, Employee Performance
Pengaruh Daya Tarik Wisata, Harga Tiket, Dan Aksesibilitas Terhadap Kepuasan Wisatawan Di Wisata Alam Setigi Gresik Ahmad Rizqi Al Aisar; N. Rachma; Rahmawati Rahmawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research is to find out and analyze tourist attractions, ticket prices and accessibility to tourist satisfaction in Gresik setigi nature tourism. The population in the study was natural tourist attractions setigi Gresik. The sampling technique uses purposive sampling which is a sample collection technique based on certain criteria with 100 respondents. The analysis technique uses multiple linear regression analysis. The results showed that the variables of tourist attractions (X1), ticket prices (X2) and accessibility (X3) had a contribution to the tourist satisfaction variable (Y) of 70.7% and the remaining 29.3% was explained by other independent variables that were not in the study. And simultaneously and partially tourist attraction, ticket price and accessibility have a significant effect on tourist satisfaction.  Keywords: Tourist Attraction, Ticket Price, Accessibility, Tourist Satisfaction
Pengaruh Brand Ambassador, Harga, Dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen Pada Skincare Whitelab (Studi Kasus Pada Mahasiswi Prodi Manajemen FEB Universitas Islam Malang) Nurul Fitri; N. Rachma; Andi Normaladewi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract                                                                                             This study aims to analyze and determine the effect of brand ambassadors, price, and product quality on consumer purchasing decisions in the Skincare Whitelab study of 2019 FEB UNISMA management study students. The type of research used is explanatory research with a quantitative approach. The research sample was taken by purposive sampling technique with the Malhotra formula used for sampling, namely the number of items x 5 so that the total sample is 100 respondents. The data analysis method used in this study is quantitative data analysis using multiple linear regression analysis. Testing the data carried out is testing the simultaneous hypothesis (Test F) and testing the partial hypothesis (Test t). The results of this study indicate that brand ambassadors, prices, and product quality have a positive and significant effect on consumer purchasing decisions at Skincare Whitelab. Keywords: Brand Ambassador, Price, and Product Quality on Consumer Purchase Decisions at Skincare Whitelab.
Pengaruh Kualitas Produk, Daya Tarik Iklan di Medsos dan Persepsi Harga Terhadap Keputusan Pembelian Pada Konsumen Produk Fitarasa Cake Kab. Probolinggo Eka Sukmawati; N. Rachma; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The method used is multiple linear regression. The sampling technique uses the Maholtra formula with the results of calculating 95 samples. In completing this research using SPSS 29 with the help of validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, f test and t test. The results of this study indicate that the variables of product quality, advertising attractiveness, and price perceptions influence purchasing decisions simultaneously, product quality variables influence purchasing decisions, and advertising attractiveness variable has no effect on  influence purchasing decisions. the price perception variable influences the purchase decision. Keywords: Product Quality, Advertising Attractiveness, Perceived Price on Purchasing Decisions 
Pengaruh Harga, Promosi, dan Kemudahan Penggunaan Aplikasi Terhadap Keputusan Pembelian Pada Marketplace Shopee (Studi Kasus Mahasiswa Universitas Islam Malang Fakultas Ekonomi dan Bisnis Angkatan 2019) Ahmad Fahmil Fithriyansyah; N. Rachma; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract In the digital era, technology is now increasingly advanced and developing. We can use cell phones for everything we need simply, quickly and instantly. For example, such as payment transactions, online motorbike taxi rides, culinary orders, address search, we can even shop for daily necessities through online applications. The purpose of this study was to find out and analyze the effect of price, promotion and ease of use in purchasing decisions for the Shopee marketplace. The population in this study were active students of the Faculty of Economics and Business, Islamic University of Malang, class of 2019 who had purchased at Shopee. The approach method uses a non-probability sampling technique, namely purposive sampling which is a sampling technique based on certain criteria using a questionnaire distributed to 100 respondents and using the SPSS analysis tool. The results of the study show that partially the price, promotion, and ease of use of the application have a positive and significant effect on purchasing decisions. Simultaneously price, promotion, and ease of use of the application have a positive and significant effect on purchasing decisions. Keywords: Price, Promotion, Ease of Use of the Application, Purchase Decision
Pengaruh Daya Tarik Iklan , Harga Dan Electronic Word Of Mouth (E-WOM) Terhadap Minat Pengguna Jasa Transportasi Online Grab (Studi pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Islam Malang) Wahyu Aerico Berliando; N. Rachma; Rahmawati Rahmawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The development of the internet encourages innovation in various fields. So it can make it easier for someone to access everything on the internet using a smartphone/gadget which almost everyone has. With so many smartphone users, the marketing process of a business can develop more quickly online. One of the online-based businesses that is currently trending in Indonesia is the online transportation business. Determining the attractiveness of advertisements, prices and Electronic Word Of Mouth are things that are of great concern to influence the interest of service users. In this research, the Grab online transportation service was used as the research object because it has many consumers and good ratings from consumers. This research uses a quantitative approach with a sample size of 75 respondents. The data analysis methods used are instrument testing, normality testing, classical assumption testing, multiple linear regression analysis, hypothesis testing and coefficient of determination. The research results show that the variables of advertising attractiveness, price and Electronic Word Of Mouth simultaneously have a significant effect on the interest of users of the Grab online transportation service. Apart from that, the variables of advertising attractiveness, price and word of mouth partially influence the interest of users of the Grab online transportation service. In this research, the coefficient of determination value was 59.5%. Keywords: Advertising Attractiveness, Price, Word of Mouth, Service User Interest.
Co-Authors Aditya Firmansyah Dimas Riyadi Ahmad Fahmil Fithriyansyah Ahmad Rizqi Al Aisar Aleria Irma Hatneny Alfian Budi Primanto Andi Normaladewi Anggun Serly M. Aulia Rakhma Sari Dela Yumei S. Dina Fauzia N. Edwin Dilla S Eka Sukmawati Fajjar Mustofa Indri Febrilianti S. Jayanto Tri Shac Seno Khalikussabir, Khalikussabir M. Khoirul Anwarudin Broto Suharto M. Zainal Moh. Fathur Rozi Nanda Aris P. Nurul Fitri Rahmawati Rahmawati Restu Millaningtyas Tri Sry Rejeky Sembiring Wahyu Aerico Berliando