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IMPLEMENTATION OF MARKETING MANAGEMENT STRATEGY IN IMPROVING THE QUALITY OF ENGLISH LANGUAGE TEACHING IN HIGHER EDUCATION Pratiwi, Yosi Mulyana; Khoiruman, Muhamad Alfi
Jurnal Review Pendidikan dan Pengajaran Vol. 8 No. 1 (2025): Volume 8 No. 1 Tahun 2025
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v8i1.43156

Abstract

The increasing competition among higher education institutions has led to the growing importance of marketing management strategies in enhancing the quality of English language teaching. This study examines the implementation of marketing strategies, including branding, curriculum innovation, stakeholder engagement, and digital marketing, to improve student enrollment and learning outcomes. Using a qualitative research approach, data were collected through interviews with institutional leaders, faculty members, and students, as well as classroom observations. Thematic analysis was employed to identify key patterns and relationships in the data. The findings reveal that institutions with strong branding strategies, innovative and industry-aligned curricula, and active engagement with stakeholders through digital platforms and industry collaborations experience higher student satisfaction and program effectiveness. Additionally, technology-enhanced teaching methods, such as blended learning and AI-based assessment systems, contribute to improved language proficiency. The study concludes that a well-structured marketing management strategy is essential for increasing institutional visibility and enhancing the overall quality of English language education. It is recommended that universities invest in digital marketing, industry partnerships, and faculty development to maintain a competitive edge and better equip students with essential communication skills for global academic and professional success
Pengaruh Kompetensi Dosen dan Minat Belajar terhadap Kemampuan English conversation melalui Learning Motivation sebagai Variabel Mediasi pada Taruna Akademi Kelautan Banyuwangi Khoiruman, Muhamad Alfi; Santoso, Reigatama
PROSIDING SENADIKA : Seminar Nasional Akademik Vol 2 No 1 (2025): PROSIDING SEMINAR NASIONAL AKADEMIK (SENADIKA) 2025
Publisher : PROSIDING SENADIKA : Seminar Nasional Akademik

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini dilatarbelakangi oleh kebutuhan peningkatan kualitas komunikasi berbahasa Inggris di lingkungan pendidikan vokasi maritim, khususnya kemampuan English conversation yang menjadi standar profesional dalam dunia pelayaran internasional. Penelitian ini bertujuan untuk menganalisis pengaruh kompetensi dosen dan minat belajar terhadap kemampuan English conversation dengan motivasi belajar sebagai variabel mediasi. Metode penelitian menggunakan pendekatan kuantitatif dengan desain explanatory research dan analisis Structural Equation Modeling–Partial Least Square (SEM-PLS). Sampel penelitian sebanyak 120 taruna dipilih melalui teknik simple random sampling. Instrumen penelitian divalidasi melalui uji outer model dan reliabilitas menunjukkan nilai yang memenuhi standar statistik. Hasil penelitian menunjukkan bahwa kompetensi dosen dan minat belajar berpengaruh signifikan terhadap motivasi belajar maupun kemampuan English conversation. Selain itu, motivasi belajar terbukti memediasi hubungan antara kedua variabel tersebut terhadap kemampuan conversation. Temuan ini menegaskan bahwa peningkatan kualitas pembelajaran English conversation harus berfokus pada penguatan kompetensi pedagogik dosen, peningkatan minat belajar taruna, dan optimalisasi motivasi belajar sebagai pendorong keterampilan berbicara. Penelitian ini memberikan kontribusi teoretis dan praktis bagi pengembangan strategi pembelajaran bahasa Inggris pada pendidikan vokasi maritim.
THE INFLUENCE OF MOTIVATION, LECTURER SUPPORT, AND LEARNING ENVIRONMENT ON ENGLISH PROFICIENCY THROUGH MARITIME TEXTBOOK MEDIATION Muhamad Alfi Khoiruman; Mohd. Rafi Riyawi; Doni Hadi Irawan; Nina Ruly Istiari
SOSIOEDUKASI Vol 14 No 4 (2025): SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/sosioedukasi.v14i4.6275

Abstract

This study investigates the influence of learning motivation, lecturer support, and learning environment on English language proficiency for maritime work, with the English for Maritime textbook serving as a mediating variable among students at the Maritime Academy of Banyuwangi. Employing a quantitative approach with a cross-sectional survey design, data were collected from 178 respondents selected through proportionate stratified random sampling. The research instrument used a five-point Likert scale questionnaire, and the data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. The outer model evaluation confirmed convergent and discriminant validity, with all factor loadings above 0.70, Cronbach’s Alpha and Composite Reliability exceeding 0.70, and AVE values above 0.50. The inner model evaluation revealed R-square values of 0.45 for the English for Maritime textbook and 0.62 for English proficiency, indicating moderate to substantial explanatory power. Hypothesis testing through bootstrapping demonstrated that learning motivation, lecturer support, and learning environment significantly influenced English proficiency, both directly and indirectly, through the mediating role of the textbook. Among the predictors, motivation showed the strongest direct effect, while the textbook demonstrated a significant mediating contribution. These findings highlight the importance of integrating motivational strategies, lecturer engagement, and supportive environments with context-specific instructional materials to enhance English language competence for international maritime communication.
Leveraging Social Media to Enhance English Language Learning Effectiveness: Insights from the Implementation of the Independent Curriculum in Banyuwangi Regency Doni Hadi Irawan; Suwarso Suwarso; Janoko Janoko; Muhamad Alfi Khoiruman
AL-ISHLAH: Jurnal Pendidikan Vol 17, No 1 (2025): MARCH 2025
Publisher : STAI Hubbulwathan Duri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35445/alishlah.v17i1.5722

Abstract

This study explores the role of social media in enhancing the effectiveness of English language learning within the implementation of the Merdeka Curriculum in Banyuwangi Regency. With its emphasis on flexible and student-centered learning, the Merdeka Curriculum opens opportunities for integrating familiar digital platforms into classroom instruction. A mixed-methods approach was employed, combining qualitative and quantitative techniques. Qualitative data were collected through classroom observations, teacher interviews, and content analysis to examine how social media is utilized in learning. Quantitative data were gathered using statistical analysis to measure the impact of social media use on students' English learning outcomes. The findings indicate that platforms such as Facebook, Instagram, and YouTube significantly enhance student engagement and motivation. Observational data revealed increased enthusiasm and active participation when materials were delivered through familiar social media platforms. Teachers reported improved student interaction in online discussions and greater involvement in assignments shared digitally. Furthermore, students benefited from expanded access to learning materials beyond formal class hours, leading to improved comprehension and language skills. The integration of social media into English learning supports the Merdeka Curriculum’s goals by fostering active, collaborative, and personalized learning experiences. It not only aligns with students' daily digital habits but also contributes to improved learning outcomes. This research highlights the potential of social media as an innovative educational tool to create more dynamic, relevant, and responsive learning environments.
Artificial Intelligence Animation in English Learning: Innovation in the Merdeka Curriculum Implementation Muhamad Alfi Khoiruman; Mohd. Rafi Riyawi; Galih Satriyo
AL-ISHLAH: Jurnal Pendidikan Vol 17, No 1 (2025): MARCH 2025
Publisher : STAI Hubbulwathan Duri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35445/alishlah.v17i1.5870

Abstract

Conventional teaching methods often lack interactivity and fail to address diverse learning needs, resulting in reduced student engagement. This study investigates the use of AI-based animation as an innovative educational tool to enhance student motivation, participation, and comprehension, in alignment with the Merdeka Curriculum’s focus on student-centered and flexible learning approaches. A qualitative research design was employed, involving semi-structured interviews with educators and students, as well as participant observations in classroom settings. The implementation of an AI animation tool was assessed using user engagement metrics and thematic analysis of feedback from both students and teachers. Initial classroom trials indicated a 25% increase in student participation when AI animations were integrated into lessons, compared to traditional teaching methods. Furthermore, 80% of students reported that the AI-based animations made learning more enjoyable and accessible, citing improved understanding and sustained interest in classroom activities. The findings highlight the effectiveness of AI-based animations in fostering active learning and engagement. This approach supports the Merdeka Curriculum’s principles of autonomy, collaboration, and adaptive pedagogy. By catering to diverse student needs and promoting a more dynamic classroom environment, AI-driven tools offer promising pathways for future educational innovation.
Pelatihan TOEFL Berbasis Buku “Belajar TOEFL untuk Persiapan Kerja” bagi Siswa SMK Pradana Giri Doni Hadi Irawan; Muhamad Alfi Khoiruman
Jurnal Medika: Medika Vol. 5 No. 1 (2026)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/7kyy6c20

Abstract

AbstractEnglish proficiency has become one of the essential competencies for vocational high school (SMK) graduates to face global job competition, particularly in the maritime sector, which demands workers with strong international communication skills. This community service activity aims to improve the English competence of SMK Pradana Giri Banyuwangi students through a TOEFL training program based on the book “Belajar TOEFL untuk Persiapan Kerja” (Learning TOEFL for Job Preparation). The implementation method consisted of several stages, including socialization, an English proficiency pretest, intensive training using the TOEFL guidebook, and a posttest to measure learning improvement. The program also included mentoring sessions on answering strategies and TOEFL simulations contextualized to workplace situations. The results showed a significant improvement in students’ understanding of language structure, vocabulary, and listening and reading skills. This activity demonstrates that a practical, book-based, and contextual training approach effectively motivates students to learn English more applicatively. Therefore, the program makes a tangible contribution to preparing vocational students to be more competitive in both the maritime and global job markets.
Investigating Cadets’ Experiences Learning English at a Banyuwangi Marine Academy in the Global Maritime Era Khoiruman, Muhamad Alfi; Irawan, Doni Hadi; Rohmah , St. Shabibatul
LinguaEducare: Journal of English and Linguistic Studies Vol. 3 No. 1 (2026): LinguaEducare: Journal of English and Linguistic
Publisher : Cipta Pustaka Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63324/lec.3v.1i.135

Abstract

In the era of global maritime communication, English plays a vital role as a working language for safety, coordination, and professional interaction within the international maritime industry. This study explores marine cadets’ experiences in learning English as a General Course at a Banyuwangi Marine Academy, with particular attention to how the course supports their communicative needs in maritime contexts. Employing a qualitative research design, data were collected through semi-structured interviews and classroom observations involving selected cadets enrolled in the English General Course. The data were analyzed thematically to identify recurring patterns related to perceptions, learning challenges, and instructional practices. The findings reveal that although cadets perceive English as highly important for their future maritime careers, they consider the course insufficiently contextualized to real maritime communication demands. Key challenges include limited speaking confidence, inadequate mastery of maritime-specific terminology, and anxiety in oral communication activities. Observational data further indicate that instructional practices are predominantly teacher-centered and emphasize grammatical knowledge over communicative and experiential learning. As a result, opportunities for meaningful interaction and practical language use remain limited. This study highlights a mismatch between curriculum design and cadets’ professional expectations in the context of global maritime operations. The findings suggest the need to reconceptualize English as a General Course by integrating maritime-oriented content, learner-centered pedagogy, and communicative activities that reflect authentic maritime scenarios. Such improvements are essential to enhance cadets’ communicative competence and readiness for participation in the global maritime workforce.
Revisiting Gerunds and Present Participles: A Structured Literature Review of English -ing Forms Irawan, Doni Hadi; Khoiruman, Muhamad Alfi; Untari, Dewi
LinguaEducare: Journal of English and Linguistic Studies Vol. 3 No. 1 (2026): LinguaEducare: Journal of English and Linguistic
Publisher : Cipta Pustaka Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63324/lec.3v.1i.137

Abstract

The English -ing form has long challenged grammatical description because it appears in structures that function nominally, verbally, and adjectivally. In pedagogical grammar, this multifunctionality is commonly simplified through the distinction between gerunds and present participles. However, previous studies have shown that such a binary explanation often fails to account for the syntactic, semantic, and discourse-based variability of -ing constructions in authentic language use. Despite this, theoretical discussions of grammatical variation and pedagogical studies of learner difficulty have often remained disconnected. This study aimed to synthesize scholarship on gerunds and present participles, evaluate the analytical usefulness of the traditional distinction, and identify implications for grammar teaching in EFL/ESL contexts. The study employed a structured literature review design informed by systematic searching, screening, eligibility checking, and synthesis procedures. The data consisted of secondary sources, primarily peer-reviewed journal articles, supplemented by selected scholarly books and book chapters. Data were collected from Google Scholar, institutional repositories, and journal publisher platforms using keywords related to gerunds, present participles, -ing forms, and learner difficulties. The selected studies were analyzed through directed qualitative content analysis by coding and grouping findings into recurring categories such as syntactic function, semantic role, formal distribution, overlap, and pedagogical implications. The findings indicate that the distinction between gerunds and present participles remains analytically useful, but it should not be treated as a rigid binary category. Instead, -ing forms are better understood through distributional and contextual analysis. The review also shows that learners frequently struggle with these forms, suggesting the need for more contextualized, corpus-informed, and function-based grammar instruction.