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All Journal International Research Based Education Journal Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia Journal of Community Practice and Social Welfare (JaCiPS) Mavis : Jurnal Desain Komunikasi Visual JAPI: Jurnal Akses Pengabdian Indonesia Sainsbertek Jurnal Ilmiah Sains & Teknologi Innovative: Journal Of Social Science Research Prosiding Seminar Nasional Pengabdian Masyarakat KOPEMAS Serat Rupa: Journal of Design
AYYUB ANSHARI SUKMARAGA
Universitas Ma Chung
Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia

 1 
Perancangan Desain Kemasan Produk Manisan Buah Umkm Sola Gracia untuk Membangun Citra Merek Stevanie Yuliana; Ayyub Anshari Sukmaraga
Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia Vol 1 No 02 (2019): Volume 01, Nomor 02, Oktober 2019
Publisher : Program Studi Desain Komunikasi Visual, Fakultas Sains dan Teknologi, Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/cd.v1i02.254

Abstract

Packaging has become one of the main points of the buying and selling process today, so that with attractive and easily found packaging by the community, it is expected that sales will increase. Sola Gracia is a Small and Medium Business that is struggling to increase sales through sales targeting consumers aged 25 to 40 years. But there is still a need for improvements in existing packaging designs. The design will be focused on the introduction of products with attractive packaging so that consumers will be interested in buying these products. Besides that design also includes marketing through social media so that consumers will get products easily. The method used is research and development, and questionnaires. The results of these methods will help to design packaging that is in accordance with the consumers wishes. Furthermore, to test the packaging design, trial packaging was made. It is known that consumers prefer appetizing and colorful packaging. The result that was already fixed on packaging will be validated using online questionnaires. This stage is used to depict how people accept the packaging.
Re-Branding dan Perancangan Promosi untuk Clothing Maker-Garmen di Malang Callista Ignacia; Etsa Astridya Setiyati; Ayyub Anshari Sukmaraga
Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia Vol 3 No 02 (2021): Volume 03, Nomor 02, Oktober 2021
Publisher : Program Studi Desain Komunikasi Visual, Fakultas Sains dan Teknologi, Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/cd.v3i02.675

Abstract

In beginning and building on a business, brand name and product quality are important things to note. Therefore, with branding or re-branding can be a limitation and differentiator of each business actor. Besides promotional media design is also very helpful in increasing awareness. Design object in this Final Project is Clothing Maker-Garmen in Malang. Clothing Maker-Garmen is one of the small and medium business working at clothes convection. Since established in 2014 Clothing Maker-Garmen has not been widely known by the public. Therefore, it is necessary to re-branding in order to increase brand awareness and business income. The resulting media are logo (positive and negative), tagline, corporate identity (letterhead, envelope, seal, payment note), graphic standart manual (GSM), as well as promotional media such as brochures, business cards, catalog books and merchandises. The method used is qualitative-descriptive and data retrieval is done through the process of interview (in depth interview) and book-related study. Data analysis used in re-branding and promotion design is Segmentation, Targeting and Positioning (STP). The design used in the form of media design and creative design. The result of re-branding design obtained in the form of increased brand awareness that hit or effect on increasing the number of person and business income.
Perancangan Buku Cerita Legenda Tiongkok Air Mata Putri Meng Jiang Jason Kristanto; Ayyub Anshari Sukmaraga
Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia Vol 3 No 01 (2021): Volume 03, Nomor 01, Maret 2021
Publisher : Program Studi Desain Komunikasi Visual, Fakultas Sains dan Teknologi, Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/cd.v3i01.325

Abstract

Based on research, Indonesians have a low interest in reading books and there is still a representation of the Chinese generation's culture and also reducing the lessons of character toward children, so theres a need for Chinese folklore story book. The used story is "Princess Meng Jiang" from Zuo's Interpretation set in Qin Dynasty (221-206 BC). This research method uses qualitative methods and Narrative Qualitative research strategies, so as to produce a picture of a story book that introduces the culture and history of the future state of the Qin Dynasty. The design story has the aim to visualized the legendary story of "Princess Meng Jiang" in the form of story books accompanied by minigames and infographic videos, so that children are not involved in reading alone, but also increase knowledge. The design is accompanied by supporting media such as video teasers, Instagram Feeds, infographic videos, posters, flyers, emoji stickers, Instagram filters and merchandise like mugs and bookmarks.
Perancangan Media Promosi Sebagai Upaya Pengenalan Toko Kopi Sido Mukti Malang Jonathan Jonathan; Sultan Arif Rahmadianto; Ayyub Anshari Sukmaraga
Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia Vol 4 No 01 (2022): Volume 04, Nomor 01, Maret 2022
Publisher : Program Studi Desain Komunikasi Visual, Fakultas Sains dan Teknologi, Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/cd.v4i01.686

Abstract

Industry 4.0 is marked with the increasing of information tecnology uses. This store which has been around since 1950 hasn’t been using information technology for its promotion. This final project has the purpose to design a promotion media with Insagram and printed media to promote Sido Mukti Coffeeshop so that it can compete in the industry era 4.0. Qualitative method is used to describe an object. Design technique is started with data collection through observation, interviews, and documentation. From the observation, the data obtained is about the situation of the store and its surounding. From the interviews, the data obtain is about the history of the store, the store development, photos, and videos. The theme of the design that is used is vintage with cross-hatching illustration. The final output is instagram design and other supporting printed media. The conclusion is, its better if all kind of business is up to date with the developments that exist so that they can compete without leaving any advantages that is offered. It is hoped that the next designer is able to explore Sido Mukti Coffeeshop’s advantages that hasn’t been showed yet.
Perancangan Logo dan Desain Kemasan Produk Minuman Olahan Susu Merek Ibu Yudhi untuk Usia 6-12 Tahun dalam Upaya Meningkatkan Penjualan Produk di Sidoarjo PP, Bintang Pramudya; Sukmaraga, Ayyub Anshari
Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia Vol 5 No 01 (2023): Volume 05, Nomor 01, Maret 2023
Publisher : Program Studi Desain Komunikasi Visual, Fakultas Sains dan Teknologi, Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/cd.v5i01.722

Abstract

MSMEs in Indonesia cannot be underestimated. MSMEs can become the largest economy in Indonesia. For this reason, a high level of awareness is needed to have a brand or corporate identity to further develop it. Therefore it is necessary to make a logo and packaging design on the product as the company's identity. The aim is to differentiate between one product and another and to make companies from one product better known by the public. This study uses a qualitative method by collecting data through observation, interviews with company owners, and literature. Supporting media in this design are key chains, shopping bags, drawstring bags, small notes, stickers, drinking bottles, hats, displays, and pencil cases.
Perancangan Pop-Up Book sebagai Media Pengenalan Pengendalian Diri untuk Anak Usia 5-6 Tahun Hariyanto, Agnes Tea Kirana; Nirwana, Aditya; Sukmaraga, Ayyub Anshari
Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia Vol 5 No 02 (2023): Volume 05, Nomor 02, Oktober 2023
Publisher : Program Studi Desain Komunikasi Visual, Fakultas Sains dan Teknologi, Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/cd.v5i02.810

Abstract

Indonesia, known for its friendly nature, is experiencing symptoms of moral degradation, even among elementary school children. This is also due to various factors such as exposure to harmful content and lack of early character education. The concept of self-control, as the foundation for other character education, should be taught to children so they can differentiate what should and shouldn't be done. The purpose of this design is to introduce self-control to children through an informal learning medium: a pop-up storybook titled "Even Heroes Need Self-Control". To achieve this goal, the designer collected qualitative data through observation, interviews, and literature studies, which served as a reference for the design process using the Research and Development method. The final product is a 14-page hardcover book, with merchandise such as secondary packaging, interactive magnetic poster, bucket hat, sanitizer, water bottle, and enamel pin. The success indicator for this design is an introduction of self-control, demonstrated by the ability to mention examples of self-control that can be practiced in daily life.
Co-Authors Aditya Nirwana Adrian Surono Amar Ma’ruf Stya Bakti Andreas Syah Pahlevi Bintang Pramudya Putra Prasetya Callista Ignacia Christine Nathania Tjandra Daud, Khairul Azhar bin Mat Ervina Indah Permatasari Etsa Astridya Setiyati Fariza Wahyu Arizal Glory, Yobeluise Gracio Henokh E Hariyanto, Agnes Tea Kirana Hartono, Caroline Inge Ima Kusumawati Hidayat Iman Sudjudi Irawan, Paulus Lucky Tirma Irianto, Mahardika Christian Jason Kristanto Jocelyn, Michelle Jonathan Jonathan Malik, Titania Aqila Fadia Marchiano, Christofer Milka Theophilia Mintodihardjo Natalie, Yenni Nathania Maharani Lynn Handoko Nugroho, Didit Prasetyo PP, Bintang Pramudya Prasetya, Dimas Putra Prasetya, Bintang Pramudya Putri, Patricia Yuliana Endra Rahmadianto, Sultan Arief Stevanie Yuliana Sultan Arif Rahmadianto SUSANTO SUSANTO Syaharani Dewi, Fanidya Tiffany Annabel Prajogo Valentino Christian W Verrel, Felicia Joscelind