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All Journal Jurnal Pariwisata Pesona MBR (Management and Business Review) Bisma: Jurnal Bisnis dan Manajemen KACANEGARA Jurnal Pengabdian pada Masyarakat EQIEN - JURNAL EKONOMI DAN BISNIS Journal Of Management Science (JMAS) JURNAL MANAJEMEN ProBisnis : Jurnal Manajemen Jurnal Ilmiah Ilmu Manajemen (JUIIM) INCOME: Indonesian Journal of Community Service and Engagement Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Jurnal Ilmiah Ekonomi dan Manajemen JEBD Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Journal of Business Economics and Management Jurnal Semesta Ilmu Manajemen dan Ekonomi Jurnal Cakrawala Akademika Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) Optimal: Jurnal Ekonomi dan Manajemen
Grace Sumakul
Fakultas Ekonomi Dan Bisnis, Universitas Negeri Manado
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Revitalisasi Bank Sampah JaGo di Desa Kaima: Kolaborasi Akademik dalam Inovasi Berkelanjutan Teknologi Maggot, Energi Surya, dan Literasi Digital Berbasis Masyarakat Ombuh, Irvandi Waraney; Sumakul, Grace Christien; Mahulae, Parno S.; Karamoy, Josua Kristo; Karundeng, Fransiska Maria Meisyu
INCOME: Indonesian Journal of Community Service and Engagement Vol 4 No 4 (2025)
Publisher : EDUPEDIA Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56855/income.v4i4.1871

Abstract

Pengelolaan sampah di Desa Kaima menghadapi kendala utama berupa rendahnya efisiensi pengolahan sampah organik, tingginya biaya operasional akibat ketergantungan listrik konvensional, serta lemahnya manajemen pemasaran. Kegiatan pengabdian ini bertujuan untuk merevitalisasi Bank Sampah JaGo melalui penerapan teknologi Black Soldier Fly (BSF), energi surya, dan penguatan literasi digital. Metode pelaksanaan dilakukan secara partisipatif meliputi tahapan sosialisasi, pelatihan, penerapan teknologi, pendampingan, hingga evaluasi keberlanjutan. Hasil kegiatan menunjukkan peningkatan signifikan pada aspek teknis dan ekonomi. Kapasitas pengolahan sampah organik meningkat empat kali lipat mencapai 400 kg/hari, dan produksi maggot naik menjadi 17,5 kg/bulan. Pemanfaatan panel surya berhasil memangkas biaya listrik mesin press hingga 100%, sementara pelatihan digital marketing meningkatkan aktivitas promosi daring sebesar 400%. Secara sosial, kesadaran masyarakat dalam memilah sampah meningkat dari 38% menjadi 67%. Program ini berhasil menciptakan sistem pengelolaan sampah terpadu yang mandiri, efisien secara energi, dan menguntungkan secara ekonomi, sekaligus memperkuat kelembagaan Bank Sampah JaGo sebagai motor penggerak ekonomi sirkular di pedesaan.
ADAPTING TO EVOLVING CONSUMER TRENDS: AN IN-DEPTH ANALYSIS OF STRATEGIC APPROACHES IN MARKETING MANAGEMENT ANDCONSUMER BEHAVIOR Ari Kristiana; Akbar Nuur Purnama Darma Wahana; Grace Christien Sumakul
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 12 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

This paper extensively examines strategic approaches in marketing management and consumer behavior to respond to the dynamic shifts in consumer trends adeptly. Drawing from a diverse range of academic literature and industry reports, it elucidates critical theories and frameworks for navigating modern markets' ever-changing landscapes. This analysis includes concepts such as market orientation, data analytics, brand loyalty, and collaborative ventures, which are deemed indispensable for maintaining competitiveness in today's rapidly evolving business environment. Furthermore, the study underscores the importance of agility, adaptability, and innovation in effectively addressing consumers' evolving preferences. Additionally, it delves into the significance of comprehending cross- cultural disparities, harnessing the potential of digital technologies, and embracing sustainability practices to facilitate meaningful engagement with contemporary consumers. Through a comprehensive synthesis of existing literature, this research offers actionable insights and pragmatic recommendations tailored to businesses seeking to flourish amidst the dynamic nature of modern markets.
STUDY ANALYSIS OF PUBLIC TRANSPORT SELECTION BY STUDENTS IN TONDANO Grace Sumakul; Supriyanto
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 8 No 3 (2023): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

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Abstract

Public transportation is one of the needs of the community, including students, to help with daily activities. This study aims to examine the selection of public transportation by students using descriptive analysis. Variables such as gender, age, price and quality of service are studied. Research shows that the majority of students still use public transportation and are not affected by the rise of online transportation. Female students prefer public transportation because it is more convenient. Those in the lower semesters use public transportation more because it is efficient. The price paid by students is in accordance with local regulations and what students want. The quality of service received is considered good so that students do not switch to other transportation
Pengaruh Media, Kelompok, dan Norma Subjektif terhadap Sikap Konsumen Skincare Generasi Z Grace Christien Sumakul
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 4 (2026): April - Juni
Publisher : CV. ITTC INDONESIA

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh media influence, group influence, dan subjective norm terhadap attitude konsumen Generasi Z terhadap produk skincare. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 112 responden Generasi Z yang pernah atau sedang menggunakan produk skincare. Data dianalisis menggunakan regresi linear berganda dengan bantuan software SPSS. Hasil penelitian menunjukkan bahwa media influence dan subjective norm berpengaruh positif dan signifikan terhadap attitude, sedangkan group influence tidak berpengaruh signifikan. Temuan ini mengindikasikan bahwa dalam konteks skincare, pengaruh media dan norma dari orang-orang terdekat lebih dominan membentuk sikap konsumen dibandingkan pengaruh kelompok sosial secara umum. Penelitian ini memberikan kontribusi teoretis dengan membedakan secara empiris peran group influence dan subjective norm, serta implikasi praktis bagi pelaku industri skincare dalam merancang strategi komunikasi pemasaran yang lebih tepat sasaran bagi Generasi Z.
Pemanfaatan Canva Sebagai Media Inovatif Dalam Pengembangan Bisnis Digital UMKM Jecky Danvelty Rumaropen; Dion Tumbelaka; Alea Karwur; Florensita G. Singkoh; Irma Tarontong; Grace Christien Sumakul
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

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Abstract

Digital transformation has become an essential need for Micro, Small, and Medium Enterprises (MSMEs) to stay competitive in an increasingly dynamic market. One innovative solution widely adopted is Canva, a web-based graphic design platform that enables users to create various promotional materials and instant websites without technical expertise. This study aims to examine the use of Canva as a digitalization support tool for MSMEs, particularly in branding, marketing, and rapid website development. The methods used include literature review and observation of Canva’s practical use among MSME actors. The findings show that Canva simplifies the design process, increases time and cost efficiency, and strengthens brand identity. However, limitations in the free version and design customization present certain challenges. Overall, Canva proves to be an effective, practical, and affordable strategic solution in accelerating MSME digitalization in Indonesia.
Panduan Praktis Pembuatan Google Bisnisku Sebagai Strategi Digitalisasi UMKM Stivano Theofilli Kolamban; Filania G. Kapahang; Kristelia Piri; Jesica Rakinaung; Dheanisa Lumain; Grace Christien Sumakul
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

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Abstract

Digitalization is an important need for Micro, Small, and Medium Enterprises (MSMEs) in facing increasingly competitive market competition. One of the strategic steps in the digitalization process is the use of the Google My Business platform to increase business visibility in the digital realm. This article aims to provide practical guidance in creating a Google My Business account, strating from the registration process, verification, to optimizing the business profile. Thus, this article is expected to serve as a strategic reference for MSME players who want to strat digital tranformation through simple but effective steps.
Peranan Etika Bisnis Dalam Industri Kopi: Studi Kasus PT. Kapal Api Dan PT. Nestlé Indonesia Jecky Danvelty Rumaropen; Stivano Theofilli kolamban; Dion Tumbelaka; Meidian Sanggale; Jelin Bayak; Wini witarin; Jonathan gabrisch; Grace Christien Sumakul
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 4 (2025): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study examines the implementation of business ethics at PT Kapal Api and Nestlé and its impact on corporate sustainability. Business ethics play a crucial role in maintaining reputation, building consumer trust, and fostering harmonious relationships with stakeholders. PT Kapal Api and Nestlé face various challenges in applying ethical principles, particularly in aspects of transparency, social responsibility, and regulatory compliance. The study finds that companies that uphold strong business ethics tend to have higher consumer loyalty and stronger relationships within their business environment. Conversely, ethical misconduct can negatively impact a company’s image and decrease public trust. Therefore, a strong commitment to business ethics must be continuously reinforced to maintain competitiveness and ensure corporate sustainability amid increasingly intense industry competition.
Peran Etika Bisnis Apple Di Era Globalisasi Kristelia Piri; Monica Ratulangi; Rahel Tengko; Ovelia Potangkuman; Cloudia Karepouwan; Grace Christien Sumakul
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 4 (2025): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study explores how Apple Inc. applies business ethics amid globalization, where rapid technological growth and global integration create new ethical challenges. Business ethics provide moral guidance crucial for sustaining corporate reputation and public trust. Using a descriptive qualitative method, this research analyzes secondary data from literature and case studies. The findings show Apple’s strong commitment to privacy, sustainability, and legal compliance. Key initiatives include user data protection, eco-friendly practices, and supplier responsibility. However, the company still faces criticism related to labor conditions, product accessibility, and alleged anti-competitive behavior. These findings highlight the importance of consistently upholding ethical standards to ensure business sustainability and global competitiveness.
Analisis Pengaruh Media dan Kelompok Sosial terhadap Sikap Konsumen Generasi Z pada Produk Skincare GRACE SUMAKUL
Jurnal Ilmiah Ilmu Manajemen Vol 7 No 1 (2026): Periode Jauari-Juni
Publisher : Universitas Gajah Putih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55542/9d3nqp30

Abstract

Industri skincare di Indonesia tumbuh pesat seiring meningkatnya kesadaran konsumen terhadap perawatan diri dan pesatnya penetrasi media sosial. Generasi Z, yang tumbuh dalam lingkungan digital, menjadi target pasar strategis sekaligus konsumen yang sikapnya terhadap produk dapat dibentuk oleh pengaruh media dan pengaruh kelompok. Penelitian ini bertujuan menganalisis pengaruh media influence dan group influence, baik secara parsial maupun simultan, terhadap sikap konsumen Generasi Z pada produk skincare. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Sampel terdiri atas 112 responden Generasi Z yang dipilih melalui teknik purposive sampling yang pernah menggunakan produk skincare serta pernah menerima informasi mengenai produk skincare melalui media atau kelompok sosial. Data dianalisis menggunakan SPSS melalui uji validitas, uji reliabilitas, uji asumsi klasik, dan regresi linear berganda. Hasil penelitian menunjukkan bahwa media influence berpengaruh positif dan signifikan terhadap sikap konsumen Generasi Z terhadap produk skincare. Sebaliknya, group influence tidak berpengaruh signifikan terhadap sikap konsumen. Secara simultan, media influence dan group influence berpengaruh signifikan terhadap sikap konsumen, meskipun nilai koefisien determinasi menunjukkan bahwa kedua variabel hanya menjelaskan sebagian kecil variasi sikap konsumen. Temuan ini menegaskan bahwa sikap Generasi Z terhadap produk skincare lebih banyak dibentuk oleh paparan media dibandingkan tekanan kelompok sosial, karena sifat skincare yang personal dan fungsional mendorong konsumen mencari informasi yang spesifik, kredibel, dan berbasis pengalaman. Secara praktis, perusahaan skincare disarankan memprioritaskan strategi komunikasi berbasis media sosial yang edukatif, transparan, dan kredibel untuk membentuk sikap positif konsumen Generasi Z.
Perilaku Pembelian Konsumen Sepeda Motor Honda di Manado Grace Sumakul
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2022): Juni : Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v2i2.460

Abstract

After covid-19 hit the world, the economy and consumer behavior changed utterly. This research examines consumer purchasing behavior towards Honda Matic motorcycles in Manado City based on demographic, psychological, information sources, and consumer expectation. The study found that men who were less than 34 years old and came from the middle class were most motorcycle buyers. Buyers themselves decide to buy a motorcycle because it is more economical and comfortable to use by themselves in supporting work activities because motorcycles are faster than other vehicles. The source of consumer information about motorcycles comes from friends and family, consumers will conduct searches on the internet. Consumers expect a comfortable waiting room with guaranteed service as well as discounts and better designs in the future. Social media is expected to be a source of information on motorcycles and dealers will remain the location for purchasing motorcycles later. Companies can create marketing strategies to attract different consumers while retaining existing consumers. Companies can make aggressive promos on the internet such as guaranteed service discounts and attractive image designs. The role of the dealer and the influence of word of mouth of friends and family needs to be maintained so dealer satisfaction can increase.
Co-Authors Aditya C. N. Pandowo Afrisya Mantiri Akbar Nuur Purnama Darma Wahana Akbar Nuur Purnama Darma Wahana Alea Karwur Alfeus Monde Anas Romzy Hibrida Andre Turangan Angie Senduk Anwar Anwar Ari Kristiana Ari Kristiana Chrisna Riane Opod Christi David Cloudia Karepouwan Cloudia Karepouwan Dheanisa Lumain Dion Tumbelaka Eglesia Legi Ester Memah Ferly Christian Kolinug, Ferly Christian Filania G. Kapahang Florensita G. Singkoh Gloria R. Ering Imanuella Palandeng Irma Tarontong Irvandi W. Ombuh Jayawarsa, A.A. Ketut Jecky Danvelty Rumaropen Jecky Danvelty Rumaropen Jelin Bayak Jesica Rakinaung Jonathan gabrisch Jose Antonio Teurupun Karamoy, Josua Kristo Karundeng, Fransiska Maria Meisyu Kristelia Piri Kristelia Piri Mahulae, Parno S. Meidian Sanggale Meidian Sanggale Merinda H. Ch. Pandowo Mitha Lolowang Monica Ratulangi Muhammad Taufik Hidayat Olfiana Bastian Ombuh, Irvandi Waraney Ovelia Potangkuman Ovelia Potangkuman Praished Setlight Rahel Tengko Raymundus Rambing Rekhy R. Sawi Sesilia Rengkung Sri Marsela Bualo Stivano Theofilli Kolamban Supriyanto Syaloomitha Rattu Tesalonika Maengkom Trifena Siwu Triputra Alfa Rompas Tumengkol, Revanitha Veronica Uno Vianti Pakasi Vica Wilani Kaparang Vikenso Ch. S. Taaraaungan Wahyudin Wahyudin Wini witarin Yurmaini Yurmaini, Yurmaini