Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Media Pengabdian Komunikasi
Ahmada Auliya Rahman
Universitas Muhammadiyah Surakarta
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
ANALYSIS OF UNDERSTANDING OF STORYTELLING IN MARKETING FOR LAWEYAN BATIK ENTREPRENEURS Ahmada Auliya Rahman; Syahara Dina Amalia; Agshala Akbar Priananda; Agrefo Satria Khrisnahadi
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 2 (2023): IJEBAR, VOL. 07 ISSUE 02, JUNE 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i2.8797

Abstract

Kampoeng Batik Laweyan is an educational tourist destination as well as a shopping tour in Surakarta. Batik entrepreneur is a major player in the batik industry. Industrial areas and batik tourism can be enhanced with various marketing strategies, one of which is by utilizing storytelling marketing. Previous research has proven that the use of storytelling marketing can have a positive impact in increasing brand value, increasing customer loyalty and even making customers willing to pay more to get the product. This study aims to reveal the understanding of storytelling in marketing activities for Laweyan batik entrepreneurs. This study uses qualitative methods and a descriptive approach with data from interviews with Laweyan batik entrepreneurs regarding their understanding of marketing storytelling and marketing documents. Interview results were validated by observation as a form of triangulation in this study. Research subjects were selected by purposive sampling technique with a certain mix. The results of this study found that understanding of marketing strategies by utilizing storytelling marketing is still lacking, because Laweyan batik entrepreneurs are still focused on increasing product selling points, they do not explain the ability to retain customers and also attract potential customers.
Pelatihan Industri Kreatif Desain Grafis Bagi Pemuda Desa Gunung, Kecamatan Simo, Kabupaten Boyolali Ahmada Auliya Rahman; Anisa Febri Tri Wahyuni; Panggah Lesmantoro
Jurnal Media Pengabdian Komunikasi Vol 5, No 2 (2025): Jurnal Media Pengabdian Komunikasi
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/medikom.v5i2.514

Abstract

Pentingnya kesadaran dan kemampuan pemuda dalam mengoptimalkan wawasan dan keterampilan tentang dunia Industri Kreatif Desain Grafis menjadi latar belakang diselenggarakannya pelatihan ini, mengingat fakta di lapangan bahwa masih banyak dari pemuda Desa Gunung, Kecamatan Simo, Kabupaten Boyolali yang belum dapat memaksimalkan teknologi yang mereka miliki seperti pemanfaatan telepon pintar yang saat ini hampir menjadi barang yang umum di tengah masyarakat. Pengabdian ini dilakukan untuk memberikan pembekalan kepada pemuda di Desa Gunung dalam nantinya dapat secara mandiri memanfaatkan telepon pintar untuk kegiatan yang lebih produktif. Metode yang dilaksanakan antara lain penyampaian materi dan juga pelatihan Industri Kreatif Desain Grafis dengan praktik pemanfaatan telepon pintar melalui aplikasi desain grafis kepada pemuda di Desa Gunung, Kecamatan Simo, Kabupaten Boyolali. Hasil dari kegiatan pengabdian ini adalah meningkatnya wawasan tentang peluang Industri Kreatif Desain Grafis dan keterampilan pemanfaatan telepon pintar untuk kegiatan yang lebih produktif pada bidang desain grafis.
Co-Authors Agrefo Satria Khrisnahadi Agshala Akbar Priananda Anisa Febri Tri Wahyuni Panggah Lesmantoro Syahara Dina Amalia