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NUSANTARA MASK HERITAGE MALAYSIA: INFOGRAPHIC APPLICATION DEVELOPMENT OF MASKS OF MALAYSIAN INDIGENOUS TRIBES AT THE MUSEUM OF ASIAN ART MALAYSIA BASED ON AUGMENTED REALITY AS MEDIA OF TOURISM EDUCATION Lisa Sidyawati; Joni Agung Sudarmanto; Abdul Rahman Prasetyo; Encik Muhammad Hawari Bin Berahim
Jurnal IPTA (Industri Perjalanan Wisata) Vol 7 No 2 (2019): Jurnal IPTA (December 2019)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

The museum is a fun learning tool for the community. The Museum of Asian Art is one of the museums in Malaysia which was founded by Malaya University. The museum has three showroom floors and represents three civilizations; India, China and Islam. Every day the museum is very crowded by tourists to find information about artifact objects. Lots of artifacts stored in this museum include textiles, musical instruments, ceramics, masks, paintings, weapons and others. The museum itself is the right place to store and preserve ancient objects so they can still be seen and used as a source of learning and cultural preservation for the nation's next generation. This research takes the artifacts that are masks because the results of observations made by researchers, information about masks at the Museum of Asian Art Malaysia is very minimal compared to other artifacts, there are only name tags but there is no deeper information about the mask. So that it still cannot be used as a learning medium to the maximum. From this problem, researchers developed Nusantara Mask Heritage Malaysia (NUSMARI MALAYSIA) products based on Augmented Reality. The research method used is the development model into 4 steps: (1). Research and Information Collecting, (2). Planning, (3). Develop Preliminary Form Of Product, (4). Final Product Revision. The result of this development is a learning media application that can help tourists of all ages to more easily learn the mask of the Orang Asli Malaysia in the museum.

Corpies: Bisnis Kreatif Pemanfaatan Sampah Kaleng dan Kertas Menggunakan Teknik Lukis Sebagai Usaha Meningkatkan Nilai Benda Bekas Pakai Joni Agung Sudarmanto
JoLLA: Journal of Language, Literature, and Arts Vol. 1 No. 4 (2021)
Publisher : Universitas Negeri Malang

Abstract: In this modern era, handmade products are increasingly popular because people have begun to appreciate art. SMEs have many ways to grow with many government facilities and exhibitions that support handmade products. This is a positive sign for domestic products to be more prominent. Products that raise social issues also get more attention from the public, one of which is environmental issues. Behind the consumptive culture of humans, there are problems that they create, one of the most visible is the amount of waste. To overcome this problem, innovations were created to process consumption waste into usable products that have more economic value than just being recycled. "Corpies" business target is to process waste into reusable objects. This business focuses on producing products with painting techniques that are also become its trademark. The products produced include painting cans, stools, painting cutting boards, painting totebag, painting shoes. The method used in creating this business is in accordance with the business development timeline which consists of 9 flows starting from the collection of raw materials, the cleaning process of raw materials, to the documentation and marketing process of the product. This business also engage the participation of the surrounding community in its production so that it is expected to create a positive impact for the community, one of which is creating a new culture, such as collecting used cans, so that they can be reused and produced into high-value products. Keywords: creative business, trash cans and paper, painting techniques, corpies Abstrak: Di era modern, produk buatan tangan semakin digemari karena masyarakat sudah mulai menghargai karya seni. UKM memiliki banyak cara berkembang dengan banyaknya fasilitas dari pemerintah dan pameran yang mendukung produk buatan tangan. Ini menjadi pertanda positif bagi produk dalam negeri untuk semakin menonjol. Produk yang mengangkat isu sosial juga mendapatkan perhatian lebih dari masyarakat, salah satunya isu lingkungan. Dibalik budaya konsumtif manusia, terdapat masalah yang mereka ciptakan, salah satunya adalah menumpuknya sampah. Untuk mengatasi masalah tersebut, diciptakan inovasi untuk mengolah sampah hasil konsumsi menjadi produk layak pakai yang lebih bernilai ekonomi daripada sekedar didaur ulang. Target bisnis “Corpies” adalah mengolah sampah menjadi benda yang dapat dipakai kembali. Bisnis ini fokus memproduksi produk dengan teknik lukis yang menjadi ciri khasnya. Produk yang diproduksi diantaranya adalah kaleng lukis, stool, talenan lukis, tote bag lukis, sepatu lukis. Metode yang digunakan dalam menciptakan bisnis ini sesuai dengan alur pengembangan bisnis yang terdiri dari 9 alur yang dimulai dari pengumpulan bahan baku, pembersihan bahan baku, hingga proses dokumentasi dan pemasaran. Bisnis ini turut mengajak partisipasi masyarakat sekitar dalam produksinya sehingga diharapkan dapat menciptakan dampak positif bagi komunitas, salah satunya adalah menciptakan budaya baru mengumpulkan kaleng bekas untuk digunakan kembali dan diproduksi menjadi produk bernilai jual tinggi. Kata kunci: bisnis kreatif, sampah kaleng dan kertas, teknik lukis, corpies

Designing Granoolars Brand Promotion with Social Media Mix Approach as A Brand Awareness Strategy Aura Nebula Safinatunnajah; Pujiyanto; Joni Agung Sudarmanto
JoLLA: Journal of Language, Literature, and Arts Vol. 1 No. 7 (2021)
Publisher : Universitas Negeri Malang

Abstract: Granoolars is a newly established business in the food industry that needs more brand awareness from the target consumers. Promotional content is one of the approaches to reach the audience for recognition. Since the consumer is the value co-creator, a thorough investigation was highlighted on the characteristics that the targeted consumer seeks in an ad, both the verbal and visual aspects. Moreover, the distribution channel of social media that the respondents mostly use was also discussed. The purpose of this study was to comprehend and design the promotional content which the audience approves. The design process uses Matt Cooke methodology which consists of definition, divergence, and transformation stage. The study is a quantitative method using an online survey on 300 respondents. The SPSS data analysis was used for the descriptive statistics analysis. The findings proposed that the respondents prefer marketing content that has the ad value of credibility and informativeness. Moreover, visual of the content that implemented a strong design principle is favorable for the audience of this study. The distribution funnel being adopted are Instagram and Twitter as the most used social media platforms by the respondents. Keywords: brand promotion, social media content, brand awareness Abstrak: Granoolars adalah bisnis yang baru didirikan di industri makanan yang membutuhkan lebih banyak kesadaran merek dari target konsumennya. Konten promosi adalah salah satu pendekatan untuk menjangkau audiens untuk mendapatkan pengakuan merk. Sebab konsumen adalah value co-creator, penyelidikan menyeluruh difokuskan pada karakteristik yang dicari target konsumen dalam sebuah iklan, baik aspek verbal maupun visual. Selain itu, saluran distribusi media sosial yang paling banyak digunakan responden juga dibahas. Tujuan dari penelitian ini adalah untuk memahami dan merancang konten promosi yang disukai audiens. Proses perancangan menggunakan metodologi Matt Cooke yang terdiri dari tahap definisi, divergensi, dan transformasi. Penelitian ini menggunakan metode kuantitatif dengan menggunakan survei online terhadap 300 responden. Analisis data SPSS digunakan untuk analisis statistic deskriptif. Hasil penelitian menunjukkan bahwa responden lebih menyukai konten pemasaran yang memiliki nilai iklan kredibilitas dan keinformatifan. Selain itu, visual konten yang menerapkan prinsip desain yang kuat sangat disukai oleh audiens penelitian ini. Corong distribusi yang diadopsi adalah Instagram dan Twitter sebagai platform media sosial yang paling banyak digunakan oleh responden. Kata kunci: promosi brand, konten media sosial, kesadaran merek

Perancangan Corporate Identity Maniva Particael Resort and Café sebagai Upaya Pencitraan Perusahaan Riduwan, Aji Mohammad; Rohman, Moch. Abdul; Sudarmanto, Joni Agung
Journal of Language Literature and Arts Vol. 3 No. 10 (2023)
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um064v3i102023p1504-1523

Maniva Particael, merupakan sebuah perusahaan yang bergerak di bidang perhotelan. Karena masih merupakan perusahaan baru, Maniva Particael belum memiliki identitas perusahaan. Sebagai perusahaan baru yang memasuki ketatnya persaingan dalam bidang perhotelan, masalah yang dihadapi Maniva Particael salah satunya adalah membangun brand image yang positif kepada konsumen. Peneltian ini bertujuan menghasilkan sebuah corporate identity dengan panduan sistem identitas perusahaan beserta penerapannya, yang merepresentasikan keunikan dan keunggulan perusahaan untuk membangun dan meningkatkan citra perusahaan kepada masyarakat. Manfaat dari perancangan ini perusahaan memiliki identitas yang sesuai dengan karakteristik dan kebutuhannya melalui prosedur penelitian dan perancangan yang baik dan benar. Sehingga dapat mencapai tujuannya dalam membangun brand image perusahaan. Perancangan corporate identity Maniva Particael ini menggunakan metode yang dikembangkan dari metode Sadjiman Ebdi Sanyoto. Hasil dari perancangan menghasilkan sebuah corporate identity dan Graphic Standard Manual (GSM) sebagai panduan penggunaan atau penerapan logo dalam berbagai macam media. Kata kunci: Identitas Visual, Identitas Perusahaan, Maniva Particael Maniva Particael Resort and Café Corporate Identity Design as a Company Image Effort Maniva Particael, is a company engaged in the hospitality sector. Because it is still a new company, Maniva Particael does not yet have a corporate identity. As a new company entering the tight competition in the hospitality sector, one of the problems faced by Maniva Particael is building a positive brand image to consumers. This research aims to produce a corporate identity with the guidance of the corporate identity system and its application, which represents the uniqueness and advantages of the company to build and improve the company's image to the public. The benefit of this design is that the company has an identity that is in accordance with its characteristics and needs through good and correct research and design procedures. So that it can achieve its goal in building the company's brand image. The design of Maniva Particael's corporate identity uses a method developed from the method of Sadjiman Ebdi Sanyoto. The results of the design produce a corporate identity and a Graphic Standard Manual (GSM) as a guide for the use or application of the logo in various media. Keywords: Visual Identity, Corporate Identity, Maniva Particael

Perancangan Konten Media Sosial Batik Modern untuk Brand Awareness Ntara Adaniyah, Nur Aviatul; Sarjono, Sarjono; Sudarmanto, Joni Agung
Journal of Language Literature and Arts Vol. 3 No. 12 (2023)
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um064v3i122023p1732-1752

Saat ini sering kali generasi muda di Indonesia lebih menyukai menggunakan fesyen yang dipengaruhi oleh tren luar negeri, sehingga menyebabkan fesyen lokal mulai terabaikan, salah satunya adalah batik. Sebagai bagian dari negara Indonesia, generasi muda harus menjadikan batik Indonesia sebagai pakaian sehari-hari untuk dapat menjaga batik sebagai kebudayaan dan warisan Indonesia. Ntara merupakan brand fesyen dengan konsep desain pattern dan ilustrasi bertemakan budaya dan ciri khas Indonesia yang dikemas menyesuaikan tren saat ini. Sebagai brand yang baru didirikan maka membutuhkan lebih banyak brand awareness dari target konsumennya. Tujuan dari penelitian ini adalah untuk memahami dan merancang konten media sosial yang menarik dan efektif guna meningkatkan brand awareness Ntara. Proses perancangan menggunakan metodologi terdiri dari tahap latar belakang, identifikasi, analisis, sintesis, konsep peracangan, dan desain final. Penelitian ini menggunakan metodologi kualitatif yang bersifat deskiptif dengan menggunakan teknik pengumpulan data yaitu wawancara, survei, dan studi dokumen yang kemudian dianalisis menggunakan teknik STP dan 5W+1H. Proses perancangan dilakukan berdasarkan pendekatan teori komunikasi AIDA. Hasil penelitian menunjukan bahwa responden lebih menyukai konten promosi yang informatif dan menghibur. Pendistribusian konten promosi menggunakan media sosial yaitu Instagram, Twitter, TikTok, Facebook, dan YouTube sebagai media yang paling banyak diakses oleh responden. Kata kunci: perancangan; konten media sosial; batik motif modern; kesadaran merek; ntara Designing Modern Batik Social Media Content for Ntara Brand Awareness Nowadays, young people in Indonesia often prefer to use fashion that is influenced by foreign trends, thus causing local fashion to be neglected, one of which is batik. The younger generation must make Indonesian batik as daily clothing to be able to maintain batik as Indonesian culture and heritage. Ntara is a fashion brand with the concept of pattern design and illustrations themed on Indonesian culture and characteristics that are packaged according to current trends. As a newly established brand it requires more brand awareness from its target consumers. The purpose of this research is to understand and design attractive and effective promotional content to increase Ntara's brand awareness. The design process using methodology consists of the background, identification, analysis, synthesis, design concept, and final design stages. This study uses a descriptive qualitative methodology using data collection techniques, namely interviews, surveys, and document studies which are then analyzed using STP and 5W+1H techniques. The design process is carried out based on the AIDA communication theory approach. The results showed that respondents preferred promotional content that was informative and entertaining. Distribution of promotional content using social media, namely Instagram, Twitter, TikTok, Facebook, and YouTube as the media most accessed by respondents. Keywords: design; social media content; pattern batik modern; brand awareness; ntara

The The Evolution of Vertical Video: TikTok and the 21st Century Children's Interactive Learning Trend Sudarmanto, Joni Agung
JURNAL PENDIDIKAN DAN PENGEMBANGAN MANUSIA Vol 8 No 1 (2023): Education and Human Development Journal
Publisher : Universitas Nahdatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/ehdj.v8i1.3576

This study tries to discuss how the evolution of vertical video contributes as a learning medium for children in the 21st century. Furthermore, vertical video as learning media refers to the trend of the 21st-century education world, which prioritizes flexibility in learning modes and media. This flexibility also contributes to the increasing massive emergence of contemporary learning media, especially for children, which prioritizes interactivity through the concept of public pedagogy. This study uses a multi-site qualitative. With a literature study of 34 articles covering 21st-century interactive learning from the search databases JSTOR, Taylor Francis, Wiley Library, ScienceDirect, and Google Scholar with keywords: "children's education," "interactive education," and "social media education." Then, a content analysis was conducted to discuss vertical videos as a medium for children's learning on TikTok. The study results show that the evolution of vertical video is good because it is by human ergonomics, which is seen as a vertical creature. Likewise, when he synergizes with TikTok, which gets a good response from children, it becomes a learning medium. On the other hand, TikTok provides opportunities through alternative space and opportunity space for learning media creators and students to collaborate in the scope of digital art, digital creation, and interactive public pedagogy.

THE PERFORMATIVITY OF THE YOGYAKARTA LOGO AS A CITY BRANDING Sudarmanto, Joni Agung
JADECS (Journal of Art, Design, Art Education & Cultural Studies) Vol 7, No 2 (2022)
Publisher : Jurusan Seni dan Desain, Fakultas Sastra, Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um037v7i22022p142-149

This study aims to dissect the material contained in the Yogyakarta logo and how its performance as a city branding. Furthermore, the study was carried out to see how the negotiations took place in the performativity of elements and symbols in the reflection of the people of Yogyakarta. This research uses a qualitative case study approach to examine how the community responds to the Yogyakarta logo as city branding. The responses obtained were then dissected with a performative point of view from Richard Schechner and the agency of Alfred Gell, which in this study emphasizes the logo as an agency and representation of Yogyakarta in carrying out city branding. A textual study was conducted on the Yogyakarta logo, and a contextual study was conducted on the public's response to the Yogyakarta logo. The formal object of this research is the performativity of the Yogyakarta logo as city branding. The results showed that every visual element in the logo of Yogyakarta represents the life of the people in Yogyakarta. The emphasis is also placed on a modern perspective in typography and a trend towards a modern logo. Furthermore, the performativity of the elements that negotiate with the community's response is influenced by the public perception built in Yogyakarta. Therefore, the performativity aspect lies in the triadic relationship between visual (text), contextual elements related to daily life, and history so that the agency process by the Yogyakarta City logo runs optimally.

Religious Identity Negotiation and Hybridity in Black Metal Istiqomah Visual Performance Sudarmanto, Joni Agung; Pujiyanto, Pujiyanto
ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia Vol. 9 No. 01 (2023): March 2023
Publisher : Dian Nuswantoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/andharupa.v9i01.7057

AbstrakPenelitian ini membahas tentang identitas dan representasi bahasa visual Black Metal Istiqomah dalam melihat negosiasi yang terjadi di dalamnya. Lebih lanjut, negosiasi yang dimaksud antara identitas keagamaan dan hibriditas dalam performativitas visualitas dari Black Metal Istiqomah. Pengamatan dan penelusuran dilakukan dengan mengidentifikasi zine Black Metal Istiqomah di akun Instagram @blackmetalistiqomah melalui tiga karya komik strip berjudul “Komik Gelap”, “HP Menurutku, Menurutmu”, dan “Absolution”. Analisis negosiasi black metal dan Islam yang mengkonstruksi identitas akan dibedah melalui tanda verbal dan visual pada elemen visual dengan pendekatan semiotik oleh Roland Barthes, dan untuk melihat fenomena sosial ini digunakan teori performatif dari konsep hibriditas Richard Schechner terkait dengan Zine Black Metal Istiqomah. Black Metal Istiqomah sejak awal merupakan wujud identitas yang melekat pada karyanya. Ekspansinya menjadi brand fashion dan merchandise menjadi penanda identitas yang awalnya terkonstruksi dalam zine Black Metal Istiqomah, yang mulai diterima sebagai bentuk representasi diri bagi para penggemar yang memiliki cita-cita yang sama dengan Black Metal Istiqomah. Kata Kunci: Black Metal Istiqomah, hibriditas, negosiasi identitas keagamaan, performativitas visual Abstract This study discusses the identity and visual language representation of Black Metal Istiqomah in seeing the negotiations that occur in it. Furthermore, the intended negotiation between religious identity and hybridity in the visual performativity of Black Metal Istiqomah. Observations and searches were carried out by identifying the Black Metal Istiqomah zine on the @blackmetalistiqomah Instagram account through three comic strip work entitled "Komik Gelap", "HP According to You, and "Absolution". Analysis began with the negotiation of black metal and Islam that constructs identity. It will be dissected through verbal and visual signs on visual elements with a semiotic approach by Roland Barthes, and to see this social phenomenon using performative theory from Richard Schechner's concept of hybridity related to the Black Metal Istiqomah zine. Black Metal Istiqomah, from the beginning, is a form of identity attached to his work. Its expansion into a fashion brand and merchandise has become an identity marker initially constructed in the Black Metal Istiqomah zine, which began to be accepted as a form of self-representation for fans with the same ideals as Black Metal Istiqomah. Keywords: Black Metal Istiqomah, hybridity, religious identity negotiation, visual performativity

Atomic Design System for Typography Layout in Student Poster Design Hermanto, Yon Ade Lose; Ibrahim, Nabisah Binti; Sudarmanto, Joni Agung; Arizal, Fariza Wahyu; Firmansyah, Novian Wahyu
ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia Vol. 9 No. 03 (2023): September 2023
Publisher : Dian Nuswantoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/andharupa.v9i03.7634

AbstrakPenelitian ini bertujuan untuk menerapkan atomic design system pada proses perancangan desain poster komunikasi visual. Banyak cara menciptakan produk desain untuk kebutuhan tertentu. Urgensi penelitian ini adalah karena selama ini banyak desainer terutama mahasiswa, yang bingung dengan proses desain poster. Banyak metode desain yang tidak semuanya sesuai dengan penciptaan desain poster. Maka, atomic design ayatem merupakan alternatif metode yang dapat digunakan untuk membuat desain poster. Desain poster tersebut memiliki dua tujuan yang penting, yaitu menyampaikan pesan atau informasi dengan baik dan benar pada masyarakat, dan menampilkan informasi tersebut dengan artistik dan estetik. Atomic Design System dapat membantu desainer dalam membuat desain dengan tujuan-tujuan tersebut. Disamping langkah yang sistematis, system ini juga membuat elemen desain dan elemen informasi yang akan disajikan teridentifikasi dengan lengkap. Metode atomic memiliki langkah-langkah sebagai berikut: atomic element, molekul element, organisme desain, menyiapkan halaman, serta merancang template desain . proses dari atomic design system ini menghasilkan elemen desain yang tertata, alur baca yang baik, serta template design yang dapat diterapkan pada desain lain. Studi kasus perancangan poster PIMNAS merupakan studi yang tepat karena poster PIMNAS menampilkan banyak informasi dan data serta harus disajikan dengan runtut dan jelas. Hasil dari penerapan Atomic Design System adalah final design poster PIMNAS dengan legibility dan readability yang baik. Kata Kunci: atomic design, desain poster, sistem tata letak, tipografi AbstractThis study aims to apply the atomic design system to the poster design process of visual communication design. There are many ways to create and design products for specific needs. This research is urgent because many designers, especially students, are confused about the poster design process. Many design methods are not all appropriate for creating poster designs. So, the atomic design system is an alternative method that can be used to make poster designs. These poster designs have two important goals: conveying messages or information properly and correctly to the public and presenting the information artistically and aesthetically. Atomic Design System can assist designers in making designs with these goals. In addition to systematic steps, this system also makes design elements and information elements be presented wholly identified. The atomic method has the following steps: Atomic elements, Molecular elements, design organisms, prepare pages, and design templates. This atomic design system produces well-organized design elements, good reading flow, and design templates that can be applied to other designs. The PIMNAS poster design case study is the proper study because the PIMNAS poster displays a lot of information and data and must be presented coherently and clearly. The result of implementing the Atomic Design System is the final PIMNAS poster design with good legibility and readability. Keywords: atomic design, layout system, poster design, typography

Designing Integrated Program for Teaching Language, Literature, and Arts for Young Learners Febrianti, Yusnita; Wulyani, Anik Nunuk; Kusumaningrum, Shirly Rizky; Sudarmanto, Joni Agung
Jurnal Pendidikan Humaniora Vol 12, No 3: SEPTEMBER 2024
Publisher : Pascasarjana UM

Show Abstract | Download Original | Original Source | Check in Google Scholar

Much research discussed the value of teaching additional language, literature, and the arts for young learners. Among the many benefits, some research mentioned the development of children’s knowledge, emotion, intellect, imagination, as well as reading habits. Collectively, most studies in this area suggested facilitating the teaching of language, literature, and the arts as a part of lesson planning in the classroom. However, in an ESL context such as Indonesia, the ideal situation for the incorporation of language, literature, and the arts is not easy to accomplish. Therefore, the study outlines a design of a program that integrates the teaching of language, literature, and the arts to young learners. In the process, an ADDIE (Analysis, Design, Development, Implementation, and Evaluation) model is employed. The study anchored the development of the program design based upon two important elements. First, the consideration of factors necessary as the value of the foundation of the program, such as age group, benefits, and the types of activities. Second, the categorization of the types of activities is divided into two divisions, namely the individual program and the combined program. The result of the study shows that while the value of the teachings of language, literature, and the arts has been acknowledged, we need to facilitate the learning into a well-structured program for a more optimum result.

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