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All Journal Eco-Entrepreneur Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Daengku: Journal of Humanities and Social Sciences Innovation JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Keris: Journal of Community Engagement J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi
Deykha Aguilika
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Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Keris: Journal of Community Engagement

 1 
Pendampingan Sertifikasi Produk Halal bagi Pelaku Usaha Mikro dan Kecil di Desa Tanjung Deykha Aguilika; Muh. Syarif; Muhammad Ersya Faraby; Yudha Dwi Putra Negara
Keris: Journal of Community Engagement Vol. 4 No. 1 (2024): KERIS: Journal of Community Engagement
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/keris.v4i1.737

Abstract

The number of MSMEs in Pamekasan Regency itself has increased from 2015-2020, in 2020 the number of MSMEs in Pamekasan Regency reached 9,441 MSMEs. The percentage of fostered MSMEs shows a fluctuating number from 2015-2020, in 2020 the percentage of fostered MSMEs in Pamekasan Regency reached 62.67%. The percentage of MSMEs that received capital assistance in Pamekasan Regency has increased from 2015-2020, in 2020 the percentage of MSMEs that received capital assistance in Pamekasan Regency reached 88%.To increase economic empowerment, the Abdimas team in collaboration with the Halal Center of Trunojoyo Madura University and students will hold training activities and assistance in registering halal certificates to support the marketability and commerciality of products produced by micro and small entrepreneurs in Tanjung Village, Pademawu District, Pamekasan Regency. The focus of this activity aims to: (1) Human resource development (2). Increase awareness of halal products and halal certification (3). Introducing digitalization of procedures and procedures for applying for a halal certificate to BPJP through SiHalal (4). Assisting in applying for halal certification to Bpjph (5) Verification and validation through the SiHalal system. Abdimas targets are micro and small businesses in the scope of food and beverages in Tanjung Village, Pademawu District, Pamekasan Regency. Activities are divided into 3 (three) stages, namely preparation, implementation, and evaluation.
Strategi Digital Marketing dan Pendampingan Sertifikasi Produk Halal Pelaku Usaha Desa Poreh Kecamatan Lenteng Kabupaten Sampang Aguilika, Deykha; Faraby, Muhammad Ersya; Makhtum, Ahmad
Keris: Journal of Community Engagement Vol. 5 No. 1 (2025): KERIS: Journal of Community Engagement
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/keris.v5i1.1717

Abstract

MSMEs in Poreh Village, Lenteng District, Sumenep Regency face challenges in fulfilling business legality and market access, especially related to the lack of understanding of halal certification procedures and low digital literacy in marketing. This community service activity aims to increase the capacity of MSME actors through assistance in the halal certification process and digital marketing strategy training. The methods used include socialization of halal regulations, technical training in managing Business Identification Numbers (NIB) and the SiHalal application, and introducing digital platforms for product promotion. The participatory approach involved MBKM students and the Halal Center of Trunojoyo University, Madura. The activity significantly increases business actors’ understanding of halal certification procedures. Two MSME actors succeeded in obtaining halal certificates through the self-declare scheme after following all stages. In addition, business actors began implementing digital marketing strategies by creating business social media accounts, uploading product content, and reaching consumers outside the village area. Reflections from the activity showed that the combination of practical training and intensive mentoring effectively increased the awareness, skills, and motivation of MSME actors in increasing product competitiveness. Major obstacles, such as low digital literacy and the absence of business legality, were successfully overcome through direct assistance and technical simulations. This activity proves that integrating halal certification and digital marketing is a relevant, applicable, and sustainable empowerment strategy in developing village MSMEs
Co-Authors Ahmad Makhtum Almira Ulimaz Evaliati Amaniyah Ibrahim, Mozart Malik Muh. Syarif Muhammad Ersya Faraby Muhammad Kholil Nadya Nur Arifa Reza Maulana Reza Maulana Sari, Selvi Rohania Selvi Rohania Sari Violin, Vivid Yudha Dwi Putra Negara, Yudha Yustina Chrismardani