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SOSIALISASI PERJANJIAN PERDAGANGAN BEBAS PADA UMKM KADIN KOTA BANDUNG DALAM MENINGKATKAN EKSPOR Minhajuddin, Minhajuddin; Rozak, Abdul; Novianto, Untung; Nabila Putri, Kenny
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 9 (2024): MARTABE : JURNAL PENGABDIAN MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i9.3428-3436

Kota Bandung merupakan pusat perekonomian dengan berbagai keunggulan yang dimiliki seperti pusat brand lokal, ekonomi kreatif, dan bidang Pariwisata yang menarik banyak pengunjung setiap tahun. Sektor ekonomi kreatif berkembang dengan pesat disebabkan oleh jumlah UMKM di kota Bandung yang cukup besar yang menghasilkan beragam produk yang memiliki potensi untuk bersaing di pasar internasional. Namun demikian, minimnya literasi terkait bidang ekspor membuat Pelaku UMKM kota Bandung belum mampu menjangkau pasar global. Kegiatan pengabdian ini berfokus pada edukasi tentang regulasi dan prosedur ekspor, serta cara memanfaatkan perjanjian perdagangan bebas untuk mendapatkan tarif preferensi. Metode yang digunakan adalah workshop dan seminar, melibatkan perwakilan dari instansi pemerintah, akademisi, dan praktisi ekspor impor. Melalui sosialisasi ini, diharapkan UMKM dapat memahami urgensi dan tata cara pemanfaatan perjanjian perdagangan bebas dan meningkatkan kesadaran dan pemberdayaan UMKM dalam memanfaatkan perjanjian perdagangan internasional untuk memaksimalkan ekspor, serta memberikan motivasi kepada pelaku UMKM untuk menembus pasar internasional.

Implementation of Experiential Marketing in an Effort to Increase Tourists' Visiting Decisions at the Cimincul Springs Camping Ground Tourist Attraction, Subang Regency Novianto, Untung; Bahri, Khoirun Nisa; Jannah, Siti Alif Betha Nur
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

The aim of this research is to find out how the implementation of Experiential marketing can improve tourists' visiting decisions. The method used in this research uses a qualitative method. The respondents used in this research were 4 tourists and managers using random sampling. The government's plan, based on the strategic plan of the Ministry of Tourism and Creative Economy, initiates how to revive the tourism sector after the Covid-19 pandemic and revive the community's economy through the tourism sector. The Ministry of Tourism and Creative Economy has a strategy to develop a tourist destination that prioritizes positive value for tourists, so that it can contribute to exploring existing potential. in their respective places or explore their own potential which can be collaborated with this tourism sector. One of them is the establishment of a Camping Ground, which is how the management can provide a positive experience for tourists. After this Camping Ground became increasingly well known and had a positive image, indirectly the management and the community could directly enjoy the results. Based on the description above, research was conducted regarding the Implementation of Experiential Marketing in an Effort to Increase Tourists' Visiting Decisions at the Cimincul Springs Camping Ground Tourist Attraction, Subang Regency. The method used in this research is qualitative, with interview, observation and documentation methods. The number of resource persons in this research was 4 resource persons consisting of management and tourists at the Mata Air Cimincul Camping Ground. The results of this research show that the implementation of Experiential Marketing has contributed to increasing tourists' visiting decisions, with more and more tourists visiting the Cimincul Subang Springs Camping Ground.

Signifikansi Perjanjian IUAE-CEPA Terhadap Ekspor UMKM Kota Bandung dalam Kerangka Ekonomi Islam Minhajuddin; Abdul Rozak; Untung Novianto; Dhenahi Jerfiani Wendiyana
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 2 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i2.5644

This study aims to examine the potential and challenges of MSME exports KADIN Bandung City in the context of Islamic economics following the implementation of the IUAE-Comprehensive Economic Partnership Agreement (IUAE-CEPA). The increasingly dynamic development of economic globalization makes the role of MSMEs important as a driver of local and national economic growth. In the midst of these developments, the Islamic economic approach emerges as an alternative that has the potential to provide guidance in managing MSME exports in a sustainable manner. The urgency of this research lies in the importance of exports for MSMEs and the need for an in-depth understanding of the potential and challenges faced by MSMEs assisted by KADIN Bandung City in developing their exports after the implementation of the IUAE-CEPA Economic Agreement. By understanding these conditions, appropriate strategies and policies can be formulated to support the sustainable growth of MSME exports, especially in the context of Islamic economics. The purpose of this research is to identify the potentials that can be utilised and identify the challenges that need to be overcome by MSMEs assisted by KADIN Bandung City in expanding their export markets after the IUAE-CEPA economic agreement.

Signifikansi Perjanjian IUAE-CEPA Terhadap Ekspor UMKM Kota Bandung dalam Kerangka Ekonomi Islam Minhajuddin; Abdul Rozak; Untung Novianto; Dhenahi Jerfiani Wendiyana
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 2 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i2.5644

This study aims to examine the potential and challenges of MSME exports KADIN Bandung City in the context of Islamic economics following the implementation of the IUAE-Comprehensive Economic Partnership Agreement (IUAE-CEPA). The increasingly dynamic development of economic globalization makes the role of MSMEs important as a driver of local and national economic growth. In the midst of these developments, the Islamic economic approach emerges as an alternative that has the potential to provide guidance in managing MSME exports in a sustainable manner. The urgency of this research lies in the importance of exports for MSMEs and the need for an in-depth understanding of the potential and challenges faced by MSMEs assisted by KADIN Bandung City in developing their exports after the implementation of the IUAE-CEPA Economic Agreement. By understanding these conditions, appropriate strategies and policies can be formulated to support the sustainable growth of MSME exports, especially in the context of Islamic economics. The purpose of this research is to identify the potentials that can be utilised and identify the challenges that need to be overcome by MSMEs assisted by KADIN Bandung City in expanding their export markets after the IUAE-CEPA economic agreement.

Pemberdayaan Kader Kesehatan dalam Pencegahan dan Penanganan Cardiac Arrest melalui Pelatihan Bantuan Hidup Dasar di Wilayah Kerja Puskesmas Rancamanyar Bandung Nina Gartika; Untung Novianto; Riandi Alfin; Nita Rismawati
JURPIKAT Vol 7 No 2 (2026)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v7i2.3136

Cardiac arrest merupakan penyebab utama kematian global yang membutuhkan respons cepat berbasis komunitas. Pengabdian ini bertujuan meningkatkan kapasitas kader kesehatan dalam pencegahan dan penanganan henti jantung melalui pelatihan Bantuan Hidup Dasar (BHD). Metode yang digunakan adalah Participatory Action Research (PAR) yang melibatkan kader dalam perencanaan, implementasi, dan evaluasi. Hasil menunjukkan peningkatan signifikan pengetahuan dan keterampilan kader dalam penanganan cardiac arrest, serta terbentuknya kesiapsiagaan komunitas. Penguatan kapasitas ini berpotensi menurunkan angka mortalitas serta meningkatkan literasi kesehatan masyarakat. Integrasi pendekatan pemberdayaan dan strategi komunikasi berbasis komunitas menjadi kunci keberhasilan program.

Pemberdayaan Komunitas Peduli Hipertensi dalam Pengendalian Tekanan Darah pada Pekerja Migran di Kampung Pandan, Malaysia Untung Novianto; Nina Gartika
JURPIKAT Vol 7 No 2 (2026)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v7i2.3148

Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan kemampuan pengendalian hipertensi pada pekerja migran melalui pemberdayaan komunitas berbasis Participatory Action Research. Metode yang digunakan menekankan keterlibatan aktif masyarakat dalam identifikasi masalah, perencanaan, pelaksanaan, dan evaluasi program secara berkelanjutan. Hasil menunjukkan peningkatan signifikan pada pengetahuan dan perilaku kesehatan berdasarkan skor pretest dan posttest. Pendekatan ini efektif karena memanfaatkan interaksi sosial dan pembelajaran kolektif dalam komunitas. Program ini berkontribusi dalam memperkuat kapasitas masyarakat dalam pengelolaan kesehatan mandiri dan berkelanjutan.

Inovasi Media Promosi Sekolah guna Pengembangan Website sebagai Strategi Pemasaran SMK Islam As-Syarief Untung Novianto; Ai Salsabila
JURPIKAT Vol 7 No 2 (2026)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v7i2.3159

This community service activity focused on strengthening digital promotion capacity through website development as a school marketing medium. The main challenges faced by partners were limited effective promotional media, low digital visibility, and the suboptimal use of information technology to attract prospective students. The objective of this activity was to increase school competitiveness through innovative website-based promotional media integrated with digital marketing strategies. The method used was Participatory Action Research, which emphasized active collaboration between the implementation team and the school. The results of the activity demonstrated improved digital content management capabilities and significantly increased the reach of school promotions.

Pembentukan Kelompok Sadar Wisata Pada Desa Cipaganti Garut Jawa Barat Untung Novianto; Arsya Arba
JURPIKAT Vol 7 No 2 (2026)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v7i2.3161

This community service activity aims to form a Tourism Awareness Group as a forum for organizing the community in managing the potential of coffee agrotourism in Cipaganti Village, Garut Regency, West Java. This village has superior potential in the form of Arabica coffee and Ateng coffee which have not been managed optimally due to the absence of community-based tourism institutions. The approach used is Participatory Action Research PAR which emphasizes active community participation in every stage of the activity from identifying planning problems to evaluation. The expected result is the formation of Pokdarwis which functions as a driver of the local economy, increasing community capacity in tourism management and increasing the added value of coffee products through tourism-based processing and marketing. The findings of the activity show that strengthening community-based institutions is able to increase collective awareness of the community in managing village potential and opening up new economic opportunities based on sustainable tourism.

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