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Pemberdayaan Masyarakat RT 03 RW 07 Mejoyo melalui Pelatihan Digital Marketing untuk Pengembangan UMKM Rianawati, Andri; Savitri, Wina Dian; Prayoga, Windra; Ecinsia, Emi; Bintura, Alvian
Aksiologiya: Jurnal Pengabdian Kepada Masyarakat Vol 7 No 2 (2023): Mei
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/aks.v7i2.16779

Abstract

RT 03 RW 07 Mejoyo merupakan kampung smart yang mendapat beberapa penghargaan karena produktivitas mereka, seperti menang dalam lomba UMKM antar kampung. Lahan fasum yang mulai dimanfaatkan dengan tanaman vertikultur. Namun hal itu belum optimal, hasil panen tanaman vertikultur dan produk UMKM belum terjual dengan luas, serta beberapa warga masih menganggur. Untuk itu dilakukan pelatihan marketing yang terdiri dari pelatihan digital marketing, kemasan, membuat konten promosi, cara foto produk yang baik, hingga pelatihan pengurusan legalitas. Metode pelatihan yang digunakan adalah workshop yaitu pemaparan dua arah dan pelatihan langsung di tempat. Sehingga warga langsung bisa mempraktikkan materi dengan langsung didampingi oleh narasumber. Hasil dari workshop adalah 89% warga menyatakan materi sangat memuaskan, dan 94% menyatakan penyampaikan materi sangat memuaskan. Pada akhirnya diharapkan semua produk warga RT 03 RW 07 terjual dengan luas, berkembang, dan warga mendapatkan profit.
The effectiveness of growth regulators and light color spectrum on callus growth of Amorphophallus muelleri Blume. var. Madiun1: Efektivitas zat pengatur tumbuh dan spektrum warna cahaya terhadap pertumbuhan kalus Amorphophallus muelleri Blume. var. Madiun1 Wijaya, Agnes Natalia; Poernomo, Carlois; Savitri, Wina Dian; Irawati, Fenny; Hardjo, Popy Hartatie
AGROMIX Vol 14 No 2 (2023)
Publisher : Fakultas Pertanian Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/agx.v14i2.3309

Abstract

Introduction: Plant Growth Regulators (PGRs) play a role in regulating organogenesis and morphogenesis in shoots, roots, and callus formation. Color spectrum of light is one of the quality light factors that affects plant physiological processes. This study aimed to determine the effect of cytokinin and auxin on Murashige-Skoog (MS) medium and light on callus induction and proliferation of porang (Amorphophallus muelleri Blume.) var. Madiun1. Methods: This study used completely randomized design, with the first factor was PGRs (combination auxin and cytokinin) and the second was color spectrum of light (white light, blue light, and its combination) during incubation. Variables observed were emergence time, color, texture, structure and calli growth, also shoots emerging from calli. Results: The results showed an interaction between PGRs with a combination of light color spectrum on callus growth. The fastest callus growth occurred in combination 5.0 mg.l-1 6-benzyl amino purine (BAP) with 0.2 mg.l-1 naphthalene acetic acid (NAA) which was incubated in a combination of white and blue light for 16 hour irradiation. The combination 5.0 mg.l-1 BAP with 0.2 mg.l-1 NAA was able to induce callus emergence time, and the shoots appearing were faster, whereas combination of white and blue light was able to accelerate callus emergence from bulbil and adventitious shoots emergence. Conclusion: The combination of white and blue light color spectrum for 16 hours irradiation can accelerate callus emergence from bulbil and adventitious shoots emerging from calli, and interaction with combination of 5.0 mg.l-1 BAP and 0.2 mg.l-1 NAA can accelerate porang’s callus growth.