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The influence of facilities and destination image on tourist loyalty and satisfaction of ladaya attractions in kutai kartanegara district Retno Susanti; Yana Ulfah; Suharno Suharno
Jurnal Ilmu Akuntansi Mulawarman (JIAM) Vol 4, No 3 (2019): September
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jiam.v4i3.5209

Abstract

This study aims to determine whether the destination facilities and images partially have a significant effect on tourist satisfaction, whether the destination facilities and images partially have a significant effect on tourist loyalty, knowing the significant effect of tourist satisfaction on tourist loyalty, and knowing the effect of facilities on tourist loyalty through tourist satisfaction as an intervening variable and knowing the influence of destination image on tourist loyalty through tourist satisfaction as an intervening variable. This type of research is explanatory research with a quantitative approach. Data were collected using questionnaires distributed to tourists visiting Ladaya tourism objects using simple random sampling technique. Variable measurement uses a Likert scale. The population amounted to 268,433 and a sample of 100 respondents was determined using the sampling formula from Slovin. Data analysis used is the classic assumption test, regression analysis, path analysis and Sobel test. Regression analysis was carried out with the SPSS version 24 program.               The results showed that facilities had a significant positive effect on tourist satisfaction, destination image had a significant negative effect on tourist satisfaction, tourist satisfaction had a significant positive effect on tourist loyalty, facilities had no significant effect on tourist loyalty, the image of detention had a significant negative effect on tourist loyalty, facilities had no effect towards tourist loyalty through tourist satisfaction and destination image has no effect on tourist loyalty through tourist satisfaction. Based on the sobel test it is known that there is no mediating effect of tourist satisfaction variables on the influence of facility variables and destination image on tourist loyalty.
THE EFFECT OF CUSTOMER TRUST AND COMPANY IMAGE ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY IN INDONESIA CLASSIFICATION BUREAU IN SAMARINDA Syariful Mahsyar; Suharno Suharno; Zainal Abidin
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 4, No 03 (2020): IJEBAR, VOL. 04 ISSUE 03, SEPTEMBER 2020
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v4i03.1282

Abstract

This study aims to determine the effect of customer trust and company image on customer satisfaction and customer loyalty at the Indonesian Classification Bureau. The population in this study were customers of PT BKI with a total of 95 respondents. The method of data collection is done by giving a list of questions or questionnaires to respondents who are customers at PT BKI, where the questionnaire is distributed to these customers. This study uses a data analysis tool that is partial Least Square (PLS), then this study uses the analysis method of structural equation models or Path Analysis to determine the causal relationship between latent variables contained in structural equations. The tool used in data processing using the Smart PLS program. The results of this study indicate that 1) customer trust has a significant effect on customer satisfaction, 2) company image has a significant effect on customer satisfaction, 3) customer trust has a significant effect on customer loyalty, 4) company image has a significant effect on customer loyalty, 5) customer satisfaction has an significant effect to customer loyalty. Keywords: Customer Trust, Company Image, Customer Satisfaction, Customer Loyalty
THE EFFECT OF SERVICE QUALITY AND CUSTOMER TRUST ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY PT SURYA RAFI BERSAUDARA Untung Surapati; Suharno Suharno; Zainal Abidin
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 4, No 03 (2020): IJEBAR, VOL. 04 ISSUE 03, SEPTEMBER 2020
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v4i03.1283

Abstract

This study aims to determine the effect of service quality and customer trust on customer satisfaction and customer loyalty of PT Surya Rafi Bersaudara. The population in this study were customers of PT Surya Rafi Bersaudara with a total of 75 respondents. The method of data collection is done by giving a list of questions or questionnaires to respondents who are customers at PT BKI , where the questionnaire is distributed to these customers. This study uses a data analysis tool that is partial Least Square (PLS), then this study uses the analysis method of structural equation models or Path Analysis to determine the causal relationship between latent variables contained in structural equations. The tool used in data processing using the Smart PLS program. The results of this study indicate that 1) service quality has a significant effect on customer satisfaction, 2) customer trust has a significant effect on customer satisfaction, 3) service quality has a significant effect on customer loyalty, 4) customer trust has no significant effect on customer loyalty, 5) customer satisfaction has a significant effect on customer loyalty. Keywords: Service Quality, Customer Trust, Customer Satisfaction, Customer Loyalty