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All Journal JRAK: Jurnal Riset Akuntansi dan Komputerisasi Akuntansi Jurnal Ilmiah Manajemen dan Bisnis (JIMB) PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat Jurnal Bisnis dan Akuntansi Comvice : Journal of community service JMD: Jurnal Riset Manajemen & Bisnis Dewantara Jurnal Ilmiah Manajemen Kesatuan GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Studi Akuntansi, Keuangan, dan Manajemen Jurnal Ilmu Multidisplin Business, Management & Accounting Journal Greenation International Journal of Tourism and Management Jurnal Pengabdian Masyarakat dan Penelitian Terapan
Rona Tumiur Mauli Carolin Simorangkir
Universitas Mercu Buana
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Physics Public Health Social Sciences Other

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Marketing Strategy Analysis in Increasing Tourism Ticket Sales Revenue: Study Literature Review Fitria Ariyani; Rona Tumiur Mauli Carolin Simorangkir; Mochammad Subagio; Nunung Ayu Sofiati; Indra Sani
Greenation International Journal of Tourism and Management Vol. 2 No. 3 (2024): (GIJTM) Greenation International Journal of Tourism and Management (September -
Publisher : Greenation Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v2i3.268

Abstract

The purpose of this literature research is expected to build hypotheses regarding the influence between variables which can later be used for further research in the scope of marketing management. The literature review research article analyzing marketing strategies in increasing tourism ticket sales revenue is a scientific literature article within the scope of marketing management science. The approach used in this literature review research is descriptive qualitative. The data collection technique is to use literature studies or review relevant previous articles. The data used in this descriptive qualitative approach comes from previous research relevant to this research and is sourced from academic online media such as Thomson Reuters Journals, Springer, Taylor & Francis, Scopus Emerald, Elsevier, Sage, Web of Science, Sinta Journals, DOAJ, EBSCO, Google Scholar and digital reference books. In previous studies, 1 relevant previous article was used to review each independent variable. The results of this literature review article are: 1) Product has an effect on Increasing Tourism Ticket Sales; 2) Price affects the increase in tourism ticket sales; 3) Promotion affects the increase in tourism ticket sales; and 4) Place affects the increase in tourism ticket sales.
Co-Authors Dalilah, Evi Djamarel Hermanto Farhana, Husna Fitria Ariyani Indra Sani Lisnatiawati Saragih Mochammad Subagio Mochammad Subagio Nila Sari, Pratiwi Ningrum, Desy Tya Maya Nunung Ayu Sofiati (Efi) Nurul Hidayah Pratiwi Nila Sari Rosanti Sari, Pratiwi Nila Syifa, Mahda