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All Journal JURNAL EDUCATION AND DEVELOPMENT Journal of Humanities and Social Studies Jurnal Review Pendidikan dan Pengajaran (JRPP) INTEGRITAS : Jurnal Pengabdian JIIP (Jurnal Ilmiah Ilmu Pendidikan) SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL Jurnal Syntax Transformation Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Journal Of Human And Education (JAHE) JURNAL ILMU PENDIDIKAN Darussalam English journal KOLONI Innovative: Journal Of Social Science Research Verba: Journal of Applied Linguistics MERDEKA: Jurnal Ilmiah Multidisiplin Jurnal Medika: Medika Huele: Journal of Applied Linguistics, Literature and Culture Educational Research Indonesia Senadika
Khoiruman, Muhamad Alfi
Akademi Kelautan Banyuwangi Jawa Timur, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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IMPLEMENTATION OF MARKETING MANAGEMENT STRATEGY IN IMPROVING THE QUALITY OF ENGLISH LANGUAGE TEACHING IN HIGHER EDUCATION Pratiwi, Yosi Mulyana; Khoiruman, Muhamad Alfi
Jurnal Review Pendidikan dan Pengajaran Vol. 8 No. 1 (2025): Volume 8 No. 1 Tahun 2025
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v8i1.43156

Abstract

The increasing competition among higher education institutions has led to the growing importance of marketing management strategies in enhancing the quality of English language teaching. This study examines the implementation of marketing strategies, including branding, curriculum innovation, stakeholder engagement, and digital marketing, to improve student enrollment and learning outcomes. Using a qualitative research approach, data were collected through interviews with institutional leaders, faculty members, and students, as well as classroom observations. Thematic analysis was employed to identify key patterns and relationships in the data. The findings reveal that institutions with strong branding strategies, innovative and industry-aligned curricula, and active engagement with stakeholders through digital platforms and industry collaborations experience higher student satisfaction and program effectiveness. Additionally, technology-enhanced teaching methods, such as blended learning and AI-based assessment systems, contribute to improved language proficiency. The study concludes that a well-structured marketing management strategy is essential for increasing institutional visibility and enhancing the overall quality of English language education. It is recommended that universities invest in digital marketing, industry partnerships, and faculty development to maintain a competitive edge and better equip students with essential communication skills for global academic and professional success
Pengaruh Kompetensi Dosen dan Minat Belajar terhadap Kemampuan English conversation melalui Learning Motivation sebagai Variabel Mediasi pada Taruna Akademi Kelautan Banyuwangi Khoiruman, Muhamad Alfi; Santoso, Reigatama
PROSIDING SENADIKA : Seminar Nasional Akademik Vol 2 No 1 (2025): PROSIDING SEMINAR NASIONAL AKADEMIK (SENADIKA) 2025
Publisher : PROSIDING SENADIKA : Seminar Nasional Akademik

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Abstract

Penelitian ini dilatarbelakangi oleh kebutuhan peningkatan kualitas komunikasi berbahasa Inggris di lingkungan pendidikan vokasi maritim, khususnya kemampuan English conversation yang menjadi standar profesional dalam dunia pelayaran internasional. Penelitian ini bertujuan untuk menganalisis pengaruh kompetensi dosen dan minat belajar terhadap kemampuan English conversation dengan motivasi belajar sebagai variabel mediasi. Metode penelitian menggunakan pendekatan kuantitatif dengan desain explanatory research dan analisis Structural Equation Modeling–Partial Least Square (SEM-PLS). Sampel penelitian sebanyak 120 taruna dipilih melalui teknik simple random sampling. Instrumen penelitian divalidasi melalui uji outer model dan reliabilitas menunjukkan nilai yang memenuhi standar statistik. Hasil penelitian menunjukkan bahwa kompetensi dosen dan minat belajar berpengaruh signifikan terhadap motivasi belajar maupun kemampuan English conversation. Selain itu, motivasi belajar terbukti memediasi hubungan antara kedua variabel tersebut terhadap kemampuan conversation. Temuan ini menegaskan bahwa peningkatan kualitas pembelajaran English conversation harus berfokus pada penguatan kompetensi pedagogik dosen, peningkatan minat belajar taruna, dan optimalisasi motivasi belajar sebagai pendorong keterampilan berbicara. Penelitian ini memberikan kontribusi teoretis dan praktis bagi pengembangan strategi pembelajaran bahasa Inggris pada pendidikan vokasi maritim.
THE INFLUENCE OF MOTIVATION, LECTURER SUPPORT, AND LEARNING ENVIRONMENT ON ENGLISH PROFICIENCY THROUGH MARITIME TEXTBOOK MEDIATION Muhamad Alfi Khoiruman; Mohd. Rafi Riyawi; Doni Hadi Irawan; Nina Ruly Istiari
SOSIOEDUKASI Vol 14 No 4 (2025): SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/sosioedukasi.v14i4.6275

Abstract

This study investigates the influence of learning motivation, lecturer support, and learning environment on English language proficiency for maritime work, with the English for Maritime textbook serving as a mediating variable among students at the Maritime Academy of Banyuwangi. Employing a quantitative approach with a cross-sectional survey design, data were collected from 178 respondents selected through proportionate stratified random sampling. The research instrument used a five-point Likert scale questionnaire, and the data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. The outer model evaluation confirmed convergent and discriminant validity, with all factor loadings above 0.70, Cronbach’s Alpha and Composite Reliability exceeding 0.70, and AVE values above 0.50. The inner model evaluation revealed R-square values of 0.45 for the English for Maritime textbook and 0.62 for English proficiency, indicating moderate to substantial explanatory power. Hypothesis testing through bootstrapping demonstrated that learning motivation, lecturer support, and learning environment significantly influenced English proficiency, both directly and indirectly, through the mediating role of the textbook. Among the predictors, motivation showed the strongest direct effect, while the textbook demonstrated a significant mediating contribution. These findings highlight the importance of integrating motivational strategies, lecturer engagement, and supportive environments with context-specific instructional materials to enhance English language competence for international maritime communication.
Co-Authors Adib Ahmada Candra, Jovi Doni Hadi Irawan FANDI AHMAD Hamzah, Muh Zuhdy Janoko Janoko Mahrus Hadi Marwah Densi Mohd. Rafi Riyawi Muh. Zuhdy Hamzah Nadiya Lifa Ningrum Nina Ruly Istiari Rochman, Saiful Santoso, Reigatama Suwarso Suwarso Yosi Mulyana Pratiwi