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Mengukur Brand Awarness Laptop Merek Zyrex Berdasarkan Persepsi Pengguna Laptop Di Yogyakarta Ranto, Dwi Wahyu Pril
208-7721
Publisher : Jurnal Bisnis Teori & Implementasi

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Abstract

The brand awareness is a basic dimension in brand equity. One brand does not have any equity unless the consumers are awareness of the existence of the brand itself. The brand awareness of one product in the costumers’ mind is really important to notice and organize. Because of the importance of organizing brand awareness of one product, the objective of this research is to measure the brand awareness of the consumers’ of note book towards note book in Zyrex brand. The population in this research is the users of note book in Yogyakarta. The numbers of sample in this research are 100 people. The research uses convenience sampling that is the sampling method based on the easy and accessible selection of population members in getting information. Meanwhile, the sample in this research is those who use note book. The measurement of brand awareness is started by the questionnaire data tabulation; continued by the questionnaire data classification about top of mind, brand recall, brand recognition, and unaware of brand then continued by the percentage accounting. Based on the test done and the numbers of users, most of respondents use notebook of Acer brand. Whereas based on the level of awareness, for top of mind, many respondents remember the Acer brand firstly. Based on the brand recall, many respondents remember Compaq as the second brand of notebook they are able to remember. In addition, for the brand recognition, it shows that there are some respondents need to remind about the notebook brand of Zyrex
PENGARUH ENTREPRENEURIAL TRAITS TERHADAP INTENSI KEWIRAUSAHAAN Ranto, Dwi Wahyu Pril
Jurnal Bisnis : Teori dan Implementasi Vol 8, No 1 (2017): Februari 2017
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/bti.81081

Abstract

This study is aimed at examining the influence of entrepreneurial traits including need for achievement, self-efficacy, and risk taking propensity towards students’ entrepreneurial intention. The population of this study is students of AMA YPK Yogyakarta. This study used purposive sampling in which the criteria of the sample were those who had joined in entrepreneur class. The total numbers of sample processed were 90 students.    Based on the test of hypothesis using multiple regression, it resulted that need for achievement and self-efficacy gave influence toward students’ entrepreneurial intention, while risk taking propensity did not have any influence toward students’ entrepreneurial intention. 
Pengaruh Word of Mouth dan Harga terhadap Kepuasan Konsumen pada Aplikasi Maxim Mansur, Angelina Triana; Murtini, Mukti; Ranto, Dwi Wahyu Pril
Jurnal Bisnis, Manajemen, dan Akuntansi Vol. 11 No. 2 (2024): Jurnal Bisnis, Manajemen, dan Akuntansi (JBMA) - September
Publisher : Sekolah Tinggi Ilmu Bisnis Kumala Nusa Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54131/jbma.v11i2.188

Abstract

The number of online transportation companies in Indonesia is growing due to advances in technology that enable everything to be done online. This study used quantitative methods to determine the impact of word of mouth and price variables on consumer satisfaction with the Maxim application. A questionnaire was distributed to 115 users of the Maxim online transportation application, and the data was processed using SSPS with multiple linear regression analysis, T-test, r-test, R2 test, Validity test, and Reliability test. The results showed that word of mouth and price had a positive effect on consumer satisfaction with the Maxim application. A number 78.3% of consumer satisfaction was influenced by the independent variables, namely word of mouth (X2) and price (X2) while the remaining 21.7% is influenced by other variables in this research.
Strategi Peningkatan Kinerja Karyawan sebagai Upaya Peningkatan Kinerja Organisasi: Systematic Literature Review Ranto, Dwi Wahyu Pril
Jurnal E-Bis Vol 8 No 1 (2024): Vol. 8 No.1 2024
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v8i1.1283

Abstract

This study aims to review the strategies used by organizations to improve employee performance. This study uses a systematic literature review method. The data search method used was articles obtained through the Google Scholar database. Search for articles using keywords entered in the Publish or Perish application. The keywords used are employee improvement and performance strategies. The search for articles starts in 2018–2022. All articles searched are in Indonesian. Based on the search results obtained, 71 articles After the inclusion and exclusion processes, 20 potential articles were obtained for analysis. It can be concluded that the employee performance improvement strategy can be carried out by means of a SWOT analysis and testing of the variables that are the forming factors for the increase in employee performance. The research contribution is to provide an overview of the various methods that can be used by managers or company leaders in formulating employee performance improvement strategies.
PENGARUH KETERAMPILAN MENGAJAR MENTOR DAN LINGKUNGAN KELUARGA TERHADAP MINAT BELAJAR KEWIRAUSAHAAN Diwanti, Dyah Pikanthi; Ranto, Dwi Wahyu Pril
Prima Ekonomika Vol 13 No 1 (2022): Prima Ekonomika
Publisher : STIE "YKP" YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37330/prima.v13i1.125

Abstract

This study aims to determine the effect of mentor teaching skills and family environment on interest in learning entrepreneurship. The population in this study were students of the Sekolah Tinggi Ilmu Bisnis Kumala Nusa Yogyakarta, while the sample was students who had taken entrepreneurship courses. The sampling technique used is purposive sampling. Base on 100 questionnaires distributed, there were 80 respondents who returned the questionnaire and were declared eligible for processing. Data analysis in this study used multiple linear regression analysis. The results showed that students' learning interest in entrepreneurship was influenced by the teaching skills of the mentor and the family environment.
Exploring the Impact of Family Environment, Locus of Control, and Adversity Quotient in Shaping Entrepreneurial Intentions among Students Wijayanto, Sigit Ary; Ranto, Dwi Wahyu Pril; Sudarto, Sudarto
Journal of Business Management and Economic Development Том 3 № 01 (2025): January 2025
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v3i01.1369

Abstract

The current state of entrepreneurial motivation among students in Indonesia presents a noteworthy concern, as it appears to be relatively low, thus impacting the nation’s economic growth and employment prospects. This study seeks to explore the various factors influencing entrepreneurial intentions among college students, with a particular focus on family environment, locus of control, and adversity quotient. To conduct this research, we utilized a survey methodology, distributing questionnaires to 120 students from two esteemed Indonesian universities who have completed entrepreneurship courses and are actively involved in entrepreneurial initiatives. The findings revealed that family environment and adversity quotient exert a significant positive influence on students' entrepreneurial intentions, while locus of control did not show a substantial effect. These results emphasize the vital importance of family support and resilience in fostering entrepreneurial aspirations among university students. This research contributes meaningfully to the existing literature on entrepreneurship by illuminating the key roles of family environment and adversity quotient in shaping entrepreneurial intentions. It would be beneficial for future studies to further investigate the role of locus of control and to consider additional factors that may impact entrepreneurial intentions, thereby enriching our understanding of how to encourage entrepreneurial endeavors among students.
Manajemen Waktu dan Stres Bagi Siswa SMU/K untuk Menghadapi Ujian dan Transisi ke Dunia Dewasa Sarjita, Sarjita; Prayitno, Dedi; Cahyono, Edi; Ranto, Dwi Wahyu Pril
Abdimas STIBSA Vol. 1 No. 2 (2024): Jurnal Pengabdian kepada Masyarakat STIBSA - Desember
Publisher : Sekolah Tinggi Ilmu Bisnis Kumala Nusa

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Abstract

Pengabdian kepada masyarakat ini bertujuan untuk memberikan pemahaman kepada siswa SMU/K kelas XII SMK Sanjaya Pakem tentang pentingnya manajemen waktu dan pengelolaan stres sebagai bekal menghadapi ujian dan transisi menuju dunia dewasa. Kegiatan ini dilakukan melalui pelatihan interaktif yang mencakup teori, simulasi praktik, dan diskusi kelompok. Hasil kegiatan menunjukkan peningkatan kesadaran siswa tentang pentingnya perencanaan waktu, pengelolaan prioritas, serta teknik relaksasi untuk mengelola stres. Program ini diharapkan dapat membantu siswa lebih siap menghadapi tantangan akademik dan sosial dalam kehidupan selanjutnya. Kata kunci : Manajemen Waktu, Stress
The Influence of Entrepreneurship Education, Self Efficacy and Locus of Control on Students' Entrepreneurial Intentions in Yogyakarta Silvia Janna Vingki; Ranto, Dwi Wahyu Pril
Asian Journal of Management Analytics Vol. 2 No. 4 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v2i4.6486

Abstract

Students as agents of change need to be encouraged to engage in entrepreneurial activities. The first step that can be taken is to grow their intention in the world of entrepreneurship. This activity can be done by providing entrepreneurial knowledge in college. This study aims to examine the effect of entrepreneurship education, self-efficacy and locus of control on students' entrepreneurial intentions. The population in this study were students at private universities in Yogyakarta. The sampling technique in this study used the purposive sampling method, namely selecting samples that matched the criteria used for the study. The criteria for the sample taken are students who have taken or are currently taking entrepreneurship courses. While the data collection method using a questionnaire. The number of respondents who were selected as samples was 101. The data analysis used in this study was multiple regression analysis. Based on the results of the study, it was found that entrepreneurship education, self-efficacy and locus of control had an effect on students' entrepreneurial intentions.
THE Price Discounts and Fashion Involvement to Increase Online Impulsive Buying: Study Among Teenagers at Yogyakarta Ranto, Dwi Wahyu Pril; Hariningsih, Endang; Prasetyanto, Wahyu Eko; Oktafiani, Debby Mulya
International Journal of Business, Management and Economics Vol. 2 No. 4 (2021): International Journal of Business, Management and Economics
Publisher : Training & Research Institute - Jeramba Ilmu Sukses (TRI-JIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijbme.v2i4.408

Abstract

This study aims to examine the relationship between discount prices and fashion involvement with impulse buying. The self-administrated questionnaire was developed from the literature administered to 135 female teenagers in Yogyakarta. Multiple regression analysis was used to examine the relationship between discount prices and fashion involvement in impulse buying. The results showed a significant relationship between discount prices and price involvement with impulse buying among teenagers. This study provides valuable insights into teenage impulse buying behavior in an online setting, especially Shopee marketplace, with integrated price discounts and fashion involvement as the antecedent
The influence of learning environment and motivation on student achievement: a case study Diwanti, Dyah Pikanthi; Ranto, Dwi Wahyu Pril
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 11 No. 3 (2025): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020254357

Abstract

This study examines the impact of the learning environment and motivation on student achievement, with productivity as an intervening variable. Using PLS-SEM for data analysis, the study surveyed 159 active students from Universitas Muhammadiyah Yogyakarta (UMY) and STIB Kumala Nusa, employing convenience sampling. The findings indicate that the learning environment and motivation significantly influence learning productivity. However, while the learning environment directly affects student achievement, motivation does not. Additionally, learning productivity does not mediate the effects of either the learning environment or motivation on achievement. These findings show that a supportive learning environment helps improve both learning productivity and achievement. Meanwhile, motivation enhances productivity but does not contribute to learning achievement.