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Journal : Journal of International Conference Proceedings

Proposing a Strategic Framework to Accelerate Circular Economic Practices: Strengthening the Willingness to Participate of the Young Generations as Agents of Change Maya Maria; Imas Maesaroh; Ginta Ginting
Journal of International Conference Proceedings Vol 5, No 4 (2022): FEBIC International Conference Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v5i4.1950

Abstract

ABSTRACT Indonesia's involvement in supporting the reduction of greenhouse gas (GHG) emissions (Conference of the Parties-26/COP-26) in overcoming economic, social and environmental problems through low-carbon development, requires the acceleration of the implementation of Circular Economy (CE) practices. Circular Economy (Reduce, Reuse, Recycle, Recovery and Repair) is an alternative to switch from a linear/traditional economy (take-make-dispose). This research is aimed at exploring the extent to which the role of the younger generation (in terms of preferences, mindsets, and expectations) to become agents of change to accelerate the implementation of good practices in the CE.  A survey with a descriptive method involving 253 respondents (the younger generation) found that respondents did not mind being agents of change (with the range of answers agree and strongly agree was above 70%) to participate for the success of the CE practices, especially related to the desire to invite others to implement the CE economic practices (87%), willingness to dedicate time to set a positive example and be a part of a community that cares about the practices of  CE (84%). The findings of this research are then used as the basis for building a comprehensive CE model to examine its 3 dimensions, namely: stakeholder management, community engagement, and knowledge creation. Keywords: Circular Economy, Agent of Change, Stakeholder Management, Community Engagement, Knowledge Creation.
Strengthening the Role of the Young Generation as the Influencers to Accelerate the Implementation of Green Economy: A Co-Creation Value Perspective Maya Maria; Nihan Lanisy; Ginta Ginting
Journal of International Conference Proceedings Vol 5, No 4 (2022): FEBIC International Conference Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v5i4.1953

Abstract

ABSTRACT The role of the green economy is very important, where the fulfillment of needs does not sacrifice the goals of sustainable consumption and production as well as resource efficiency. Indonesia has made a National Action Plan (RAN) to implement the 12th principle in the Sustainable Development Goals, known as Responsible Consumption and Production (RCP) aimed at improving production processes and consumption practices to reduce resource consumption, waste generation, and emissions throughout the life cycle of processes and products. RCP requires citizen involvement about community, increased awareness, willingness to pay, and environmental-friendly lifestyle. This research is intended to analyze the role of the Young Generation to become Influencers (through co-creation of values) so that they can encourage the implementation of good practices as green consumers. To gain insights on people’s willingness to participate in green economy, preliminary research has been conducted involving 229 respondents. A model was constructed to identify the antecedents of willingness to participate. The antecedents were Attitude, Perceived Behavioral Control and Behavior. Descriptively, the field findings can explain the behavior and willingness to participate of the younger generation in green economy practices. The findings of the preliminary research can be used as the basis for proposing a more predictive model using the role of influencers as a moderating variable that intervene in the influence of behavioral intention on willingness to participate. Keywords: Behavior, Willingness to participate, SDG, Influencers, Co-creation of Value.