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Otentisitas di Era Platform: Kajian Multimodal dan Glokalisasi Promosi UMKM Batik Pekalongan-Lasem Istiningdias, Dini Sri; Ningtyas, Sulistya; Asri, Zietha Arlamanda
Sabda: Jurnal Kajian Kebudayaan Vol 20, No 2 (2025): Sabda: Jurnal Kajian Kebudayaan Vol. 20 No. 2
Publisher : Fakultas Ilmu Budaya Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/sabda.20.2.161-177

Abstract

This study investigates how micro-entrepreneurs of Pekalongan–Lasem batik negotiate heritage and trendiness in digital promotional language. A corpus of 240 Instagram captions and 80 product visuals posted in 2025 is analyzed through multimodal discourse analysis, appraisal/stance modeling, and corpus-assisted techniques (frequency and collocation) to map lexis, hashtags, and visual framing. The analysis identifies two dominant constellations: a Heritage package foregrounding technique, provenance, and process credibility, and a Glam-Global package emphasizing exclusivity, scarcity, and release tempo. Hybrid glocal forms appear effective yet risk compressing cultural depth into cosmetic signifiers. The article contributes a culturally anchored account of enregisterment within commercial discourse and offers practical guidance for ethical, informative promotion by UMKM and cultural agencies. Implications include protecting indications of origin, strengthening buyer literacy, and encouraging responsible branding within creative economies and sustainability agendas, while offering a reproducible framework for evaluating identity work in small-enterprise marketing across heritage-rich sectors.
Anxiety and Defense Mechanism Analysis in Jenny Han’s To All The Boys I’ve Loved Before Alya Nurul Izzaty; Sulistya Ningtyas
LITERA KULTURA : Journal of Literary and Cultural Studies Vol. 14 No. 1 (2026): April
Publisher : Universitas Negeri Surabaya

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Abstract

This study aims to examine how conflicts trigger anxiety in Lara Jean, the main character of Jenny Han’s To All the Boys I’ve Loved Before, and how her defense mechanisms emerge to protect her from threats that make her feel uncomfortable. A psychoanalytical approach based on Freud’s theory was applied. This study revealed that Lara Jean experiences three types of anxiety: realistic, neurotic, and moral anxiety. To cope with this anxiety, she uses more specific defense mechanisms, including projection, denial, and displacement. Lara Jean, as a girl who has never been in a love relationship with anyone, experiences a conflict resulting in anxiety within her love relationships. However, Lara Jean uses a defense mechanism that shifts from a form of protection to character development that marks her emotional maturity.
Female Bodies as Objects of Sexuality in Patriarchal Culture: An Analysis of Alice Munro’s “Lichen” Sulistya Ningtyas; Sulistya Ningrum
LITERA KULTURA : Journal of Literary and Cultural Studies Vol. 13 No. 3 (2025): December
Publisher : Universitas Negeri Surabaya

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Abstract

This article examines the representation of female bodies as objects of male sexuality within a patriarchal framework in Alice Munro’s short story “Lichen” (1985). Using a feminist approach, this study applies Margaret Gullette’s theory of Age Ideology and Decline Narratives. The analysis explores how aging is constructed by culture and how the decline narratives of aging are repeatedly told in literature. Through the two contrasting, leading female characters, Munro portrays the objectification of female bodies: the older wife’s aging body is deemed unsatisfactory by her husband, while the young body of the second wife, encapsulated in a nude photograph, is reduced to an object for male gratification. Within the domestic sphere, the husband’s dominance over his wife reflects Canadian societal norms, which also becomes the setting of the story, where men are seen as leaders and women as submissive. The story’s title, “lichen,” a metaphor for female pubic hair, symbolizes the fleeting value placed on women’s bodies to satisfy male desires. Ultimately, Munro critiques cultural ideologies that perpetuate women’s objectification, challenging the social constructs that subordinate women to the sexual expectations of men.
PELUANG USAHA PENETASAN ITIK DI KECAMATAN SUMPIUH, KABUPATEN BANYUMAS: TELAAH PUSTAKA DAN KERANGKA ANALISIS Sulistyaningtyas, Sulistyaningtyas; Supranoto, Supranoto
Media Peternakan Vol 21, No 1 (2019): Media Peternakan
Publisher : Fakultas Peternakan Universitas Wijaya Kusuma Purwokerto

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Abstract

Ducks are waterfowl widely kept in Java, and hatchery enterprises supply day old ducks (DOD) to farmers. This review aimed to examine the opportunity for duck hatchery enterprises in Sumpiuh District, Banyumas Regency, based on verifiable 2008–2018 literature, regional secondary data, and a business analysis framework. Sumpiuh has a population of 58.091 on 60,01 km² with a density of 968 people/km², while the duck population of Banyumas Regency was recorded at 155.470 head in 2021, up 3,00% from 2020. The review shows that egg weight affects DOD hatch weight but not fertility and hatchability in local ducks (351 eggs), that high temperature and low humidity during incubation reduced hatchability in Cihateup and Alabio ducks, and that incubator temperature regulation patterns have been studied for their effect on embryo mortality and hatchability. One comparison study outside the review period in Jember Regency reported a 1,000-egg duck hatchery with an R/C ratio of 1.02. Data on DOD demand, number of duck farmers, and costs in Sumpiuh are not yet available and need to be collected through a survey.
KARAKTERISTIK KUALITAS EKSTERNAL DAN INTERNAL TELUR AYAM KAMPUNG SEBAGAI DASAR PEMILIHAN TELUR YANG BAIK Sulistyaningtyas, Sulistyaningtyas; Supranoto, Supranoto
Media Peternakan Vol 22, No 1 (2020): Media Peternakan
Publisher : Fakultas Peternakan Universitas Wijaya Kusuma Purwokerto

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Abstract

Kampung chicken eggs are a highly nutritious source of animal protein favored by the public. The ability to select good eggs, both for consumption and for hatching, is very important so that consumers and farmers obtain quality eggs. This study aimed to examine the external and internal quality characteristics of Kampung chicken eggs as a basis for selecting good eggs. The study used a survey method on 100 Kampung chicken eggs obtained from smallholder farms, with egg quality observations and measurements in the laboratory. The external quality variables observed were egg weight, egg shape index, shell thickness, and shell color score, while the internal quality variables were yolk index, albumen index, Haugh unit, yolk color, and pH. Data were analyzed descriptively using means and standard deviations. The results showed that Kampung chicken eggs had an average egg weight of 40.3 g, egg shape index of 74.5%, and shell thickness of 0.34 mm, with a yolk index of 0.44, Haugh unit of 82.5, and yolk color score of 8.4. These values indicate that Kampung chicken eggs are of good quality. Good eggs to select are characterized by clean, intact, smooth, and thick shells, normal shape, and fresh internal conditions. It is concluded that external and internal quality characteristics can be used as a basis for selecting good Kampung chicken eggs.
POTENSI PENGEMBANGAN AYAM KAMPUNG DI KABUPATEN KEBUMEN: TELAAH LITERATUR DAN DATA SEKUNDER Sulistyaningtyas, Sulistyaningtyas; Herijanto, Soegeng
Media Peternakan Vol 20, No 1 (2018): Media Peternakan
Publisher : Fakultas Peternakan Universitas Wijaya Kusuma Purwokerto

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Abstract

The kampung chicken (native chicken) is a local chicken kept by rural communities and known as a characteristic of smallholder livestock farming in Kebumen Regency, Central Java. This review aimed to examine the potential and challenges of developing kampung chickens in Kebumen Regency based on a literature review of 2008–2017 publications supplemented with secondary data from Statistics Indonesia (BPS) Central Java Province. BPS data show that native chicken egg production in Kebumen Regency in 2023 was 920,389 kg, or about 1.88% of Central Java's native chicken egg production, while duck egg production in the regency was about 1.6 times native chicken egg production. The literature shows that local chicken rearing has shifted from extensive to semi-intensive systems, that kampung chicken eggs are in demand at relatively higher prices than commercial layer eggs, and that breeding stock and hatching egg handling affect fertility and hatchability. Development challenges include breeding stock quality, disease risk such as avian influenza, and limited data. Data on population, number of farmers, and farm-gate prices in Kebumen Regency are not yet available from verifiable sources and need to be completed through field surveys.
PELUANG PENGEMBANGAN ITIK PEDAGING SEBAGAI SUMBER DAGING ALTERNATIF: SUATU TINJAUAN Sulistyaningtyas, Sulistyaningtyas; Supranoto, Supranoto
Media Peternakan Vol 23, No 1 (2021): Media Peternakan
Publisher : Fakultas Peternakan Universitas Wijaya Kusuma Purwokerto

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Abstract

Duck meat is a source of animal protein whose demand continues to increase along with the development of duck-based culinary businesses in Indonesia. This review aimed to examine the opportunities for developing meat-type ducks as an alternative meat source, covering the demand and potential of duck meat, types of meat ducks, production performance, meat quality and nutritional composition, feed and rearing management, as well as business opportunities and development challenges, based on a literature review of the 2008–2019 period. The review shows that meat-type ducks in Indonesia include male local ducks, Peking ducks, hybrid ducks (crosses of Peking with Khaki Campbell or Mojosari), Serati ducks (tiktok), and improved ducks from breeding programs such as PMp/EPMp ducks. Peking and hybrid ducks have rapid growth, reaching a slaughter weight of 1.2–2.0 kg at 6–8 weeks of age with a carcass percentage of 60–65%, while male local ducks grow more slowly but are resistant to simple rearing conditions. Duck meat has a high protein content with a higher fat content than chicken meat. With the availability of ducklings and local feed materials, culinary market support, and a relatively short rearing period, meat-type ducks have the opportunity to be developed as an alternative meat source that supports food diversification and the smallholder livestock economy, although they still face constraints in duckling availability, high feed costs, and meat off-flavor.