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All Journal Edukasi Islami: Jurnal Pendidikan Islam Journal of Management and Bussines (JOMB) Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Ilomata International Journal of Social Science Arus Jurnal Sosial dan Humaniora Almufi Jurnal Pengabdian kepada Masyarakat Jurnal Manajemen Pendidikan Islam Journal of Innovative and Creativity Journal Educational Research and Development INJECT Interdisciplinary Journal of Communication Jurnal Cinta Nusantara Al Qodiri: Jurnal Pendidikan, Sosial dan Keagamaan JHP
Iswadi
Universitas Esa Unggul
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Produk Gagal yang Jadi Viral: Studi tentang Reverse Branding dalam Komunikasi Pemasaran Vellicia Vellicia; Iswadi Iswadi
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2785

Abstract

The phenomenon of failed products going viral on social media reflects a paradigm shift in digital marketing communication. Reverse branding—a marketing strategy that deliberately embraces product failures or criticisms as part of the brand narrative—has proven effective in rebuilding positive brand image and increasing consumer engagement. This study aims to examine the effectiveness of reverse branding in the context of viral failed products and explore the opportunities and risks it entails. Using a qualitative approach based on literature review, this study highlights the role of social media, storytelling, and consumer participation in reshaping product and brand perceptions. The findings reveal that reverse branding can be a powerful strategy when implemented with honesty, creativity, and a deep understanding of the audience. However, it also carries potential risks if not managed properly, as it may lead to manipulative perceptions that harm brand reputation. This research contributes academically to the study of contemporary branding and offers practical implications for business actors, particularly MSMEs, in leveraging virality to strengthen their brand presence in the digital era.
Principal's Communication Style and its Impact on the Performance of State Civil Apparatus Otto Sariani Talaumbauna; Erman Anom; Iswadi Iswadi
Nidhomul Haq : Jurnal Manajemen Pendidikan Islam Vol 8 No 2 (2023): Management of Islamic Education
Publisher : Program Studi Manajemen Pendidikan Islam Institut Pesantren KH Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/ndh.v8i2.3873

Abstract

The leader is an authority figure in which case every gesture pattern and behavior can have an impact on the conditions and responses of subordinates and employees. The purpose of this study is to determine the impact and influence of the communication style and work motivation that the Principal of State Senior High School 57 Jakarta applies and has on the performance of the State Civil Apparatus (ASN) there. The method used in this research is a qualitative research method with the type of case study, the use of case studies because researchers can understand in depth the context, process, and complexity of the phenomenon being studied. The data collection techniques used are interviews, observation, and documentation. The results of the research found in the field show that the communication that exists between the Principal and all Teachers at SMAN 57 Jakarta is an effective communication style. Effective communication style allows the Principal to convey vision and goals, provide support to Teachers, promote collaboration, build trust, and solve problems together. In addition, based on the research conducted, it can be concluded that effective communication style is a manifestation of one of Horald-Lasswell's communication theories.
Integrating Islamic Values into Accounting Education: Toward a Conceptual Model of Character Development and Ethical Accountability Sri Rosmalina Soejono; Sarlina Sari; Iswadi; Nur Indah Yusari
Al Qodiri : Jurnal Pendidikan, Sosial dan Keagamaan Vol. 24 No. 2 (2026): Al Qodiri: Jurnal Pendidikan, Sosial dan Keagamaan
Publisher : Universitas Islam KH. Achmad Muzakki Syah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53515/alqodiri.v24i2.90

Abstract

The increasing demand for ethically responsible accounting professionals has highlighted the importance of integrating moral and spiritual values into accounting education. Although previous studies have emphasized ethics education and Islamic accounting awareness, empirical evidence explaining how the integration of Islamic values contributes to students’ character development within accounting learning remains limited. This study aims to explore the role of Islamic value integration in strengthening students’ Islamic character and to identify the challenges and strategies associated with its implementation in accounting education. An exploratory qualitative design was employed involving 15 participants consisting of accounting lecturers, final-year accounting students, and accounting practitioners. Data were collected through semi-structured interviews and analyzed using thematic analysis supported by NVivo software. The findings revealed four core Islamic values underpinning accounting learning and practice, namely amanah (trustworthiness), sidq (honesty), adl (justice), and ihsan (professional excellence). These values were integrated into learning through Quran–Hadith contextualization, ethical reflection, and case-based learning, contributing to the development of ethical responsibility, integrity, and ethical sensitivity among students. The study also identified several implementation challenges, including limited Islamic-based teaching materials, insufficient lecturer preparedness, and the absence of systematic curriculum guidelines. Furthermore, a conceptual model linking Islamic values, learning integration processes, and character development outcomes was developed. This study contributes to the accounting education literature by extending ethics education beyond predominantly secular frameworks and introducing a spiritually grounded perspective on character formation. The findings provide practical implications for curriculum development and support the design of more holistic accounting education that integrates technical competence, ethical accountability, and spiritual responsibility.
PRINCIPAL'S COMMUNICATION STYLE IN BUILDING A QUALITY SCHOOL IN SMP 2 MUARA TIGA Nia Sonani; Erman Anom; Iswadi Iswadi; Faisal Faisal
Jurnal Cinta Nusantara Vol. 1 No. 1 (2023): Januari-Maret, Education and Social Science Studies
Publisher : CV. Bunda Ratu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63754/jcn.v1i1.1

Abstract

This research aims to describe the principal's communication process, how the principal builds communication, factors that hinder the principal's communication in building quality schools, and factors that facilitate the principal's communication involvement in building quality schools. The method used by the research team in this research is a qualitative method with descriptive research type. In addition, the data collection techniques used were in-depth interviews, observation. The results of this study are: (a) communication procedures used by the manager of SMP 2 Muara Tiga, namely face-to-face communication; (b) how the principal establishes communication through the use of verbal messages in the form of oral and written messages and nonverbal messages in the form of actions; (c) factors inhibiting Principal communication in building quality schools at SMP 2 Muara Tiga, namely human resources; and (d) supporting factors for principal communication in building quality schools at SMP 2 Muara Tiga include: (1) openness of the principal; (2) a sense of family; (3) socialization of the school's vision and mission.
THE IMPORTANCE OF THE ROLE OF HUMAN RESOURCE MANAGEMENT IN AN ORGANIZATION Iswadi Iswadi; Erman Anom; Fachmi Tamzil
Jurnal Cinta Nusantara Vol. 1 No. 1 (2023): Januari-Maret, Education and Social Science Studies
Publisher : CV. Bunda Ratu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63754/jcn.v1i1.3

Abstract

We know that the role of human resource management greatly influences an organization. According to Psondang (2022) that an organization is an association consisting of two or more people. We often encounter organizations in the political, business, professional, and social fields. Not only found in these fields but also in the field of education. Like the organizations that exist in agencies, it really helps students in honing their skills and also their critical thinking. The organization was formed in order to achieve the goals of each team. This study will focus on strategies for managing human resources in organizations. The results of the analysis show that strategies can have a good impact on teams in organizations. As for strategies in managing human resources in an organization such as the ability to understand and interpret the wishes of superiors, have creative thinking, and have a broad outlook, this can improve the company itself. This research method uses a description method through published journals. Easy to manage in the corporate world, a sufficient level of team members is needed, with this the company can also work together with other companies.
Komunikasi Partisipatif Resimen Mahasiswa Koordinator Wilayah 1 Surabaya dalam Meningkatkan Minat Mahasiswa Terhadap Bela Negara Hamdani; Iswadi
Journal Educational Research and Development | E-ISSN : 3063-9158 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the participatory communication implemented by the Student Regiment (Menwa) Coordinator of Region 1 Surabaya in its efforts to increase university students' interest in national defense. Stemming from the issue of declining student interest in Menwa activities, the research explores how communication plays a vital role in fostering awareness and participation. Using the theory of participatory communication influenced by Paulo Freire’s ideas and a descriptive qualitative approach, data were collected through observation, interviews, and documentation. The findings show that the communication carried out by Menwa is active and inclusive, directly engaging students and successfully raising awareness of the importance of national defense. This study contributes to the field of communication science, particularly in the implementation of communication strategies in civic education contexts. The research recommends a more humanistic and dialogic communication approach to attract younger generations to national issues.
TRANSFORMATIONAL LEADERSHIP OF THE PRINCIPAL IN PROMOTING DEEP LEARNING IMPLEMENTATION: A QUALITATIVE CASE STUDY AT MUARA TIGA PUBLIC JUNIOR HIGH SCHOOL 2 Iswadi Iswadi; Harlinda Syofyan; Mujazi Mujazi; Sarlina Sari
Edukasi Islami : Jurnal Pendidikan Islam Vol 15 No 03 (2026): Edukasi Islami: Jurnal Pendidikan Islam
Publisher : Institut Agama Islam Al Hidayah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30868/ei.v15i03.10295

Abstract

Implementing deep learning requires pedagogical shifts, teacher readiness, and organizational support, particularly in rural schools facing limited access to educational innovations and resources. This study aims to explore how the principal's transformational leadership supports the implementation of deep learning at SMP Negeri 2 Muara Tiga. A qualitative approach with a single-case study design was employed. Data were gathered from eight informants using interviews, observations, and document analysis. The data analysis process followed a structured sequence: data reduction and coding, data display, and conclusion drawing. Data validity was ensured through triangulation. The findings indicate that transformational leadership supports deep learning implementation through four key dimensions: idealized influence, inspirational motivation, intellectual stimulation, and individualized consideration. These practices were reinforced by teacher competency development, collaborative planning, organizational flexibility, and a dialogic approach to addressing resistance. The findings also reveal that these practices fostered a more adaptive, collaborative, and reflective deep learning implementation process at SMP Negeri 2 Muara Tiga. The study concludes that transformational leadership serves as a mechanism for managing pedagogical change and supporting teacher readiness for deep learning implementation within a rural school context.
IMPLEMENTASI STRATEGI PUBLICITY BERBASIS PROYEK DALAM PEMBELAJARAN SEKOLAH DASAR UNTUK MENINGKATKAN KREATIVITAS DAN LITERASI DIGITAL SISWA SDIT MULTAZAM PAMEKASAN iswadi
Jurnal Humaniora Pendidikan (JHP) Vol. 1 No. 1 (2025): Desember
Publisher : CV. Abid Abadi Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to improve students’ creativity and digital literacy through the implementation of a project-based publicity strategy in learning at SDIT Multazam Pamekasan. The study employed Classroom Action Research (CAR) using the Kemmis and McTaggart model, conducted in two cycles consisting of planning, action, observation, and reflection stages. The research subjects were 54 students from grades IV and V. Data were collected through observation, tests, questionnaires, and documentation. The results showed a significant improvement in students’ creativity, increasing from an average of 47% in the first cycle to 82% in the second cycle. In addition, students’ product assessment scores improved from 74% to 85%. The implementation of the project-based publicity strategy encouraged students to be more active, creative, and capable of utilizing digital technology to produce and publish their work. Therefore, this strategy is effective in enhancing creativity and digital literacy among elementary school students.
Aktivitas Game Online Dalam Menarik Minat Mahasiswa Bermedia Sosial (Studi Kasus: Pada Game Online Roblox) Muhammad Zaini Hasibuan; Iswadi
Arus Jurnal Sosial dan Humaniora Vol 6 No 2: Agustus (2026)
Publisher : Arden Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57250/ajsh.v6i2.3127

Abstract

dalam menarik minat mahasiswa bermedia sosial serta mengidentifikasi faktor-faktor yang memengaruhinya. Penelitian menggunakan paradigma konstruktivisme dengan metode kualitatif dan pendekatan studi kasus deskriptif. Unit analisis penelitian adalah aktivitas game online Roblox sebagai media interaksi sosial digital. Data dikumpulkan melalui wawancara mendalam, observasi, dan dokumentasi terhadap mahasiswa pengguna Roblox yang dipilih menggunakan teknik purposive sampling. Analisis data dilakukan menggunakan model Miles dan Huberman yang meliputi pengumpulan data, reduksi data, penyajian data, dan penarikan kesimpulan, dengan keabsahan data diuji melalui triangulasi sumber, metode, dan teori. Hasil penelitian menunjukkan bahwa aktivitas game online Roblox mampu menarik minat mahasiswa bermedia sosial melalui tahapan AISAS (Attention, Interest, Search, Action, Share), di mana ketertarikan awal muncul dari konten media sosial, diperkuat oleh algoritma platform digital, karakteristik Roblox yang interaktif dan kreatif, serta interaksi sosial melalui fitur chat, voice chat, komunitas, dan pertemanan virtual. Selain itu, pengalaman bermain Roblox mendorong mahasiswa menjadi lebih aktif dalam menggunakan media sosial, baik sebagai pencari informasi maupun sebagai pembuat dan penyebar konten terkait permainan.
Penggunaan TikTok sebagai Media Tren Fashion di Kalangan Remaja Kecamatan Jatiwaringin (Studi Kasus: Pada Penggunaan TikTok) Fakhur Ilham Romndoni; Iswadi
Arus Jurnal Sosial dan Humaniora Vol 6 No 2: Agustus (2026)
Publisher : Arden Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57250/ajsh.v6i2.3130

Abstract

Penelitian ini menggunakan paradigma konstruktivisme dengan pendekatan kualitatif dan metode studi kasus. Teknik penentuan informan dilakukan melalui purposive sampling dengan melibatkan remaja berusia 15–21 tahun yang merupakan pengguna aktif TikTok dan mengikuti konten fashion. Pengumpulan data dilakukan melalui wawancara mendalam, observasi, dan dokumentasi, sedangkan analisis data menggunakan model interaktif Miles, Huberman, dan Saldaña yang meliputi kondensasi data, penyajian data, serta penarikan kesimpulan. Keabsahan data diuji menggunakan teknik triangulasi sumber dan teknik.Perkembangan media sosial, khususnya TikTok, telah membawa perubahan yang signifikan terhadap cara remaja memperoleh informasi dan mengikuti perkembangan tren fashion. Melalui algoritma For You Page (FYP), TikTok mampu menyajikan berbagai konten fashion yang memengaruhi cara berpakaian, preferensi mode, serta pembentukan identitas sosial remaja. Fenomena tersebut mendorong remaja menjadikan TikTok sebagai salah satu sumber referensi utama dalam mengikuti tren fashion yang sedang berkembang. Penelitian ini bertujuan untuk memahami pola penggunaan TikTok oleh remaja di Kecamatan Jatiwaringin dalam mengakses konten fashion, mengetahui bagaimana remaja memaknai konten tersebut, mengeksplorasi pengalaman mereka dalam mengadopsi tren fashion ke dalam kehidupan sehari-hari, serta mengidentifikasi faktor-faktor yang mendorong penggunaan TikTok sebagai referensi fashion.Penelitian ini diharapkan mampu memberikan gambaran yang komprehensif mengenai proses penggunaan TikTok sebagai media referensi tren fashion di kalangan remaja serta memperkaya kajian Ilmu Komunikasi mengenai media baru, konstruksi sosial, dan perilaku remaja dalam memanfaatkan media digital. Selain itu, hasil penelitian diharapkan dapat menjadi referensi bagi peneliti selanjutnya, orang tua, pendidik, serta pihak terkait dalam memahami pengaruh media sosial terhadap pembentukan gaya hidup remaja
Co-Authors Abdul Malik Siregar Alfian Devi Saufa Yardha Erman Anom Erman Anom Fachmi Tamzil Faisal Faisal Fakhur Ilham Romndoni Fery Abdul Pradana Halomoan Harahap Hamdani Harlinda Syofyan Iriansyah, Herinto Sidik Maulizan ZA Meyanti Nurchaerani Michelle Putri Pardede Muhammad Shaleh Assingkily Muhammad Zaini Hasibuan Muhyatun Muhyatun Mujazi Mujazi Nur Indah Yusari Otto Sariani Talaumbauna Rufaida Hanum Sarlina Sari Sarlina Sari Sri Rosmalina Soejono Stevie Angel Feronica Makatita Syahiid Hidayatullah Rizkika Hartadhi Tuhfah Humairoh Vellicia Vellicia Willy Purna Samadhi Yanti Rahmi Nur Zahlum Anatacia Putri