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All Journal Equator Journal of Management and Entrepreneurship Jurnal Mirai Management Jurnal Akuntansi : Kajian Ilmiah Akuntansi (JAK) EKONOMIS : Journal of Economics and Business Jurnal Scientia Borneo Student Research (BSR) Balance : Jurnal Akuntansi dan Manajemen Jurnal Manajemen, Akuntansi, Ekonomi Innovative: Journal Of Social Science Research El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Innovative and Creativity IECON: International Economics and Business Conference Jurnal Ilmiah Manajemen Dan Kewirausahaan JHSS (Journal of Humanities and Social Studies)
Marsha Anindita
Universitas Muhammadiyah Kalimantan Timur
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Pengaruh Sensory Brand Experience Terhadap Brand Loyalty: Brand Self Connection Sebagai Mediator Studi Kasus Konsumen Hotel Ibis Samarinda Dewi Sinta Fitriah; Marsha Anindita; Istimaroh Istimaroh
Balance : Jurnal Akuntansi dan Manajemen Vol. 4 No. 2 (2025): Agustus 2025
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jam.v4i2.863

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Sensory Brand Experience terhadap Brand Loyalty dengan Brand Self Connection sebagai variabel mediasi, menggunakan studi kasus pada konsumen Hotel ibis Samarinda. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan survei melalui kuesioner. Data dikumpulkan dari 201 responden dan dianalisis menggunakan teknik Structural Equation Modeling–Partial Least Squares (PLS-SEM). Hasil penelitian menunjukkan bahwa Sensory Brand Experience berpengaruh positif dan signifikan terhadap Brand Self Connection dan Brand Loyalty, baik secara langsung maupun tidak langsung melalui Brand Self Connection. Temuan ini memberikan kontribusi dalam pengembangan strategi pemasaran berbasis pengalaman dan keterikatan emosional di sektor perhotelan.   This study aims to analyze the influence of Sensory Brand Experience on Brand Loyalty, with Brand Self-Connection as a mediating variable, using a case study of consumers at hotel Ibis Samarinda. A quantitative method was applied, utilizing surveys through structured questionnaires. Data were collected from 201 respondents and analyzed using Structural Equation Modeling–Partial Least Squares (PLS-SEM). The results show that Sensory Brand Experience has a positive and significant effect on both Brand Self-Connection and Brand Loyalty, directly and indirectly through the mediation of Brand Self-Connection. These findings contribute to the development of marketing strategies based on experiential and emotional brand connections in the hospitality sector.  
Pengaruh Human Resource Development Dan Follower-Leader Goal Congruence Terhadap Organizational Commitment Pada Pekerja Generasi Z Nur Anuwar; Marsha Anindita; Asmadhini Handayani Rahmah
Balance : Jurnal Akuntansi dan Manajemen Vol. 4 No. 2 (2025): Agustus 2025
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jam.v4i2.868

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Human Resource Development (HRD) dan Follower-Leader Goal Congruence (FLGC) terhadap Organizational Commitment (OC) pada pekerja Generasi Z di Kota Samarinda. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 111 responden yang dipilih melalui purposive sampling. Pengumpulan data dilakukan dengan kuesioner skala Likert enam poin dan dianalisis menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa HRD dan FLGC secara positif dan signifikan memengaruhi OC. Temuan ini memberikan kontribusi teoritis dalam bidang manajemen SDM serta implikasi praktis dalam pengelolaan generasi muda di lingkungan kerja.   This study aims to analyze the influence of Human Resource Development (HRD) and Follower-Leader Goal Congruence (FLGC) on Organizational Commitment (OC) among Generation Z workers in Samarinda City. Using a quantitative approach with survey method, data were collected from 111 respondents selected by purposive sampling. The data were collected through a six-point Likert scale questionnaire and analyzed using multiple linear regression. The results indicate that HRD and FLGC have a positive and significant effect on OC. These findings provide theoretical contributions in human resource management and practical implications for managing young workers in the workplace  
Co-Authors Abdillah, Muhammad Ferry Aisyiyah Muntiara Putri Andi Rachmat Aidil Alfadlan Asshodiqy Yanwar Ridwan Dewi Sartika Dewi Sinta Fitriah Fenty Fauziah Handayani Rahmah, Asmadhini Helma Nur Aldilla Hudyah Astuti Sudirman Hudyah Astuti Sudirman Istimaroh Istimaroh Istimaroh Istimaroh Joko Sabtohadi Khairun Mubarak Lina Haerani M. Risal Menul Teguh Riyanti, Menul Teguh Muhammad Dhiaul Hak Nur Muhammad Ibrahim Nidhaul Khofiyah, Eka Ayu Nur Anuwar Nurasyikin Nurd Hasanah Nurissalma, Zahra Oktapianto, Riski Rahmah, Asmadhini Handayani Rahmah, Asmadhini Handayani Riska Sari Sri Wahyuni Jamal Suparno Suparno Syahrul Afithoni Tasya Ari Pramesty Tria Dewi Wulandari Vera Anita