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Analisis Peningkatan Produk Laptop Melalui Brand Attitude Dan Brand Credibility Fauzie Senoaji; Hendy Tannady; Ika Suhartanti Darmo; Sutrisno Sutrisno; Nia Sonani
Journal of Economic, Bussines and Accounting (COSTING) Vol 6 No 2 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v6i2.5276

The purpose of this research to understand the effect of brand credibility and brand attitude towards the buying interest of Huawei laptop. The data on this research is using purposive sampling method with the criteria that knows about Huawei laptop and at least 17 years old. The result of this hipotesis test shows that brand credibility variable has effect to buying interest with significant score of 0,028 < 0,050, brand attitude variable has effect to buying interest with significant score of 0,00 < 0,050, and also the brand credibility and brand attitude variable simultaneously effect the buying decision with fscore > ftabel with 124,209> 2,682.

Empowering Entrepreneurs for Success in The Post-Covid-19 World of Micro, Small, and Medium-Sized Businesses Darmo, Ika Suhartanti
Jurnal Kewarganegaraan Vol 6 No 3 (2022): October 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

AbstractThe SEMASA Serpong women entrepreneurs have seen their earnings take a hit because to the Covid 19 pandemic. This community service project seeks to help the SEMASA Serpong women entrepreneurs get back to work after the Covid-19 pandemic by improving their business acumen and guiding them through the steps of getting their own Business Registration Numbers and Micro Small Business Permits. There was evidence that the SEMASA Serpong women entrepreneurs gained a higher level of competency as a result of this exercise. Making financial reports effectively allowed them to more easily keep tabs on the company's financial standing, understand the weaknesses and strengths of corporate finance, and plan for the expansion of the business in the future. Having a solid and well-organized financial report allows them to apply for and get loan capital from banks and cooperatives, allowing them to expand their business. The SEMASA Serpong women entrepreneurs gained confidence and redoubled their efforts to grow their enterprises after receiving guidance with obtaining the Business Registration Number and Micro Small Business Permit, which are necessary for the legal functioning of their enterprises. The post-test score of 96.86% is considerably higher than the pre-test score of 0.83%, demonstrating considerable improvement in knowledge and skill. These findings provide valuable information for the BINUS University Team to use in its efforts to empower the SEMASA Serpong women entrepreneurs so that they may continue to build their businesses and provide for their families.Keywords: Empowering Entrepreneurs, Covid-19

PENGARUH E-SERVICE QUALITY TERHADAP PURCHASE INTENTION DENGAN E-WOM DAN PERCEIVED VALUE SEBAGAI VARIABEL INTERVENING Wicaksono, Ibnu Abdullah; Darmo, Ika Suhartanti
Jurnal Industri Kreatif dan Kewirausahaan Vol 1 No 2 (2018): Jurnal Industri Kreatif dan Kewirausahaan DECEMBER 2018
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/kewirausahaan.v1i2.117

Penelitian ini bertujuan untuk mengetahui pengaruh dari e-service quality terhadap purchase intention dengan e-word of mouth dan perceived value sebagai variabel intervening. Penelitian ini merupakan penelitian kuantitatif dengan jumlah sampel sebanyak 134 responden yang merupakan pengguna OLX.co.id yang sudah pernah melakukan pembelian melalui website OLX.co.id sampel ditentukan menggunakan teknik nonprobability purposive sampling. Hasil dari perhitungan SPSS memperlihatkan bahwa 5 hipotesis yang terdapat dalam penelitian ini diterima, yakni e-service quality mempengaruhi secara signifikan variabel e-word of mouth, eservice quality mempengaruhi secara signifikan variabel perceived value, E-word of mouth mempengaruhi secara signifikan variabel purchase intention, perceived value mempengaruhi secara signifkan variabel purchase intention, dan terakhir e-service quality berpengaruh terhadap purchase intention

Professionalism and Entrepreneurial Motivation Correlation with Economic Growth in East Nusa Tenggara Londa, Yulita; Darmo, Ika Suhartanti; Noor, Laili Savitri; Betan, Abubakar; Suarmanayasa, I Nengah
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1160

The purpose of this research is to investigate the correlation between entrepreneurship professionalism and motivation with economic growth in East Nusa Tenggara (NTT). The research methodology employed a descriptive quantitative research method with a population of 50 entrepreneurs, who were also the research sample (saturated sample), located in Manggarai, NTT. The researcher analyzed the correlation between entrepreneurship professionalism and motivation with economic growth in NTT using the product-moment correlation method. Data collection was conducted through literature review and distributing questionnaires to entrepreneurs in Manggarai, NTT. The results of this study indicate a positive correlation between entrepreneurship professionalism and motivation with economic growth in NTT at 3.01%. The analysis score shows that the significance value between entrepreneurship professionalism and economic growth in NTT is 0.003, which is less than the significance level of 0.05. This means that the higher the level of entrepreneurship professionalism in NTT, the greater the possibility of economic growth in the region. Additionally, the results of the test also demonstrate a significant correlation between entrepreneurship motivation and economic growth in Manggarai, NTT, with a significance value of 0.002, which is also less than the significance level of 0.05.

Empowering Entrepreneurs for Success in The Post-Covid-19 World of Micro, Small, and Medium-Sized Businesses Darmo, Ika Suhartanti
Jurnal Kewarganegaraan Vol 6 No 3 (2022): October 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i3.3830

AbstractThe SEMASA Serpong women entrepreneurs have seen their earnings take a hit because to the Covid 19 pandemic. This community service project seeks to help the SEMASA Serpong women entrepreneurs get back to work after the Covid-19 pandemic by improving their business acumen and guiding them through the steps of getting their own Business Registration Numbers and Micro Small Business Permits. There was evidence that the SEMASA Serpong women entrepreneurs gained a higher level of competency as a result of this exercise. Making financial reports effectively allowed them to more easily keep tabs on the company's financial standing, understand the weaknesses and strengths of corporate finance, and plan for the expansion of the business in the future. Having a solid and well-organized financial report allows them to apply for and get loan capital from banks and cooperatives, allowing them to expand their business. The SEMASA Serpong women entrepreneurs gained confidence and redoubled their efforts to grow their enterprises after receiving guidance with obtaining the Business Registration Number and Micro Small Business Permit, which are necessary for the legal functioning of their enterprises. The post-test score of 96.86% is considerably higher than the pre-test score of 0.83%, demonstrating considerable improvement in knowledge and skill. These findings provide valuable information for the BINUS University Team to use in its efforts to empower the SEMASA Serpong women entrepreneurs so that they may continue to build their businesses and provide for their families.Keywords: Empowering Entrepreneurs, Covid-19

Analisis Peran Profitabilitas Sebagai Variabel Intervening Terhadap Company Value pada Sektor Industri Makanan dan Minuman Haribowo, Rio; Sanjayyana, Adzka Rosa; Wibowo, Rendi; Hamdany, Mohammad Azharie; Tannady, Hendy; Mudasetia, Mudasetia; Darmo, Ika Suhartanti; Junaedi, I Wayan Ruspendi
Jurnal Kewarganegaraan Vol 6 No 2 (2022): Desember 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i2.4004

AbstrakPenelitian ini bertujuan untuk mengetahui pengaruh struktur modal, likuiditas, dan aktivitas terhadap nilai perusahaan dengan profitabilitas sebagai variabel intervening pada perusahaan sub sektor makanan dan minuman yang terdaftar di Bursa Efek Indonesia periode 2016- 2020. Penelitian ini menggunakan data sekunder. Teknik pengambilan sampel dalam penelitian ini adalah purposive sampling. Sehingga dari 30 perusahaan yang terdaftar di BEI, terdapat 15 perusahaan yang memenuhi kriteria. Pengujian ini dilakukan menggunakan Eviews 10. Metode analisis data dilakukan dengan regresi linier berganda dan menggunakan path analysis untuk profitabilitas sebagai variabel intervening. Hasil penelitian menunjukkan bahwa struktur modal dan aktivitas berpengaruh, sedangkan likuiditas dan profitabilitas tidak berpengaruh terhadap nilai perusahaan. Profitabilitas tidak mempu memediasi hubungan variabel struktur modal, likuiditas, dan aktivitas terhadap nilai perusahaan.Kata Kunci: Struktur modal, likuiditas, aktivitas, profitabilitas, dan nilai perusahaan.

Evaluating the Implementation of the Materiality Concept in Sustainability Reports: A Case Study of LLDikti III Regional Universities Wiliam, Andi; Darmo, Ika Suhartanti; Angelica, Patricia
Journal of Loomingulisus ja Innovatsioon Vol. 2 No. 1 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/innovatsioon.v2i1.1851

In sustainability reports, there is a debate between two materiality concepts, namely the GRI concept & the SASB concept. Most companies that present Sustainability Reports prioritize two materiality concepts: the GRI and the SASB. Discuss sustainability reports that financially and non-financially impact University operations using the GRI and SASB materiality concepts in their application. The research was conducted to find the application of materiality in sustainability reports, which is dominant in universities in the LLDikti III region. This qualitative research uses surveys and interviews with professional teaching staff at several universities in the LLDikti III region, including Multimedia Nusantara University, Binus University, and Tarumanegara University. This research examines the application of sustainability reports, including the differences in the materiality concept applied between GRI and SASB, as well as the perceived impact and reasons related to the choice of the materiality concept applied. Based on the results of discussions in research regarding the materiality concept in sustainability reports, it was found that three universities were selected in the Kopertis region. III is more inclined towards the application of the GRI materiality concept. This research suggests implementing GRI or SASB materiality because they are considered more effective, improve quality and performance, and facilitate careful planning.

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