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All Journal Equator Journal of Management and Entrepreneurship Jurnal Mirai Management Jurnal Akuntansi : Kajian Ilmiah Akuntansi (JAK) EKONOMIS : Journal of Economics and Business Jurnal Scientia Borneo Student Research (BSR) Balance : Jurnal Akuntansi dan Manajemen Jurnal Manajemen, Akuntansi, Ekonomi Innovative: Journal Of Social Science Research El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Innovative and Creativity IECON: International Economics and Business Conference Jurnal Ilmiah Manajemen Dan Kewirausahaan JHSS (Journal of Humanities and Social Studies)
Marsha Anindita
Universitas Muhammadiyah Kalimantan Timur
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Pengaruh Kepercayaan dan Keahlian Streamer terhadap Minat Pembelian Konsumen Pengguna TikTok di Kota Samarinda Khairun Mubarak; Marsha Anindita; Istimaroh Istimaroh
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 3 (2025): September: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i3.4789

Abstract

This study aims to analyze the influence of trust and streamer expertise on consumer purchase intention among TikTok users in Samarinda City. A quantitative approach was employed using a survey method involving 102 respondents who were active TikTok live users. Data collection was carried out through questionnaires using a 1–6 Likert scale. The data were analyzed with the aid of SPSS version 26.0, through a series of statistical tests including validity and reliability tests, classical assumption tests (normality, multicollinearity, and heteroscedasticity) to ensure regression assumptions were met, and hypothesis testing (multiple linear regression, partial, simultaneous, and coefficient of determination tests). The results showed that both trust and streamer expertise have a positive and significant effect on consumer purchase intention, both partially and simultaneously. These findings indicate that the higher the level of trust and expertise possessed by the streamer, the greater the consumer’s tendency to make a purchase. The implications of this research may serve as a strategic reference for business practitioners in utilizing the TikTok live feature as an effective digital marketing medium tailored to the characteristics of local consumers.
The Influence of Utilitarian Value, Hedonic Value, and Social Value on Trust in Product in TikTok Live Shopping in Samarinda Abdillah, Muhammad Ferry; Anindita, Marsha; Sudirman, Hudyah Astuti
Equator Journal of Management and Entrepreneurship (EJME) Vol 13, No 3 (2025): Equator Journal of Management and Entrepreneurship
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/ejme.v13i3.90589

Abstract

Penelitian ini memiliki tujuan untuk mengetahui seberapa besar pengaruh Utilitarian Value, Hedonic Value, dan Social Value terhadap Trust in Product pada pengguna Tiktok Live Shopping di Kota Samarinda. Penelitian ini menggunakan pendekatan kuantitatif dan Teknik pengambilan data dengan menggunakan rumus Lemeshow untuk menentukan sampel yang menghasilkan total seratus tiga pengguna Tiktok di Kota Samarinda yang dipilih secara acak menggunakan metode Simple Random Sampling. Analisis yang digunakan dalam penelitian ini adalah regresi linear berganda dengan menggunakan software SPSS versi 26. Hasil penelitian menunjukan bahwa Hedonic Value, Social Value berpengaruh positif dan signifikan terhadap Trust in Product, sementara itu, Utilitarian Value menunjukan hasil yang tidak memiliki pengaruh positif dan signifikan terhadap Trust in Product.
Pengaruh Live Streaming Tiktok dan Gratis Ongkir Terhadap Keputusan Pembelian Produk Erigo Di Kota Samarinda Ibrahim, Muhammad; Sudirman, Hudyah Astuti; Anindita, Marsha
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.13357

Abstract

Penelitian ini bertujuan untuk mengeksplorasi bagaimana siaran langsung Tiktok dan pengiriman gratis mempengaruhi keputusan pembelian konsumen. Tujuan dari penelitian ini adalah untuk mengetahui sejauh mana konsumen produk Erigo di Kota Samarinda terpengaruh oleh Live streaming di Tiktok dan gratis ongkos kirim saat melakukan pembelian. Strategi sampel purposif digunakan dalam desain penelitian kuantitatif ini, dan 120 responden menyelesaikan kuesioner yang dibagikan kepada mereka. Perangkat lunak IBM Statistic SPSS 16 digunakan untuk menganalisis data untuk penelitian ini. Kesimpulan penelitian menunjukkan bahwa pengiriman gratis dan siaran langsung di Tiktok mempengaruhi keputusan pembelian konsumen secara signifikan dan menguntungkan.
Pengaruh Live Streaming Shopping dan Cash On Delivery Terhadap Purchase Decision Produk Eiger Pada Tiktok Shop Oktapianto, Riski; Sudirman, Hudyah Astuti; Anindita, Marsha
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.13365

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Live Streaming Shopping dan Cash On Delivery terhadap Purchase Decision produk Eiger pada Tiktok Shop. Variabel yang digunakan dalam penelitian ini adalah Live Streaming Shopping, Cash On Delivery, dan Purchase Decision. Sampel yang digunakan adalah 140 responden yang diperoleh menggunakan Teknik Purposive Sampling. Pengumpulan data menggunakan kuesioner yang disebarkan secara online melalui Google Form dengan menggunakan skala likert dan pengolahan data menggunakan Software IBM Statistic SPSS 23. Penelitian ini termasuk dalam penelitian survei dari penelitian kuantitatif. Metode analisis menggunakan regresi linier berganda. Hasil penelitian menunjukan bahwa Live Streaming Shopping dan Cash On Delivery berpengaruh positif dan signifikan secara parsial terhadap Purchase Decision produk Eiger pada Tiktok Shop.
Utilizing Local Cocoa as Ready to Drink Beverage with Various Flavors and Supporting Cocoa Farmers Empowerment in Samarinda Andi Rachmat Aidil Alfadlan; Vera Anita; Marsha Anindita
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 7 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i7.3253

Abstract

Cokelat Harapan was established as a solution to increase cocoa consumption and empower cocoa farmers in Indonesia, particularly in Samarinda and Blitar. The enterprise focuses on developing ready-to-drink chocolate beverages in various flavors, utilizing local cocoa to support the local economy. Through collaborations with farmers and chocolate production companies, Cokelat Harapan aims to become a chocolate retail company with a focus on research and development. Its primary mission is to empower cocoa farmers by providing them with a share of the profit not only from cocoa purchases but also from the utilization of cocoa sold back to the market.
Pengaruh Kepercayaan Dan Daya Tarik Streamer Terhadap Minat Pembelian Dalam Live Streaming Commerce Di Tiktok Asshodiqy Yanwar Ridwan; Marsha Anindita; Hudyah Astuti Sudirman
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.1654

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kepercayaan dan daya tarik streamer terhadap minat pembelian konsumen dalam konteks live streaming e-commerce di platform TikTok. Dengan meningkatnya pengguna TikTok di Indonesia, penelitian ini berfokus pada bagaimana interaksi langsung antara streamer dan konsumen dapat memengaruhi keputusan pembelian. Metode yang digunakan adalah pendekatan kuantitatif dengan pengumpulan data melalui kuesioner yang disebarkan kepada 102 responden di Kota Samarinda. Hasil analisis menunjukkan bahwa kepercayaan terhadap streamer memiliki pengaruh positif dan signifikan terhadap minat pembelian, di mana konsumen merasa yakin bahwa produk yang ditawarkan sesuai dengan yang ditampilkan. Selain itu, daya tarik streamer juga berkontribusi secara signifikan dalam meningkatkan minat beli, dengan penampilan dan gaya komunikasi yang menarik. Temuan ini memberikan wawasan baru bagi praktisi pemasaran digital dalam merancang strategi live streaming yang lebih efektif untuk menarik perhatian konsumen. Penelitian ini diharapkan dapat menjadi referensi bagi penelitian selanjutnya yang mengeksplorasi faktor-faktor lain yang memengaruhi perilaku konsumen dalam e-commerce berbasis live streaming.
Pengaruh Fear of Missing Out dan Obsessive Brand Passion terhadap Impulsive Buying Pembelian Tiket Konser K-Pop pada Penggemar Kota Samarinda Lina Haerani; Marsha Anindita
Jurnal Mirai Management Vol 11, No 1 (2026)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v11i1.11854

Abstract

Penelitian ini dilatarbelakangi oleh fenomena konsumsi budaya populer Korea (Hallyu) yang mendorong perilaku pembelian tidak terencana di kalangan penggemar K-Pop di Samarinda. Penelitian ini bertujuan untuk menganalisis pengaruh Fear of Missing Out (FoMO) dan Obsessive Brand Passion terhadap impulsive buying dalam pembelian tiket konser K-Pop. Penelitian menggunakan pendekatan kuantitatif dengan jenis penelitian asosiatif. Pengumpulan data dilakukan melalui penyebaran kuesioner kepada 120 responden yang dipilih menggunakan teknik purposive sampling dengan kriteria penggemar K-Pop di Samarinda berusia 15–54 tahun. Teknik analisis data meliputi uji asumsi klasik, analisis regresi linier berganda, uji t, uji F, dan koefisien determinasi menggunakan SPSS. Hasil penelitian menunjukkan bahwa Fear of Missing Out (FoMO) dan Obsessive Brand Passion secara parsial berpengaruh positif dan signifikan terhadap impulsive buying. Secara simultan, kedua variabel juga berpengaruh signifikan terhadap perilaku pembelian impulsif tiket konser K-Pop. Temuan ini menunjukkan bahwa kecemasan sosial dan keterikatan emosional terhadap idola mendorong penggemar melakukan pembelian spontan. Kata kunci: Fear of Missing Out (FoMO), Obsessive Brand Passion, Impulsive Buying, Konser K-Pop, Samarinda
The Influence of Perceived Service Quality and Product Assortment on Shopee Users’ Online Loyalty in Samarinda City Riska Sari; Marsha Anindita; M. Risal
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 10 No. 02 (2026): JHSS (Journal of Humanities and Social Studies) (SI)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid growth of e-commerce in Indonesia has intensified competition among digital marketplace platforms in maintaining user loyalty. In Samarinda City, the increasing use of internet access and digital transactions indicates that online shopping behavior is developing significantly. However, user loyalty remains a critical challenge, particularly in relation to perceived service quality and product assortment. This study aims to examine the influence of perceived service quality and product assortment on the online loyalty of Shopee users in Samarinda City. A quantitative approach was employed using a survey method involving 100 Shopee users as respondents. The sampling technique used was simple random sampling, while data were analyzed using SPSS version 26 through validity testing, reliability testing, normality testing, multicollinearity testing, heteroscedasticity testing, multiple linear regression, t-test, and coefficient of determination analysis. The results show that perceived service quality has a positive and significant effect on online loyalty, with a regression coefficient of 0.583 and a significance value of 0.000. Product assortment also has a positive and significant effect on online loyalty, with a regression coefficient of 0.335 and a significance value of 0.000. The R Square value of 0.757 indicates that perceived service quality and product assortment explain 75.7% of the variance in online loyalty, while the remaining 24.3% is influenced by other variables outside the research model. These findings imply that Shopee should continuously improve service quality, responsiveness, application stability, transaction security, and product diversity to strengthen long-term user loyalty. This study contributes to the development of digital marketing strategies, particularly in enhancing customer loyalty on e-commerce platforms in a local market context.
Integrasi Customer Experience dan Green Product Development dalam Meningkatkan Marketing Performance UMKM Sektor Beauty Shop di Samarinda Helma Nur Aldilla; Istimaroh Istimaroh; Marsha Anindita
Ekonomis: Journal of Economics and Business Vol 10, No 2 (2026): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i2.2938

Abstract

This study aims to analyze the effect of customer experience on marketing performance with green product development as a mediating variable among Beauty Shop MSMEs in Samarinda City. A quantitative approach was employed using purposive sampling. Data were collected from 273 Beauty Shop MSME owners and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results show that customer experience has a positive and significant effect on both marketing performance and green product development. Green product development also has a positive and significant effect on marketing performance and mediates the relationship between customer experience and marketing performance. These findings indicate that positive customer experience can encourage environmentally friendly product innovation, which in turn enhances marketing performance. The study provides practical implications for Beauty Shop MSMEs to strengthen customer experience while integrating sustainability principles into product development.
Pengaruh Stres Kerja, Job Burnout, Dan Work- Life Balance Terhadap Turnover Intention Pada Part-Time Working Student di Kota Samarinda Nurasyikin; Asmadhini Handayani Rahmah; Marsha Anindita
Balance : Jurnal Akuntansi dan Manajemen Vol. 4 No. 2 (2025): Agustus 2025
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jam.v4i2.842

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh stres kerja, job burnout, dan work- life balance terhadap turnover intention pada part-time working student di Kota Samarinda. Latar belakang penelitian ini didasarkan pada fenomena meningkatnya jumlah mahasiswa yang bekerja part-time di Samarinda, yang menghadapi tantangan dalam menyeimbangkan tuntutan akademik dan pekerjaan, sehingga berpotensi mengalami stres, burnout, dan keinginan untuk berpindah kerja. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan survei, melibatkan 404 responden mahasiswa part-time yang dipilih melalui teknik purposive sampling berdasarkan kriteria tertentu. Pengumpulan data dilakukan menggunakan kuesioner berbasis skala Likert, dan analisis data dilakukan dengan regresi linier berganda serta uji validitas dan reliabilitas instrumen. Hasil penelitian menunjukkan bahwa stres kerja dan job burnout berpengaruh positif dan signifikan terhadap turnover intention, sedangkan work-life balance tidak berpengaruh signifikan terhadap turnover intention mahasiswa part-time di Samarinda. Temuan ini menegaskan bahwa tekanan kerja dan kelelahan emosional menjadi faktor utama yang mendorong mahasiswa untuk mempertimbangkan keluar dari pekerjaan part-time, sementara keseimbangan antara kehidupan kerja dan pribadi tidak secara langsung menurunkan niat tersebut. Penelitian ini memberikan implikasi penting bagi perusahaan dan institusi pendidikan untuk memperhatikan manajemen stres dan burnout, serta mendukung kesejahteraan mahasiswa pekerja part-time guna menekan tingkat turnover intention.   This study aims to analyze the influence of work stress, job burnout, and work-life balance on turnover intention among part-time working students in Samarinda. The research background is based on the increasing number of students working part-time in Samarinda, who face challenges in balancing academic and work demands, leading to potential stress, burnout, and an intention to leave their jobs. The research method is quantitative with a survey approach, involving 404 part-time student respondents selected through purposive sampling based on specific criteria. Data collection was conducted using a Likert-scale questionnaire, and data analysis was performed using multiple linear regression, as well as validity and reliability tests for the instruments. The results show that work stress and job burnout have a positive and significant effect on turnover intention, while work-life balance does not have a significant effect on turnover intention among part-time students in Samarinda. These findings confirm that work pressure and emotional exhaustion are the main factors driving students to consider leaving their part-time jobs, whereas balance between work and personal life does not directly reduce such intentions. This study provides important implications for companies and educational institutions to pay attention to stress and burnout management, as well as supporting the well-being of part-time working students to reduce turnover intention.  
Co-Authors Abdillah, Muhammad Ferry Aisyiyah Muntiara Putri Andi Rachmat Aidil Alfadlan Asshodiqy Yanwar Ridwan Dewi Sartika Dewi Sinta Fitriah Fenty Fauziah Handayani Rahmah, Asmadhini Helma Nur Aldilla Hudyah Astuti Sudirman Hudyah Astuti Sudirman Istimaroh Istimaroh Istimaroh Istimaroh Joko Sabtohadi Khairun Mubarak Lina Haerani M. Risal Menul Teguh Riyanti, Menul Teguh Muhammad Dhiaul Hak Nur Muhammad Ibrahim Nidhaul Khofiyah, Eka Ayu Nur Anuwar Nurasyikin Nurd Hasanah Nurissalma, Zahra Oktapianto, Riski Rahmah, Asmadhini Handayani Rahmah, Asmadhini Handayani Riska Sari Sri Wahyuni Jamal Suparno Suparno Syahrul Afithoni Tasya Ari Pramesty Tria Dewi Wulandari Vera Anita