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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Willem J. F. A. Tumbuan
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Economics, Econometrics & Finance

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THE INFLUENCE OF INNOVATION CAPABILITY AND HUMAN CAPITAL TO THE BUSINESS PERFORMANCE OF LEILEM FURNITURE SME’S UNITS Yosua Giovani Walukow; Willem J. F. A. Tumbuan; Emilia M. Gunawan
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 4 (2023): JE. VOL. 11 No. 4
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v11i4.52359

Abstract

Business Performance is one important characteristic that really exhibit the toughness from all business players in the market, especially from business units under SMEs system. Innovation Capability and Human Capital are two essential factors for establishing, maintaining and increasing Business Performance from any company or business unit. This study aims to figure out the influence of Innovation Capability and Human Capital toward the Business Performance of Leilem Furniture SME’s Units. Overall population in this research is Leilem Furniture SME’s Units City and the chosen sample is 30 respondents. Data analysis uses multiple linear regressions analysis method. This research result proves that Innovation Capability and Human Capital simultaneously and partially influence the Business Performance of Leilem Furniture SME’s Units. Owners and management from each one Leilem Furniture SME’s Units have to preserve and boost Innovation Capability and Human Capital in every business unit and deliberate other factors that influence the Business Performance of Leilem Furniture SME’s Units.   Keywords: innovation capability, human capital, business performance
ANALYZING THE INFLUENCING FACTORS OF CUSTOMER LOYALTY FROM OMOLAS BARBERSHOP IN MANADO Trygen Maurits Antariksa Kuera; Willem J. F. A. Tumbuan; Emilia M.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 4 (2023): JE. VOL. 11 No. 4
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v11i4.52390

Abstract

The purpose of this study is to analyze service quality, customer experience, customer trust, pricing, payment method, brand perception, product variety, brand trust, brand equity, customer commitment, peer group influences, switching cost, facilities, differentiation strategy, lifestyle, and brand benefit and their influence on the customer loyalty in Omolas Barbeshop in Manado. This research uses a quantitative approach with descriptive research. The data analysis method used in this research is Exploratory Factor Analysis (EFA). The researcher distributed questionnaires, and the sample used was 30 respondents. The results of service quality, customer experience, customer trust, pricing, payment method, brand perception, product variety, brand trust, brand equity, customer commitment, peer group influences, switching cost, facilities, differentiation strategy, lifestyle, and brand benefit simultaneously have a significant influence on customer loyalty in Omolas Barbershop in Manado. Partially, customer trust, brand perception, and customer commitment have influence on customer loyalty, so barbershop should consider to develop appropriate marketing and service strategies to build strong and long-term relationships with consumers, thereby increasing the level of consumer loyalty.                                                                                                                                                                                                    Keywords: customer satisfaction, exploratory factor analysis
COMPARATIVE ANALYSIS OF ONLINE AND OFFLINE SHOPPING AT WARS.LAB STORE PURCHASE Warren Tengker; Willem J. F. A. Tumbuan; Maria V. J. Tielung
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 4 (2023): JE. VOL. 11 No. 4
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v11i4.52519

Abstract

The fundamental issue which arises right now in front of a consumer when he/she embarks on buying something is which modes of shopping they should choose to satisfy themselves. There are both online and offline shops available to fulfil their purchase interest. This study tries to answer more about the comparative selling modes, therefore, this study tries to identify differences in online and offline shopping at Wars.Lab store. The research method that been used is quantitative approach. The sample in this research is consisting of 100 respondents. The analysis method that been used is independent samples t-test used to compare two groups whose means are not dependent on one another. From all the results above, it has been analyzed that there are no significant differences between online and offline shopping based on product price and promotion. Perception of every person may be different, but in this case customer preferences on product factors have the same perception, because things that have given or support product to customers have the same.   Keywords: online and offline store, comparative analysis, shopping product
THE INFLUENCE OF GREEN MARKETING MIX AND GREEN BRAND AWARENESS TOWARDS CONSUMER PURCHASE INTENTION AT STARBUCKS COFFEE MANADO Gabriela Siwu; Willem J. F. A. Tumbuan; Lawren J. Rumokoy
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 4 (2023): JE. VOL. 11 No. 4
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v11i4.52595

Abstract

This research aims to determine the influence of green marketing mix and green brand awareness towards consumer purchase intention at Starbucks Coffee Manado. This study uses quantitative methods and multiple linear regression to assess the impact of product quality and price on customer satisfaction. The sample for this study was 100 respondents. The sampling technique is the purposive sampling method, and the data collection method is a questionnaire run through Google Form. Testing and data analysis in this study using SPSS 26 software. This study shows that the Green Marketing Mix (X1) has an effect on consumers' purchase intentions, but Green Brand Awareness (X2) has no effect on increasing consumers' purchase intentions. This implies that Starbucks coffee shops in Manado must continue to maintain and improve their green marketing mix and increase the green brand awareness of their brand for consumers, so that a competitive advantage will be achieved.   Keywords: green marketing mix, green brand awareness, consumer purchase intention
THE INFLUENCE OF CELEBRITY ENDORSEMENT AND INSTAGRAM ONLINE PROMOTION TOWARDS ONLINE PURCHASING DECISIONS OF WARDAH COSMETIC PRODUCTS IN MANADO CITY Missi Rantung; Willem J. F. A. Tumbuan; Regina T. Saerang
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 01 (2024): JE. Vol. 12 No 1
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i01.53004

Abstract

Wardah is one of the leading cosmetic brands in Indonesia, offering skin care products and brands that are halal certified and suitable for the Indonesian market. This research aims to analyze the influence of celebrity endorsements and online Instagram promotions on online purchasing decisions for Wardah cosmetic products in the city of Manado. Researchers used people who used Wardah products as objects, researchers used quantitative methods by testing variable relationships, the number of samples used in this research was 100 respondents aged 19-40 years. The sampling method used was purposive sampling, with a questionnaire as a data collection tool. The research results show that celebrity endorsements have a positive influence on purchasing decisions.   Keywords: celebrity endorsement, online promotion, online purchasing decisions
THE INFLUENCE OF PRODUCT QUALITY, LIFESTYLE, AND INFLUENCER MARKETING ON IMPULSE BUYING OF SKINTIFIC PRODUCTS AT THE TIKTOK SHOP AMONG GENERATION Z Virginia Pandiangan; Willem J. F. A. Tumbuan; Regina T. Saerang
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 01 (2024): JE. Vol. 12 No 1
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i01.54183

Abstract

With the evolution of social media into shopping platform for more intense, convenient, and innovative business-customer interactions, the phenomenon of impulse buying has become widespread. This study focused on TikTok Shop, a flourishing social platform, particularly popular among Generation Z who are closely connected to smartphones and social media. The beauty brand, Skintific, widely acclaimed on various platforms, has achieved significant sales on TikTok Shop. This study used the statistical method SPSS 29 to analyze the influence of product quality, lifestyle, and influencer marketing on impulse buying of Skintific products at the TikTok Shop among Generation Z. The research method applied is quantitative, using an online questionnaire targeted at Generation Z TikTok Shop users across Indonesia. Purposive sampling with certain criteria was used to select a sample of 104 respondents. The analysis results indicate that product quality has no influence on impulse buying, meanwhile lifestyle and influencer marketing have a positive influence on impulse buying. Simultaneously, product quality, lifestyle, and influencer marketing have a positive influence on impulse buying.   Keywords: Product Quality, Lifestyle, Influencer Marketing, Impulse Buying
THE INFLUENCE OF EMOTIONAL INTELLIGENCE AND EMPLOYEE MPOWERMENT ON EMPLOYEE JOB SATISFACTION IN THE REGIONAL LEGISLATIVES COUNCIL OFFICE IN SOUTHEAST MINAHASA Gabriella Virginia Lumintang; Willem J. F. A. Tumbuan; Emilia M. Gunawan
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 01 (2024): JE. Vol. 12 No 1
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i01.54618

Abstract

Job satisfaction is an important factor in a company's ability to meet organizational goals and represents a person's feelings toward his work. The purpose of this study is to determine whether emotional intelligence and employee empowerment influence employee job satisfaction in the Regional Legislatives Council Office in Southeast Minahasa. This study used a quantitative approach and Multiple Linear Regression as its analytical tool. The sampling technique of this research is saturation sampling with 40 respondents as samples by using a questionnaire to collect primary data. The results of this study revealed that each of emotional intelligence and employee empowerment partially has a positive and significant effect on employee job satisfaction simultaneously, both emotional intelligence and employee empowerment significantly and positively influence employee job satisfaction. Therefore, a combination of emotional intelligence and employee empowerment contribute to higher job satisfaction.   Keywords: Emotional Intelligence, Employee Empowerment, Employee Job Satisfaction
Co-Authors Brandon Zainal David A. Worotikan Elsa Mussy Emilia M. Emilia M. Gunawan Eunike Lumingkewas Ferdinand J. Tumewu Fitty V. Arie Fuad Reza Umar Fuad Gabriela Siwu Gabriella Virginia Lumintang Hendra N. Tawas Jeniffer Gabriella Korompis Lawren J. Rumokoy Leticya Gala Maria V. J. Tielung Merinda H. Ch. Pandowo Missi Rantung Peter Claudio Musa sangkay Raymond Ch. Kawet Regina T. Saerang Rufus Pontolawokang Shinta J. C. Wangke Shinta Wangke Syalom Mokorimban Trygen Maurits Antariksa Kuera Virginia Pandiangan Warren Tengker Yosua Giovani Walukow