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Revitalisasi Bank Sampah JaGo di Desa Kaima: Kolaborasi Akademik dalam Inovasi Berkelanjutan Teknologi Maggot, Energi Surya, dan Literasi Digital Berbasis Masyarakat Ombuh, Irvandi Waraney; Sumakul, Grace Christien; Mahulae, Parno S.; Karamoy, Josua Kristo; Karundeng, Fransiska Maria Meisyu
INCOME: Indonesian Journal of Community Service and Engagement Vol 4 No 4 (2025)
Publisher : EDUPEDIA Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56855/income.v4i4.1871

Abstract

Pengelolaan sampah di Desa Kaima menghadapi kendala utama berupa rendahnya efisiensi pengolahan sampah organik, tingginya biaya operasional akibat ketergantungan listrik konvensional, serta lemahnya manajemen pemasaran. Kegiatan pengabdian ini bertujuan untuk merevitalisasi Bank Sampah JaGo melalui penerapan teknologi Black Soldier Fly (BSF), energi surya, dan penguatan literasi digital. Metode pelaksanaan dilakukan secara partisipatif meliputi tahapan sosialisasi, pelatihan, penerapan teknologi, pendampingan, hingga evaluasi keberlanjutan. Hasil kegiatan menunjukkan peningkatan signifikan pada aspek teknis dan ekonomi. Kapasitas pengolahan sampah organik meningkat empat kali lipat mencapai 400 kg/hari, dan produksi maggot naik menjadi 17,5 kg/bulan. Pemanfaatan panel surya berhasil memangkas biaya listrik mesin press hingga 100%, sementara pelatihan digital marketing meningkatkan aktivitas promosi daring sebesar 400%. Secara sosial, kesadaran masyarakat dalam memilah sampah meningkat dari 38% menjadi 67%. Program ini berhasil menciptakan sistem pengelolaan sampah terpadu yang mandiri, efisien secara energi, dan menguntungkan secara ekonomi, sekaligus memperkuat kelembagaan Bank Sampah JaGo sebagai motor penggerak ekonomi sirkular di pedesaan.
ADAPTING TO EVOLVING CONSUMER TRENDS: AN IN-DEPTH ANALYSIS OF STRATEGIC APPROACHES IN MARKETING MANAGEMENT ANDCONSUMER BEHAVIOR Ari Kristiana; Akbar Nuur Purnama Darma Wahana; Grace Christien Sumakul
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 12 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

This paper extensively examines strategic approaches in marketing management and consumer behavior to respond to the dynamic shifts in consumer trends adeptly. Drawing from a diverse range of academic literature and industry reports, it elucidates critical theories and frameworks for navigating modern markets' ever-changing landscapes. This analysis includes concepts such as market orientation, data analytics, brand loyalty, and collaborative ventures, which are deemed indispensable for maintaining competitiveness in today's rapidly evolving business environment. Furthermore, the study underscores the importance of agility, adaptability, and innovation in effectively addressing consumers' evolving preferences. Additionally, it delves into the significance of comprehending cross- cultural disparities, harnessing the potential of digital technologies, and embracing sustainability practices to facilitate meaningful engagement with contemporary consumers. Through a comprehensive synthesis of existing literature, this research offers actionable insights and pragmatic recommendations tailored to businesses seeking to flourish amidst the dynamic nature of modern markets.
STUDY ANALYSIS OF PUBLIC TRANSPORT SELECTION BY STUDENTS IN TONDANO Grace Sumakul; Supriyanto
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol. 8 No. 3 (2023): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

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Abstract

Public transportation is one of the needs of the community, including students, to help with daily activities. This study aims to examine the selection of public transportation by students using descriptive analysis. Variables such as gender, age, price and quality of service are studied. Research shows that the majority of students still use public transportation and are not affected by the rise of online transportation. Female students prefer public transportation because it is more convenient. Those in the lower semesters use public transportation more because it is efficient. The price paid by students is in accordance with local regulations and what students want. The quality of service received is considered good so that students do not switch to other transportation