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All Journal Excellent Revenue: Jurnal Manajemen Bisnis Islam GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan
Anafih, Erwinda Sam
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Humanities Decision Sciences, Operations Research & Management Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Etika Bisnis Jual Beli Online Dalam Perspektif Islam: Tinjauan Pustaka Anafih, Erwinda Sam; Harsono, Mugi
Excellent Vol 10, No 2 (2023)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/exc.v10i2.1577

Abstract

Buying and Online selling is buying and selling activities online by utilizing internet technology. This form of marketing can be done by displaying the seller's product by uploading photos of the product so that communication between the seller and the buyer will be formed, but the buyer cannot see the desired item directly. Even though buying and selling  online has various benefits, there are also problems that may arise, especially in uncertainty, namely whether the items in the photos match when they are received and the goods sent will actually be sent. Therefore, it requires a very high application of business ethics from online, namely a study that shows that trust in user acceptance of online buying and selling. So it is important to explore how to build trust in buying and selling online from an Islamic perspective. This research method is qualitative, using the field of literature review ( literature review ).  The researcher collected data by gathering 14 selected relevant articles in the form of journals, books, and previous proceedings. The results of the literature review can be concluded that online buying and selling transactions in their application have tried to adapt to Islamic business ethics, but there is still some lack of understanding of good and correct online buying and selling business ethics according to an Islamic perspective. So it is necessary to have an understanding of business ethics from an Islamic perspective that includes ethical principles in a comprehensive manner. 
PENTINGNYA MEMBANGUN KEKUATAN BRAND ASSOSIATION SEBAGAI STRATEGI MENINGKATKAN LOYALITAS PELANGGAN Anshori, Muhammad Amir; Saefudin; Ariyadi, Muhammad Yusuf; Augtiah, Imfrianti; Kurniawati, Hasni Dyah; Anafih, Erwinda Sam
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 11 No. 1 (2024): 2024 September
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

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Abstract

Companies must be able to retain customers in various ways, including by emphasizing brand image that can attract new customers, and customer happiness that can create customer loyalty. Customer loyalty is one of the most significant variables in maintaining company growth and expanding its sales. Many public figures open companies, including restaurants and snacks. Many entrepreneurs who are involved in the business sector have prominent names to build a positive brand image in the eyes of consumers. This research was conducted at Ayam Geprek Sako with a sample of 160. This study combines descriptive and quantitative methods. This study was conducted to determine the relationship between three variables, namely brand association, Customer Satisfaction, and Customer Loyalty. This study uses primary and secondary sources to obtain its data. The survey method will be used to collect primary data, while secondary data sources such as books, journals, and articles from previous studies will be used to obtain secondary data. Analysis with SEM PLS. the results show that Brand Association Strength has an effect on satisfaction and does not have an effect on loyalty. And satisfaction can mediate between brand association and loyalty.
Dampak sosial media marketing terhadap Repurchase Intention pada pengguna le – mineral di indonesia dengan Trust sebagai pemediasi Hastuti, Tri; Kolefiyan, Ihsyan; Azahro, Kamila Asadiyah; Zaid, Zulfiqar; Ramadhan, Hisbullah Amir Ramadhan Amir; Anafih, Erwinda Sam
REVENUE: Jurnal Manajemen Bisnis Islam Vol. 6 No. 1 (2025)
Publisher : Sharia Business Management UIN Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/revenue.v6i1.26675

Abstract

Penelitian ini dilakukan dengan tujuan untuk menganalisis pengaruh dari adanya pemasaran media sosial terhadap niat pembelian ulang produk le – mineral di indonesia, dengan kepercayaan sebagai variabel mediasi. Dari banyaknya strategi pemasaran, yang paling efektif Salah satunya adalah menggunakan media sosial. strategi ini digunakan untuk meningkatkan interaksi dan loyalitas pelanggan. Penelitian ini mengadopsi metode pendekatan kuantitatif, dengan penyebaran kuesioner online kepada 125 responden pengguna le mineral yang aktif di media sosial. pengujian dalam penelitian ini dilakukan menggunakan aplikasi SmartPLS 3. Hasil analisis menunjukan bahwa pemasaran melalui media sosial berpengaruh positif dan signifikan terhadap kepercayaan, yang kemudian berperan sebagai mediator dalam hubungan antara variabel pemasran media sosial dan niat pembelian ulang. Selain itu, Trust memiliki peran krusial dalam memperkuat loyalitas konsumen dan mendorong niat pembelian ulang. Hasil penelitian ini diharapkan dapat memberikan insight berharga bagi perusahaan dalam merancang strategi pemasaran media sosial yang berorientasi pada peningkatan kepercayaan guna memperkuat loyalitas pelanggan.
Co-Authors Azahro, Kamila Asadiyah Dian Ardifah Iswari Hasni Dyah Kurniawati Amin Wahyudi, Hasni Dyah Kurniawati Imfrianti Augtiah Irfan Miftahul Fauzi kolefiyan, Ihsyan Liana Mangifera Mugi Harsono Muhammad Amir Anshori Muhammad Yusuf Ariyadi Noviadry Nur Tamtama Nurwantara, Ma’ruf Pambudi Putri, Sherly Octaviana Ramadhan, Hisbullah Amir Ramadhan Amir Saefudin Santosa Pradana Putra Setya Negara Suprapto Suprapto Tri Hastuti Zaid, Zulfiqar