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Otentisitas di Era Platform: Kajian Multimodal dan Glokalisasi Promosi UMKM Batik Pekalongan-Lasem Istiningdias, Dini Sri; Ningtyas, Sulistya; Asri, Zietha Arlamanda
Sabda: Jurnal Kajian Kebudayaan Vol 20, No 2 (2025): Sabda: Jurnal Kajian Kebudayaan Vol. 20 No. 2
Publisher : Fakultas Ilmu Budaya Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/sabda.20.2.161-177

Abstract

This study investigates how micro-entrepreneurs of Pekalongan–Lasem batik negotiate heritage and trendiness in digital promotional language. A corpus of 240 Instagram captions and 80 product visuals posted in 2025 is analyzed through multimodal discourse analysis, appraisal/stance modeling, and corpus-assisted techniques (frequency and collocation) to map lexis, hashtags, and visual framing. The analysis identifies two dominant constellations: a Heritage package foregrounding technique, provenance, and process credibility, and a Glam-Global package emphasizing exclusivity, scarcity, and release tempo. Hybrid glocal forms appear effective yet risk compressing cultural depth into cosmetic signifiers. The article contributes a culturally anchored account of enregisterment within commercial discourse and offers practical guidance for ethical, informative promotion by UMKM and cultural agencies. Implications include protecting indications of origin, strengthening buyer literacy, and encouraging responsible branding within creative economies and sustainability agendas, while offering a reproducible framework for evaluating identity work in small-enterprise marketing across heritage-rich sectors.
Anxiety and Defense Mechanism Analysis in Jenny Han’s To All The Boys I’ve Loved Before Alya Nurul Izzaty; Sulistya Ningtyas
LITERA KULTURA : Journal of Literary and Cultural Studies Vol. 14 No. 1 (2026): April
Publisher : Universitas Negeri Surabaya

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Abstract

This study aims to examine how conflicts trigger anxiety in Lara Jean, the main character of Jenny Han’s To All the Boys I’ve Loved Before, and how her defense mechanisms emerge to protect her from threats that make her feel uncomfortable. A psychoanalytical approach based on Freud’s theory was applied. This study revealed that Lara Jean experiences three types of anxiety: realistic, neurotic, and moral anxiety. To cope with this anxiety, she uses more specific defense mechanisms, including projection, denial, and displacement. Lara Jean, as a girl who has never been in a love relationship with anyone, experiences a conflict resulting in anxiety within her love relationships. However, Lara Jean uses a defense mechanism that shifts from a form of protection to character development that marks her emotional maturity.
Female Bodies as Objects of Sexuality in Patriarchal Culture: An Analysis of Alice Munro’s “Lichen” Sulistya Ningtyas; Sulistya Ningrum
LITERA KULTURA : Journal of Literary and Cultural Studies Vol. 13 No. 3 (2025): December
Publisher : Universitas Negeri Surabaya

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Abstract

This article examines the representation of female bodies as objects of male sexuality within a patriarchal framework in Alice Munro’s short story “Lichen” (1985). Using a feminist approach, this study applies Margaret Gullette’s theory of Age Ideology and Decline Narratives. The analysis explores how aging is constructed by culture and how the decline narratives of aging are repeatedly told in literature. Through the two contrasting, leading female characters, Munro portrays the objectification of female bodies: the older wife’s aging body is deemed unsatisfactory by her husband, while the young body of the second wife, encapsulated in a nude photograph, is reduced to an object for male gratification. Within the domestic sphere, the husband’s dominance over his wife reflects Canadian societal norms, which also becomes the setting of the story, where men are seen as leaders and women as submissive. The story’s title, “lichen,” a metaphor for female pubic hair, symbolizes the fleeting value placed on women’s bodies to satisfy male desires. Ultimately, Munro critiques cultural ideologies that perpetuate women’s objectification, challenging the social constructs that subordinate women to the sexual expectations of men.