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SOSIALISASI PERJANJIAN PERDAGANGAN BEBAS PADA UMKM KADIN KOTA BANDUNG DALAM MENINGKATKAN EKSPOR Minhajuddin, Minhajuddin; Rozak, Abdul; Novianto, Untung; Nabila Putri, Kenny
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 9 (2024): MARTABE : JURNAL PENGABDIAN MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i9.3428-3436

Kota Bandung merupakan pusat perekonomian dengan berbagai keunggulan yang dimiliki seperti pusat brand lokal, ekonomi kreatif, dan bidang Pariwisata yang menarik banyak pengunjung setiap tahun. Sektor ekonomi kreatif berkembang dengan pesat disebabkan oleh jumlah UMKM di kota Bandung yang cukup besar yang menghasilkan beragam produk yang memiliki potensi untuk bersaing di pasar internasional. Namun demikian, minimnya literasi terkait bidang ekspor membuat Pelaku UMKM kota Bandung belum mampu menjangkau pasar global. Kegiatan pengabdian ini berfokus pada edukasi tentang regulasi dan prosedur ekspor, serta cara memanfaatkan perjanjian perdagangan bebas untuk mendapatkan tarif preferensi. Metode yang digunakan adalah workshop dan seminar, melibatkan perwakilan dari instansi pemerintah, akademisi, dan praktisi ekspor impor. Melalui sosialisasi ini, diharapkan UMKM dapat memahami urgensi dan tata cara pemanfaatan perjanjian perdagangan bebas dan meningkatkan kesadaran dan pemberdayaan UMKM dalam memanfaatkan perjanjian perdagangan internasional untuk memaksimalkan ekspor, serta memberikan motivasi kepada pelaku UMKM untuk menembus pasar internasional.

Implementation of Experiential Marketing in an Effort to Increase Tourists' Visiting Decisions at the Cimincul Springs Camping Ground Tourist Attraction, Subang Regency Novianto, Untung; Bahri, Khoirun Nisa; Jannah, Siti Alif Betha Nur
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

The aim of this research is to find out how the implementation of Experiential marketing can improve tourists' visiting decisions. The method used in this research uses a qualitative method. The respondents used in this research were 4 tourists and managers using random sampling. The government's plan, based on the strategic plan of the Ministry of Tourism and Creative Economy, initiates how to revive the tourism sector after the Covid-19 pandemic and revive the community's economy through the tourism sector. The Ministry of Tourism and Creative Economy has a strategy to develop a tourist destination that prioritizes positive value for tourists, so that it can contribute to exploring existing potential. in their respective places or explore their own potential which can be collaborated with this tourism sector. One of them is the establishment of a Camping Ground, which is how the management can provide a positive experience for tourists. After this Camping Ground became increasingly well known and had a positive image, indirectly the management and the community could directly enjoy the results. Based on the description above, research was conducted regarding the Implementation of Experiential Marketing in an Effort to Increase Tourists' Visiting Decisions at the Cimincul Springs Camping Ground Tourist Attraction, Subang Regency. The method used in this research is qualitative, with interview, observation and documentation methods. The number of resource persons in this research was 4 resource persons consisting of management and tourists at the Mata Air Cimincul Camping Ground. The results of this research show that the implementation of Experiential Marketing has contributed to increasing tourists' visiting decisions, with more and more tourists visiting the Cimincul Subang Springs Camping Ground.

Signifikansi Perjanjian IUAE-CEPA Terhadap Ekspor UMKM Kota Bandung dalam Kerangka Ekonomi Islam Minhajuddin; Abdul Rozak; Untung Novianto; Dhenahi Jerfiani Wendiyana
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 2 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i2.5644

This study aims to examine the potential and challenges of MSME exports KADIN Bandung City in the context of Islamic economics following the implementation of the IUAE-Comprehensive Economic Partnership Agreement (IUAE-CEPA). The increasingly dynamic development of economic globalization makes the role of MSMEs important as a driver of local and national economic growth. In the midst of these developments, the Islamic economic approach emerges as an alternative that has the potential to provide guidance in managing MSME exports in a sustainable manner. The urgency of this research lies in the importance of exports for MSMEs and the need for an in-depth understanding of the potential and challenges faced by MSMEs assisted by KADIN Bandung City in developing their exports after the implementation of the IUAE-CEPA Economic Agreement. By understanding these conditions, appropriate strategies and policies can be formulated to support the sustainable growth of MSME exports, especially in the context of Islamic economics. The purpose of this research is to identify the potentials that can be utilised and identify the challenges that need to be overcome by MSMEs assisted by KADIN Bandung City in expanding their export markets after the IUAE-CEPA economic agreement.

Signifikansi Perjanjian IUAE-CEPA Terhadap Ekspor UMKM Kota Bandung dalam Kerangka Ekonomi Islam Minhajuddin; Abdul Rozak; Untung Novianto; Dhenahi Jerfiani Wendiyana
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 2 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i2.5644

This study aims to examine the potential and challenges of MSME exports KADIN Bandung City in the context of Islamic economics following the implementation of the IUAE-Comprehensive Economic Partnership Agreement (IUAE-CEPA). The increasingly dynamic development of economic globalization makes the role of MSMEs important as a driver of local and national economic growth. In the midst of these developments, the Islamic economic approach emerges as an alternative that has the potential to provide guidance in managing MSME exports in a sustainable manner. The urgency of this research lies in the importance of exports for MSMEs and the need for an in-depth understanding of the potential and challenges faced by MSMEs assisted by KADIN Bandung City in developing their exports after the implementation of the IUAE-CEPA Economic Agreement. By understanding these conditions, appropriate strategies and policies can be formulated to support the sustainable growth of MSME exports, especially in the context of Islamic economics. The purpose of this research is to identify the potentials that can be utilised and identify the challenges that need to be overcome by MSMEs assisted by KADIN Bandung City in expanding their export markets after the IUAE-CEPA economic agreement.

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